Latest news with #AffinitySolutions
Business Wire
3 days ago
- Business
- Business Wire
Affinity Solutions Launches Live Sports Outcomes Metric, Fansactions™, EDO First to Market
NEW YORK--(BUSINESS WIRE)--Affinity Solutions, the leading consumer purchase insights company, today announced the launch of Fansactions™, a solution that connects fans and brands by providing unprecedented visibility into the relationship between sports media investment and consumer purchase behavior. Fansactions™ enables advertisers to directly see and measure ROAS for optimal, real-world outcomes by combining billions of deterministic online and in-store transactions with sports fan media consumption and ad exposure. This solution seamlessly integrates with any media and measurement platform across linear TV and CTV, giving advertisers more flexibility and opportunities to unlock greater value from their investments. The epicenter of fan and brand engagement, Fansactions™ empowers brands with a clear understanding of which sports and leagues their customers — and competitors' customers — engage with, to activate precise targeting and optimization, and ultimately maximize ROAS. Further, Fansactions™ helps brands discover promising market segments, including emerging sports and leagues that present ideal environments for advertisers to engage and acquire new customers. With digital viewing of live sports projected to reach 127.4 million in the U.S., ad dollars will follow. TV outcomes company EDO reported that in 2024, TV advertisers spent an estimated $12.4 billion on live sports, marking a 6% year-over-year increase. Fansactions™ fulfills a critical need in the market by connecting these significant ad dollars to the outcomes metric that matters most, the purchase. 'There's no denying the influence and impact sports have on both our culture and our wallets,' said Damian Garbaccio, Chief Commercial and Marketing Officer, Affinity Solutions. 'As live sports ad investments grow against a backdrop of an increasingly fragmented viewing landscape, marketers need to identify high-performing audiences and channels – and confidently quantify ROI. Fansactions™ empowers brands to transcend traditional post-campaign analysis and basic targeting by offering real-time insights into the direct impact of live sports advertising on brand engagement and sales among sports fans with a demonstrated purchase history, enabling outcome-driven marketing optimization.' Recognizing the opportunity, EDO is the first to leverage Fansactions™ with its syndicated outcomes database, enabling brands to quantify the end-to-end impact of live sports advertising — from brand searches to website engagement to confirmed purchases. Through joint research using Fansactions™, EDO and Affinity Solutions measured the impact of live sports advertising exposure on both mid-funnel engagement — such as brand searches and website visits — and lower-funnel outcomes, including actual QSR purchases. The findings show how live sports advertising influences consumer behavior across the funnel, helping brands identify which campaigns and markets are most likely to drive sales. Initial results found that integrating live sports into TV advertising campaigns can significantly amplify brand performance. Specifically, adding live sports to a TV ad mix more than doubled sales lift from 8% to 17%, depending on the sports involved. A full report with more findings will be released at a later date. 'Sports fans represent one of the most passionate and valuable audiences for advertisers, but translating that passion into business outcomes requires immediate, actionable data,' said Laura Grover, SVP, Head of Client Solutions, EDO. 'Our latest research with Affinity Solutions shows that brands can maximize ROI by strategically selecting the right sports — like hockey and soccer — which often deliver higher engagement and sales at a more efficient cost. This insight helps advertisers invest smarter and drive meaningful results by clearly connecting media and sports investments to consumer behavior.' Garbaccio continued: 'Whether it's buzzer-beaters during March Madness or the intensity of playoff seasons, live sports deliver unmatched moments that unify audiences and directly influence consumer behavior — creating unique moments for brands to authentically connect and convert. We're proud to partner with EDO as we work to revolutionize sports marketing and fan engagement through Fansactions™.' To learn more about Fansactions™, visit: About Affinity Solutions Affinity Solutions is the leading consumer purchase insights company. We provide a complete view of U.S. and U.K. consumer spending, across and between brands, via exclusive access to fully permissioned data from over 150 million debit and credit cards. Our proprietary AI technology, Comet™, transforms these purchase signals into actionable insights for business and marketing leaders to drive optimal outcomes and build lasting customer relationships. Visit us at to discover how we're shaping the future of consumer purchase insights. About EDO EDO is the TV outcomes company. Our leading measurement platform connects convergent TV airings to the ad-driven consumer behaviors most predictive of future sales. EDO empowers the advertising industry to maximize media impact, optimize creative performance, and know the fair value of every impression — across linear and streaming for an increasingly programmatic world. By combining immediate engagement signals with world-class decision science and vertical AI, EDO equips industry leaders with syndicated, investment-grade data that aligns media to business results — with detailed competitive, category, and historical insights. Leading brands, agencies, networks, streamers, and studios trust EDO's TV intelligence to know what works.
