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e& enterprise and Microsoft Expand AI Partnership in MENAT
e& enterprise and Microsoft Expand AI Partnership in MENAT

Fintech News ME

timea day ago

  • Business
  • Fintech News ME

e& enterprise and Microsoft Expand AI Partnership in MENAT

e& enterprise, the digital transformation arm of technology group e&, is expanding its collaboration with Microsoft to deliver scalable AI and data solutions across the Middle East, North Africa and Türkiye (MENAT) region. The partnership is focused on accelerating AI adoption and supporting digital transformation efforts in key markets including the UAE, Saudi Arabia, Egypt, Qatar, and Türkiye. Amit Gupta, Vice President of Data & AI at e& enterprise, said: 'This collaboration combines e& enterprise and Microsoft's technological expertise and deep market insights to deliver transformative solutions that resonate with the unique dynamics of the MENAT region. Together, we aim to promote digital readiness and bridge the digital divide by providing essential sectors with next generation AI and data-driven tools.' Ahmed Hamzawy, Chief Partner Officer, Microsoft UAE, added: 'Our partnership with e& enterprise will give a significant boost to driving AI adoption across businesses. By leveraging our combined technological expertise, and the safe and secure properties of Microsoft's cloud and AI services, we are empowering organisations to better detect fraud, improve risk management and deliver personalised services through AI-driven insights to their customers.' The partnership will focus on industry-specific applications for sectors such as public services, telecommunications, education, BFSI (banking, financial services, and insurance), and retail. The approach will be tailored to address the requirements of individual markets while supporting broader sector-wide challenges, including customer engagement, operational efficiency, and data-driven decision-making. AI solutions will be developed and deployed using tools from Microsoft's Azure Cloud ecosystem. These include Azure Machine Learning, Azure Databricks, Azure AI Search, and Azure Synapse Analytics for model training, analytics, and data processing. Microsoft's Azure OpenAI service will support generative AI use cases including customer service automation, content generation, and forecasting. Additionally, Azure Power BI will provide data visualisation and insight-sharing capabilities, while Azure Data Lake Storage and Snowflake will enable scalable data storage and real-time analytics. e& enterprise will integrate these technologies with its own hybrid cloud services. Its Cloud Strategy and Advisory offering will guide adoption planning, with additional support through Migration and Adoption services. Managed Cloud Services and Cloud Security solutions will also be made available to ensure continuity, compliance, and resilience. In line with both organisations' ethical frameworks, the partnership will incorporate Microsoft's Responsible AI principles and e& enterprise's Responsible AI Framework throughout development and deployment, with an emphasis on transparency, data privacy, and regulatory compliance.

E& enterprise and Microsoft to drive AI adoption across industries
E& enterprise and Microsoft to drive AI adoption across industries

