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Yahoo
5 days ago
- Business
- Yahoo
Chipotle's CEO doesn't think the company gets enough credit for its value proposition
You can find original article here Nrn. Subscribe to our free daily Nrn newsletter. In the first quarter of 2025, Chipotle chief executive officer Scott Boatwright said the 'consumer is sitting on the sideline' due to heightened macroeconomic uncertainty. This trend led to the chain's first negative same-store sales report since the throes of the pandemic in 2020. Chipotle reported its second quarter 2025 results after market on Wednesday, and it seems as though the consumer hasn't budged. Those results included a 4% decrease in same-store sales, including -4.9% traffic, which were below expectations, causing the company's shares to fall 10% in extended trading. Operating margin also decreased to 18.2%, from 19.7% in the prior-year quarter, while restaurant-level operating margin was 27.4%, from 28.9%. Total revenue increased 3%, to $3.1 billion, driven by the opening of 61 restaurants during the quarter. Boatwright once again acknowledged a challenging environment, with ongoing consumer volatility, but added that trends for both sales and traffic picked up toward the end of June and into July, correlating with a pickup in consumer sentiment scores. However, he said consumers, especially low-income consumers, are still heavily pursuing value deals in a competitive environment and Chipotle needs to work on new and creative ways to communicate its own value proposition. 'Low-income consumers are looking for a price point,' he said. 'Look no further than competitors with snack occasions or $5 meals and that's where the consumer is drifting toward. That causes us to look differently at value. As sentiment improves, the business will improve. That's the biggest headwind we face.' Boatwright went so far as to say he doesn't think Chipotle is getting credit for its value proposition, which extends beyond price point and into convenience and culinary. Changing that perception is a priority in the coming months. 'How do we better communicate our value proposition and center it around the core equities of the brand in a unique way that is authentically Chipotle and not targeted at the competition and not price pointed?' he said. 'We need to figure out how to communicate value and showcase value and that is work we'll lean into in the back part of the year.' Chipotle's recovery plan also includes a continued ramp up of marketing, including an iteration of its successful Summer of Extras promotion that has driven a double-digit increase in loyalty signups and has also re-engaged lapsed users. A similar campaign is expected in the coming weeks targeting college students. The company also anticipates an increase in limited-time offerings in 2026 following its successful launch of Adobo Ranch, its first dip introduction in five years. Kalinowski Equity Research reports a current five-restaurant test of Red Chimichurri Sauce, which could be its next launch. 'We see more opportunity in sides and dips in the future,' Boatwright said. Another tailwind executives expect to show up in the back half of the year comes from its produce slicer rollout, which has been completed, and its continued rollout of its high efficiency equipment package, including a double plancha. The produce slicers, Boatwright said, enables team members to complete prep work on time and be properly deployed for peak periods, while the equipment package — expected to be completed in about three years — should improve consistency and quality while also unlocking new growth platforms, like catering. Catering, by the way, will be tested in about 60 restaurants in the fall. 'Our goal is to scale catering within restaurants without disrupting core operations. It represents 1% to 2% of sales versus our peers who are at 5% to 10%, so we think there's a bigger opportunity longer term,' Boatwright said. As the company awaits these tailwinds to build up speed, Chipotle has lowered its full-year outlook following Q2, from low-single digit same-store sales growth to flat. Still, Boatwright reiterates his confidence in the plan and intends to stay the course. 'All of the consumer metrics we look at show positive progress,' he said. 'We've unpacked this thing 10 ways to understand if this is self-inflicted or a macro problem and there's nothing glaring that says we have a misstep. That gives us the confidence to stay on strategy, innovate where we can, meet consumers where they are, and continue execution in the restaurants.' Contact Alicia Kelso at Sign in to access your portfolio
Yahoo
19-07-2025
- Business
- Yahoo
Chipotle opens new location with drive-thru pick-up lane in Sacramento
( — Fast food chain company Chipotle Mexican Grill announced that a new location will be opening up in Sacramento on Friday. Video Above: 25th annual peach festival returns to Marysville The new location, on 2795 Fulton Avenue, will have a Chipotlane, which is a drive-thru pick-up lane where customers can pick up digital orders without exiting their vehicles. The company is recommending customers try the newest dip Adobo Ranch, for a limited time. Chipotle Rewards Members are also eligible to win $1 million of free Chipotle during the company's Summer of Extras Program. National Hot Dog Day deals in Sacramento To become a Chipotle Rewards Member, click here. The company said they are hiring at this location and other locations throughout the county. For more details, visit Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed. Solve the daily Crossword
