Latest news with #Adjust
Techday NZ
4 days ago
- Business
- Techday NZ
APAC drives m-commerce growth as brands target user loyalty
Adjust has released its 2025 Shopping App Insights Report, detailing trends in user acquisition and engagement across the global app commerce sector, with a particular emphasis on market changes in the Asia-Pacific (APAC) region. Shift in user acquisition strategy The report highlights a marked shift among brands toward user acquisition strategies prioritising quality over sheer quantity. Rather than focusing solely on driving high numbers of installs, brands are increasingly leveraging AI-powered targeting and smarter engagement tactics to secure loyalty from high-value, engaged users. Globally, the report notes a 14% year-on-year decline in eCommerce app installs in the first half of 2025. Despite this drop, user engagement indicated by app sessions has risen by 2%, suggesting that apps are now attracting fewer, but more involved users. Reattribution efforts have also risen sharply, with the global reattribution share for eCommerce apps up by 29% compared to 2023. This development points to a pronounced focus among brands on re-engaging existing users, rather than purely targeting new customer acquisition. APAC leads global m-commerce growth APAC has outperformed other regions in terms of mobile commerce growth. While installs and engagement in areas such as Europe, North America, and the Middle East and North Africa (MENA) have slowed, APAC saw a 13% increase in app installs and a 2% rise in sessions year-on-year. "Globally and across APAC, we are seeing a mobile commerce landscape that is not only growing, but is also maturing," said April Tayson, Regional Vice President for INSEAU at Adjust. "The most successful shopping apps are those that blend AI-powered targeting with consistent, meaningful experiences across every touchpoint. This is where building trust and engagement that lasts well beyond the install comes in." Marketplace apps achieving stronger engagement The report finds marketplace apps increasingly successful in securing user loyalty. From 2024 to the first half of 2025, shopping apps made up more than three-quarters of all eCommerce installs globally, yet accounted for only 36% of user sessions. By contrast, marketplace apps, despite representing just 20% of installs, drove 60% of sessions and recorded the longest average session duration - 10.69 minutes, compared to 9.89 minutes for eCommerce apps globally. In terms of Day 1 retention, marketplace apps led with 25%, while eCommerce apps experienced a 13% drop in early user retention. The difference underscores the stronger engagement and loyalty facilitated by marketplace-focused platforms. Cost per install differences The report details current cost dynamics, with the global cost per install (CPI) for eCommerce apps at USD $0.99 in Q1 2025. Shopping apps generally commanded a higher CPI of USD $1.01, while marketplace apps came in lower at USD $0.89. Even amid these rising acquisition costs, the click-through rate was unchanged at 2% globally, reflecting stable user engagement across acquisition channels. Emphasis on cross-platform and omnichannel strategies Further analysis in the Adjust report stresses the importance of cross-platform integration. Mobile web, in particular, has become a prominent entry point, with seamless web-to-app flows deemed essential for sustained engagement. The average number of partners per shopping app increased to seven in the first half of 2025 from six in 2023, suggesting brands are increasingly pursuing diversified, omnichannel approaches to reach and retain users. The report describes how mature markets are seeing a plateau in growth, causing brands to develop strategies focused on consolidating user trust and providing cohesive experiences rather than relying on pure acquisition metrics. This year's edition of The Shopping App Insights Report provides a detailed account of shifting priorities in the m-commerce sector, highlighting both global and regional nuances as the industry continues to adapt to new consumer behaviours and technological advancements.