Broadcast Pro

time2 days ago

  • Business
  • Broadcast Pro

E& enterprise and Microsoft to drive AI adoption across industries

With a focus on GenAI, development and implementation of scalable solutions to meet market-specific demands across UAE, KSA, Egypt, Turkey and Qatar. E& enterprise, the digital transformation arm of global technology group E&, has further built on its strategic partnership with Microsoft. By joining forces, both entities are prioritising the development and deployment of next-generation AI and data-driven solutions to bolster AI adoption across industries in target markets across the MENAT region, including UAE, KSA, Egypt, Turkey and Qatar. Commenting on the deal, Amit Gupta, Vice President, Data & AI, e& enterprise, said: 'Our partnership with Microsoft represents a bold step toward redefining the role of AI in shaping the future of business and society. This collaboration combines e& enterprise and Microsoft’s technological expertise and deep market insights to deliver transformative solutions that resonate with the unique dynamics of the MENAT region. Together, we aim to promote digital readiness and bridge the digital divide by providing essential sectors with next generation AI and data-driven tools, powering them to drive improved customer interactions, optimise operations, and drive broader innovation.' Ahmed Hamzawy, Chief Partner Officer, Microsoft UAE at MS, added: 'Our partnership with e& enterprise will give a significant boost to driving AI adoption across businesses. By leveraging our combined technological expertise, and the safe and secure properties of Microsoft’s cloud and AI services, we are empowering organisations to better detect fraud, improve risk management and deliver personalised services through AI-driven insights to their customers.' The partnership focuses on providing scalable AI solutions tailored to the unique needs of various industries, including public sector, telco, education, BFSI and retail. By equipping businesses with the tools needed for digital transformation, e& enterprise and Microsoft aim to empower organisations to adapt, innovate, and thrive in an increasingly data-driven world. With industry-specific AI solutions, the partnership is designed to address a wide range of use cases across sectors. Additionally, the collaboration takes a region-specific approach to implementing and scaling these solutions across key, diverse, and digitally demanding markets, including the UAE, KSA, Egypt, Türkiye, and Qatar. This ensures that local market needs are met while tackling broader industry challenges, ultimately enhancing efficiency, customer engagement, and decision-making. As part of its focus on developing GenAI solutions, the partnership will leverage various product offerings under Microsoft’s Azure Cloud platform. Tools such as Azure Machine Learning, an end-to-end machine learning platform; Azure Databricks, a unified, open analytics platform; and Azure AI Search, Microsoft’s search and retrieval system, will support data processing, model training, and deployment. Azure Synapse Analytics is another analytics tool that will support data integration and analytics, enabling large-scale data processing for organisations across sectors. Additionally, with the integration of Microsoft’s Azure OpenAI service, organisations will be able to leverage a suite of GenAI solutions for automating customer service, content creation, and predictive analytics. Azure Power BI is a self-service analytics solution that enables businesses to visualise data, share insights, and embed them into their apps or websites. This tool will support businesses in making informed decisions. Meanwhile, Azure Data Lake Storage and Snowflake will facilitate the storage and management of large datasets, as well as real-time analytics, across the target markets of this partnership: UAE, KSA, Qatar and Egypt. These solutions from Microsoft combined with e& enterprise’s comprehensive suite of hybrid cloud solutions aim to drive seamless digital transformation, as part of this strategic alliance. E& enterprise’s Cloud Strategy and Advisory services will help organisations design tailored adoption strategies, while Migration and Adoption will ensure smooth transitions with minimal disruption. By providing organisations with Managed Cloud Services, and Cloud Security, e& enterprise will empower organisations to drive long-term efficiency and safeguard data, ensuring compliance and resilience. To promote responsible and ethical AI adoption, the partnership will implement Microsoft’s Responsible AI principles and framework and e&’s Responsible AI Framework across all its development and deployment stages. This aligns with both entities’ shared commitment to prioritising data privacy, transparency, and compliance with corporate and national policies.

e& enterprise and Microsoft join forces to drive AI adoption across industries - Middle East Business News and Information
e& enterprise and Microsoft join forces to drive AI adoption across industries - Middle East Business News and Information

Mid East Info

time2 days ago

  • Business
  • Mid East Info

e& enterprise and Microsoft join forces to drive AI adoption across industries - Middle East Business News and Information

