Latest news with #AfterDarkTour
Fashion Network
15-05-2025
- Business
- Fashion Network
Urban Outfitters launches 'On Rotation' retail concept with Nike as first partner
debuted a new retail experience on Wednesday called "On Rotation", created to fuel discovery, inspiration, and authentic connection. The rotating retail concept kicks off with Nike as its first featured partner and will be rolled out in five major cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, California. "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up,' explained Cyntia Leo, head of brand marketing and communications at Urban Outfitters. 'Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.' The first installation features a cross-divisional assortment of Nike apparel and footwear, curated specifically for the Urban consumer. Building on the launch, over 150 Nike products will be available across both in-store and digital channels, as Urban expands its partnership with the sportswear giant. In June, the collaboration will reach into LA's running scene with a limited-edition capsule celebrating Nike's After Dark Tour: Los Angeles 13.1. The collection will include a special colorway of the Nike Vomero 18 running shoe, available across all Urban Outfitters LA locations and the On Rotation space.
Fashion Network
15-05-2025
- Business
- Fashion Network
Urban Outfitters launches 'On Rotation' retail concept with Nike as first partner
Urban Outfitters debuted a new retail experience on Wednesday called "On Rotation", created to fuel discovery, inspiration, and authentic connection. The rotating retail concept kicks off with Nike as its first featured partner and will be rolled out in five major cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, California. "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up,' explained Cyntia Leo, head of brand marketing and communications at Urban Outfitters. 'Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.' The first installation features a cross-divisional assortment of Nike apparel and footwear, curated specifically for the Urban consumer. Building on the launch, over 150 Nike products will be available across both in-store and digital channels, as Urban expands its partnership with the sportswear giant. In June, the collaboration will reach into LA's running scene with a limited-edition capsule celebrating Nike's After Dark Tour: Los Angeles 13.1. The collection will include a special colorway of the Nike Vomero 18 running shoe, available across all Urban Outfitters LA locations and the On Rotation space.
Fashion Network
15-05-2025
- Business
- Fashion Network
Urban Outfitters launches 'On Rotation' retail concept with Nike as first partner
debuted a new retail experience on Wednesday called "On Rotation", created to fuel discovery, inspiration, and authentic connection. The rotating retail concept kicks off with Nike as its first featured partner and will be rolled out in five major cities: New York, Washington D.C., Scottsdale, San Diego, and Manhattan Beach, California. "Urban Outfitters has always been a destination for discovery, especially for Gen Z, who are expressive, engaged, and intentional in how they shop and show up,' explained Cyntia Leo, head of brand marketing and communications at Urban Outfitters. 'Connecting with this customer requires more than just great product; it demands cultural fluency and inspiring retail moments. That's what On Rotation is all about — transforming product categories into immersive narratives. Nike is the ideal first partner to bring this vision to life. Their cultural credibility is unmatched, and their legacy of innovation continues to set the pace.' The first installation features a cross-divisional assortment of Nike apparel and footwear, curated specifically for the Urban consumer. Building on the launch, over 150 Nike products will be available across both in-store and digital channels, as Urban expands its partnership with the sportswear giant. In June, the collaboration will reach into LA's running scene with a limited-edition capsule celebrating Nike's After Dark Tour: Los Angeles 13.1. The collection will include a special colorway of the Nike Vomero 18 running shoe, available across all Urban Outfitters LA locations and the On Rotation space.
Fashion Network
10-05-2025
- Business
- Fashion Network
Nike adds London to After Dark race tour
Six now becomes seven. UK sportswear giant Nike has added London to its international 2025 'After Dark Tour' running line-up with the UK capital joining the 10k line-up in London on 23 November. Joining Sydney, Shanghai, Seoul, Mumbai, Los Angeles and Mexico City in the 2025 schedule, the final event in the global race series will also offer women an 'opportunity to test their limits and redefine what's possible'. Further, the company said its After Dark Tour 'is a pinnacle expression of how the brand is championing women runners and their communities, inviting more women into sport'. Ahead of the unique series of nighttime running events, Nike is also unveiling its first sweatproof, reflective necklace and reimagined race medal. A fresh take on a race medal and available exclusively to After Dark Tour finishers, the reflective Swoosh pendant was created by a (mostly female) team of Nike designers, engineers and developers 'who leveraged advanced materials and computational design to create an elegant and durable piece that easily transitions from the starting line to everyday life'. Seema Simmons, VP, Global Women's Running and Training, said: 'We're creating a space where women runners feel welcome and empowered. The After Dark Tour is about more than crossing a finish line — it's about joining a community that supports and uplifts you, no matter where you are in your running journey. We're inviting all women to come as they are and discover the strength within themselves and the power of our collective energy.'
Fashion Network
06-05-2025
- Business
- Fashion Network
Nike adds London to After Dark race tour
Six now becomes seven. UK sportswear giant Nike has added London to its international 2025 'After Dark Tour' running line-up with the UK capital joining the 10k line-up in London on 23 November. Joining Sydney, Shanghai, Seoul, Mumbai, Los Angeles and Mexico City in the 2025 schedule, the final event in the global race series will also offer women an 'opportunity to test their limits and redefine what's possible'. Further, the company said its After Dark Tour 'is a pinnacle expression of how the brand is championing women runners and their communities, inviting more women into sport'. Ahead of the unique series of nighttime running events, Nike is also unveiling its first sweatproof, reflective necklace and reimagined race medal. A fresh take on a race medal and available exclusively to After Dark Tour finishers, the reflective Swoosh pendant was created by a (mostly female) team of Nike designers, engineers and developers 'who leveraged advanced materials and computational design to create an elegant and durable piece that easily transitions from the starting line to everyday life'. Seema Simmons, VP, Global Women's Running and Training, said: 'We're creating a space where women runners feel welcome and empowered. The After Dark Tour is about more than crossing a finish line — it's about joining a community that supports and uplifts you, no matter where you are in your running journey. We're inviting all women to come as they are and discover the strength within themselves and the power of our collective energy.'
