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Midi launches insurance-backed longevity program for women
Midi launches insurance-backed longevity program for women

Axios

time27-05-2025

  • Health
  • Axios

Midi launches insurance-backed longevity program for women

The women's telehealth company Midi said Tuesday it's launching a longevity care program that will be covered by private insurers nationwide. Why it matters: Longevity care is booming, but it mostly serves the wealthy. As preventive health messaging and midlife care becomes more common, telehealth businesses are pushing to broaden access. Midi is advertising the program, called AgeWell, as the first longevity offering designed specifically for women — and covered by payers in every state. The company contracts with some major health insurers including Aetna, BlueCross BlueShield and UnitedHealthcare. How it works: Accepted insurance will cover an annual diagnostic visit as well as hormone therapy, bloodwork and screenings. There isn't a membership fee, but copays could still apply. Patients who join will be asked to complete a panel of blood tests, come back for a virtual visit to discuss the results and receive a tailored care plan. What they're saying: This isn't "fancy longevity doctors and cash blood tests" or "biohacking," said Joanna Strober, CEO and founder of Midi Health. Women need "really good care that's grounded in biology, backed by science" that isn't just "reserved for rich people." Yes, but: Some genetic tests are not yet covered. Also, Midi is not in-network with managed care plans and doesn't participate in Medicaid or Medicare. Between the lines: As longevity becomes a health buzzword, more companies are thinking of ways to expand familiar services with preventive care in mind. Women, specifically, who are becoming more educated about menopause myths and outdated advice, are increasingly seeking personalized, expert care. Hormone therapy has also shown promise for longevity, not just treating perimenopause symptoms. What we're hearing: Telehealth companies including Elektra, which accepts insurance and government plans, are working to further expand plan offerings, Elektra's chief medical officer, Nora Lansen, told Axios earlier this year. "It's great that you're hearing about [menopause care] from celebrities and online, on social media and — you know — from your neighbor and your sister, but if you can't use your health insurance to pay for it. … That just feels not fair." On the policy front, there's been an uptick of menopause-related legislation in at least dozen states — some of which could expand insurance coverage, too.

Scioto County invites adults 50+ to a day of wellness, learning and connection
Scioto County invites adults 50+ to a day of wellness, learning and connection

Yahoo

time23-04-2025

  • Health
  • Yahoo

Scioto County invites adults 50+ to a day of wellness, learning and connection

Life after 50 is full of possibility — and Scioto County is bringing that spirit to life with 'Live Well, Age Well: Starting Now!', a free, interactive wellness event for adults age 50 and older. Hosted by the Ohio State University Extension Office of Scioto County, this event will take place on Thursday, May 1, 2025, at Cornerstone Church (808 Offnere Street, Portsmouth). The day begins at 8:30 a.m. and is packed with inspiration, resources and a welcoming community atmosphere. Participants will enjoy a free breakfast, followed by access to 24 engaging breakout sessions covering topics like: * Planning and managing finances * Living with purpose * Safe medication practices * Caring for caregivers * Aging in place * Driving safety for older adults Whether you're thinking ahead or looking to enhance your current lifestyle, this event offers something for everyone. It's designed to be hands-on, empowering, and focused on practical tools to support healthier, more independent living. In addition to breakout sessions, attendees will benefit from free health screenings, and those who pre-register will receive a complimentary lunch and an Ohio State University Extension tote bag filled with helpful resources and giveaways. The tone of the day is casual but meaningful; expect real conversations, practical takeaways, and plenty of opportunities to connect with others in the community. This event is made possible through strong local partnerships with the Area Agency on Aging District 7, Shawnee State University Foundation, Cornerstone Church, the Portsmouth City Health Department, and King's Daughters Medical Center. Their shared commitment is to ensure older adults in our region feel supported, informed, and inspired. Registration is required for meals and giveaways. Reserve your spot by 4:00 p.m. on April 25th by calling (740) 354-7879 or visiting

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