2 days ago
- Business
- National Business Review
New boss for media company Stuff Digital
Media company Stuff Digital has appointed a familiar face as its new managing director.
Nigel Tutt will begin his new role in August, more than a decade after he left the business to lead digital marketing company Affinity ID.
The appointment follows the resignation of Stuff chief executive Laura Maxwell last August – a role that has since been filled by the company's owner and former chief executive, Sinead Boucher.
Tutt was the general manager of Stuff's digital business in the early 2010s, and before that was the commercial manager of its publishing business, when it was known as Fairfax Media.
Since leaving Affinity ID, he has been the chief executive of economic development agency Priority One, in his home region of the Western Bay of Plenty.
Boucher said in a statement she was thrilled he was rejoining the media company.
'Nigel is a hugely experienced digital media, marketing and technology leader who has a striking combination of skills for this next era in Stuff Digital Ltd,' she said. 'When he led what was then Fairfax's digital business where I was Stuff editor, he spearheaded significant revenue and audience growth through sharp commercial skills and a deep understanding of what Kiwis want.'
Tutt said he had watched Stuff Group's latest transformation 'with delight'. The company had gone from strength to strength, 'forging the leading position in independent media and making bold moves at a time when the industry needs it most'.
He will report to the new Stuff Digital Ltd board, chaired by Boucher, with equal representation from Trade Me and Stuff Group.
It was confirmed this week that Trade Me planned to buy 50% of Stuff Digital, in a media shake-up that will see renewed competition between Stuff and its main rival, NZME.
The deal does not include Stuff's masthead publishing business, which manages its legacy newspaper brands.
This is supplied content and not commissioned or paid for by NBR.