Partnership to support businesses with industry-specific AI and data analytics tools With a focus on GenAI, development and implementation of scalable solutions to meet market-specific demands across UAE, KSA, Egypt, Turkey, and Qatar Dubai, June 2025 – e& enterprise, the digital transformation arm of global technology group e&, is further building on its strategic partnership with Microsoft. By joining forces, both entities are prioritising the development and deployment of next-generation AI and data-driven solutions to bolster AI adoption across industries in target markets across the MENAT region, including UAE, KSA, Egypt, Turkey and Qatar. Amit Gupta, Vice President, Data & AI, e& enterprise, said: 'Our partnership with Microsoft represents a bold step toward redefining the role of AI in shaping the future of business and society. This collaboration combines e& enterprise and Microsoft's technological expertise and deep market insights to deliver transformative solutions that resonate with the unique dynamics of the MENAT region. Together, we aim to promote digital readiness and bridge the digital divide by providing essential sectors with next generation AI and data-driven tools, powering them to drive improved customer interactions, optimise operations, and drive broader innovation.' Ahmed Hamzawy, Chief Partner Officer, Microsoft UAE at MS, said: 'Our partnership with e& enterprise will give a significant boost to driving AI adoption across businesses. By leveraging our combined technological expertise, and the safe and secure properties of Microsoft's cloud and AI services, we are empowering organisations to better detect fraud, improve risk management and deliver personalised services through AI-driven insights to their customers.' The partnership focuses on providing scalable AI solutions tailored to the unique needs of various industries, including public sector, telco, education, BFSI and retail. By equipping businesses with the tools needed for digital transformation, e& enterprise and Microsoft aim to empower organisations to adapt, innovate, and thrive in an increasingly data-driven world. With industry-specific AI solutions, the partnership is designed to address a wide range of use cases across sectors. Additionally, the collaboration takes a region-specific approach to implementing and scaling these solutions across key, diverse, and digitally demanding markets, including the UAE, KSA, Egypt, Türkiye, and Qatar. This ensures that local market needs are met while tackling broader industry challenges, ultimately enhancing efficiency, customer engagement, and decision-making. As part of its focus on developing GenAI solutions, the partnership will leverage various product offerings under Microsoft's Azure Cloud platform. Tools such as Azure Machine Learning, an end-to-end machine learning platform; Azure Databricks, a unified, open analytics platform; and Azure AI Search, Microsoft's search and retrieval system, will support data processing, model training, and deployment. Azure Synapse Analytics is another analytics tool that will support data integration and analytics, enabling large-scale data processing for organisations across sectors. Additionally, with the integration of Microsoft's Azure OpenAI service, organisations will be able to leverage a suite of GenAI solutions for automating customer service, content creation, and predictive analytics. Azure Power BI is a self-service analytics solution that enables businesses to visualise data, share insights, and embed them into their apps or websites. This tool will support businesses in making informed decisions. Meanwhile, Azure Data Lake Storage and Snowflake will facilitate the storage and management of large datasets, as well as real-time analytics, across the target markets of this partnership: UAE, KSA, Qatar, and Egypt. These solutions from Microsoft combined with e& enterprise's comprehensive suite of hybrid cloud solutions aim to drive seamless digital transformation, as part of this strategic alliance. e& enterprise's Cloud Strategy and Advisory services will help organisations design tailored adoption strategies, while Migration and Adoption will ensure smooth transitions with minimal disruption. By providing organisations with Managed Cloud Services, and Cloud Security, e& enterprise will empower organisations to drive long-term efficiency and safeguard data, ensuring compliance and resilience. To promote responsible and ethical AI adoption, the partnership will implement Microsoft's Responsible AI principles and framework and e&'s Responsible AI Framework across all its development and deployment stages. This aligns with both entities' shared commitment to prioritising data privacy, transparency, and compliance with corporate and national policies. About e& enterprise: e& enterprise is a digital transformation leader supporting governments and large-scale organisations in building and scaling their digital core. Through optimising operations, enhancing customer engagement, and data-driven decision-making, we enable seamless, sustainable, and secure transitions into the evolving digital world. Currently operating in the UAE, KSA, Egypt, Oman, Türkiye, Qatar, and South Africa, e& enterprise brings cutting-edge digital scalable solutions designed to deliver tangible business value and address the unique challenges faced by organisations and executives across industries. With a proven track record as a trusted digital transformation partner, technical expertise, and the ability to deploy and manage complex solutions, e& enterprise provides collaborative tailored solutions that empower customers to navigate their end-to-end digital transformation journey.

e& UAE and Microsoft Launch AI Skilling Programme for SMBs
e& UAE and Microsoft Launch AI Skilling Programme for SMBs

