Latest news with #Adidas'
Yahoo
5 hours ago
- Business
- Yahoo
Adidas Maintains Guidance After Q2 Sales, Operating Profit Increase
BERLIN – German sportswear giant Adidas continued its successful run in 2025, posting net sales of 5.95 billion euros in the second quarter and growth of 12 percent on a currency-adjusted basis. That adds up to 14 percent growth in currency neutral terms over the first half of this year. So far in 2025, the company's net sales total 12.11 billion euros. More from WWD Adidas' Chunky Goukana Lifestyle Sneaker Finally Has a Release Date Puma Surprises Market With Early Q2 Results, Slashes Guidance for 2025 Adidas Is Bringing Bold Animal Prints to Another One of Its Classic Sneaker Models Adidas chief executive officer Bjorn Gulden said he was 'very happy' with the results. 'We have continuously grown double digits…we have been able to create brand heat, extend the lifecycle of existing franchises, created new franchises [and] extended the brand momentum,' he said in a statement. 'We are convinced that being a global brand with a local mindset is the right strategy to be globally successful.' Adidas' ambition is to be the leader in all markets, except North America, Gulden added. In the second quarter, Adidas sales increased in all territories. In North America, they went up 8.1 percent in currency neutral terms. The latter has been a tricky market for Adidas since the loss of the profitable Yeezy franchise. In 2024, full-year sales had actually fallen several percentage points. But the troubled Yeezy chapter at Adidas is now closed: the company said that these second-quarter results do not include any further Yeezy sales and that sales have been gaining momentum in North America since late last year. In Adidas' home market of Europe, sales rose 4.1 percent, and in Greater China, they increased 2.1 percent. Adidas saw double-digit increases in other territories, with an 11.9 percent rise in Emerging Markets, a 22.2 percent surge in Latin America and 12.6 percent growth in Japan and South Korea. Gulden also pointed to improvements in sales of Adidas apparel, which grew 17 percent in the second quarter. Footwear, which makes up around two-thirds of the brand's sales, usually outpaces apparel but between April and June, footwear sales only increased 9 percent, while accessory sales rose 7 percent. Adidas said its operating profit jumped 57.7 percent in the second quarter to 546 million euros, bringing the first-half total to 1.16 billion euros. That is well on the way to its forecast of operating profit of between 1.7 billion and 1.8 billion euros for the full year. Despite the positive results, the company did not adjust its guidance for the full year. Adidas still expects revenues to grow at a high-single-digit rate for all of 2025. The company did note that the range of possible outcomes for the full year has increased and that they could potentially do better than expected. 'The year has started great for us and normally we would now be very bullish in our outlook for the full year,' Gulden said in his statement. But, he added, 'we feel the volatility and uncertainty in the world does not make this prudent.' Tariffs imposed by the U.S. under the Trump administration are still unclear, the executive explained, and could add as much as 200 million euros to the cost of Adidas products in the U.S for the rest of the year. 'We do not know what the indirect impact on consumer demand will be should all these tariffs cause major inflation,' Gulden said. 'We currently feel confident to deliver it [Adidas' guidance for 2025], but of course this might change — also upwards should headwinds be less than we currently assume.' Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Daily Mirror
6 hours ago
- Entertainment
- Daily Mirror
Camper slashes 30% off its iconic bubble heeled sandals that are perfect for summer weddings
Camper might be known for its quirky-come-comfortable footwear, but one of its pairs has become something of an icon thanks to its playful bubble design – and they're now 30% off If there's one thing the fashion set loves more than almost anything else, it's a quirky and unusual shoe. You just need to look at the success of Loewe's unusual footwear designs, which span from cracked egg heels to inflatable balloon-like straps to know that an unusual pair of shoes can be the secret to nailing fashion in a fun but still stylish way. One brand who also manages to toe that line between silly and stylish is Camper, with the Mallorcan footwear brand known for blending comfortable, practical (sometimes verging on orthopedic) footwear with playful, lighthearted designs. And none of their collections do that quite as well as the Kobarah Heels, which are now on sale with 30% off, slashing the price from £120 to £84. Immediately identifiable by their snaking, bubble-like design that looks something between a balloon animal and a sports trainer, the Kobarah heels are actually super easy to wear – and we don't just mean comfort wise. Whilst a quirky shoe might be a bit of a styling sticking point for some, they couldn't be easier to fit into your outfits. Take a summer wedding, for example; you could just as easily wear them with a flowing midi dress in a complementary colour as you could with a colourful trouser suit depending on your style. You can also style them with some wide leg jeans, or even sporty separates like Adidas' track-style shorts of the summer for a more casual occasion. There's also so many different colours to choose from, you'll have no issue finding the right ones to integrate into your wardrobe. The Kobarah heels come in everything from neutrals like black, khaki, navy and white, to bolder, more colourful shades like bubblegum pink, orange and yellow, with 15 different colours in total to pick from. As well as looking great, they're also designed with Camper's traditional comfort in mind, so they're lightweight, cushioned and easy to walk in. They're also made from fully recyclable materials, making them a sustainable choice too. If the snake-inspired design of Camper's Kobarah heels is a little too avant garde for you, you could pick up the flat sandal version for £79 at Free People. There's also some other alternatives with the same quirky, bubble-inspired style, but with a slightly more subtle design. The Sara Mules from JW Pei are available for £89, and have a sleeker kitten heel, with a similar twisting puffy strap around the foot. Similarly, the Yume Yume Gray Love Mules are down to £194 from £340, and have a padded strap with a sculptural silver heart-shaped heel.
