Latest news with #AirLightPro
Yahoo
08-05-2025
- Entertainment
- Yahoo
How Nicole Kidman, Zoe Saldaña and More Celebrities Embraced the 2025 Met Gala Theme With Tailored Bob Haircuts
Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Yahoo is using AI to generate takeaways from this article. This means the info may not always match what's in the article. Reporting mistakes helps us improve the experience. Generate Key Takeaways The 2025 Met Gala saw a surge of bob hairstyles on the red carpet, with celebrities including Pamela Anderson, Nicole Kidman, Ciara and Zoe Saldaña bringing their interpretation of the classic haircut while nodding to the event's 'Tailored for You' dress code. Kidman sported a blond slicked-back bob created by hairstylist Adir Abergel. More from WWD Nicole Kidman 'The inspiration was a tailored short cut that brought out the essence of Dandyism on Nicole Kidman. I wanted to celebrate this year's theme by honoring the Dandies and their individuality, elegance, and confidence — where every detail is tailored to that unique person,' Abergel wrote on Instagram. Ciara Ciara opted for a similar version of Kidman's bob. The singer's hairstylist, Cesar Ramirez, created her look with L'Oréal Professionnel tools, including the brand's AirLight Pro, and Kérastase products. Anderson wore a short blond bob with baby bangs, reminiscent of Joan of Arc. Her bangs were cut straight across and now sit high above her brows. Pamela Anderson Styled by hairstylist Mara Roszak, Saldaña showed up with a 1920s dandy bob. The hairdo was 'inspired by the tapered, sleek, tailored lines and exaggerated shapes found in signature dandy fashion,' according to Roszak. Roszak created the look using Santa Lucia Styling Oil before blow-drying and an Evergreen Styling Cream for definition. Zoe Saldaña The 2025 Met Gala, held Monday at the Metropolitan Museum of Art, featured the theme 'Superfine: Tailoring Black Style.' The event highlighted Black dandyism and menswear, with a 'Tailored for You' dress code. Cochairs include Colman Domingo, Lewis Hamilton, A$AP Rocky, Pharrell Williams and Anna Wintour. View Gallery Launch Gallery: Met Gala 2025 Red Carpet Arrivals Photos, Live Updates Best of WWD Sign up for WWD's Newsletter. For the latest news, follow us on Facebook, Twitter, and Instagram.
Associated Press
14-04-2025
- Entertainment
- Associated Press
Comedy Trailblazer, Nikki Glaser, Partners with L'Oreal Professionnel AirLight Pro
NEW YORK, April 14, 2025 /PRNewswire/ -- After an explosive launch in the US market, revolutionizing professional hair drying, multiple award winning L'Oreal Professionnel's AirLight Pro is partnering with Nikki Glaser and hitting the road as Nikki Glaser's must-have beauty tool for her highly anticipated Alive & Unwell comedy tour. Their shared commitment to pushing boundaries and bringing innovative ideas to life provided a natural alignment for an authentic partnership between L'Oreal Professionnel AirLight Pro and Nikki Glaser. The Queen of Comedy shared her thoughts on the partnership's seamless synergy noting, 'Comedy is all about timing, and so is great hair. I'm always on the go, and AirLight Pro lets me get that perfect look for on and off-camera performances quickly. Also, it just feels elite. I mean the tech is next level. The infrared light in the dryer is actually helping to dry your hair fast without damage and as someone who highlights my hair and always experiences breakage, this is so important to me. I'm picky about my tools because I often get myself ready before shows without a full glam team and, honestly, I was so blown away by the AirLight Pro's power and precision. It's lightweight, powerful, and really easy to use with all the custom settings. It's also quiet so I can work on jokes and talk to my friends backstage while I'm styling. I've never had a hair dryer like this. I'm obsessed. Partnering with a brand that's as forward-thinking and dedicated to innovation as I am in my own material just felt right. AirLight Pro is defining the future of hair styling, and I'm thrilled to be a part of it.' General Manager L'Oreal Professionnel, Professional Products Division at L'Oreal, Mounia Tahiri, shares the comedian's sentiments saying, 'Nikki Glaser is a major voice in comedy today. She's at the forefront of the industry, just as we're at the forefront of beauty tech—it's a perfect match. Nikki's authentic voice resonates with a huge audience, and like us, she doesn't follow trends, she sets them. when she fell in love with AirLight Pro after trying it, the partnership felt completely natural. It's a genuine connection between a cutting-edge artist and a cutting-edge innovation.' Stay on the lookout for more AirLight Pro x Nikki Glaser collaborations as AirLight Pro gets Nikki ready for the Alive & Unwell Tour, red carpet appearances and more, at the speed of light. AirLight Pro is available to shop in-store at Ulta and and on ABOUT AIRLIGHT PRO L'Oreal Professionnel AirLight Pro launched to Professional hair stylists in September 2024, selling out in weeks and launched to consumers in December 2024 introducing consumers to the next generation in hair drying. AirLight Pro is the brand's first professional hair dryer augmented with infrared light to help dry hair fast, without damage. Inspired by sunlight that quickly dries water, the AirLight Pro delivers fast results without compromising on hair health. Breakthrough tech with infrared light, wind and heat dries hair up to 14% faster*, with 11% less energy used* and hydration locked in. *AirLight Pro vs. leading premium ($200+) hair dryer USA 2023. ABOUT NIKKI GLASER For nearly two decades at sold-out tours, and as the host of three hit podcasts, Emmy®, Grammy® and Golden Globe®-nominated Nikki Glaser has honed her shockingly honest, no-holds barred style, solidifying herself as one of the funniest voices in comedy today. On January 5, 2025, Glaser made history as the first woman to host the Golden Globe® Awards solo. She received unanimous praise from audiences worldwide and rave reviews from critics hailing her memorable performance as 'victorious.' 