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Chipotle to launch Adobo Ranch dip after sluggish start to the year
Chipotle to launch Adobo Ranch dip after sluggish start to the year

NBC News

timean hour ago

  • Business
  • NBC News

Chipotle to launch Adobo Ranch dip after sluggish start to the year

Chipotle Mexican Grill is hoping that Americans' love for ranch will boost its sales. On June 17, the burrito chain is launching Adobo Ranch, a spicier take on the iconic condiment that has transcended salads to adorn pizza, chicken wings and chips. The menu item is Chipotle's first new dip since queso blanco, which launched in 2020. The debut comes as Chipotle tries to recover from a rough start to the year. In the first quarter, the company reported its first same-store sales decline since 2020. Executives cited a pullback from consumers who had become more concerned about the economy. The company also lowered the top end of its outlook for full-year same-store sales growth and said traffic wouldn't grow until the second half of the year. Shares of Chipotle have fallen 12% this year, dragging its market cap down to $71 billion. But Adobo Ranch could help to boost the company's sales if it draws cautious diners back to the chain's restaurants. The dipping sauce is made with adobo peppers, sour cream and herbs and spices, according to the company. Adding Adobo Ranch to an order will cost an extra 75 cents. Ranch outsells ketchup, although NIQ retail sales data shows that mayo still holds the top spot as the favorite condiment of U.S. consumers.

Chipotle is releasing its first dip in five years. Can you guess the flavor?
Chipotle is releasing its first dip in five years. Can you guess the flavor?

USA Today

time2 hours ago

  • Entertainment
  • USA Today

Chipotle is releasing its first dip in five years. Can you guess the flavor?

Chipotle is releasing its first dip in five years. Can you guess the flavor? For the first time in five years, Tex-Mex chain Chipotle is releasing a new dip called Adobo Ranch. According to the company, Adobo Ranch is Chipotle's first new dip since Queso Blanco, which was released in February 2020. The dip is made with all real ingredients. The dip will be available at all Chipotle locations in the U.S. and Canada starting on June 17. Chipotle Rewards members will get to try a free side of Adobo Ranch on June 17, the company said in a news release. In order to try the dip for free, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16. New Chipotle Rewards members can also get a free guac. Here's what to know about Chiptle's latest release. What led to the dip's release? According to the company, ranch dips and dressings have become popular among customers; ranch dips and dressings have even become a more popular condiment than ketchup, America's favorite condiment in 2024. The company said in its news release that ranch is 'a cultural phenomenon,' especially among Gen Z. When asked what led to the release of the Adobo Ranch, Chris Brandt, President and Chief Brand Officer at Chipotle, said Chipotle customers are finding new ways to enjoy the restaurant's food. 'Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,' Brandt said in a statement to USA TODAY on June 9. More food news: Selena Gomez Oreo cookies are available starting June 9: Where to get them What does the dip taste like? Chipotle said Adobo Ranch tastes puts a 'smoky, spicy twist" on ranch. It contains adobo pepper, sour cream, and herbs and spices. The company said the sauce will make a good addition to the restaurant's burritos, bowls, salads, tacos and quesadillas. In the company's news release, Vice President of Culinary at Chipotle Nevielle Panthaky suggested a few ways for customers to try the dip: Dip a quesadilla in Adobo Ranch. Dip salt and lime seasoned tortilla chips in Adobo Ranch before taking a bite out of a burrito bowl. How do I get my free dip or guac? To take advantage of the free dip or guac offers, Chipotle said: For a free side of Adobo Ranch, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17. customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17. For free guac, new Chipotle Rewards members must sign up in time and make a $5 minimum purchase. The deal expires if it is not used within seven days after it has been issued. Visit for more information on Chipotle Rewards, or for information on the free guac deal. Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@

Chipotle is releasing its first dip in five years. Can you guess the flavor?
Chipotle is releasing its first dip in five years. Can you guess the flavor?

Yahoo

time2 hours ago

  • Entertainment
  • Yahoo

Chipotle is releasing its first dip in five years. Can you guess the flavor?

