Latest news with #AdvancedMediaTrading
Broadcast Pro
24-05-2025
- Business
- Broadcast Pro
Advanced Media showcases RED Cine-Broadcast module featuring V-RAPTOR XL
The new Cine-Broadcast Module transforms RED's high-end cinema cameras into professional broadcast systems, offering flexibility for a range of live production needs. Advanced Media Trading (AMT) has showcased the Red Cine-Broadcast module, featuring the RED V-RAPTOR XL. This flagship model in the RED lineup of advanced cameras offers the most versatile and powerful cinema camera performance in the market. The RED Cine-Broadcast Module unlocks the flexibility and modularity to turn the most advanced cinema cameras into the most advanced broadcast cameras. It brings cinema quality to broadcast production and highlights groundbreaking imaging technology. RED's Cine-Broadcast module is designed to bring filmic, full-frame imagery to live broadcast workflows. It enables 8K live cinematic streaming and is compliant with SMPTE ST 2110 standards. It provides all functionalities such as colour pipeline for seamless camera shading and iris control with industry standard RCPs. The Red Cine-Broadcast module's most exciting characteristic is its 3x and 4x super slow-motion capabilities, which is suitable for high-end sport, concerts and live event production that require best-in-class image quality. It has been deployed in major sporting events by CBS Sports, NBC Sports Group and La Liga. Capable of doing up to 120FPS at 8K and with a full-frame-sized sensor, the module provides dynamic range, depth of fields and the well-known pleasing image that people are used to only in cinema. Jeff Goodman, Vice President of Product Management at Red Digital Cinema called the Red Cine-Broadcast solution 'a significant advancement in creative flexibility for the industry'. Goodman sad: 'It allows broadcasters to elevate the visual experience by introducing large-format, cinematic storytelling into the world of live content, without compromising on speed, reliability or standards compliance. It works seamlessly within traditional broadcast ecosystems, while adding a myriad of highly advanced IP-based solutions all within the same product.'
Broadcast Pro
05-03-2025
- Business
- Broadcast Pro
Advanced Media sets benchmark for sustainability in media retail sector
Advanced Media Trading (AMT), a distributor of professional video, photo, broadcast, and cinema equipment across the MENA region, has received verification for its near-term science-based emissions reduction target from the Science Based Targets initiative (SBTi). AMT is setting a high standard for sustainability in the media retail industry. The approval by SBTi establishes AMT as the only media retailer in the world to have achieved this milestone. The SBTi, a global climate action organisation, supports companies in reducing their carbon footprint. AMT has pledged to cut its scope 1 and scope 2 Greenhouse Gas (GHG) emissions by 42% by 2030, using 2021 as the baseline, while also committing to measure its scope 3 emissions. Sustainability initiatives are integrated into AMT's operations. Since joining the UAE Alliance for Climate Action (UACA) in 2023, AMT has taken decisive steps towards fleet electrification, converting 20% of its vehicles to electric in 2024. The company aims for full electrification by 2030. AMT has also made significant strides in waste management, cutting its solid waste landfilled GHG emissions by 25% since 2021. Collaborations with waste management firms have enabled extensive recycling of plastic, paper and steel, along with food composting. Additionally, a near-total ban on plastic bottles and bags, in line with federal mandates, has reinforced the company's sustainability efforts. In recognition of its environmental and social governance (ESG) efforts, AMT has been awarded the Dubai Chamber of Commerce ESG Label and has earned a Committed Badge from the EcoVadis assessment, further solidifying its leadership in corporate sustainability. Speaking about the achievement, Alaa Al Rantisi, Co-founder and Managing Director, AMT, said: 'We recognise our social and moral responsibility in reducing our environmental footprint and achieving Net-Zero by 2050 as a UAE-based company. Advanced Media will continue to initiate and activate programmes and partnerships that raise awareness, highlight environmental and social concerns, and provide lasting solutions. It is always our mission to lead by example.' Parnian Farnam, Head of CSR, added: 'We produced and published a comprehensive GHG emissions inventory report attributed to our operations within the UAE from 2021 to 2024. We relied on the UACA's eMission platform to compute and calculate the data. AMT has been a proud member of UACA and an active voice for the SMEs in the UAE. These verifications and certifications assure us that we are on the right track.' Strengthening its sustainability agenda, AMT has partnered with DHL Express to reduce carbon emissions through DHL's GoGreen Plus service. This initiative leverages Sustainable Aviation Fuel (SAF) to cut AMT's aviation-related emissions by 30%, replacing traditional jet fuel with a renewable alternative and accelerating the company's progress toward net-zero goals. Tags: Advanced MediaCarbon emissionfeaturedpostSBTisustainability