2024 was a career redefining year for Glaser, culminating with being named 'Comedian of the Year' by The New York Times. View original content to download multimedia: SOURCE L'Oreal Professionnel AirLight Pro
Gulf Business
26-02-2025
- Business
- Gulf Business
L'Oréal's Vismay Sharma on beauty tech, sustainability and innovation
Image: Supplied As the world's leading beauty company, L'Oréal continues to push the boundaries of innovation. From AI-powered skincare diagnostics to groundbreaking advancements in sustainable packaging, the company is shaping a more personalised and eco-conscious industry. We recently spoke to Vismay Sharma, president of Here are excerpts from the chat. Tell us about L'Oréal's participation at the recent LEAP show. Science, innovation and technology have always been at the core of what we do. If we look at the history of L'Oréal, it was founded 116 years ago by a scientist, Eugène Schueller. Today, we have more than 4,000 scientists working on creating patented molecules, and we have also embarked on a significant digital transformation journey. A few years ago, we recognised the disruptive potential of emerging technologies: Web3, the internet of things, artificial intelligence (AI), and generative AI. Given our deep roots in science and innovation, we decided to fully embrace these technologies and establish ourselves as a leader in beauty tech. Beauty tech is about integrating cutting-edge technology with beauty to create outstanding experiences for consumers and drive sustainability. We now have over 8,000 digital and data experts who are pushing the boundaries of technology, ensuring that we enhance the consumer experience. LEAP was a strategic choice for us because it brings together the most advanced technology leaders. Visitors at the event had the chance opportunity to connect with our experts and explore more than 20 innovations, diagnostic tools and solutions. We also showcased our Big Bang Beauty Tech Innovation Program, which we launched in the region. The programme is designed to foster partnerships and collaborations., as we firmly believe that solving the big problems of tomorrow requires working together. Last year, the programme attracted 1,000 startups, with 600 coming from the Middle East alone. The three winners are now engaged in commercial pilot projects with us, and this year, we are expanding it further across different regions, with a grand finale in Singapore in November. How does technology intersect with sustainability in the beauty industry, and how is L'Oréal leading this transformation? There is often a fear that AI and technology will eliminate jobs, but we see technology as a force for good — enhancing lives, solving global challenges, and driving sustainability. As a company that has always prioritised science and innovation, embracing technology is natural for us. Technology helps us understand consumer needs, accelerate product development, improve formulation efficiency, and enhance logistics. For example, we leverage AI to create virtual beauty advisors that provide personalised recommendations. We've also developed the HAPTA makeup applicator, which enables people with limited motor skills to apply lipstick and mascara more easily. Another breakthrough is our AirLight Pro hair dryer, which uses infrared rays instead of traditional heating coils. This innovation is not only better for hair health but also reduces energy consumption, benefiting the planet. Sustainability is embedded in everything we do. We are focused on reducing water consumption, cutting down emissions, and using green science for our formulations. For example, through partnerships, we've developed solutions that help salons reduce water consumption by up to 70 per cent. Technology enables us to reimagine beauty with a lower environmental footprint. How does sustainability influence decision-making at L'Oréal, from ingredient sourcing to packaging, and what are the key areas of focus in your sustainability strategy? Sustainability is a non-negotiable priority for L'Oréal and deeply influences every aspect of our operations, from ingredient sourcing to packaging. At the start of this decade, we launched 'L'Oréal for the Future', a comprehensive programme that sets ambitious environmental and social goals. Our sustainability strategy is divided into three key areas: 1. Our footprint: We focus on reducing the environmental impact of our activities. For example, by 2025, we committed to using 100 per cent renewable energy across all our sites, and we achieved this milestone by 2023. We're also ensuring that 100 per cent of our packaging is recyclable or compostable, and we're sourcing ingredients through responsible methods. Green science is revolutionising our formulations, and we're investing heavily in research to create high-performance, sustainable beauty solutions. 