Nike adds London to After Dark race tour
Six now becomes seven. UK sportswear giant Nike has added London to its international 2025 'After Dark Tour' running line-up with the UK capital joining the 10k line-up in London on 23 November.
Joining Sydney, Shanghai, Seoul, Mumbai, Los Angeles and Mexico City in the 2025 schedule, the final event in the global race series will also offer women an 'opportunity to test their limits and redefine what's possible'.
Further, the company said its After Dark Tour 'is a pinnacle expression of how the brand is championing women runners and their communities, inviting more women into sport'.
Ahead of the unique series of nighttime running events, Nike is also unveiling its first sweatproof, reflective necklace and reimagined race medal.
A fresh take on a race medal and available exclusively to After Dark Tour finishers, the reflective Swoosh pendant was created by a (mostly female) team of Nike designers, engineers and developers 'who leveraged advanced materials and computational design to create an elegant and durable piece that easily transitions from the starting line to everyday life'.
Seema Simmons, VP, Global Women's Running and Training, said: 'We're creating a space where women runners feel welcome and empowered. The After Dark Tour is about more than crossing a finish line — it's about joining a community that supports and uplifts you, no matter where you are in your running journey. We're inviting all women to come as they are and discover the strength within themselves and the power of our collective energy.'
Try Our AI Features
Explore what Daily8 AI can do for you:
Comments
No comments yet...
Related Articles
Fashion Network
3 days ago
- Fashion Network
Lululemon shares tumble as yogawear firm warns tariffs will crimp profit
Lululemon Athletica's shares fell as much as 21% on Friday, as the maker of high-end leggings warned that tariff-related costs and uneven demand in key markets of North America and China will dent its profits this year. The Canadian firm, whose popular Align yoga pants sell for up to $128 apiece on its website, will take modest price hikes for a "small portion of the assortment" and ramp up discounts for the rest of the year, company executives said. The company's stock, which is down about 14% this year, was trading at about $264 on Friday, on track for its worst day since March 2020. This has set Lululemon up to lose roughly $8 billion in market value, if losses held. Lululemon has struggled to retain shoppers, despite its efforts to introduce fresh styles of sports bras and athletic jackets, as it faces intense competition from trendier and more affordable brands in North America and mainland China. "Despite (Americas) decline, management continues to prioritize product newness and China expansion over addressing a pullback from core customers and evident traffic declines," Jefferies analyst Randal Konik said in a note. "We believe this misalignment is concerning." Lululemon joins sportswear rivals Nike, opens new tab and On in raising prices in the U.S. as erratic trade tactics under President Donald Trump rattle global markets and fuel fears of a recession. Lululemon trimmed its 2025 earnings forecast and said it expects margins to come under pressure from the proposed tariffs, which will impact products from some of its largest sourcing hubs in Vietnam, Cambodia and Sri Lanka. The company's latest results suggest Lululemon might be facing deeper challenges given the slowdown in its domestic business over the past twelve months, UBS analyst Jay Sole said. At least 12 brokerages cut their price targets on the stock, with J.P. Morgan slashing it the most, to $303 from $389. Lululemon's forward price-to-earnings multiple, a common benchmark for valuing stocks, is 21.46, compared to that of 31.37 for Nike and 9.54 for Gap.
