Latest news with #AdvancedMedia
SoraNews24
3 days ago
- Entertainment
- SoraNews24
Lock that opens when Osaka dialect is spoken unveiled at Expo 2025
Ore no Osakaben hetakusotte iitain? Hooooooonmaaaaaaniiiiii! One of the more impressive pavilions at the 2025 Osaka-Kansai Expo is the Osaka Healthcare Pavilion. The overarching theme of having your future self digitally generated is cool, but along the way is a series of technological works in progress that changes over the course of the entire Expo. One such exhibit briefly displayed from 27 May to 2 June is the Key Voice: Open Sesame World by Advanced Media and West Inx. Advanced Media is the developer of the AmiVoice Japanese voice recognition software and West Inx is one of the oldest lock makers in the country. Noticing that the waveform of a voice recording looks a lot like the cuts of a key, they got the idea to develop a lock that opens with a specific vocal pattern. But in honor of the Expo, they didn't use just any vocal pattern, they used the Osakan dialect, known as Osakaben. I always liken Osakaben to something like the way English is spoken in Staten Island, New York, not in any grammatical or specific linguistic way. It's more the feel of it, in that it can superficially come across as a little dopey and blunt sounding, but it has a lot of charm and character too. When using Key Voice, visitors will be given the choice of three difficulty levels and then must recite one of 25 Osakaben phrases. If spoken in the proper Osakan style, a small model door will open. It's deceptively hard though, because when speaking Osakaben intonation can be very important. A good example is the classic ' nandeyanen ' which means something like 'What the hell?' and has a lot of the same nuances as 'oh, come on' in that it can be used to express frustration when your Internet cuts out, playful modesty when someone flatters you, or indignation when you get cut off on the highway. The good news for English speakers is that saying ' nandeyanen ' with pretty much the same intonation as 'oh, come on' in any of the three scenarios would be a pretty good fit. Another phrase is ' maido ookini ' which is a rather folksy way of saying something along the lines of 'thanks again, much obliged' and commonly heard from the staff in shops. This has more of a sing-songy intonation, going down two steps on mai-do , up one step on oo (pronounced like 'oh') and down two again on ki-ni . ▼ Just saying 'ookini' ('おおきに') straight won't open any doors for you here. Although not mentioned, I have to assume ' honma ' and/or ' honmani ' would be included as well. These literally translate to 'Really?' and are used in the same way to express surprise at hearing something or confirming something is true, again with a similar intonation to English. However, one additional use is sort of like 'Why I oughta…' again with a very similar intonation to the English phrase where you stretch it out on the vowel sounds to express anger comedically while shaking your fist, like ' Hooooooonmaaaaaniiiii… ' If you can get those, that's a good start but you'll also have to use them in context. In the video above, one of the intermediate-level phrases is ' Ke, bossabosa yakara kukurana akanwa. ' which means 'My hair's all kinds of messed up, so I oughta tie it up.' Unfortunately, its time at the Expo was very limited, but as luck would have it, Key Voice can still be tried out at West Inx's showroom in the Imabashi area of Osaka. There's still lots of cool things to be seen in the Osaka Health Pavilion though, and I also got word that Glico has just started handing out their new rice candies at the nearby Earth Mart pavilion, so be sure to check out both of those places if you go. Source: Kyodo via Livedoor News, PR Times, My Game News Flash Images: PR Times ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!
Broadcast Pro
22-05-2025
- Business
- Broadcast Pro
Advanced Media wraps up ‘Behind the Lighting with Astera' open house event
Jesper Sorensen, Astera Product Specialist, highlighted their ecosystem and latest flagship lights, while TVTok's team demonstrated smooth set production using Astera products. Advanced Media and Astera wrapped up their open house event, 'Behind the Lighting with Astera,' on May 19, 2025, at GreySea Virtual Production Studio in collaboration with TVTok Dubai. The event drew a crowd of prominent gaffers, directors of photography, rental companies and emerging professionals in the film and photography industries. Attendees had the opportunity to explore two dynamic production sets, each demonstrating the seamless integration of Astera's professional lighting systems with its wireless control solutions. Beyond the technical demonstrations, guests also viewed completed videos filmed and edited on-site in under a day, offering a comprehensive look into real-time production workflows. Jesper Sorensen, Product Specialist for Astera, who presented at the event Astera's disruptive success story and latest products for filming industry that included QuikSpots and LunaBulb, highlighted guests' substantial interest in efficiently utilizing all represented solutions on sets. Having several events with Astera Academy, he also noted a unique format of the event created by Astera users for their own peers. Speaking about the event, Ahmed Abdelwahab, Head of Digital Cinema Department at Advanced Media, commented: 'This event is the outcome of two months of dedicated planning and collaboration with our partners. Our goal was to offer clients a unique experience that not only deepens their understanding of Astera products but also gives them the chance to see and interact with the products in real set. 'Our vision is to introduce a workshop model that enables participants to experience the products firsthand, supporting our core objective of accelerating demand creation.' Advanced Media exclusively represents Astera film lighting products from 2018, the same year Astera entered cinema market with FP series, winning several awards worldwide with its first Titan Tube. Throughout this long-term partnership they built loyal relationship with UAE customers, offering efficient service center and consulting in AMT showroom.
