30-07-2025
Afew Store and KEEN's ‘Past Forward' UNEEK WK Sneaker is Designed For Mindful Walking
Summary:
Afew Storehas joined forces withKEENto unveil a thoughtfully designed, limited-edition sneaker – the 'Past Forward' UNEEK WK – in a collaboration that bridges Eastern meditation practice with contemporary tech innovation, encouraging wearers to embrace a slower, more intentional rhythm while walking.
Founded over 20 years ago in Oregon, KEEN has consistently prioritized footwear that 'does more,' crafting pieces around purpose-driven design and durability. In today's fast-paced world, carving out time for mindful slowness is increasingly rare. Yet as utilitarian function and fashion continue to intersect, KEEN is teaming up with the German-based Afew Store to co-design a sneaker that celebrates movement as mindfulness, hoping to encourage a conscious and unhurried mindset.
The silhouette is based on KEEN's original two-cord design and features technology that delivers a seamless curve from toe to heel, promoting forward motion. Aesthetically, the design is finished with a calming, minimalist color palette, rugged rubberized mudguard, and thoughtful details like a custom tassel and ribbed cord – all subtle nods to walking meditation practices. With this sneaker, the two brands invite the wearer 'to rediscover walking as a conscious ritual, to move with presence and to value the journey itself.'
The 'Past Forward' UNEEK WK launches August 2 exclusively via KEEN and Afew Store.