Fashion Network
3 days ago
- Fashion Network
Lululemon shares tumble as yogawear firm warns tariffs will crimp profit
Lululemon Athletica's shares fell as much as 21% on Friday, as the maker of high-end leggings warned that tariff-related costs and uneven demand in key markets of North America and China will dent its profits this year. The Canadian firm, whose popular Align yoga pants sell for up to $128 apiece on its website, will take modest price hikes for a "small portion of the assortment" and ramp up discounts for the rest of the year, company executives said. The company's stock, which is down about 14% this year, was trading at about $264 on Friday, on track for its worst day since March 2020. This has set Lululemon up to lose roughly $8 billion in market value, if losses held. Lululemon has struggled to retain shoppers, despite its efforts to introduce fresh styles of sports bras and athletic jackets, as it faces intense competition from trendier and more affordable brands in North America and mainland China. "Despite (Americas) decline, management continues to prioritize product newness and China expansion over addressing a pullback from core customers and evident traffic declines," Jefferies analyst Randal Konik said in a note. "We believe this misalignment is concerning." Lululemon joins sportswear rivals Nike, opens new tab and On in raising prices in the U.S. as erratic trade tactics under President Donald Trump rattle global markets and fuel fears of a recession. Lululemon trimmed its 2025 earnings forecast and said it expects margins to come under pressure from the proposed tariffs, which will impact products from some of its largest sourcing hubs in Vietnam, Cambodia and Sri Lanka. The company's latest results suggest Lululemon might be facing deeper challenges given the slowdown in its domestic business over the past twelve months, UBS analyst Jay Sole said. At least 12 brokerages cut their price targets on the stock, with J.P. Morgan slashing it the most, to $303 from $389. Lululemon's forward price-to-earnings multiple, a common benchmark for valuing stocks, is 21.46, compared to that of 31.37 for Nike and 9.54 for Gap.
Fashion Network
6 days ago
- Fashion Network
Converse – not Nike – takes center stage at NBA finals with Thunder star
Meanwhile, Nike, which owns the Jordan brand, is in an unfamiliar position. The next biggest name in the series is Indiana's Tyrese Haliburton, who has a shoe with Puma SE. However, Nike isn't being completely shut out of the finals. The world's largest sports gear maker acquired Converse in 2003 to bolster its lifestyle business. Since then, Converse has had spurts of success, but growth stalled and revenue has been declining, including an 18% drop in the most recent reported period. It makes up about 4% of Nike's total sales. Nike Chief Executive Officer Elliott Hill, who came out of retirement last year to try to reverse a lengthy sales slump, recognizes the shoe's importance. In February, Hill flew to San Francisco to be alongside SGA to debut the Shai 001 — his new $130 basketball shoes in buttery yellow. 'Footwear is all about endorsers and personalities, to be able to identify product lines, and customers know their products by their names rather than just calling them sneakers,' said Simeon Siegel, an analyst at BMO Capital Markets. 'Converse knows this better than anyone. Go back to what made Converse: the Chuck Taylor.' A representative for Converse didn't respond to a request for comment for this story. Long before Michael Jordan played his first NBA game, Converse's Chuck Taylor sneaker was the most dominant shoe on the court. Nearly all pro basketball players throughout the 1960s wore Converse sneakers — usually Chucks, originally developed for the basketball player-turned-shoe salesman in the 1920s. Magic Johnson and Larry Bird, the top stars of the 80s, wore Converse as they battled for championships. In the NBA, rivals such as Adidas AG and Puma seized market share, then Nike came along with its first Jordans in 1985 and never looked back. The majority of NBA players wear Nikes or Jordans, and it has signature shoes with most of the sport's biggest names: LeBron James, Kevin Durant and Giannis Antetokounmpo. Converse was forgotten. SGA, a 6-foot-6 Canadian guard out of the University of Kentucky, is an unlikely hero for Converse. The Charlotte Hornets picked him 11th in the 2018 NBA Draft and traded him to the Los Angeles Clippers on the same day. After averaging about 11 points per game in his rookie year, the Clippers traded him to the Thunder. The breakout came after SGA arrived in Oklahoma, and Converse finally signed him to a footwear and apparel endorsement deal in 2020 after his second season as a pro. He said at the time that Converse 'not having so many guys and the ability to express myself on and off the court in so many different ways appeals to me so much.' Three All-Star selections and one Most Valuable Player award later, SGA has emerged as one of the league's elite talents. But Converse's timing could've been better. Though SGA began wearing his sneakers midway through the season, they won't be available for shoppers to purchase until this fall. Yet as Converse leans into basketball, Hill and Converse Chief Executive Officer Jared Carver have yet to outline a strategic plan to turn around the brand. It's rarely mentioned on Nike's quarterly calls with investors and analysts. 'Converse as a standalone business is very large,' said Siegel. 'As a piece of Nike, it's felt like an afterthought.'
