Latest news with #AdidasTerrex
Yahoo
5 days ago
- Business
- Yahoo
Dr. Martens Looks to Adidas For New Chief Brand Officer
Dr. Martens has named former Adidas executive Carla Murphy as its new chief brand officer, effective July 1. According to the UK-based footwear brand, Murphy will be responsible for driving the company's brand strategy, vision and creative direction, and will oversee its global product, strategy, marketing, and sustainability divisions. More from WWD Dr. Martens Names Former Nike Exec Paul Zadoff as President of Americas Region Terence Reilly Takes On New Role As Chief Brand Officer For Crocs Inc. Timberland Names Former Dr. Martens Exec Darren McKoy Global VP of Product Design and Creative Direction When she assumes her role next month, Murphy will join Dr. Martens' global leadership team and will report to chief executive officer Ije Nwokorie, who previously held her new role. Murphy joins the company from Adidas AG, where she served as global senior vice president and general manager for Adidas Outdoor since 2020. In this role, Murphy was responsible for the end-to-end strategy, management and execution globally for the outdoor category, which included Adidas Terrex and Five Ten – the brand's outdoor sports and technical footwear, apparel and accessories propositions. Prior to Adidas, Murphy was previously the global chief brand and product officer for lifestyle merino brand Icebreaker, part of VF Corporation, and has held senior brand and product positions across brands within Salomon parent company Amer Sports. Early in her career, Murphy led multi-disciplinary global brand consultancies. 'Our brand is our most important asset, and I'm thrilled that Carla is joining to lead the brand organization,' Nwokorie said in a statement. 'Carla is an exceptional leader with a proven track record for using bold storytelling and fearless creativity to drive growth for world-renowned brands, and she will do amazing work with our immensely talented brand and creative teams. Every one of us in the leadership team is looking forward to her partnership.' Murphy added that she has long admired Dr. Martens. 'Joining the team and the brand at this moment is incredibly exciting, the ambition and energy is high, and there is a tremendous opportunity in this next chapter to break new ground and connect with an even wider audience in a truly meaningful and culturally relevant way. I can't wait to get started,' she said. This news comes just days after Dr. Martens named former Nike executive Paul Zadoff as its new president of the Americas. Murphy's appointment also follows several other key senior hires to further strengthen Dr. Martens' brand, product and creative teams. These include creative director for its global brand studio Neil Cummings, category director Emma Howarth, global design director Adam Owen, and global brand marketing director Paul Bowyer. These hires followed the appointment of Adam Meek as chief product officer in December 2021. Best of WWD All the Retailers That Nike Left and Then Went Back Mikey Madison's Elegant Red Carpet Shoe Style [PHOTOS] Julia Fox's Sleekest and Boldest Shoe Looks Over the Years [Photos] Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
29-03-2025
- Lifestyle
- Yahoo
11 Casual Hiking Sneaker You Can Wear Whenever You Want
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Wearing waterproof, grippy hiking sneakers for rainy days has been my long-term shoe hack. I'll wear a rain boot if I must. That's to say I'll do it if it's coming down hard, and I need protection as high up as it can go. I'll wear a snow boot when it's actually snowing and a hiking boot when I'm actually hiking. But if I'm just going to work? Grabbing lunch? Want to wear a normal outfit and shoes? A sneaker built for tougher terrain is where it's at. I invite you to do the same. Thanks to the cultural movement gorpcore (it's not dead TikTok and high-fashion just moved on), brands are making hiking sneakers that look cool in urban environments. Salomon's XT-6 were the original example. But now you have the Adidas Terrex line, an new model from Arc'teryx, and all sorts of cottage outdoors-fashion options. No matter where you pick from, one of these 11 best hiking sneakers will serve you outdoor Terrex line made this Skychaser, a lightweight, low-profile sneaker that you can be certain we'd wear with a hoodie and favorite pair of wider leg pants on a rainy day. The GORE-TEX membrane won't steer you wrong in terms of moisture repellancy. $160.00 at fashion eyes have been Arc'teryx lately, but the brand keeps its head down and does what it does best: great outdoor gear. These sneakers are more streamlined than a lot of outdoor sneakers tend to be, with lower cushioning and a snug-fitting upper. $170.00 at Pegasus sneaker is a favorite for all types of runners, and the Gore-Tex version is great for running in wet weather as well as just walking in it. These are a favorite for rainy day athleisure outfits. $170.00 at Stinson brings that beloved Hoka cushion into a sneaker that has a ton of grip, thanks to the multi-directional lugs. They have a great balance of softness and traction, though they aren't waterproof. $170.00 at someone asks for a stylish hiking anything, I'm sending them to Diemme. These are a sneaker-y version of the brand's classic boot, done up in a wax-coated, water-resistant leather. If the traditional hiking sneaker is too casual for you, this is an excellent upgrade. $470.00 at XT-6 just keeps on delivering. They're lightweight, waterproof, and have an easy quick-lace design. "The XT-6 is built for performance, sure, but it also happens to be built to downright electrify your vibe," says our style director, Jonathan Evans. "Taken out of the context of trail running, it becomes a piece that can work with any fit, whether your personal style leans more low-key (try it with washed-out jeans, a boxy tee, and a light jacket for an advanced riff on normcore) or more fashion-forward (cropped black trousers, a crisp white shirt, and an oversized black blazer sounds just right)." $180.00 at Trailgrip sneaker is the absolute pinnacle of function and fashion. They are actually quite functional, with a dramatic, lugged Vibram outsole and water-repellent mesh. But the chunky design and suede strips are signature Moncler. $750.00 at Cloudrock sneakers are super comfortable and totally waterproof. They're great for wearing to the gym, on errands, or actually on a trail. We particularly like the protective toe cap and TPU mudguard. $179.99 at North Face's Glenclyffe sneaker is a great alternative to other hype-y, gorpcore shoes. These are stylish with the contrasting protective mudguard but they have flown mostly under the radar. $135.00 at I were to buy a single casual hiking sneaker and not want to buy another for years to come, it'd be Canada Goose's Glacier. The brand has a minimal shoe department, but we like what they make. These are virtually indestructible: waterproof, treaded rubber outsole, cord-lock drawstring. They're breathable enough to wear year round but, like any Canada Goose item, can most certainly survive winter, ice, and snow. $450.00 at the true trail sneakers just aren't hitting for you, we love Danner's low shoes as a kind of sneaker-boot hybrid. They are super comfortable, durable, and feel more substantial than something like a waterproof running sneaker. Of course, if you're looking for a boot boot, the Danner Mountain Light is an ongoing favorite. $140.00 at You Might Also Like Kid Cudi Is All Right 16 Best Shoe Organizers For Storing and Displaying Your Kicks