Khaleej Times
11-04-2025
- Entertainment
- Khaleej Times
Step into the spotlight with Sennheiser's Profile Swap Challenge 2025
Do you often find yourself scrolling through various content genres, confident that you can outshine your peers? Are you ready to step out of your comfort zone and explore new creative territories? If so, the Profile Swap Challenge 2025 is your golden opportunity, brought to you by Sennheiser Middle East in collaboration with Advanced Media and media partner Khaleej Times. This challenge isn't just about creating content - it's about pushing boundaries, refining your creative skills, and producing exceptional content in genres that may be unfamiliar to you. Imagine a fitness coach taking on travel vlogging, a chef diving into gaming, or a comedian trying their hand at music, all while using the Sennheiser Profile Wireless for unmatched audio quality. This is more than just a challenge - it's a chance to expand your creativity, engage a new audience, and have some fun along the way. Imagine the thrill of becoming 'The Content Creator of the Year', receiving a lavish hamper filled with cutting-edge tech gadgets from Sennheiser ME and Advanced Media and gaining unprecedented exposure across the Khaleej Times community channels. How it works Here's how you can participate and make your mark: Take the Profile Swap Challenge: Start by filling out the form available online at article titled 'Calling all Influencers to the Sennheiser Profile Wireless Challenge'. This signifies your commitment to stepping up to the challenge and embracing the opportunity to showcase your versatility. Watch for the Shortlist: A distinguished panel of judges from Sennheiser, Advanced Media, and Khaleej Times will nominate the top 10 entries. Keep an eye on Sennheiser's Instagram channel for the announcement of the shortlist. If your name appears on this prestigious list, congratulations - you're already a winner in the eyes of the jury. Meet and Greet: As a shortlisted contestant, you will be invited to an exclusive 'Meet and Greet' event with fellow winners. Here, you'll receive the brand-new Sennheiser Profile Wireless mic and a briefing on your assignment: a review of the innovative Sennheiser mic in a new genre assigned to you. You will be required to accept the invite on social media through a story, reel, or IG post to confirm your acceptance of the challenge. The challenge begins: Now comes the exciting part. You have just 10 days to unleash your creative genius and produce a compelling video review of the Sennheiser Profile mic in a genre new and unfamiliar to you, assigned by the organisers. Showcase Your Work: How will you make your video stand out amidst the competition? Be creative, innovative and show off your genius! Complete your passion project on or before the deadline, and once it is ready, upload your video, ensuring to tag Sennheiser, Advanced Media, and Khaleej Times. Get appreciated: Your video and those of other shortlisted contestants will now open for public voting. They will be posted in a collaboration between Sennheiser, Advanced Media and Khaleej Times. Encourage your followers to like, comment and repost. Win: The winner will be announced by Khaleej Times, Sennheiser and Advanced Media, conferred the title of 'The Content Creator of the Year'. Apart from the applause and recognition, he/she will also receive a prestigious Sennheiser and Advanced Media gift hamper brimming with delightful and cutting-edge tech gadgets. And a post on the Khaleej Times Instagram platform that will trumpet the winner's achievement to a vast audience. This challenge isn't just a competition; it's a journey of self-discovery and creative exploration. It's about seizing opportunities, expanding horizons, and leaving an indelible mark on the digital landscape. Whether you're a seasoned influencer looking to diversify your portfolio or a rising star eager to make a name for yourself, the Profile Swap Challenge 2025 promises to be a transformative experience. Are you ready to accept the challenge and redefine what it means to be a content creator? Don't miss your chance to shine - join us in making history with Sennheiser, Advanced Media, and Khaleej Times. Embrace the challenge, unleash your creativity, and let the world witness your brilliance.