Irish Daily Mirror
7 hours ago
- Entertainment
- Irish Daily Mirror
River Island's €59 trainers look just like the Adidas €115 sold out pair
From trousers to cardigans, animal prints are the must-have trend this summer. Particularly, animal printed footwear has seen a surge in popularity, with Adidas' cow print trainers becoming an instant hit. The cow print Adidas Samba, priced at €115, and SL 72 OG, retailing for €104, sold out within minutes of their ASOS launch. Although these styles are currently unavailable on the retailer's website, Adidas' Originals Taekwondo mei trainers in cow print remain available for purchase at €120. However, for those seeking a similar style at a more affordable price, River Island offers a budget-friendly alternative. Their Brown Cow Print Lace Up Trainers are available for less than €60. River Island's cow printed trainers have a similar look to the sought after Adidas Taekwondo-inspired shoes but are €56 cheaper (Image: River Island) Retailing at €59, these cow print trainers bear a striking resemblance to the coveted Adidas Taekwondo-inspired shoes, but come with a saving of €56. As the name suggests, these trainers feature a cow print design and are crafted from sophisticated suede fabric, reports the Manchester Evening News. The trainers also boast white laces, gum soles and a round toe, ensuring a stylish yet comfortable fit. Available in sizes 3 to 8, size 9 are currently out of stock. Potential buyers should note that sizes 3, 7 and 8 are currently low in stock. River Island's trainers look just like the adidas Samba OG featuring a striking cow-print (pcitured) These trainers make the perfect addition to any casual ensemble - pair them with your favourite blue or white jeans and a simple tee, allowing the trainers to add a splash of colour to your outfit. Although there are no reviews of the Brown Cow Print Lace Up Trainers on River Island's website, the only potential downside could be that the bold print might not appeal to everyone. For the latest news and breaking news visit Get all the big headlines, pictures, analysis, opinion and video on the stories that matter to you. Follow us on Twitter @IrishMirror - the official Irish Mirror Twitter account - real news in real time. We're also on Facebook/irishmirror - your must-see news, features, videos and pictures throughout the day from the Irish Daily Mirror, Irish Sunday Mirror and Subscribe to our newsletter for the latest news from the Irish Mirror direct to your inbox: Sign up here.
Yahoo
a day ago
- Business
- Yahoo
Adidas Relies on ‘Brand Heat' in Lifestyle Footwear for Future Growth
Adidas CEO Bjørn Gulden knows what it takes to grow the German sportswear brand, and that's leading with footwear. 'We create brand heat on lifestyle footwear. We then roll it over to apparel and performance,' Gulden said on a conference call to investors following the brand's second quarter earnings report. More from WWD Tariffs Could Add Up to 200M Euros to Cost of Adidas Products in U.S. Adidas' Chunky Goukana Lifestyle Sneaker Finally Has a Release Date Eve Just Co-Signed the Metallic Shoe Trend With Nike's Zoom Vomero 5 - the Ultimate Editor-Tested Sneaker for Y2K-Inspired Looks But as important as footwear is, the company also recognizes ebbs and flows in growth as it looks to build up traction in other categories. 'You have to lead with footwear, but that does not mean that footwear in every quarter has to grow more than apparel,' the CEO said. Gulden noted that the company had 'very successful launches on the unisex footwear side,' particularly as it looks to grow its performance business that includes running, basketball and training. He also cited pickleball in the U.S. and padel in Europe as two sports growing into potentially 'big commercial' opportunities. And Gulden said the brand's looking to invest more in American athletes across basketball, baseball and football as a way to get more visibility for the brand 'all the way from college into the professional leagues.' He said that was how it grew the terrace trend — its origins are in soccer stadiums — with the popular Samba and the handball Speziel sneaker lines. The brand is starting to roll out a relaunch of its Stan Smith sneaker, which is the most sold Adidas shoe ever. The company has other irons in the fire for growth, including its Climacool 3D printed shoe. 'I think this is the first real printed shoe that is comfortable to be worn,' Gulden said. The shoe was originally meant to be a marketing tool but then turned into a commercial program as it is 'selling out everywhere,' he said. The company is buying more 3D printing machines due to the requested volume, with the CEO noting that 'you will see more and more of this' trend going forward. He also spoke about lifestyle shoes coming out of football that is following what occurred in running lifestyle. 'If you move around in the fashion world, you will even see that people are wearing real soccer boots, football shoes on the street, even with studs,' Gulden said, adding that the company is taking its soccer uppers, such as those from its Predator F50s, and putting them on different bottoms. 