Miami Herald
18-06-2025
- Business
- Miami Herald
Chipotle rival releases unexpected new menu item on the same day
Choosing between a burrito and a burrito bowl is already difficult enough, but when two restaurant chains offer very similar options, making a choice becomes almost impossible. Chipotle needs no introduction, but to those who may not know, it's a fast-casual restaurant chain whose food is inspired by Mexican flavors. It's known for its food bar, which allows customers to customize burritos, bowls, tacos, quesadillas, and salads however they desire. Don't miss the move: Subscribe to TheStreet's free daily newsletter The Mexican chain was established in 1993. Since then, it has gained a massive clientele and grown to nearly 3,800 restaurants worldwide. Two years later, Qdoba was founded, which is also a fast-casual Mexican food chain with a menu and concept similar to Chipotle's. However, its footprint is much smaller, with over 750 locations in the U.S., Canada, and Puerto Rico. Related: Chipotle offers a wild new deal, but only for some customers After over 30 years in business, Qdoba decided to kick off a major expansion plan this year by closing multiple new franchise development agreements to expand its footprint in key U.S. markets. Since then, a battle between the two Mexican chains has ignited. On its website, Qdoba emphasizes that premium toppings like its queso and guacamole can be added to any entree at no extra charge. This seems like a slight shade to Chipotle (CMG) since it has experienced some backlash over the last few months for allegedly reducing its portion sizes and adding surcharges for items it used to offer at no extra cost, like double meat and a side tortilla. Related: Chipotle CEO sounds alarm on concerning customer behavior Chipotle recently revealed it is opening new locations in Mexico, a market Qdoba has yet to reach, and will soon replace a former Qdoba location in Raleigh, North Carolina. These strategic moves might be pure coincidence. However, this latest incident could prove the rivalry between the two chains to be true. On June 17, Qdoba launched the new Habanero Lime Steak, which consists of grilled steak tossed in fiery habanero sauce, lime juice, and fresh cilantro. This latest protein addition can be added to bowls and burritos and customized with any toppings desired. The new Habanero Lime Steak is available for a limited time. It can be ordered in stores, online, or via the Qdoba app at participating locations in the U.S., Canada, and Puerto Rico. However, that's not the only new menu item launching that day. More Food News: Portillo's has major news for breakfast fans this summerHershey creates new guilt-free candy that's a dream comboMcDonald's menu adds new happy meal fans will love Chipotle announced the release of the new Adobo Ranch a week prior, marking its first new dip in five years. This latest menu addition also launches on the same day as Qdoba's at all locations nationwide. These latest incidents could be serendipitous, but the timing is definitely suspicious. Related: Veteran fund manager unveils eye-popping S&P 500 forecast The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
Yahoo
17-06-2025
- Business
- Yahoo
Review: Chipotle's New Adobo Ranch Dip Spices Things Up In The Best Way Possible
Chipotle has been a fresh and flavorful destination for fast casual diners over the last three decades. Over that span of time, the chain has seemed to nail down all the necessary ingredients required to make the perfect burrito, bowl, salad, taco, and quesadilla. Yet, that hasn't stopped the test kitchen at HQ from trying something new. And 2025 has already seen the introduction of a protein sure to sweeten-up any meal, with its Honey Chicken, and now as summer is just about to heat up, Chipotle is heating things up even further, but in a cool way with its new Adobo Ranch dip. Ranch dressing, which amazingly was indeed invented by a cowboy on a ranch, is a wildly popular condiment in America, and is poured on everything from salads to chicken wings and even pizza. If it works so well on all those all-American vittles, then why not on top of the beloved Mexican-inspired entrees one can order up at Chipotle ... but with a twist of heat? Food Republic was lucky enough to catch a sneak peek taste test of the new Adobo Ranch, and dipped, poured, and spread it all over an array of Chipotle menu items. So, is this new sauce something you should be hip to, or totally skip? Saddle up dear readers, as the truth can now be told in this chew and review. Read more: 8 Sandwiches At Jersey Mike's, Ranked Adobo Ranch is a new, chilled dipping sauce being introduced by Chipotle in the summer of 2025. It's the newest dip to grace the menu since the launch of Queso Blanco, which replaced the previous queso in 2020, and still remains on menus today. Ranch is a popular condiment in America, and Chipotle is jumping in on the trend. It describes its new