Latest news with #AgentDataAssistant
Campaign ME
7 days ago
- Automotive
- Campaign ME
Property Finder ‘drives success' by offering SuperAgents keys to branded supercars
Property Finder has taken to the streets to celebrate the brand's 'SuperAgents' in a bold and unconventional way by offering them keys to branded supercars, including Ferraris and Lamborghinis, for an exclusive three-day driving experience. Who are these 'SuperAgents'? Property Finder leverages artificial intelligence through its Agent Data Assistant (ADA) to create an AI-driven ranking system that identifies top-performing agents based on stringent criteria. This initiative identifies 'SuperAgents' and incentivises elevated agent performance, allowing consumers to connect with trustworthy, capable agents. Such SuperAgents were rewarded through the supercar activation in the UAE, with supercars bearing the slogan 'Property Finder Drives My Success' captured on social media by these agents and passers-by, extending the brand's reach and impact. The eye-catching cars, featuring Property Finder's distinctive branding, were handed over to 'SuperAgents' from ten leading agencies including: Betterhomes, Allsopp & Allsopp, haus & haus, Driven Properties, fäm Properties, MD Properties, Engel & Völkers, Treo, Provident Estate, and Metropolitan Premium Properties. In conversation with Campaign Middle East, Sevgi Gur, Chief Marketing Officer at Property Finder, said, 'The supercars wrapped in Property Finder branding provided a bold way to reward top-performing agents while reinforcing our brand's premium positioning. Instagram was chosen as the primary channel because it's where both agents and consumers actively engage, making it ideal for sharing and amplifying success stories.' 'By encouraging agents to post and resharing their content, we extended the campaign's reach organically. This approach directly supports our objective of celebrating excellence, increasing agent motivation, and strengthening Property Finder's leadership and visibility in the market,' Gur added. For the three-day activation, red cars were leased from three different rental agencies to ensure that the vehicles matched the brand's distinctive colour. All the designs on the cars were created in-house at Property Finder. The campaign intended to to reinforce Property Finder's brand positioning as an industry leader that celebrates talent and drives innovation Commenting on the success metrics of the activation, Gur explained, 'Our main goal was to celebrate our top-performing agents. With this in mind, success will be measured primarily through agent feedback. Secondary metrics include: Social media reach and engagement of Property Finder content; new followers to Property Finder's Instagram channel; media engagement and interest in the activation; as well as quantity and reach of user generated content.'
Arabian Post
21-05-2025
- Business
- Arabian Post
AI-Driven SuperAgent System Enhances Property Finder's Real Estate Services
Property Finder, a leading proptech company in the Middle East and North Africa region, has introduced 'SuperAgent,' the region's first artificial intelligence -driven ranking system for real estate agents. This system, powered by the in-house developed Agent Data Assistant , aims to improve the home-seeking experience by identifying top-performing agents based on responsiveness, quality of listings, and agent reports. The ADA algorithm analyses millions of data points to rank agents, helping home-seekers connect with those who are most responsive and knowledgeable about properties. According to Property Finder, this initiative is designed to raise industry standards and drive agents towards providing better service to clients. Ari Kesisoglu, President of Property Finder Group, stated, 'We are committed to empowering home seekers to find their new home easily, quickly, and effortlessly by constantly investing in best-in-class technology.' He emphasized that the launch of SuperAgent delivers on the company's promise to enrich the home-seeker journey with transparency and unbiased information, thereby building trust in the market. ADVERTISEMENT The introduction of SuperAgent comes at a time when Dubai is positioning itself as a hub for proptech innovation. Companies in the region are investing heavily in technologies such as AI, machine learning, blockchain, and Internet of Things to redefine the real estate sector. These advancements aim to facilitate faster transactions, secure payment and ownership transfers, and real-time property management. Industry insiders note that the tech-enabled innovation drive is leading to a surge in venture capital funding in the region. Proptech startups have secured over $200 million in funding in the first half of 2024 in MENA, surpassing even the traditionally dominant fintech sector. Property Finder's SuperAgent system is part of a broader trend of AI-driven property management solutions in the MENA region. These solutions offer predictive insights, optimize operational efficiency, and enhance client interaction, becoming essential tools in the dynamic real estate markets of cities like Dubai.
