Nike adds London to After Dark race tour
Six now becomes seven. UK sportswear giant Nike has added London to its international 2025 'After Dark Tour' running line-up with the UK capital joining the 10k line-up in London on 23 November.
Joining Sydney, Shanghai, Seoul, Mumbai, Los Angeles and Mexico City in the 2025 schedule, the final event in the global race series will also offer women an 'opportunity to test their limits and redefine what's possible'.
Further, the company said its After Dark Tour 'is a pinnacle expression of how the brand is championing women runners and their communities, inviting more women into sport'.
Ahead of the unique series of nighttime running events, Nike is also unveiling its first sweatproof, reflective necklace and reimagined race medal.
A fresh take on a race medal and available exclusively to After Dark Tour finishers, the reflective Swoosh pendant was created by a (mostly female) team of Nike designers, engineers and developers 'who leveraged advanced materials and computational design to create an elegant and durable piece that easily transitions from the starting line to everyday life'.
Seema Simmons, VP, Global Women's Running and Training, said: 'We're creating a space where women runners feel welcome and empowered. The After Dark Tour is about more than crossing a finish line — it's about joining a community that supports and uplifts you, no matter where you are in your running journey. We're inviting all women to come as they are and discover the strength within themselves and the power of our collective energy.'
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