a day ago
LG Marks 37 Years of Innovation in Thailand
Bangkok, July 2, 2025 – LG Electronics (Thailand) is proudly celebrating its 37th year of operations in Thailand with the launch of a heartfelt new campaign, 'Affectionate Intelligence for You.' This initiative is a gesture of gratitude to LG's valued customers and partners nationwide, who have supported the brand throughout its journey. It also reaffirms LG's leadership in home appliance technology and smart solutions, founded on a deep understanding of Thai culture and lifestyle.
For nearly four decades, LG has grown alongside Thai society, committed to delivering innovative products that genuinely enhance quality of life. This enduring journey has positioned LG not only as a technology pioneer, but also as a trusted companion that truly understands the needs, preferences, and lifestyles of Thai people. This connection continues to inspire LG to create intelligent, caring solutions for everyday living.
The campaign is both a celebration of LG's business success in Thailand and a reflection of its strong, lasting bond with Thai consumers. Mr Sunghan Jung, President of LG Electronics (Thailand) Co., Ltd., remarked, 'Over the past 37 years, we have grown with Thai society, which has given us deep insights into what our customers truly need. This understanding drives us to keep innovating. Every LG product is crafted with care to deliver meaningful solutions that improve daily life. We are proud to be present in so many Thai households and to uphold our promise that 'Life's Good'.'
Throughout July, LG will host a series of celebratory activities, including the launch of a new brand film, interactive online and offline experiences, and influencer collaborations that reflect LG's thoughtful identity. These efforts go beyond showcasing innovation—they highlight how LG appliances bring convenience, comfort, and warmth to everyday life.
To mark this milestone, LG is also offering exclusive anniversary promotions. From 1–31 July 2025, customers can enjoy '6 Fantastic Deals at Department Stores and Authorised Dealers Nationwide,' including:
Discounts of up to 40% on selected items
Buy 1 Get 1 Free promotions
Bundle offers for greater value
Special prices on second-item purchases
An extra THB 1,000 discount for multi-category purchases
0% instalment plans for up to 10 months
Online shoppers can enjoy even more benefits during the 'Special Promotion Exclusively on running from 4–27 July 2025, which includes:
Discounts of up to 60% on selected items
Buy 1 Get 1 Free offers
Bundle deals and member-exclusive savings
A 10% discount for LG Members
A 2% LG Birthday coupon
0% instalments for up to 18 months
Free nationwide delivery with no minimum spend
