Latest news with #Adjust
Business Wire
27-05-2025
- Business
- Business Wire
Adjust Launches Growth Copilot Beta For Smarter, Faster App Growth
SAN FRANCISCO--(BUSINESS WIRE)--Leading measurement and analytics company Adjust announced today the beta launch of Adjust Growth Copilot, a first-of-its-kind app growth partner. Adjust's new product, built with client feedback, brings AI directly to modern marketers. With Adjust Growth Copilot, marketers instantly access performance insights across channels, campaigns, and KPIs — helping them optimize strategies and boost revenue. "This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions," said Andrey Kazakov, CEO of Adjust. Share 'The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data,' said Andrey Kazakov, CEO of Adjust. 'We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.' Flattening the funnel to insights and action Adjust Growth Copilot is redefining workflows by: Turning reporting into insights: Ask precise business questions and instantly get clear answers — including sources — helping monitor performance and quickly spot anomalies. Boosting team productivity: Growth Copilot connects directly with existing tools, making data easily accessible, improving efficiency, and helping teams collaborate better. Providing asynchronous decision-making aligned with the advertiser's goals. A new class of AI for a new kind of challenge Unlike AI for content, design, or coding, Adjust's Growth Copilot is built for growth teams — offering detailed performance insights and rapid decisions. Key uses include diagnosing sudden performance changes or improvements, spotting top/low creatives, detecting data anomalies, and uncovering any actionable insights the data can tell. 'Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones,' said Avi Blumenstein, Director, Growth Marketing at leading education technology innovator Age of Learning, Inc. 'What is really exciting is that this is just a glimpse of what's to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future.' 'Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions,' added Kazakov. 'Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions. Looking ahead, it will proactively identify opportunities tied to advertisers' goals like suggesting high-performing creatives for similar channels, optimizing budgets and enhancing overall growth operations.' To learn more about Growth Copilot and to request a demo, visit the solution page here. About Adjust Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics solutions provide visibility, insights and essential tools that drive better results.
Associated Press
27-05-2025
- Business
- Associated Press
Adjust Launches Growth Copilot Beta For Smarter, Faster App Growth
SAN FRANCISCO--(BUSINESS WIRE)--May 27, 2025-- Leading measurement and analytics company Adjust announced today the beta launch of Adjust Growth Copilot, a first-of-its-kind app growth partner. Adjust's new product, built with client feedback, brings AI directly to modern marketers. With Adjust Growth Copilot, marketers instantly access performance insights across channels, campaigns, and KPIs — helping them optimize strategies and boost revenue. This press release features multimedia. View the full release here: Create visualizations that make performance easy to understand. 'The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data,' said Andrey Kazakov, CEO of Adjust. 'We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.' Flattening the funnel to insights and action Adjust Growth Copilot is redefining workflows by: A new class of AI for a new kind of challenge Unlike AI for content, design, or coding, Adjust's Growth Copilot is built for growth teams — offering detailed performance insights and rapid decisions. Key uses include diagnosing sudden performance changes or improvements, spotting top/low creatives, detecting data anomalies, and uncovering any actionable insights the data can tell. 'Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones,' said Avi Blumenstein, Director, Growth Marketing at leading education technology innovator Age of Learning, Inc. 'What is really exciting is that this is just a glimpse of what's to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future.' 'Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions,' added Kazakov. 'Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions. Looking ahead, it will proactively identify opportunities tied to advertisers' goals like suggesting high-performing creatives for similar channels, optimizing budgets and enhancing overall growth operations.' To learn more about Growth Copilot and to request a demo, visit the solution page here. About Adjust Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics solutions provide visibility, insights and essential tools that drive better results. View source version on CONTACT: Media Contact Adjust Joshua Grandy [email protected] KEYWORD: CALIFORNIA UNITED STATES NORTH AMERICA INDUSTRY KEYWORD: TECHNOLOGY PROFESSIONAL SERVICES MARKETING COMMUNICATIONS DIGITAL MARKETING APPS/APPLICATIONS DATA ANALYTICS SOFTWARE ARTIFICIAL INTELLIGENCE INTERNET MOBILE/WIRELESS SOURCE: Adjust Copyright Business Wire 2025. PUB: 05/27/2025 10:03 AM/DISC: 05/27/2025 10:02 AM