Zawya
17-03-2025
- Business
- Zawya
DHL Express UAE and Advanced Media partner to drive green logistics and reduce carbon emissions with DHL GoGreen Plus service
Dubai, UAE – In a strategic move toward sustainability, Advanced Media, a leading provider of cutting-edge media solutions in the Middle East, has partnered with DHL Express UAE, the global leader in international express logistics, to reduce logistics carbon emission through DHL GoGreen Plus solutions. This initiative aligns with Advanced Media's commitment to environmental responsibility and sustainable business practices. The agreement was officially signed at Advanced Media's Dubai headquarters, with Jawad Ouaziz, VP Commercial of DHL Express UAE, and Alaa Al Rantisi, General Manager of Advanced Media, commemorating the beginning of this impactful collaboration. As part of this partnership, Advanced Media will leverage DHL's GoGreen Plus service, which enables businesses to reduce their carbon footprint by using Sustainable Aviation Fuel (SAF) for shipments. Jawad Ouaziz, VP Commercial of DHL Express UAE, emphasized the significance of the collaboration: 'This partnership exemplifies how innovative logistics solutions can contribute to a more sustainable future. With DHL's GoGreen Plus service, we are empowering Advanced Media to actively reduce its carbon footprint and set a benchmark for sustainability in the media industry.' Alaa Al Rantisi, General Manager of Advanced Media, added: 'Our partnership with DHL's GoGreen Plus is another important milestone towards Advanced Media's commitments to carbon reduction and climate action. We hope that this marks the beginning of our sustainable journey together and we serve as an example to other SMEs in the region as well.' Launched in 2022, DHL's GoGreen Plus service has become an industry-leading solution that leverages SAF to reduce Scope 3 emissions, the indirect greenhouse gas emissions that occur in the value chain. The program operates on the carbon in setting principle rather than offsetting, with results audited by an independent third-party, ensuring transparency and accountability. As part of this agreement, Advanced Media will receive an SGS certificate confirming the emissions reductions achieved through the initiative. DHL's commitment to achieving net-zero greenhouse gas emissions by 2050 is further reinforced by its broader sustainability efforts, which include the electrification of its delivery fleet, the expansion of SAF use across its aviation network, and the operation of carbon-neutral facilities. The agreement between Advanced Media and DHL Express UAE represents a milestone in sustainable logistics and media, reinforcing the UAE's vision for a greener, more environmentally responsible future.
Broadcast Pro
04-03-2025
- Business
- Broadcast Pro
Advanced Media partners with DHL Express to cut carbon emissions
Advanced Media Trading (AMT), the distributor of professional video, photo, broadcast and cinema equipment and accessories in the MENA region, and DHL Express have joined forces to reduce carbon emissions through DHL's GoGreen Plus service. This initiative enables AMT to lower its emissions by 30% using Sustainable Aviation Fuel (SAF), a renewable energy source derived from sustainable materials that replaces traditional jet fuel. This step aligns with AMT's broader commitment to minimising its aviation carbon footprint and achieving net-zero emissions. Since 2021, the company has cut its Solid Waste Landfilled GHG emissions by 25%, through strategic partnerships with waste management firms that specialise in recycling plastic, paper and steel, as well as food composting. In addition, AMT has implemented a near-total ban on plastic bottles and bags in compliance with Federal mandates. Regular awareness initiatives have further contributed to its waste reduction efforts. AMT's dedication to sustainability has been acknowledged with the Dubai Chamber of Commerce ESG Label, recognising its commitment to integrating ESG (Environmental, Social, and Governance) practices into daily operations. The company has also earned a Committed Badge in the EcoVadis assessment. Speaking about the carbon emissions, Alaa Al Rantisi, Co-founder and Managing Director, Advanced Media, said: 'We recognise our social and moral responsibility in reducing our environmental footprint and achieving Net-Zero by 2050 as a UAE-based company. Advanced Media will continue to initiate and activate programmes and partnerships that raise awareness, highlight environmental and social concerns, and provide lasting solutions. It is always our mission to lead by example.' Parnian Farnam, Head of CSR, added: 'We produced and published a comprehensive GHG emissions inventory report attributed to our operations within the UAE from 2021 to 2024. We relied on the UACA's eMission platform to compute and calculate the data. AMT has been a proud member of UACA and an active voice for the SMEs in the UAE. These verifications and certifications assure us that we are on the right track.' AMT has achieved verification for its near-term science-based emissions reduction target from the Science Based Targets initiative (SBTi), reportedly making it the only media retailer globally to reach this milestone. The SBTi, a climate action organisation, supports companies and financial institutions in tackling the climate crisis. Under this initiative, AMT has pledged to reduce Scope 1 and Scope 2 greenhouse gas (GHG) emissions by 42% by 2030, based on its 2021 baseline year, while also measuring its Scope 3 emissions. AMT has actively pursued fleet electrification since joining the UAE Alliance for Climate Action (UACA). As the first SME to join UACA in 2023, the company participated in the Road 2.0 pilot during COP28 to accelerate sustainable transportation. By 2024, AMT had converted 20% of its fleet to electric vehicles, with an ambitious goal of achieving 100% electrification by 2030.