2. Our extended ecosystem: This includes our partners, distributors, retailers, and even consumers. We're working to educate and empower consumers to make sustainable choices, especially in regions where sensitivity to sustainability issues is lower. For instance, we're launching a water-saving tool to address water stress in areas most impacted by climate change. 3. Solving global challenges: We're addressing critical issues such as climate change, water stress, and economic and social mobility. In 2021, when my region was established, we placed responsibility at the heart of every decision. We're positively impacting over 20,000 people annually through community initiatives and aim to create employment opportunities for 100,000 people in our region by 2030. Additionally, we're working on coral reef regeneration in Australia and mangrove restoration in Southeast and South Asia. Technology plays a crucial role in our sustainability efforts. We use AI to optimise formulas, blockchain for transparency in ingredient sourcing, and digital tools to educate consumers on sustainability. By integrating sustainability with technology, we're driving meaningful change while continuing to create the best beauty experiences for our consumers. This holistic approach ensures that sustainability is embedded in every decision we make, from sourcing ingredients to designing packaging, and ultimately, in how we contribute to solving global challenges. How do you address the challenge of consumer sensitivity to sustainability issues in your region? In this part of the world, consumers are generally less sensitive to sustainability issues compared to other regions. This places greater responsibility on organisations like L'Oréal and media partners to educate and empower consumers to make sustainable choices. We're actively working to educate consumers on reducing their environmental impact and making responsible consumption decisions. For instance, if the region's three billion people were to consume like American consumers, who have the largest environmental footprint, the world's resources would be depleted. Therefore, we're focused on fostering a sense of responsibility and promoting sustainable consumption practices. Which beauty categories are the strongest in your region, and how do you maintain leadership in these areas? We operate across all beauty categories — skincare, haircare, hair colour, fragrance, and makeup — and hold strong positions in most. Skincare is our largest business, and we lead in dermatological beauty with brands like La Roche-Posay. We're also number one in luxury and professional beauty in the region. Fragrance and makeup are the most dynamic categories, while haircare, particularly hair colour, remains a forte for us, though it's slightly less dynamic compared to other categories. The beauty market in this region is growing at nearly 15 per cent, and consumers are increasingly seeking technologically advanced, sophisticated products. E-commerce has also played a significant role in driving awareness and accessibility. Given L'Oréal's presence in the SAPMENA region, what key trends have you noticed among consumers here? This is by far the most dynamic region in the world, with 40 per cent of the global population. The average age here is just 27, compared to 33 or 34 in many other regions. This young population is tech-savvy, optimistic, and quick to embrace innovations. Unlike in developed markets where consumers may be more hesitant, people here adopt technology almost instantly. We see this in the rapid growth of platforms like TikTok and e-commerce. Beauty trends are evolving fast, and digital interactions are shaping purchasing behaviour in unprecedented ways. How has the male beauty and skincare market evolved in your region, and what trends are you seeing? Men in this region have always been more conscious about grooming and skincare compared to other parts of the world. Historically, they've used products like shampoos and skincare items borrowed from female family members. Fragrance, in particular, has been a significant category, with men mixing traditional and modern scents. With the rise of social media and technology, men are becoming more aware of skincare needs, such as sunscreen and acne solutions. For example, we created Garnier Men in India, which has become a leading skincare brand for men in the region. Men are now realising they can look even better with the right products, and we're seeing very positive trends in this segment. What is your strategy for driving growth in the region, especially during key cultural events like Ramadan? Our strategy is centred on understanding consumer needs and creating hyper-localised content. We've built capabilities to develop products tailored to local preferences and to run campaigns around key cultural events like Ramadan, Diwali, Christmas, and Chinese New Year. For example, last year's Ramadan campaigns were highly successful, and we're replicating that approach this year. We also leverage learnings from different markets — retail expertise from the Middle East and e-commerce best practices from Southeast Asia — to strengthen our position across the region. This cross-regional sharing of knowledge and strategies has been instrumental in our growth and market share