USA TODAY and Yahoo may earn commission from links in this article. Pricing and availability subject to change. For the first time in five years, Tex-Mex chain Chipotle is releasing a new dip called Adobo Ranch. According to the company, Adobo Ranch is Chipotle's first new dip since Queso Blanco, which was released in February 2020. The dip is made with all real ingredients. The dip will be available at all Chipotle locations in the U.S. and Canada starting on June 17. Chipotle Rewards members will get to try a free side of Adobo Ranch on June 17, the company said in a news release. In order to try the dip for free, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16. New Chipotle Rewards members can also get a free guac. Here's what to know about Chiptle's latest release. According to the company, ranch dips and dressings have become popular among customers; ranch dips and dressings have even become a more popular condiment than ketchup, America's favorite condiment in 2024. The company said in its news release that ranch is 'a cultural phenomenon,' especially among Gen Z. When asked what led to the release of the Adobo Ranch, Chris Brandt, President and Chief Brand Officer at Chipotle, said Chipotle customers are finding new ways to enjoy the restaurant's food. 'Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,' Brandt said in a statement to USA TODAY on June 9. More food news: Selena Gomez Oreo cookies are available starting June 9: Where to get them Chipotle said Adobo Ranch tastes puts a 'smoky, spicy twist" on ranch. It contains adobo pepper, sour cream, and herbs and spices. The company said the sauce will make a good addition to the restaurant's burritos, bowls, salads, tacos and quesadillas. In the company's news release, Vice President of Culinary at Chipotle Nevielle Panthaky suggested a few ways for customers to try the dip: Dip a quesadilla in Adobo Ranch. Dip salt and lime seasoned tortilla chips in Adobo Ranch before taking a bite out of a burrito bowl. To take advantage of the free dip or guac offers, Chipotle said: For a free side of Adobo Ranch, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16, and buy a regular-priced entrée on June 17. Valid only on June 17. For free guac, new Chipotle Rewards members must sign up in time and make a $5 minimum purchase. The deal expires if it is not used within seven days after it has been issued. Visit for more information on Chipotle Rewards, or for information on the free guac deal. Saleen Martin is a reporter on USA TODAY's NOW team. She is from Norfolk, Virginia – the 757. Email her at sdmartin@ This article originally appeared on USA TODAY: Chipotle unveils new dip: Adobo Ranch

Chipotle is releasing its first dip in five years. Can you guess the flavor?
Chipotle is releasing its first dip in five years. Can you guess the flavor?

Indianapolis Star

time2 hours ago

  • Entertainment
  • Indianapolis Star

Chipotle is releasing its first dip in five years. Can you guess the flavor?

For the first time in five years, Tex-Mex chain Chipotle is releasing a new dip called Adobo Ranch. According to the company, Adobo Ranch is Chipotle's first new dip since Queso Blanco, which was released in February 2020. The dip is made with all real ingredients. The dip will be available at all Chipotle locations in the U.S. and Canada starting on June 17. Chipotle Rewards members will get to try a free side of Adobo Ranch on June 17, the company said in a news release. In order to try the dip for free, customers must enroll in Chipotle Rewards by 11 p.m. local time on Monday, June 16. New Chipotle Rewards members can also get a free guac. Here's what to know about Chiptle's latest release. According to the company, ranch dips and dressings have become popular among customers; ranch dips and dressings have even become a more popular condiment than ketchup, America's favorite condiment in 2024. The company said in its news release that ranch is 'a cultural phenomenon,' especially among Gen Z. When asked what led to the release of the Adobo Ranch, Chris Brandt, President and Chief Brand Officer at Chipotle, said Chipotle customers are finding new ways to enjoy the restaurant's food. 'Adobo Ranch gives our guests even more ways to customize their meals and explore bold new flavor combinations with our real ingredients,' Brandt said in a statement to USA TODAY on June 9. More food news: Selena Gomez Oreo cookies are available starting June 9: Where to get them Chipotle said Adobo Ranch tastes puts a 'smoky, spicy twist" on ranch. It contains adobo pepper, sour cream, and herbs and spices. The company said the sauce will make a good addition to the restaurant's burritos, bowls, salads, tacos and quesadillas. In the company's news release, Vice President of Culinary at Chipotle Nevielle Panthaky suggested a few ways for customers to try the dip: To take advantage of the free dip or guac offers, Chipotle said: Visit for more information on Chipotle Rewards, or for information on the free guac deal.

Chipotle introduces new dip as ‘bold new flavor'
Chipotle introduces new dip as ‘bold new flavor'

Yahoo

time3 hours ago

  • Business
  • Yahoo

Chipotle introduces new dip as ‘bold new flavor'

DAYTON, Ohio (WDTN) — For the first time in five years, Chipotle is adding a brand new sauce to its menu. Starting June 17, Chipotle locations across the U.S. and Canada will offer Adobo Ranch. According to the chain, the new sauce is described as being a smoky and spicy twist on ranch. The new sauce is made of adobo pepper, sour cream and various herbs and spices. According to Chris Brandt, president and chief brand officer at Chipotle, Gen Z has contributed to making ranch 'a cultural phenomenon.' 'Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor,' said Brandt. On the first offering day, Chipotle Rewards members can receive a free offer for the new sauce with a minimum purchase of $5 on their account. Accounts must be made by 11 p.m. local time on June 16. In 2020, the company introduced Queso Blanco to its customers nationwide. To learn how to create an Chipotle Rewards account, click here. Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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