5 days ago
Sabyasachi ties up with Tata CLiQ Luxury to go online with fine jewellery
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Mumbai: Indian luxury fashion brand Sabyasachi, founded by designer Sabyasachi Mukherjee , is going Aditya Birla Fashion & Retail-owned label has partnered with Tata CLiQ Luxury to sell its fine jewellery on the ecommerce platform , which also hosts global names like Bvlgari.'I always wanted to create access,' Mukherjee told ET. 'In India, because of infrastructure, sometimes it's impossible to build physical stores, and I think the best way and the smartest way to access India is digital.'The boutique goes live on August 21, 2025, on Tata CLiQ price range starts from Rs 55,000 for a necklace crafted in one gram of 18k gold, featuring the Sabyasachi Calcutta Bengal Tiger insignia, going up to Rs 9 lakh for pearl fine jewellery category on Tata CLiQ Luxury has been growing rapidly, with sales doubling year-on-year. According to Tata CLiQ CEO Gopal Asthana, the median selling point for luxury products is somewhere close to Rs 1.5 lakh.'I'm a democratic brand. I don't want to compromise on the quality and integrity of my product,' Mukherjee said. 'But I will never say that you can have it and you cannot have it.'Mukherjee, who started the brand more than 25 years ago, said he sees the ecommerce platform as more than an awareness channel. '...sales sometimes come in immediately, and sometimes you can see it as a first mover's advantage, and sometimes it takes time to come in. But what you do is you learn to shake hands with your consumer,' he ethnic portfolio, which includes premier ethnic wear brands like Jaypore as well as designer-led brands such as Tarun Tahiliani, and Shantanu & Nikhil, besides Sabyasachi, posted a revenue of Rs 1,956 crore in business posted its highest-ever quarterly sales in the fourth quarter ended March, growing 15% the whole year FY25, the brand said it posted a turnover of Rs 500 said he, at some point, envisioned jewellery to be 60% of the business. But he also sees accessories becoming a big revenue driver for the brand. 'We are going to build bigger verticals. But eventually, in India, it makes sense you have jewellery because India is a very value-conscious market.'Personal luxury spending (excluding real estate) in the country is estimated at $25–30 billion, or about Rs 2.2-2.6 lakh crore, across products (about 55%) and services (45%), according to Bain & has a store in New York. Mukherjee said he doesn't anticipate the ongoing tariff war to impact its business in the US. 'I make sure that I create businesses that are irreplaceable, irrespective of global turmoil. You see a lot of people build businesses on optimism. I build businesses on optimism, but I also have a little bit of contingency for pessimism,' he said. 'If you compare my jewellery and the quality of my jewellery with any jeweller anywhere in the world, we still give immense value in terms of price. There will be no impact on the business...'The brand recently appointed Manish Chopra as its CEO. Chopra previously worked at Reliance Retail and also had a stint at Meta as the head of partnerships.'He's a very young, funny, smart man, and together, me and Manish have a shared vision of making Sabyasachi the first luxury brand out of India,' Mukherjee said. 'He will put in a lot of back end, he will plan and level expansion with me. I'll drive strategy with him. I've held the business for 25 years, but I'm a designer first... Manish will give me the space to make the product better and better.'