Yahoo
27-05-2025
- Business
- Yahoo
Adjust Launches Growth Copilot Beta For Smarter, Faster App Growth
Adjust's Growth Copilot empowers marketers to do more, stay agile and scale their app business SAN FRANCISCO, May 27, 2025--(BUSINESS WIRE)--Leading measurement and analytics company Adjust announced today the beta launch of Adjust Growth Copilot, a first-of-its-kind app growth partner. Adjust's new product, built with client feedback, brings AI directly to modern marketers. With Adjust Growth Copilot, marketers instantly access performance insights across channels, campaigns, and KPIs — helping them optimize strategies and boost revenue. "The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data," said Andrey Kazakov, CEO of Adjust. "We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions." Flattening the funnel to insights and action Adjust Growth Copilot is redefining workflows by: Turning reporting into insights: Ask precise business questions and instantly get clear answers — including sources — helping monitor performance and quickly spot anomalies. Boosting team productivity: Growth Copilot connects directly with existing tools, making data easily accessible, improving efficiency, and helping teams collaborate better. Providing asynchronous decision-making aligned with the advertiser's goals. A new class of AI for a new kind of challenge Unlike AI for content, design, or coding, Adjust's Growth Copilot is built for growth teams — offering detailed performance insights and rapid decisions. Key uses include diagnosing sudden performance changes or improvements, spotting top/low creatives, detecting data anomalies, and uncovering any actionable insights the data can tell. "Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones," said Avi Blumenstein, Director, Growth Marketing at leading education technology innovator Age of Learning, Inc. "What is really exciting is that this is just a glimpse of what's to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future." "Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions," added Kazakov. "Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions. Looking ahead, it will proactively identify opportunities tied to advertisers' goals like suggesting high-performing creatives for similar channels, optimizing budgets and enhancing overall growth operations." To learn more about Growth Copilot and to request a demo, visit the solution page here. About Adjust Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics solutions provide visibility, insights and essential tools that drive better results. View source version on Contacts Media Contact AdjustJoshua Grandypr@
Time of India
22-05-2025
- Business
- Time of India
City of Dreams set to host India's favorite customer engagement event: MoEngage #GROWTH Summit Back in Mumbai on 28th May, 202
After creating a global community of 50,000+ marketers, product, and growth professionals, MoEngage is set to host over 600+ leaders and practitioners from various consumer brands at its flagship event - #GROWTH Summit Mumbai , on 28 May 2025, in association with EY as the Knowledge Partner and, Adjust, Publics Groupe, and DWAO as Associate Partners. The #GROWTH Summit by MoEngage is a unique opportunity for consumer brands to come together, exchange ideas, and learn about actionable strategies for driving growth, customer loyalty, engagement, retention, and more. The event will also feature a diverse group of experts from the banking and finance segment, retail, healthcare, media and entertainment, lifestyle, and travel and hospitality. The industry veterans will share their experiences while discussing topics like enhancing customer engagement through AI-powered analytics and optimization, driving personalization at scale, sharing tried and tested strategies to cross the online-offline divide, and building for the next billion of Bharat. Here's a sneak peek of some of the experts joining us at #GROWTH Summit: Aman Gupta, Co-Founder and CMO, boAt (Chief Guest)Neelu Amber, Chief Growth Officer, AirtelSubhankar Sengupta, Chief Marketing