'We believe from what we can see, both in distribution and in the fashion scene and in the sell-through, that this is going to grow and grow and grow into the World Cup in '26. And we also think it's a global phenomenon,' the CEO said. He also spoke about tariffs, noting that 30 percent of imports into the U.S. is from Vietnam. The footwear duty rate was 14 percent before reciprocal tariffs. Then there was 10 percent first round increase in tariffs, but it was stacked onto the original 14 percent, bringing the new total to 24 percent. A second round that went up 20 percent, and stacked, brought the duty rate to 34 percent, Gulden said. The second biggest is Indonesia, which has a 19 percent duty rate increase, and Cambodia at 36 percent, although duties could go higher when stacked. China is minimal since the total imports to the U.S. is only 2 percent. He said the impact of all duties could increase the cost of goods sold by about 200 million euros. The brand is still producing in China, but for the Chinese market and for other overseas countries outside of the U.S. He also didn't rule out price increases, once there is more certainty regarding tariffs. The CEO said the company is planning to negotiate with suppliers to lower costs, reallocate production where FOBs are the lowest for the U.S., and looking closely at what competitors are doing and how much of a price increase the consumer might be willing to accept. The company said net sales rose 14 percent to 5.95 billion euros for the second quarter, on a constant currency basis. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
a day ago
- Business
- Yahoo
Tariffs Could Add Up to 200M Euros to Cost of Adidas Products in U.S.
BERLIN — Uncertainty around U.S. tariffs continues to weigh heavily on strategy at German sportswear giant Adidas. Even as they reported a successful second quarter, Adidas executives warned of potential price rises to come. Adidas posted net sales of 5.95 billion euros in the second quarter and growth of 12 percent on a currency-adjusted basis. More from WWD Adidas Relies on 'Brand Heat' in Lifestyle Footwear for Future Growth Adidas' Chunky Goukana Lifestyle Sneaker Finally Has a Release Date Puma Surprises Market With Early Q2 Results, Slashes Guidance for 2025 That adds up to 14 percent growth in currency neutral terms over the first half of this year. So far in 2025, the company's net sales total 12.11 billion euros. 'We have achieved this despite all the challenges,' Adidas chief executive officer Bjorn Gulden told journalists at a press conference revealing the result in Germany on Wednesday morning. 'Our brand is hot. I think of course that's partly because of 76 years of history and accumulated marketing, but also our teams both globally and centrally putting us back in front of the consumer again.' Adidas saw growth in all product categories and sales territories between April and June and order books were full until the end of this year, Gulden said. Adidas' ambition is to be the leader in all markets except North America. There the brand has the objective of doubling its business. 'The most challenging market for a European brand is the North American market,' Gulden explained. In North America, net sales went up 8.1 percent in currency neutral terms. The latter has been a tricky market for Adidas since the loss of the profitable Yeezy franchise. In 2024, full-year sales had actually fallen several percentage points. But the troubled Yeezy chapter at Adidas is now closed: The company said second-quarter results do not include any further Yeezy sales and that sales have been gaining momentum in North America since late last year. In Adidas' home market of Europe, sales rose 4.1 percent and some analysts had expressed concern about what looks like a slowdown there. But Gulden was upbeat, citing tough comparisons. During the same quarter last year, Adidas had been selling product related to the UEFA Men's European Football Championship. 'We sold a lot of replicas [football jerseys] so there is about 100 million [euros] plus missing from that business,' he explained. Additionally, while European sales were slow during June — it may have been the heatwave, Gulden speculated — they have picked up again in July. 'So we feel pretty confident we will be back again in double digits [in Europe] in the next quarters,' the Adidas boss concluded. In Greater China, Adidas sales increased 2.1 percent. This should be seen as positive, Gulden argued, especially in comparison with the 'very bad numbers' competitors had been reporting there. Adidas saw double-digit increases in other territories, with an 11.9 percent rise in emerging markets, 12.6 percent growth in Japan and South Korea and a 22.2 percent surge in Latin America. Adidas is now number one in Mexico, Gulden noted. In terms of product categories, Gulden pointed to improvements in sales of Adidas apparel, which grew 17 percent in the second quarter. Footwear, which makes up around two-thirds of the brand's sales, usually outpaces apparel but between April and June, footwear sales only increased 9 percent, while accessory sales rose 7 percent. 