product as "a smoky, spicy twist on America's beloved dipping sauce." When not put directly into an entree, it is placed in the standard plastic portion cup that houses Chipotle's regular sized guacamole, queso, or any topping asked for on the side. In a press release, Chris Brandt, president and chief brand officer noted, "Ranch has become a cultural phenomenon, especially among Gen Z, who are finding creative ways to enjoy it beyond the traditional salad." He added, "Our new Adobo Ranch taps into this passion, giving fans a craveworthy way to customize their Chipotle order with a completely new flavor." Nevielle Panthaky, vice president of culinary at Chipotle, recommends ordering up a Quesadilla or tortilla chips to best taste the new Adobo Ranch. Adobo Ranch dipping sauce is a limited time offering that will be available, while supplies last, at participating Chipotle locations in the United States and Canada. It will join the menu on Tuesday, June 17, and anyone who is a Chipotle Rewards member can score a free dose of it on launch day. For those who aren't, and on every other day it's available, it costs $.75. Price and availability may vary per location, and may possibly be higher when ordered for delivery. Adobo Ranch can be ordered at an additional cost atop any entree, like a burrito, salad, bowl, taco, with a bag of chips, or as an a la carte side. The dip can be found under the Chips & Dips and Single Sides submenu. Order it in-store, through the usual make line, or if available, at the drive-thru Chipot-lanes. Like anything on Chipotle's menu, it can be ordered in advance for in-store dining-in, pick-up, or delivery via the chain's app or website. Both allow the option to order digital exclusives like quesadillas and lifestyle bowls. Adobe Ranch dip is made up of the following disclosed ingredients: adobo, sour cream, salt, dehydrated garlic, dehydrated onion, black pepper, parsley, and citrus juice. With the inclusion of sour cream, it contains the allergen milk. A single serving of the Adobo Ranch is 60 grams. It nets a dipper 110 calories, 9 grams of fat, 6 grams of saturated fat, 35 milligrams of cholesterol, 460 milligrams of sodium, 4 grams of carbohydrates, 2 grams of total sugars, and 2 grams of protein. It also contains 10 milligrams of calcium, .3 of iron, 60 milligrams of potassium, and 1 milligram of vitamin C. In the ubiquitous Chipotle plastic cup, laid a peachy-orange substance, swimming with what seemed like an endless array of green, black, and red seasoned flecks. This sight was my introduction with the chain's new Adobo Ranch dip. I popped off the top lid, and about ⅔ of the cup filled with this new concoction. I placed a spoon and stirred it around to gauge its consistency. It was more creamy than runny, but was still fluid in its movement. While touch doesn't really come into play for a dip, my fingers were struck by how coolly chilled it was, sitting in that plastic cup. Next I leaned in for a whiff, and it had a beautiful, rich smell, as if taco seasoning had been dumped into a ranch dip. The cold temperature of the dip helped to intensify its alluring aroma. Tasting it by itself, the Adobo Ranch revealed itself in a sort of three-tiered wave of delivery. In its opening salvo, again, the cold temperature made itself known, adding a perky chill to the mouth. Next, the texture of the seasoning flakes mixed in, added a bit of coarseness to contrast the smoothness of the sour cream, as well as add a savory pep to the overall flavor. Then the adobo spice kicked in at the end, adding a poppy zest that my mouth was rapidly entranced by. The spice was initially potent, but not overly pushy, and as it casually eased its grip, it allowed my mouth a moment to recover, and get ready to enjoy it all over again. Let's now examine how Adobo Ranch works with many familiar Chipotle favorites. Tortilla chips obviously work well as a dipping tool. The room temperature triangles allowed the coolness of the Adobo Ranch to remain cool, and the lime and salt were a nice additive to the already arresting flavor profile of the ranch. For the two entrees I had at my eating disposal, the Adobo Ranch worked wonders in different ways. The Quesadilla is an even better dipper than the chips are, with its crisp and crunchy shell, and warmth meeting the dip's cold one to make a fun exchange of temperatures. Inside my burrito, it worked well against all the ingredients, including the lettuce and fajita veggies. With that in mind, although I didn't have a Chipotle salad or bowl on hand, I can already tell Adobo Ranch will be a go to dressing for those. See you later Honey Vinaigrette. The ranch is also a flavor enhancer to its sister sides Guacamole and Queso Blanco. Mix a healthy dollop Ranch into the guac, and now you have an even better one, with a flaming bite. Same is true with the queso, where a few dabs gives the missing punch it's always needed, creating an ambrosia-like paste that I will now happily smother on anything. With my Quesadilla, there was a side portion of loose corn niblets, and I stirred the Adobo Ranch in with the corn. The corn pieces were now easier to scoop up with a spoon, and the resulting taste was an elote-like street corn that Chipotle could easily sell as a potential side item. Chipotle