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Hi Dubai
26-03-2025
- Business
- Hi Dubai
Dubai to Launch WhatsApp Service for Consumer Complaints in April
Consumers in Dubai will soon have a more convenient way to file complaints against retailers, as the Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), under the Dubai Department of Economy and Tourism (DET), is set to launch a WhatsApp-based complaint resolution system next month. AI-Powered Complaint Resolution According to Ahmad Ali Moosa, Director of the Consumer Protection Department, the new platform will leverage artificial intelligence to streamline the complaint process. Consumers will be able to upload relevant documents, answer a few questions, and receive a resolution letter on DET letterhead. This official document can then be presented to the retailer for action. 'If a retailer refuses to comply, they will face penalties,' Moosa stated, emphasizing that complaints must be supported by valid invoices or contracts to be processed. Enhancing Consumer Accessibility Currently, complaints can be filed through the Consumer Protection Department's website or call center (600545555), but the WhatsApp service aims to provide a more accessible and efficient alternative. 'We are in the testing phase and will launch the service in the early second quarter. WhatsApp is a widely used platform, and we want to make the process as seamless as possible,' Moosa added. The WhatsApp complaint number will be the same as the call center number, ensuring consistency. Consumers are also advised to visit for verified information and to be cautious of fraudulent links. By integrating technology-driven solutions, Dubai continues to enhance consumer rights, reinforcing its position as a global leader in smart governance and consumer protection. News Source: Khaleej Times


Khaleej Times
26-03-2025
- Business
- Khaleej Times
Dubai: Soon, residents can file consumer complaints against retailers via WhatsApp
Consumers in Dubai will soon be able to file complaints against retailers directly through WhatsApp, with a quick resolution process in place. This initiative by the Dubai Corporation for Consumer Protection and Fair Trade (DCCPFT), a part of the Dubai Department of Economy and Tourism (DET), will be rolled out next month. Ahmad Ali Moosa, Director of the Consumer Protection Department at DCCPFT, explained that the platform will use artificial intelligence to simplify the complaint process. Consumers will simply need to upload relevant documents, answer a few questions about their purchases or disputes, and quickly receive a resolution letter bearing the DET letterhead. "Consumers can then present the resolution letter to the retailer, and based on that, the retailer will be required to take action. Since the letter carries the official letterhead, it serves as an official document from the Consumer Protection Department," Ahmad said. "If a retailer or establishment refuses to accept the resolution, they will face a penalty,' Ahmad warned. For the process to be valid, consumers must provide essential documents, including invoices, to support their claims. Ahmad stressed the importance of submitting correct documentation, such as invoices and contracts. Without these documents, complaints will not be processed. During an inspection tour at a mall in Al Barsha, Khaleej Times joined the DET team as they discussed the initiative. Dubai's consumer protection department's officials routinely issue advisories to create awareness among residents and businesses. While shoppers can currently submit complaints to the Consumer Protection Department through its website and call centre number 600545555, the WhatsApp service will offer a more accessible and convenient way to reach the Consumer Protection Department. 'We are in the testing phase now and will roll out in the early second quarter,' he said. 'We have chosen WhatsApp because it's handy, it's available on every single person's device. We are trying to make people's lives easier and bring happiness to them.' Ahmad revealed that the WhatsApp number will be the same as the call center number to submit complaints. Ahmad also recommended that people visit the DET's official website, for accurate information. 'I recommend that people always verify the URL to avoid falling into the trap of scammers,' Ahmad added.