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Purple pavement markings part of Mind the Grab campaign to tackle phone theft
Purple pavement markings part of Mind the Grab campaign to tackle phone theft

Leader Live

time2 days ago

  • Leader Live

Purple pavement markings part of Mind the Grab campaign to tackle phone theft

The campaign, which is supported by the Metropolitan Police, Westminster Council and Crimestoppers, features the markings on the pavement at the central London location that is usually packed with shoppers, commuters and tourists. Theft hotspots in Westminster last year saw a mobile being stolen every 15 minutes and 77% of Britons view phone snatching as a significant problem in the UK, rising to 88% in large cities such as London, according to research commissioned by tech retailer Currys. The wording on the purple markings, which is inspired by London Underground's 'Mind the Gap' catchphrase, aims to remind pedestrians to step back from the kerb, keep their phone hidden and reduce their risk of snatch and grab theft. The Metropolitan Police said the campaign is part of its strategy to tackle phone theft. Superintendent Natasha Evans, the Met's local policing lead for Westminster, said: 'Officers are relentlessly pursuing criminal gangs intent on committing robbery and phone theft. 'We have increased patrols in hotspot areas to identify and deter perpetrators – and robbery has reduced by 20% in the West End since April. 'We are putting extra officers into central London to help drive forward our focus on reducing crime and bringing offenders to justice. 'We're also working closely with businesses in the area and support the campaign by Currys to encourage people to be aware of their surroundings to reduce the risk of becoming a victim.' The campaign is run by Currys and the University of London's Institute for Crime & Justice Policy Research (ICPR), in an effort to raise awareness and cut down on the numbers of high street phone thefts. Aicha Less, deputy leader and cabinet member for children and public protection of Westminster City Council, said the campaign aims to raise awareness about phone thefts and promote simple measures to stay safe in public spaces, such as keeping valuables out of sight and planning routes home in advance. It is part of 'identifying the key crime and disorder issues facing our city and making the West End a safer place for visitors, residents and businesses,' she said. Ed Connolly, Currys chief commercial officer, said: 'Phone theft isn't just about losing a device, it's frightening, invasive, and cuts people off from their loved ones, their money and their daily lives. 'Enough is enough. It's time to draw the line on phone theft – that's why we've launched the Mind the Grab campaign – a bold pavement marking we believe can make a real difference by encouraging people to step back from the kerb.' Kate Johnston, director of business and fundraising at the independent UK charity Crimestoppers, said: 'Mobile phone theft is not just a statistic, it's a crime that leaves people feeling vulnerable and shaken.' She described the campaign as an 'innovative approach' which uses clear visual cues, and urged pedestrians to be vigilant. She said: 'Prevention is only part of the solution. 'If you see suspicious behaviour or witness a theft, report it anonymously to Crimestoppers.'

Giant signs painted on Oxford street warn Londoners to get off their phones amid record high snatches
Giant signs painted on Oxford street warn Londoners to get off their phones amid record high snatches

Scottish Sun

time2 days ago

  • Scottish Sun

Giant signs painted on Oxford street warn Londoners to get off their phones amid record high snatches

The signs are part of a campaign to help drive down phone thefts on packed high streets THEFT ALERT Giant signs painted on Oxford street warn Londoners to get off their phones amid record high snatches Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) PEDESTRIANS in London's top shopping district are being warned to get off their phones by giant signs painted on the street – after theft rates soared to record highs. Electrical retailer Currys painted purple lines along Oxford Street to remind shoppers to step back from the kerb and keep their mobiles hidden from e-bike thieves. Sign up for Scottish Sun newsletter Sign up The move is modelled on the Tube's iconic yellow 'mind the gap' lines. It is part of a campaign to help drive down phone thefts on packed high streets. We revealed earlier this year how a phone was stolen on average every seven minutes in the capital last year. The thefts usually involve criminals on mopeds snatching phones straight from people's hands on busy pavements before speeding off. New anti-theft signage will also be installed on Oxford Street – the home of Marks and Spencer's and Adidas' flagship stores – as part of the 'Mind the Grab' campaign. It has been backed by Westminster Council, the Metropolitan Police, and the charity Crimestoppers. Ed Connolly, the chief commercial officer at Currys, said: 'Phone theft isn't just about losing a device. It's frightening, invasive, and cuts people off from their loved ones, their money, and their daily lives. 'Enough is enough. It's time to draw the line on phone theft (with) a bold pavement marking we believe can make a real difference by encouraging people to step back from the kerb.' Westminster Council has granted permission for the study to be tried on one of the capital's busiest streets. Deputy leader Aicha Less said: 'This campaign is a great example of how we are working with partners to raise awareness about phone thefts and promote simple measures to stay safe in public spaces, such as keeping valuables out of sight and planning routes home in advance.' 1 Londoners are being warned to get off their phones by giant signs painted on the street Credit: PA

