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Time of India

Adissia appoints Trisha Krishnan as its new brand ambassador

Adissia , Coimbatore 's native brand in plotted development, is taking real estate transformation to the heart of rural and semi-urban Tamil Nadu. In a defining move, the company announced actor Trisha Krishnan as its brand ambassador . Krishnan, with her deep Tamil roots and enduring appeal, adds strength to Adissia's mission of bringing credibility, aspiration, and quality to all regions of Tamilnadu. Commenting on this association, actress Krishnan said, 'Adissia represents the quiet strength of Tamil Nadu- deeply rooted, aspirational and forward-looking. I'm proud to be part of a movement that's not just building projects, but shaping communities.' In addition to this, the company also launched its customer-focused Mobile App - Adissia One , the first of its kind from Coimbatore, designed to provide customers with convenience, transparency and easy access. With one click, users can view and store property details seamlessly. M V Manikandan , founder and managing director, Adissia Developers, said, "Real change doesn't happen in boardrooms - it happens in the small towns, in villages, in places that deserve more. Adissia is about bridging that gap.' 'We are building not just for today, but for the Tamil Nadu of tomorrow — where growth is shared, and no place is left behind. We are very happy to onboard Trishna as our brand face as we set to work towards achieving INR 1000 crore revenue in two years," Manikandan added.