Yahoo
09-05-2025
- Business
- Yahoo
Tariff price hike fears triggered US clothing sales spike in April
The US clothing and accessories category also saw a significant 5.14% rise in April compared to the same period last year without adjustments. The CNBC/NRF Retail Monitor which provided the data, indicated that the timing of Easter likely contributed to the favourable year-over-year spending comparisons. NRF president and CEO Matthew Shay stated: 'Spending rose again in April, driven largely by consumers continuing to pull purchases forward to stay ahead of tariffs that will inevitably lead to higher prices. 'Despite declines in confidence caused by the economic uncertainty that has come with tariffs, consumer fundamentals remain intact, supported by low unemployment, slower-but-steady income growth and solid household finances. Consumers maintain their ability to spend and have strong reasons to spend now before tariffs can drive up prices or cause shortages on store shelves.' The report, powered by Affinity Solutions and released by the NRF, revealed that total retail sales excluding automobiles and gasoline surged by 0.72% on a seasonally adjusted basis month over month and soared by 6.76% without adjustments year over year in April. This performance outpaced the growth observed in March, which saw a 0.6% monthly increase and a 4.75% annual rise. Core retail sales, which exclude automobile dealerships, gasoline stations, and restaurants, climbed by 0.9% from March to April and exhibited a robust 7.11% growth compared to April of the previous year. This is an uptick from the 0.4% monthly and 5.07% yearly increases recorded in March. Overall sales for the first four months of the year increased by 5.08% compared to the same period last year, while core sales rose by 5.5%. April's sales data showed an upward trend in eight out of nine categories on an annual basis, with significant gains noted in digital products, electronics and appliance stores, as well as grocery and beverage stores. Similarly, eight out of nine categories experienced monthly sales growth. Health and personal care outlets experienced a positive trend with a 1.43% month-over-month increase after seasonal adjustments, while general merchandise stores faced a slight dip of 0.02% from the previous month. Meanwhile, furniture and home furnishings stores enjoyed modest growth with sales edging up by 0.86% on a month-over-month basis. Earlier this month (May), digital wholesale platform Joor collected insights from over 400 fashion brands and retailers regarding tariff impacts and said global fashion entities are bracing for an average price increase of 20% as a response to new US trade tariffs. "Tariff price hike fears triggered US clothing sales spike in April" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
Yahoo
09-05-2025
- Business
- Yahoo
Tariff price hike fears triggered US clothing sales spike in April
The US clothing and accessories category also saw a significant 5.14% rise in April compared to the same period last year without adjustments. The CNBC/NRF Retail Monitor which provided the data, indicated that the timing of Easter likely contributed to the favourable year-over-year spending comparisons. NRF president and CEO Matthew Shay stated: 'Spending rose again in April, driven largely by consumers continuing to pull purchases forward to stay ahead of tariffs that will inevitably lead to higher prices. 'Despite declines in confidence caused by the economic uncertainty that has come with tariffs, consumer fundamentals remain intact, supported by low unemployment, slower-but-steady income growth and solid household finances. Consumers maintain their ability to spend and have strong reasons to spend now before tariffs can drive up prices or cause shortages on store shelves.' The report, powered by Affinity Solutions and released by the NRF, revealed that total retail sales excluding automobiles and gasoline surged by 0.72% on a seasonally adjusted basis month over month and soared by 6.76% without adjustments year over year in April. This performance outpaced the growth observed in March, which saw a 0.6% monthly increase and a 4.75% annual rise. Core retail sales, which exclude automobile dealerships, gasoline stations, and restaurants, climbed by 0.9% from March to April and exhibited a robust 7.11% growth compared to April of the previous year. This is an uptick from the 0.4% monthly and 5.07% yearly increases recorded in March. Overall