Purple pavement markings part of Mind the Grab campaign to tackle phone theft
Purple pavement markings part of Mind the Grab campaign to tackle phone theft

Powys County Times

time2 days ago

  • Powys County Times

Purple pavement markings part of Mind the Grab campaign to tackle phone theft

Purple lines with the warning 'Mind the Grab' have been marked on London's busy Oxford Street to help tackle phone theft. The campaign, which is supported by the Metropolitan Police, Westminster Council and Crimestoppers, features the markings on the pavement at the central London location that is usually packed with shoppers, commuters and tourists. Theft hotspots in Westminster last year saw a mobile being stolen every 15 minutes and 77% of Britons view phone snatching as a significant problem in the UK, rising to 88% in large cities such as London, according to research commissioned by tech retailer Currys. The wording on the purple markings, which is inspired by London Underground's 'Mind the Gap' catchphrase, aims to remind pedestrians to step back from the kerb, keep their phone hidden and reduce their risk of snatch and grab theft. The Metropolitan Police said the campaign is part of its strategy to tackle phone theft. Superintendent Natasha Evans, the Met's local policing lead for Westminster, said: 'Officers are relentlessly pursuing criminal gangs intent on committing robbery and phone theft. 'We have increased patrols in hotspot areas to identify and deter perpetrators – and robbery has reduced by 20% in the West End since April. 'We are putting extra officers into central London to help drive forward our focus on reducing crime and bringing offenders to justice. 'We're also working closely with businesses in the area and support the campaign by Currys to encourage people to be aware of their surroundings to reduce the risk of becoming a victim.' The campaign is run by Currys and the University of London's Institute for Crime & Justice Policy Research (ICPR), in an effort to raise awareness and cut down on the numbers of high street phone thefts. Aicha Less, deputy leader and cabinet member for children and public protection of Westminster City Council, said the campaign aims to raise awareness about phone thefts and promote simple measures to stay safe in public spaces, such as keeping valuables out of sight and planning routes home in advance. It is part of 'identifying the key crime and disorder issues facing our city and making the West End a safer place for visitors, residents and businesses,' she said. Ed Connolly, Currys chief commercial officer, said: 'Phone theft isn't just about losing a device, it's frightening, invasive, and cuts people off from their loved ones, their money and their daily lives. 'Enough is enough. It's time to draw the line on phone theft – that's why we've launched the Mind the Grab campaign – a bold pavement marking we believe can make a real difference by encouraging people to step back from the kerb.' Kate Johnston, director of business and fundraising at the independent UK charity Crimestoppers, said: 'Mobile phone theft is not just a statistic, it's a crime that leaves people feeling vulnerable and shaken.' She described the campaign as an 'innovative approach' which uses clear visual cues, and urged pedestrians to be vigilant. She said: 'Prevention is only part of the solution.

Purple pavement markings part of Mind the Grab campaign to tackle phone theft
Purple pavement markings part of Mind the Grab campaign to tackle phone theft