gains. As a leader, what drives you and L'Oréal to achieve better results and maintain leadership in the beauty industry? L'Oréal's leadership is driven by a century-long dedication to our mission of creating beauty that moves the world. Since the turn of the century, we've placed a stronger emphasis on responsibility. Despite being the largest beauty corporation, we maintain a startup mindset, always behaving like a challenger. We're open to ideas, partnerships, and collaborations, constantly seeking inspiration from external sources like startups, Alphabet, and Microsoft. Humility is key to our leadership. We acknowledge that there's always room for improvement and strive to learn from others. This mindset keeps us innovative and forward-thinking. I'm driven by my team and their passion. Every day, I learn from the talented and intelligent people around me, and I'm motivated to have a positive impact on consumers, communities, and the planet. What initiatives are you most passionate about that drive positive change in the communities you operate in? One initiative I'm particularly passionate about is 'Beauty for a Better Life'. This programme empowers women from economically challenged households by teaching them beauty skills like hair cutting, colouring and makeup application. We then help them find employment. We've expanded this programme to countries like Vietnam, Indonesia, and India, to impact 100,000 women. These initiatives excite me because they create tangible, positive changes in people's lives. Finally, where do you see the beauty industry heading in the future? The future of beauty is deeply intertwined with technology. AI-powered personalisation, virtual beauty advisors, and sustainable innovations will continue to redefine the industry. We are moving towards a world where beauty is more inclusive, accessible, and responsible. L'Oréal will remain at the forefront of this transformation, leveraging technology to empower consumers and protect the planet. We are excited about what's ahead and look forward to working with partners who share our vision for the future of beauty tech. Read:
CNN
27-01-2025
- CNN
L'Oréal's AirLight Pro hair dryer styled my hair in record time, but is it worth $475?
Even if you don't give into beauty trends, you probably own this invaluable beauty tool: the hair dryer. Historically, they've been large and loud. Now, however, a new generation of hair dryers are bringing true innovation to the appliance, making them lighter, quieter and more efficient. The L'Oréal Professionnel AirLight Pro is one such tool that caught our eye at CES last year (and we recently saw even more innovative beauty tech at CES 2025). The AirLight Pro looked like something from the future, and we even named it one of the most-anticipated launches of 2024. Since it launched in November, I've been testing the hair dryer to see how it measures up. The AirLight Pro's most prominent feature is the circle of light on the front of the hair dryer. And it's not just for looks; it's actually an infrared light, which was developed in partnership with Zuvi, a hardware startup created by scientists and drone engineers. (Zuvi launched its own version of an infrared light hair dryer in 2022.) Together, the L'Oréal and Zuvi were able to apply the patented infrared technology to a smarter, more efficient hair dryer that promises to deliver smooth, less damaged hair. But at $475, is it really worth the cost? L'Oréal Professionnel AirLight Pro Hair Dryer A powerful blow-dryer co-developed by professional hairstylists, the AirLight Pro features infrared light technology and customizable settings to dry hair quickly. You can also feel like a professional stylist yourself, thanks to its ability to toggle between Standard and Pro modes. Super-fast drying Outfitted with a 17-blade high-speed motor, I've never used a blow-dryer as speedy as the AirLight Pro. I've averaged six minutes from wet to dry on my long, medium-thick hair. For reference, it used to take 15 to 20 minutes when using a standard hair dryer. The AirLight Pro's high speed and high heat settings don't play around. Its wind speeds top 130 mph, and it can get up to 285 degrees Fahrenheit, which I don't even like cranking it up to because it feels excessively hot on my hair and scalp. Instead, I like to keep it around 165 degrees, which is its max heat on the Standard setting (toggling the hair dryer into Pro mode or snapping on an attachment can unlock higher temps). The AirLight Pro's infrared technology (visible as the greenish light from tungsten–halogen bulbs) amplifies the device's powerful wind and high temps by adding additional heat to the airflow as it's blasting on your hair. According to the brand, the infrared light also targets water molecules, speeding up the evaporation process and thus assisting in a quicker blow-dry. Highly customizable settings Prev Next While having my name and photo programmed onto my hair dryer isn't a necessity by any means, it is a cool feature of the AirLight Pro. The tool is decked out with personalized settings accessed by pairing your hair dryer with the AirLight Pro app. Once connected, you can customize the fan speed and temperature and create saved styling settings for your desired hairstyle and the appropriate attachments. These are saved as Pro settings on the app and device, and you can use either to switch between your saved settings. When in Standard