TECHx

time27-03-2025

  • Business
  • TECHx

e& UAE and Microsoft Launch AI Skilling Programme for SMBs

e& UAE and Microsoft Launch AI Skilling Programme for SMBs News Desk - Share e& UAE and Microsoft have introduced the AI for Business Skilling Programme, a new initiative aimed at providing Small and Medium-sized Businesses (SMBs) with essential AI skills. This collaboration reflects their shared commitment to driving AI-led digital transformation and empowering businesses to stay competitive. The programme offers three specialized learning tracks. AI for Business Leaders focuses on helping senior executives develop AI strategies. AI for Business Users provides practical courses for professionals in Marketing, Sales, Finance, HR, Legal, and Administration, enhancing operational efficiency. AI for Everyone delivers foundational AI knowledge, making AI accessible to beginners. Training will be available on the Spectrum platform, offering a smooth and engaging learning experience. Participants will gain access to Microsoft's top-tier AI training content, including AI Fluency Courses in multiple languages, the Microsoft Applied Skills Programme for hands-on learning, and AI Bootcamps for Educators to support AI integration in education. Esam Mahmoud , Senior Vice President, SMB, e& UAE, highlighted the importance of the initiative: 'We are committed to equipping businesses with the knowledge needed to succeed in the digital economy. This programme ensures SMBs can harness AI to enhance efficiency, drive innovation, and stay ahead in a rapidly evolving world.' Ahmed Hamzawy, Chief Partnership Officer at Microsoft UAE, added: 'Our partnership with e& UAE underscores our vision of making AI accessible to all businesses. With this programme, we are helping SMBs unlock growth opportunities and accelerate digital transformation.' Businesses interested in the AI for Business Skilling Programme can learn more and register at

e& UAE, Microsoft launch AI skilling programme for SMBs
e& UAE, Microsoft launch AI skilling programme for SMBs

Zawya

time26-03-2025

  • Business
  • Zawya

e& UAE, Microsoft launch AI skilling programme for SMBs

e& UAE and Microsoft and have launched the AI for Business Skilling Programme, an initiative designed to equip small and medium-sized businesses (SMBs) with essential AI skills. This initiative underscores both companies' commitment to fostering AI-led digital transformation and empowering SMBs with the knowledge and tools needed to thrive in today's AI-driven business landscape, said a statement. The AI for Business Skilling Programme is a comprehensive initiative that provides SMBs with tailored AI learning tracks, ensuring businesses of all sizes and industries can effectively integrate AI into their operations. The programme features three specialised learning tracks: • AI for Business Leaders: Equips senior leaders with AI strategies to drive digital transformation and innovation within their organisations. • AI for Business Users: Offers practical AI courses for professionals in Marketing, Sales, Finance, HR, Legal, and Administration, enhancing operational efficiency. • AI for Everyone: Provides foundational AI skills for beginners, helping them build confidence in adopting AI-driven solutions. The training programme will be available on the Spectrum platform, offering an intuitive and seamless learning experience for participants. This programme leverages Microsoft's industry-leading AI expertise and e& UAE's strong network capabilities to provide businesses with the most relevant and impactful AI education. As part of this initiative, SMBs will gain access to Microsoft's top-tier AI training content, including: • AI Fluency Courses: Available in multiple languages, ensuring accessibility to a wide audience. • Microsoft Applied Skills Programme: Hands-on learning experiences designed to help SMBs earn Microsoft-verified AI credentials. • AI Bootcamps for Educators: Training sessions to support educators in integrating AI into their curriculum, delivered through Microsoft's global network of Training Service Partners. "At e& UAE, we are committed to equipping businesses with the skills and knowledge necessary to succeed in the digital economy. The launch of the AI for Business Skilling Programme in collaboration with Microsoft marks a significant step in our mission to empower SMBs with cutting-edge AI capabilities. Through this initiative, we are ensuring that businesses of all sizes can leverage AI to enhance efficiency, boost innovation, and remain competitive in an evolving digital world,' said Esam Mahmoud, Senior Vice President, SMB, e& UAE. Ahmed Hamzawy, Chief Partnership Officer at Microsoft UAE, added: "At Microsoft, we believe in empowering organisations of all sizes with the tools and knowledge to succeed. This initiative with e& UAE is a testament to our shared vision of making AI more accessible to businesses across the region. By offering comprehensive AI training through this programme, we are helping SMBs harness the power of AI to unlock new growth opportunities and drive digital transformation." Businesses interested in participating in the AI for Business Skilling Programme can visit to learn more and register.

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