a day ago
Airtel launches free anti-fraud shield for all Mumbai users, protects 2.1 million users from online fraud in 50 days
Bharti Airtel
claims to have successfully safeguarded over 2.1 million users across Mumbai from online fraud within just 50 days of launching its AI-powered
fraud detection system
. The company says its advanced security solution automatically blocks malicious links and redirects users to safety warnings in under 100 milliseconds.
The system, automatically enabled for all
Airtel
mobile and broadband customers, scans and filters suspicious links across multiple platforms including SMS, WhatsApp, Telegram, Facebook, Instagram, email and web browsers. It examines over 1 billion URLs daily using real-time threat intelligence to identify and block harmful sites instantly.
When users click on suspicious links, such as fake package tracking URLs like , Airtel's system immediately scans the destination and blocks access if flagged as dangerous. Users are then redirected to a warning message reading "Blocked! Airtel found this site dangerous!"
"Customer safety is at the heart of everything we do," said Aditya Kankaria, CEO - Mumbai, Bharti Airtel. "This innovation is deeply embedded within our network, offering proactive protection without requiring any action from the customer's end."
Mumbai, ranked among India's most digitally advanced cities, faces growing threats from fraudsters who increasingly target users through phishing links, fake delivery notifications, and spurious banking alerts. Airtel's solution serves as a digital shield protecting families, senior citizens, homemakers, students, and first-time smartphone users.
The fraud detection system operates silently in the background, requires no installation, and is offered free of cost to all users. As digital adoption continues to expand across Mumbai, from online banking to government e-services, Airtel's initiative plays a critical role in creating a safer digital ecosystem for the city's millions of users.