Officer & Head – Alternate Channels, IndiaFirst LifeSuman Guha, Chief Technology Officer, Tata CLiQNishant Malsisaria, Business Head Savings & Head of App Product, PaisabazaarAbonty Banerjee, Chief Operating Officer - Technology, Digital & Marketing, Tata CapitalMr. Rajesh Unde, Chief Technology Officer, PL CapitalPrashant Sachan, Founder & CEO, AppsForBharatVipul Nirwani, Senior Vice President and Head of Digital Products, Motilal Oswal Financial ServicesKomal Chheda, Executive Vice President - Growth | Strategic Alliances & Partnerships & Customer Service, CASHeVarun Rajwade, Vice President of Product Management, Aditya Birla Fashion and Retail Shethia, Vice President - Product Head, Federal BankAnjali Thakur, Senior Vice President, HDFC BankArobindo Halder, Vice President and Product Head - Mobile payments, HDFC BankVaibhav Kokal, Senior Vice President - Product Management, Dream11Prabhakar Tiwari, Partner, FRN AdvisoryAlok Saraogi, SVP & Head of Marketing, TVS Automobile Solutions Pvt LtdTarun Mathur, Head of Strategy, Zuno General InsurancePrashant Singh, Head of Product, JarRajan Bansal, Business Head, Adani Digital LabsAmaresh Godbole, CEO, Digital Technology Business, Publicis Groupe IndiaDipesh Karki, Founder & CPTO, LenDenClubChetan Siyal, Founding Member & Chief Marketing Officer, SNITCHNishant Malsisaria, Business Head - Growth, Choudhary, Head of Marketing, Fino Payments BankSanjay Soni, GM Tech, NazaraReetesh Gade, Head of Marketing, TBZ - The OriginalKaveri Das, Business Head, Hindi, ZEE5Harpinder Singh, Head - Digital & eCommerce, Air India ExpressNarendra Motwani, Head of E-commerce, Malabar Gold and DiamondsRushabh Shah, Cofounder, CityfloHimanshu Garg, Head of Product Management, RP Sanjiv Goenka GroupShubham Choudhary, AVP & BU Head - Growth, Policybazaar In addition to the abovementioned leaders, the attendees will get access to actionable insights and real-world examples from the marketing leaders and CXOs of leading consumer brands like Airtel, Tata Capital, HDFC Bank, Asian Paints, ZEE5, Policybazaar, Nazara, Tata CLiQ, SNITCH, Federal Bank, Adani Digital Labs, and more! The #GROWTH Summit offers the audience a chance to get: Real-world insights from experts: Speakers are practitioners leading growth at top retail and consumer brands in India Unlock an exclusive world where marketing, growth, and product visionaries from consumer brands meet. This invite-only conference is your gateway to unparalleled conversations crafted just for the industry's best Dive into the Tank! A fireside session with Mr. Aman Gupta. 'The bond that unites tech leaders across industries is our pursuit of excellence and relentless innovation. At MoEngage, we empower these ambitions with cutting-edge technology that translates into measurable growth. I look forward to discussing our latest enhancements with peers at the #GROWTH Summit Mumbai, where every interaction is a step forward in our shared journey, said Narasimha P Rao, GM India, and MEA, MoEngage. About MoEngage MoEngage is an insights-led customer engagement platform trusted by 1,350+ global consumer brands, including Unilever, Airtel, PNB, The Coca-Cola Company, IndusInd Bank, Titan, Samsung, McAfee, Flipkart, Domino's, The Indian Express, Nestle, OYO, and more. Built for enterprises, MoEngage operates at a vast scale, processing 1 Trillion+ Data points per month, sending 80 Billion+ Messages and 1 Billion+ Emails per month, and engaging 900 Million+ MAUs per month. By increasing campaign velocity, reducing the time to go live, and eliminating redundancy while maintaining data security and privacy, MoEngage helps enterprises become more agile, efficient, future-ready, and independent. MoEngage complies with GDPR, CCPA, SOC2 Type 2, CSA STAR Level 2, ISO 27001:2022, HIPAA, PIMS ISO 27701: 2019, and the BCMS ISO 22301: 2019 requirements to fulfill the data privacy and security needs of enterprise brands. With offices in 13 countries, MoEngage is backed by Goldman Sachs Asset Management, B Capital, Steadview Capital, Multiples Private Equity, Eight Roads, F-Prime Capital, Matrix Partners, Ventureast, and Helion Ventures. MoEngage was named a Strong Performer in The Forrester Wave™: Cross-Channel Marketing Hubs, Q4 2024 report, and Strong Performer in The Forrester Wave™ 2023 report. MoEngage was also featured as a Leader in the IDC MarketScape: Worldwide Omni-Channel Marketing Platforms for B2C Enterprises 2023, along with being recognized as a Customers' Choice Vendor in the 2022 Gartner Peer Insights 'Voice of the Customer' for the Multichannel Marketing Hubs Report. To learn more, visit Note: This article is a part of ETCIO's Brand Connect Initiative.