mode, you can control the speed and temperature with the buttons on the hair dryer. If you don't download the app, you can still use preprogrammed Pro settings designed for different hair types like sleek, curly and coily. You can also create different profiles so if you share the hair dryer, each user can have their own custom settings. I like the level of control the app offers and being able to choose the exact variations that work best for my hair. It takes the AirLight Pro beyond the usual low, medium and high settings found on hair dryers, letting you get much more precise with your desired airflow and temperature. That said, I'm generally turned off by the idea of hopping on an app every time I blow-dry my hair. Sleek, smart design The hair dryer not only looks cool but it feels nice in the hand. At 1.7 pounds, the hair tool is well balanced and features an intuitive user interface. I also appreciated the long power cord that doesn't limit movement. The AirLight Pro comes with two magnetic attachments, a concentrator nozzle and a diffuser, that easily snap on to the hair dryer. Both attachments have been thoughtfully designed to work with the infrared technology and not impede the light's range. They're also outfitted with RFID sensors, so the hair dryer will recognize which attachment has been affixed and automatically adjust the temperature and wind settings. Another small but important feature is the hair dryer's alerts that will automatically sound when it's time to clean the two filters. Regularly cleaning the filters will help extend the lifespan of the appliance and keep it running smoothly. It's also worth noting that it comes with a two-year warranty that covers defects or breakage with normal usage. No storage case For nearly $500, it feels like a storage case should be a given, but unfortunately, the AirLight Pro does not come with one. I tried keeping the hair dryer and attachments in the cardboard box it came in, but it wasn't a long-term solution. Now, all the components live in a bit of a jumble in my bathroom. Last year saw a push toward smarter, pricier blow-dryers that efficiently dry hair while also cutting down on heat damage. Along with L'Oréal's AirLight Pro, Dyson released a new version of its hair dryer, the Supersonic Nural. Both hair tools are similar in look, feel and price. The Dyson Supersonic Nural hair dryer is $499, and the original Dyson Supersonic is $429. The L'Oréal AirLight Pro fits right into this range at $475. Before testing the AirLight Pro, the Supersonic Nural was the hair dryer that I regularly used. While the AirLight Pro has customizable settings, the Supersonic Nural has an automatic heat setting, called Scalp Protect Mode, that uses a sensor built into the blow-dryer to adjust the temperature of the airflow as you blow dry. When you get the device closer to the scalp, the Supersonic Nural dials back the temperature so you don't have to worry about burning your scalp. It's this intuitive tech that makes Supersonic Nural worth the upgrade, in my opinion. It makes the blow-dryer safer overall and doesn't require any extra work on the user's part. The L'Oréal AirLight Pro, on the other hand, puts the user in the driver's seat. With its customizable settings in the app, you can decide what works best for your hair. This takes some initial legwork to set up, but once you have your preferences set, it's smooth sailing. Considering the high price tags for both hair tools, I think most at-home users will appreciate foolproof automation of the Dyson Supersonic Nural and its Scalp Protect Mode. However, if you want more control over your hair styling overall, the L'Oréal AirLight Pro is a better choice. The AirLight Pro is powered with patented tech, attractively designed and great at its job — but $475 still seems steep for what it offers. I was most impressed by how fast it dries my hair while still leaving it feeling healthy. In practice, this is its biggest selling point: It'll save you precious time and help your hair in the long run. The personalization and custom settings are nice for those that want to get more technical in their hair care and styling, but aren't much value added if you find connecting to the app cumbersome. I recently had a blowout appointment with a stylist who happened to use the AirLight Pro at the salon, and he loved its efficiency too. He also joked that you can use it to blow-dry your hair in the dark, thanks to its glowing infrared light. That light, which assists with the speedy drying time, is perhaps the AirLight Pro's biggest differentiator from other expensive hair dryers on the market, but I don't think its enough to tip the scale in its favor. Ultimately, the AirLight Pro feels more like a tool designed by professionals for professionals, and the price is too high for your average shopper. CNN Underscored has a skilled team of writers and editors who have many years of experience testing, researching and recommending products, and they ensure each article is carefully edited and products are properly vetted. We talk to top experts when it makes sense to make certain we are testing each product accurately, recommending only the best products and considering the pros and cons of each item. For this article, beauty and fashion editor Sophie Shaw tested the L'Oréal Professionnel AirLight Pro blow-dryer, comparing it to her previous testing of other top blow-dryers on the market.