Business Wire
7 days ago
- Business
- Business Wire
Adjust Sees Shopping Apps Evolve With AI-Powered Strategies And Smarter User Targeting
SAN FRANCISCO--(BUSINESS WIRE)--Leading measurement and analytics company Adjust released today The Shopping App Insights Report: 2025 Edition, revealing a strategic shift in how brands are approaching UA as smarter targeting with AI helps shopping apps focus on higher-value users. While e-commerce app installs declined 14% YoY globally in H1 2025, sessions increased 2%, indicating apps are attracting fewer but more engaged users. This trend is further evidenced by the global reattribution share for e-commerce apps – which increased 29% in H1 2025 over 2023 – signalling brands' growing investment in re-engaging existing users rather than solely focusing on acquiring new ones. AI is transforming how marketers test, segment and optimize their campaigns. When implemented strategically, it can surface new signals and insights, enable an enhanced level of hyper-personalization at scale, and facilitate fast and confident decisions. Share "In today's mobile commerce landscape, trust is key to lasting growth," said Tiahn Wetzler, Director of Content & Insights at Adjust. "The most successful apps create experiences that are relevant, respectful and consistent across every touchpoint. It's not about speed or better targeting alone, but building real value with every impression, click and session." Emerging markets leading m-commerce growth Adjust's report reveals significant regional shifts in mobile commerce growth patterns. Latin America led the shopping app market with increases in installs (18%) and sessions (27%) YoY in the first half of 2025, while APAC demonstrated strong momentum in both (+13% and +2). In contrast, mature markets, including Europe, MENA and North America, experienced slowdowns, suggesting market saturation and evolving consumer behaviors. Marketplaces winning user loyalty Shopping apps accounted for over three quarters of all global e-commerce installs from 2024 to H1 2025, but generated just 36% of sessions, revealing a gap in sustained user engagement. Conversely, marketplace apps drove 60% of sessions, despite representing only 20% of installs. Session lengths for e-commerce apps also shortened in H1 2025, averaging 9.89 minutes – down from 10.23 minutes in 2024 globally – while marketplace apps posted the longest average of 10.69 minutes. Marketplace apps also led with 25% Day 1 retention, while e-commerce apps dropped 13%. Cost dynamics reflect market evolution The global cost per install (CPI) for e-commerce apps reached $0.99 in Q1 2025, with shopping apps commanding $1.01 compared to marketplace apps at $0.89. Despite rising acquisition costs, click-through rates remained steady at 2% globally, suggesting consistent user engagement across channels. Cross-platform integration drives omnichannel success The report emphasizes the critical importance of seamless cross-platform experiences, with mobile web emerging as a high-intent entry point requiring frictionless web-to-app flows. Shopping apps averaged 7 partners per app in H1 2025, up from 6 in 2023, reflecting increased channel diversification strategies. For additional findings and industry best practices, download the full report here. About Adjust Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and AI-powered analytics solutions provide visibility and insights, while deep linking and engagement solutions help to drive ROI. SOURCE: Adjust
Yahoo
09-06-2025
- Business
- Yahoo
Showcasing the First Offer Server for In-App Monetization: GoKart Unveils New Website
LOS ANGELES, June 9, 2025 /PRNewswire/ -- GoKart launched its completely redesigned website at showcasing the AdTech industry's first Offer Server for mobile monetization and in-app advertising that centralizes every direct and network offer into a single dashboard. See the LinkedIn announcement at: Built from the ground up, the new site clearly defines what an Offer Server is: a unified platform that serves every in-app deal, whether CPI, CPA, CPE, direct, or third-party, while also tracking, routing, and optimizing those offers in real time with built-in attribution and fraud protection. No more toggling between SDKs, spreadsheets, or multiple dashboards; GoKart brings your entire monetization stack together. When you're ready to dive deeper, you can schedule a live walkthrough in just a few clicks. "We set out to create more than just a website refresh," said Lenny Rabin, CEO & Founder of GoKart. "This new digital home reflects our mission: to demystify performance marketing and empower publishers with a single source of truth for every offer, no matter where it comes from." Connect with Lenny on LinkedIn: Here's a peek under the GoKart hood: An all-in-one Offer Hub serving both direct & third-party, rewarded & non-rewarded deals without switching tools. Real-Time Analytics & Attribution helps monitor campaign performance, user acquisition costs, and ROI instantly. No more waiting on delayed reports or manual spreadsheets. Effortless Integrations, plugging into AppsFlyer, Tune, Adjust (and your other MMPs) in minutes. Custom Targeting & Safeguards, allowing you to define audience rules and activate fraud protection automatically. Visitors can expect regular updates—thought-leadership articles on user acquisition strategies, customer success stories illustrating mobile monetization wins, and technical deep dives on campaign management. Ready to see GoKart in action? Book your demo now at About GoKartGoKart is the first off-the-shelf Offer Server and in-app campaign management platform built for maximum optionality. Whether you're working directly with advertisers, third-party networks, or a mix of both, GoKart's Offer Server, admin, and tracking capabilities put you in the driver's seat. By combining mobile monetization, attribution, and real-time analytics into one system, GoKart simplifies campaign management and drives revenue growth without custom engineering. View original content: SOURCE GoKart Sign in to access your portfolio
Yahoo
09-06-2025
- Business
- Yahoo