South Wales Guardian

time2 days ago

  • South Wales Guardian

Purple pavement markings part of Mind the Grab campaign to tackle phone theft

The campaign, which is supported by the Metropolitan Police, Westminster Council and Crimestoppers, features the markings on the pavement at the central London location that is usually packed with shoppers, commuters and tourists. Theft hotspots in Westminster last year saw a mobile being stolen every 15 minutes and 77% of Britons view phone snatching as a significant problem in the UK, rising to 88% in large cities such as London, according to research commissioned by tech retailer Currys. The wording on the purple markings, which is inspired by London Underground's 'Mind the Gap' catchphrase, aims to remind pedestrians to step back from the kerb, keep their phone hidden and reduce their risk of snatch and grab theft. The Metropolitan Police said the campaign is part of its strategy to tackle phone theft. Superintendent Natasha Evans, the Met's local policing lead for Westminster, said: 'Officers are relentlessly pursuing criminal gangs intent on committing robbery and phone theft. 'We have increased patrols in hotspot areas to identify and deter perpetrators – and robbery has reduced by 20% in the West End since April. 'We are putting extra officers into central London to help drive forward our focus on reducing crime and bringing offenders to justice. 'We're also working closely with businesses in the area and support the campaign by Currys to encourage people to be aware of their surroundings to reduce the risk of becoming a victim.' The campaign is run by Currys and the University of London's Institute for Crime & Justice Policy Research (ICPR), in an effort to raise awareness and cut down on the numbers of high street phone thefts. Aicha Less, deputy leader and cabinet member for children and public protection of Westminster City Council, said the campaign aims to raise awareness about phone thefts and promote simple measures to stay safe in public spaces, such as keeping valuables out of sight and planning routes home in advance. It is part of 'identifying the key crime and disorder issues facing our city and making the West End a safer place for visitors, residents and businesses,' she said. Ed Connolly, Currys chief commercial officer, said: 'Phone theft isn't just about losing a device, it's frightening, invasive, and cuts people off from their loved ones, their money and their daily lives. 'Enough is enough. It's time to draw the line on phone theft – that's why we've launched the Mind the Grab campaign – a bold pavement marking we believe can make a real difference by encouraging people to step back from the kerb.' Kate Johnston, director of business and fundraising at the independent UK charity Crimestoppers, said: 'Mobile phone theft is not just a statistic, it's a crime that leaves people feeling vulnerable and shaken.' She described the campaign as an 'innovative approach' which uses clear visual cues, and urged pedestrians to be vigilant. She said: 'Prevention is only part of the solution. 'If you see suspicious behaviour or witness a theft, report it anonymously to Crimestoppers.'

Purple pavement markings part of Mind the Grab campaign to tackle phone theft
Purple pavement markings part of Mind the Grab campaign to tackle phone theft

Rhyl Journal

time3 days ago

  • Rhyl Journal

Purple pavement markings part of Mind the Grab campaign to tackle phone theft

The campaign, which is supported by the Metropolitan Police, Westminster Council and Crimestoppers, features the markings on the pavement at the central London location that is usually packed with shoppers, commuters and tourists. Theft hotspots in Westminster last year saw a mobile being stolen every 15 minutes and 77% of Britons view phone snatching as a significant problem in the UK, rising to 88% in large cities such as London, according to research commissioned by tech retailer Currys. The wording on the purple markings, which is inspired by London Underground's 'Mind the Gap' catchphrase, aims to remind pedestrians to step back from the kerb, keep their phone hidden and reduce their risk of snatch and grab theft. The Metropolitan Police said the campaign is part of its strategy to tackle phone theft. Superintendent Natasha Evans, the Met's local policing lead for Westminster, said: 'Officers are relentlessly pursuing criminal gangs intent on committing robbery and phone theft. 'We have increased patrols in hotspot areas to identify and deter perpetrators – and robbery has reduced by 20% in the West End since April. 'We are putting extra officers into central London to help drive forward our focus on reducing crime and bringing offenders to justice. 'We're also working closely with businesses in the area and support the campaign by Currys to encourage people to be aware of their surroundings to reduce the risk of becoming a victim.' The campaign is run by Currys and the University of London's Institute for Crime & Justice Policy Research (ICPR), in an effort to raise awareness and cut down on the numbers of high street phone thefts. Aicha Less, deputy leader and cabinet member for children and public protection of Westminster City Council, said the campaign aims to raise awareness about phone thefts and promote simple measures to stay safe in public spaces, such as keeping valuables out of sight and planning routes home in advance. It is part of 'identifying the key crime and disorder issues facing our city and making the West End a safer place for visitors, residents and businesses,' she said. Ed Connolly, Currys chief commercial officer, said: 'Phone theft isn't just about losing a device, it's frightening, invasive, and cuts people off from their loved ones, their money and their daily lives. 'Enough is enough. It's time to draw the line on phone theft – that's why we've launched the Mind the Grab campaign – a bold pavement marking we believe can make a real difference by encouraging people to step back from the kerb.' Kate Johnston, director of business and fundraising at the independent UK charity Crimestoppers, said: 'Mobile phone theft is not just a statistic, it's a crime that leaves people feeling vulnerable and shaken.' She described the campaign as an 'innovative approach' which uses clear visual cues, and urged pedestrians to be vigilant. She said: 'Prevention is only part of the solution. 'If you see suspicious behaviour or witness a theft, report it anonymously to Crimestoppers.'

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