Time of India
21-05-2025
- Business
- Time of India
Maximum Growth Guaranteed in the Maximum City: MoEngage to Host Flagship #GROWTH Summit in Mumbai on 28th May 2025
With over 600 marketing, product, and growth professionals expected at the event, #GROWTH Summit Mumbai is being hosted on the 28th of May by MoEngage in EY as the Knowledge Partner and Adjust, Publics Groupe, and DWAO as Associate Partners. MoEngage, the leading insights-led customer engagement platform, has built this #GROWTH community to encourage peer-based learning. It provides a unique opportunity for marketers, growth drivers, and product owners to learn from industry veterans, exchange ideas with peers, and implement actionable insights. Featuring industry leaders from banking, finance, retail, healthcare, media and entertainment, lifestyle, and travel and hospitality, the event will include keynote and panel sessions on customer engagement, AI-powered analytics and optimization, personalization at scale, strategies to cross the online-offline divide, and building for Bharat. Here are the experts who will join us during the #GROWTH Summit: Aman Gupta, Co-Founder and CMO, boAt (Chief Guest)Neelu Amber, Chief Growth Officer, AirtelSubhankar Sengupta, Chief Marketing Officer and Head – Alternate Channels, IndiaFirst LifeSuman Guha, Chief Technology Officer, Tata CLiQ FashionNishant Mishra, Group Chief Marketing Officer, Apollo Health and Lifestyle LimitedAbonty Banerjee, Chief Operating Officer - Technology, Digital and Marketing, Tata CapitalMr. Rajesh Unde, Chief Technology Officer, PL CapitalPrashant Sachan, Founder and CEO, AppsForBharatVipul Nirwani, Senior Vice President and Head of Digital Products, Motilal Oswal Financial ServicesKomal Chheda, Executive Vice President - Growth | Strategic Alliances and Partnerships and Customer Service, CASHeVarun Rajwade, Vice President of Product Management, Aditya Birla Fashion and Retail Shethia, Vice President - Product Head, Federal BankAnjali Thakur, Senior Vice President, HDFC BankArobindo Halder, Vice President and Product Head - Mobile payments, HDFC BankVaibhav Kokal, Senior Vice President - Product Management, Dream11Prabhakar Tiwari, Partner, FRN AdvisoryAlok Saraogi, SVP and Head of Marketing, TVS Automobile Solutions Pvt LtdTarun Mathur, Head of Strategy, Zuno General InsurancePrashant Singh, Head of Product, JarRajan Bansal, Business Head, Adani Digital LabsAmaresh Godbole, CEO, Digital Technology Business, Publicis Groupe IndiaDipesh Karki, Founder and CPTO, LenDenClubChetan Siyal, Founding Member and Chief Marketing Officer, SNITCHNishant Malsisaria, Business Head - Growth, Choudhary, Head of Marketing, Fino Payments BankSanjay Soni, GM Tech, NazaraReetesh Gade, Head of Marketing, TBZ - The OriginalKaveri Das, Business Head, Hindi, ZEE5Harpinder Singh, Head - Digital and E-commerce, Air India ExpressNarendra Motwani, Head of E-commerce, Malabar Gold and DiamondsRushabh Shah, Cofounder, CityfloHimanshu Garg, Head of Product Management, RP Sanjiv Goenka GroupShubham Choudhary, AVP and BU Head - Growth, Policybazaar Attendees will take away actionable insights and real-world examples from leaders at Tata, Asian Paints, Airtel, ZEE5, SNITCH, Tata CLiQ, Apparel Group, and more! In short, the #GROWTH Summit will offer: Real-world, expert insights from practitioners, across panels and fireside chatsUnparalleled conversations with actual practitioners and industry veterans Meet the Shark! Your once-in-a-lifetime chance to meet and greet Mr. Aman Gupta. 'At MoEngage, we believe in the power of community to push the boundaries of innovation. As we host the #GROWTH Summit Mumbai, we are proud to take the lead in showcasing our innovative solutions, which are a game-changer in driving customer engagement. This event fosters a community keen on actionable insights, shared growth, innovation, and ambition', said Yash Reddy, CRO, MoEngage.