Showcasing the First Offer Server for In-App Monetization: GoKart Unveils New Website
LOS ANGELES, June 9, 2025 /PRNewswire/ -- GoKart launched its completely redesigned website at showcasing the AdTech industry's first Offer Server for mobile monetization and in-app advertising that centralizes every direct and network offer into a single dashboard. See the LinkedIn announcement at: Built from the ground up, the new site clearly defines what an Offer Server is: a unified platform that serves every in-app deal, whether CPI, CPA, CPE, direct, or third-party, while also tracking, routing, and optimizing those offers in real time with built-in attribution and fraud protection. No more toggling between SDKs, spreadsheets, or multiple dashboards; GoKart brings your entire monetization stack together. When you're ready to dive deeper, you can schedule a live walkthrough in just a few clicks. "We set out to create more than just a website refresh," said Lenny Rabin, CEO & Founder of GoKart. "This new digital home reflects our mission: to demystify performance marketing and empower publishers with a single source of truth for every offer, no matter where it comes from." Connect with Lenny on LinkedIn: Here's a peek under the GoKart hood: An all-in-one Offer Hub serving both direct & third-party, rewarded & non-rewarded deals without switching tools. Real-Time Analytics & Attribution helps monitor campaign performance, user acquisition costs, and ROI instantly. No more waiting on delayed reports or manual spreadsheets. Effortless Integrations, plugging into AppsFlyer, Tune, Adjust (and your other MMPs) in minutes. Custom Targeting & Safeguards, allowing you to define audience rules and activate fraud protection automatically. Visitors can expect regular updates—thought-leadership articles on user acquisition strategies, customer success stories illustrating mobile monetization wins, and technical deep dives on campaign management. Ready to see GoKart in action? Book your demo now at About GoKartGoKart is the first off-the-shelf Offer Server and in-app campaign management platform built for maximum optionality. Whether you're working directly with advertisers, third-party networks, or a mix of both, GoKart's Offer Server, admin, and tracking capabilities put you in the driver's seat. By combining mobile monetization, attribution, and real-time analytics into one system, GoKart simplifies campaign management and drives revenue growth without custom engineering. View original content: SOURCE GoKart Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
27-05-2025
- Business
- Business Wire
Adjust Launches Growth Copilot Beta For Smarter, Faster App Growth
SAN FRANCISCO--(BUSINESS WIRE)--Leading measurement and analytics company Adjust announced today the beta launch of Adjust Growth Copilot, a first-of-its-kind app growth partner. Adjust's new product, built with client feedback, brings AI directly to modern marketers. With Adjust Growth Copilot, marketers instantly access performance insights across channels, campaigns, and KPIs — helping them optimize strategies and boost revenue. "This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions," said Andrey Kazakov, CEO of Adjust. Share 'The way we make data-driven decisions is changing. Instead of complicated drill-downs and filtering, we now ask direct questions to quickly get accurate, contextual answers from our data,' said Andrey Kazakov, CEO of Adjust. 'We are embracing this trend by enabling our clients to ask questions directly within our product, which also provides exact references for each insight. This is the first step toward fully automating decision-making. Since we understand the business outcomes growth professionals want, we can use LLMs to power those decisions.' Flattening the funnel to insights and action Adjust Growth Copilot is redefining workflows by: Turning reporting into insights: Ask precise business questions and instantly get clear answers — including sources — helping monitor performance and quickly spot anomalies. Boosting team productivity: Growth Copilot connects directly with existing tools, making data easily accessible, improving efficiency, and helping teams collaborate better. Providing asynchronous decision-making aligned with the advertiser's goals. A new class of AI for a new kind of challenge Unlike AI for content, design, or coding, Adjust's Growth Copilot is built for growth teams — offering detailed performance insights and rapid decisions. Key uses include diagnosing sudden performance changes or improvements, spotting top/low creatives, detecting data anomalies, and uncovering any actionable insights the data can tell. 'Adjust Growth Copilot has saved our team a massive amount of time by quickly providing reports without needing to create new reports or modify existing ones,' said Avi Blumenstein, Director, Growth Marketing at leading education technology innovator Age of Learning, Inc. 'What is really exciting is that this is just a glimpse of what's to come for AI and Adjust. Pairing AI capabilities with business context will bring value to us now but far into the future.' 'Adjust Growth Copilot is the fastest way for advertisers to turn questions into clear actions,' added Kazakov. 'Right now, it transforms the reporting experience, helping teams quickly get answers to their most critical business questions. Looking ahead, it will proactively identify opportunities tied to advertisers' goals like suggesting high-performing creatives for similar channels, optimizing budgets and enhancing overall growth operations.' To learn more about Growth Copilot and to request a demo, visit the solution page here. About Adjust Adjust, an AppLovin (NASDAQ: APP) company, is trusted by marketers around the world to measure and grow their apps across platforms, from mobile to CTV and beyond. Adjust works with companies at every stage of the app marketing journey, from fast-growing digital brands to brick-and-mortar companies launching their first apps. Adjust's powerful measurement and analytics solutions provide visibility, insights and essential tools that drive better results.