is a fast casual chain that has long been overloaded in rich and flavorful toppings. It's almost hard to imagine that any flavors are actually missing from the metal tins that reside along the make line. Now that Adobo Ranch is saddling up for a limited time, slinging a wickedly cool heat, it's actually hard to imagine how we all were able to eat at Chipotle without it. Whether you use Adobo Ranch as a dip, or as a sauce to smother or fill an entree with, it will instantly make whatever you're eating taste more amazing. Its zest is truly the best. Also, at a mere $.75, it's a no-brainer add-on. I'm already worried that time is moving too fast and this limited time only offering has its days numbered. I want this to always be a part of my Chipotle order going forward, and I am confident that you, my fellow eaters, will agree. The chain will have no choice but to make Adobo Ranch a permanent spoonful sight on the make line. And from there? Why not bottle it up, and sell them in stores to rival Popeyes and Chick-fil-A's own retail ranches? I'm also hoping for more cooled dips, dressings, and sides being whipped up in Chipotle's test kitchen, and then being tested, uh, in my own mouth. In advance of Adobo Ranch's nationwide launch, the fine folks over at Chipotle sent over a handful of dip cups, as well as other menu items to test its bona fides on and with. The food arrived warm, and the Adobo Ranch, chilled. Everything was eaten shortly after it arrived, starting with the dip itself, and then with the other food items, in no particular order. The taste test was conducted by myself, and with one other eater, who joined in on the yum. While the opinion of my dining companion was noted (they found it spiced-up far more than I did), ultimately, this chew and review is based on my own tastes, past experiences with Chipotle, and present experience with Adobo Ranch. The criteria used to draw my final conclusion on Adobo Ranch included taste, texture, aroma, appearance, value, Chipotle-ness, ranchocity, overall lovability, and likelihood I would order it again. The simple answer is — yes! I even used the leftover dip I had on the eggs I made for breakfast the next morning. The result? My smile was as wide as the one on the top image that headlines this article. Want more food knowledge? Sign up to our free newsletter where we're helping thousands of foodies, like you, become culinary masters, one email at a time. Read the original article on Food Republic.
Time of India
13-06-2025
- Entertainment
- Time of India
Chipotle offers BOGO deal for tattooed customers on Friday the 13th, launches new Adobo Ranch dip
Chipotle launches tattoo-inspired BOGO promotion Live Events Chipotle introduces new Adobo Ranch dip nationwide (You can now subscribe to our (You can now subscribe to our Economic Times WhatsApp channel Chipotle Mexican Grill is offering a buy-one-get-one (BOGO) entrée deal on Friday, June 13, from 3 p.m. to 4 p.m. local time for customers who are 'tatted like a Chipotle bag.' The promotion applies to all forms of tattoos, including permanent, temporary, or hand-drawn to the company, the campaign was inspired by online memes comparing heavily tattooed individuals to the signature line-drawing style on Chipotle's takeout bags. The limited-time BOGO deal will be available at participating Chipotle locations read: National Burrito Day: Here's what Chipotle Mexican Grill is offering to its members on this auspicious occasion In addition to the promotion, Chipotle is releasing a new collection of 13 temporary tattoo designs. The artwork draws from recognizable elements of the brand, including its ingredients, iconic black forks, and slogans such as 'Chipotle is my life.'Stephanie Perdue, Vice President of Brand Marketing, stated, 'On the biggest day of the year for tattoos, we are honoring our bold superfans who have artwork reminiscent of the designs on Chipotle's takeout bags. Fans who aren't ready to embark on their permanent tattoo journey can try out our 13 new temporary designs and enjoy a BOGO entrée.'Thirteen Chipotle locations across the US will distribute flash tattoo sheets during the one-hour BOGO window, while supplies last. Locations include cities such as New York, Los Angeles, Chicago, Miami, Denver, and San has announced the launch of a new Adobo Ranch dip, marking the brand's first new dip offering since the introduction of Queso Blanco in February 2020. The Adobo Ranch dip will be available at all Chipotle restaurants in the US and Canada starting June read: Chipotle announces new item as limited-time offering across North America and Europe; check what the special dish is Made with real ingredients, the dip features a blend of adobo pepper, sour cream, herbs, and spices, offering what Chipotle describes as a 'smoky, spicy twist' on traditional Rewards members will receive early access to a free side of the new dip on launch day. To qualify, customers must be enrolled in the Chipotle Rewards program by 11 p.m. local time on Monday, June 16. Additionally, new Rewards members will also receive a complimentary serving of introduction of the Adobo Ranch dip and the Friday the 13th promotion are part of Chipotle's ongoing efforts to engage with customers through brand-inspired experiences and new product offerings.