'About 18 months ago, we said we needed to be careful because there's too much basic apparel around, too many black hoodies, too much fleece,' Gulden explained. To remedy that Adidas has been trying to innovate, adding retro tennis looks, animal prints, denim and knitwear to collections, as well as pushing high fashion collaborations. The German brand is also trying to be 'more fashion forward' with its accessories, Gulden said. The terrace trend in footwear — with the bestselling Samba, Gazelle and Handball Spezial models — had turned Adidas around, Gulden admitted. But the company wasn't too worried about the terrace trend ending anytime soon because in some markets, for instance, sales of the Samba were still growing. 'Also, in all markets, when we do something with it [terrace shoes] that is fashionable — I think I talked about metallics, animal print and collabs — then the sell through is immense, like it's a new franchise,' Gulden explained. The company was also preparing to launch other retro court styles and slowly transitioning toward so-called 'low-profile' looks, much flatter-soled sneakers from sports like motor racing and martial arts. Gulden predicts that low-profile looks would be trending harder in 2026. Adidas competitor Puma recently said the trend hadn't really taken off as much for them as they had thought it would. Another emerging trend involves replica football club shirts. Adidas has noticed these shirts, formerly the domain of fervent male fans, creeping into streetwear. Now, Gulden said, football boots — the sort players usually wear on a field, complete with studs — were doing so too. 'Yes, you might think I'm crazy but you will see people are walking around in football shoes with studs,' he told journalists. 'Of course, not that many [people] but very influential people.' Adidas was rolling with that trend, he explained, and had started taking soccer boot uppers and putting them on normal soles. Adidas products in the sports performance category were also doing well. Sales of running and training gear were up 25 percent and 20 percent, respectively, Gulden noted. Performance basketball — shoes made specifically for athletes — was also growing in double digits and Adidas' American unit had invested heavily in signing fledgling American stars in basketball, baseball and American football out of college, over the past six months. 'This will see us more visible in American sports going forward,' Gulden explained. As a result of the successful second quarter, Adidas' operating profit jumped 57.7 percent to 546 million euros, bringing the first-half total to 1.16 billion euros. This means that operating profit margin is now around 9.6 percent, which is close to the ambition of 10 percent that Gulden originally set more than two years ago when he took on Adidas' top job. It is also well on the way to Adidas' forecast of operating profit ending up between 1.7 billion and 1.8 billion euros for the full year. Still, despite the positive results, the company did not adjust its guidance for the full year. Adidas still expects revenues to grow at a high-single-digit rate for all of 2025 but now notes the range of possible outcomes for the full year has increased. Gulden spent extra time during the press conference explaining why. Potential U.S. tariffs are expected to be finalized on Friday and these could add as much as 200 million euros to the cost of Adidas products in the U.S., the company said in its statement. Adidas had looked in detail at the impact on countries where they manufacture products bound for the U.S. The numbers they came up with are not official, Gulden said, but were the best indications based on publicly available information. For example, Adidas makes around a third of all products bound for America in Vietnam. There, U.S. tariffs on footwear could potentially go from 14 percent previously to 34 percent over the next five or so months. In Pakistan, they may rise from zero to possibly as much as 30 percent and in Cambodia, they might go from 13 percent to 49 percent. Adidas products made in China are no longer such a concern, Gulden added, because the company is now making 'in China for China' or for destinations other than the U.S. Only 2 percent of the brand's U.S.-bound products are made there now, he noted. Those numbers show just how volatile the situation is, Gulden said. 'If you had the same product landing in April, March, May and July, you might have had three different duties — in some cases, four — that will hit the cost of your product,' he explained. When it becomes clear what the actual tariffs are, Gulden said there will be a pricing review. Any price increases will only impact the North American market and are more likely to be placed on new products rather than established lines. Additionally Adidas won't be the first to move with price increases in the U.S., he explained, and if they do come, they likely won't come until 2026. If the company were to raise prices before then, it would mean negotiating with retailers who have already placed orders, the executive explained. All of this is why Adidas has retained its guidance for the year, Gulden concluded: 'People are disappointed we haven't raised it but when you see the uncertainty, we feel it is prudent.' Analysts from the likes of Deutsche Bank, UBS and Jefferies noted that Adidas' second-quarter results were actually slightly under market consensus but were in line with targets for the full year. It was possible that if things kept going in a positive direction, Adidas might actually exceed its own forecast, Deutsche Bank analyst Adam Cochrane wrote. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
