Latest news with #AdityaModak
Fashion Value Chain
21-04-2025
- Business
- Fashion Value Chain
Festival of Golden Moments: PNGS Shines for Akshaya Tritiya
P N Gadgil & Sons (PNGS) has launched its Akshaya Tritiya campaign, Festival of Golden Moments, celebrating gold as more than just an ornament—it's a symbol of memory and emotion. Featuring brand ambassador Mithila Palkar, the campaign film highlights the deep-rooted tradition of gifting and inheriting gold through opulent mangalsutras, temple jewellery, and heirloom-worthy bangles. With the tagline 'You shine brighter when you're wrapped in gold,' PNGS positions gold as timeless and emotionally resonant. Aditya Modak notes, 'Gold is never just a transaction—it marks life's milestones.' Despite a 25–30% price surge, PNGS continues to grow through its dual design strategy—offering both heavyweight traditional jewellery and lighter, aspirational pieces that appeal to younger buyers. With 33 showrooms, a robust digital strategy, and expansion plans aiming for 50+ outlets by 2030, PNGS is set for continued success. Watch the campaign: Festival of Golden Moments – YouTube
Fashion Network
21-04-2025
- Business
- Fashion Network
P N Gadgil & Sons launches Akshaya Tritiya campaign
P N Gadgil & Sons (PNGS), a leading jewellery brand has launched its Akshaya Tritiya campaign titled 'Festival of golden movements' ahead of the wedding and festive season. The campaign has been launched across digital and social media featuring its brand ambassador Mithila Palkar. The campaign will showcase heavyweight gold pieces that carry the weight of tradition including mangalsutras, temple jewellery, intricate bangles among others. Commenting on the campaign, Aditya Modak in a statement said, 'Gold is never just a transaction, but a turning point. Whether it is a bride's first heirloom or a milestone gift, we see ourselves as jewellers and memory-makers. The campaign captures that emotion. It is about those fleeting seconds that live on through gold.' 'The campaign also marks a high-growth phase for PNGS. The brand has demonstrated consistent performance over the last year, but prices have surged by nearly 25% to 30%. PNGS has successfully navigated this volatility by staying close to consumer sentiment,' he added. P N Gadgil & Sons has 33 exclusive brand outlets across the country and plans to cross 50 store mark by 2030.