sales for the first four months of the year increased by 5.08% compared to the same period last year, while core sales rose by 5.5%. April's sales data showed an upward trend in eight out of nine categories on an annual basis, with significant gains noted in digital products, electronics and appliance stores, as well as grocery and beverage stores. Similarly, eight out of nine categories experienced monthly sales growth. Health and personal care outlets experienced a positive trend with a 1.43% month-over-month increase after seasonal adjustments, while general merchandise stores faced a slight dip of 0.02% from the previous month. Meanwhile, furniture and home furnishings stores enjoyed modest growth with sales edging up by 0.86% on a month-over-month basis. Earlier this month (May), digital wholesale platform Joor collected insights from over 400 fashion brands and retailers regarding tariff impacts and said global fashion entities are bracing for an average price increase of 20% as a response to new US trade tariffs. "Tariff price hike fears triggered US clothing sales spike in April" was originally created and published by Just Style, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
09-05-2025
- Business
- Yahoo
US retail sales rise in April as consumers rush to avoid tariff hikes
Retail sales in April showed a marked increase, with consumers advancing their purchases to avoid higher prices expected to come with tariffs, according to the latest data from the CNBC/NRF Retail Monitor, powered by Affinity Solutions. This surge in spending comes despite economic uncertainty driven by tariff-related concerns. Matthew Shay, President and CEO of the National Retail Federation (NRF), stated that spending continued to rise in April, with many consumers accelerating their buying behaviour in anticipation of higher prices. The NRF highlighted that despite some dip in consumer confidence, the fundamentals for consumer spending remained strong, underpinned by low unemployment rates, steady income growth, and solid household finances. Consumers are evidently motivated to make purchases now, fearing potential price hikes or shortages when tariffs eventually take effect. In terms of total retail sales, which exclude automobiles and gasoline, figures rose 0.72% seasonally adjusted on a month-over-month basis and 6.76% unadjusted year-over-year in April. This follows a more modest increase in March of 0.6% month-over-month and 4.75% year-over-year. Core retail sales, which exclude restaurants, automobile dealers, and gasoline stations, grew 0.9% month over month and 7.11% year over year in April. Sales growth in April was evident across most retail sectors, with notable increases in digital products, electronics, and grocery stores. The digital products category saw a significant rise, with sales up 0.62% month over month and an impressive 27.67% year over year. Electronics and appliance stores experienced a 2.8% monthly increase and a 10.5% year-on-year rise. Meanwhile, grocery and beverage stores saw a 0.59% monthly increase and a 9.51% rise compared to April 2024. Sporting goods, hobby, music, and bookstores also enjoyed solid growth, increasing by 0.81% month over month and 9.19% year over year. Health and personal care stores recorded a 1.43% rise month over month and an 8.51% increase year over year. A slight decline was observed in some categories, such as general merchandise stores, which were down by 0.02% month over month, although they still saw a 6.67% rise year over year. In contrast, building and garden supply stores experienced a 2.77% increase month over month but a 2.1% decrease year over year. While April's retail sales figures are encouraging, analysts suggest that ongoing tariff concerns could continue to shape consumer behaviour in the coming months. Many consumers appear to be adjusting their spending patterns to stay ahead of potential price increases, a trend that may persist as the impact of tariffs becomes clearer. Retailers will need to navigate this shifting landscape as economic uncertainty lingers and consumer priorities evolve in response to changing costs. Navigate the shifting tariff landscape with real-time data and market-leading analysis. Request a free demo for GlobalData's Strategic Intelligence . "US retail sales rise in April as consumers rush to avoid tariff hikes" was originally created and published by Retail Insight Network, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site.
