Latest news with #AirMax95
Hype Malaysia
20-07-2025
- Entertainment
- Hype Malaysia
Levi's x Nike's Latest Collab Weaves Denim & Sneaker Culture – & It's Everything!
It's the collab we all knew we needed! Levi's® and Nike have joined forces once again for their most anticipated collaboration. This time, they've merged the rich denim heritage of Levi's® with Nike's legendary Air Max 95 silhouette. Uniting two brands that have continuously shaped the landscape of American sportswear and lifestyle fashion for generations, the latest Levi's® x Nike collaboration represents the perfect intersection of denim and sneaker culture. At the centre of the new collection are the Levi's® x Nike Trucker Jacket and Levi's® x Nike Baggy Jean – reimagined classic denim silhouettes with contemporary fits, featuring authentic selvedge denim and matching mid-to-light wear patterns elevated by signature off-white chain-stitching details and co-branded brown leather patches with Nike swoosh logos that replace traditional Levi's® elements. The trucker maintains the iconic Type II structure with selvedge running through the interior placket and a prominent chainstitch Nike logo on the back, while the baggy jean offers a generous, oversized fit specifically designed to complement the collection's footwear with the perfect leg opening and stack that enhances the sneaker's profile. The collection also includes three iterations of the legendary Nike Air Max 95, each meticulously crafted with premium Levi's® denim materials and unique design elements that honour both brands' DNA. The Levi's® x Nike Air Max 95 White/Ecru pairs low-key hues of Ecru Denim and matte white with a gum sole, providing a neutral look that pairs perfectly with your favourite worn-in Levi's® denim. The stealthy and smooth Levi's® x Nike Air Max 95 Black presents 14-ounce black denim construction for a bold, monochromatic statement. Levi's® x Nike Air Max 95 Denim showcases 14-ounce indigo denim construction with the same mid-to-light wash pattern as the apparel collection. A matte navy sole and midsole replace the typical semi-gloss finish, while the upper incorporates fabric variations unique to this collaboration. The OG 'Big Bubble' Air Max units give a nod to the original Nike Air Max 95 while delivering supreme cushioning underfoot. With a slightly slimmed-down silhouette, each shoe features exclusive details that celebrate both brands: Levi's® iconic Red Tab appears under the Nike swoosh on the right shoe only, while the sole's shank displays Levi's® red branding. The sock liner showcases a Levi's® dollar bill print on a red substrate. All three colourways are presented in custom packaging – classic Nike Air Max 95 boxes redesigned in Levi's® red with added batwing details. 'In collaboration with Nike, we set out to craft an immersive experience that celebrates the shared legacy and forward-thinking spirit of both brands. The opportunity to reimagine the iconic Nike Air Max 95 in honour of its 30th anniversary was a true milestone,' said Leo Gamboa, VP of Collaborations at Levi's®. 'By integrating our signature denim into one of Nike's most iconic silhouettes, we've created a seamless fusion of sport and lifestyle – honouring the past while pushing the boundaries of design.' The new Levi's® x Nike collection celebrates the authentic craftsmanship and innovative spirit that both brands embody, delivering sport-inspired style through meticulously designed pieces that honour each brand's legacy while pushing creative boundaries. By blending Levi's® authentic denim heritage with Nike's revolutionary Air Max design, the collection proudly sits at the intersection of sportswear and style in ways that only Levi's and Nike can. The campaign features hip-hop artist Larry June, WNBA player Paige Bueckers, NFL player Keon Coleman, and designer Daniel Buezo. The new Levi's® x Nike collection's apparel range is now available at Levi's® Suria KLCC store, The Exchange TRX store and The collection is exclusive to Levi's® Red Tab members only, where membership sign-up is required to make a purchase. The release date for the footwear will be announced soon on Levi's® official website.
Los Angeles Times
11-07-2025
- Business
- Los Angeles Times
Levi sees revenue growth offsetting most of tariff impact
Levi Strauss & Co. jumped Friday after raising its revenue outlook, with the maker of 501 jeans expecting sales growth to outweigh the effect of President Donald Trump's tariffs. The company said Thursday it now sees revenue rising between 1% and 2% for the current fiscal year — above the average analyst estimate and up from a previous view that sales would decline 1% to 2%. Levi also slightly lowered its guidance for gross margin due to tariffs, which the company factored in as 30% for products imported from China and 10% for the rest of the world. The shares jumped in morning trading in New York. The stock had advanced 14% so far this year through Thursday's close. The results suggest that Levi's efforts to branch into new products and categories — part of what the company calls the 'head-to-toe denim lifestyle' — is paying off. Led by Chief Executive Officer Michelle Gass, Levi has sought to expand its offerings beyond its traditional denim pants, and its lineup now ranges from caps and aprons to backpacks. It's collaborating with Nike Inc. to sell denim Air Max 95 sneakers. Levi is also looking to boost sales through its own stores and website. In a call with analysts Thursday afternoon, Harmit Singh, chief financial and growth officer, attributed the company's strong performance to its 'laser focus' on the core Levi's brand and its direct-to-consumer strategy. 'Our e-commerce business is now a profitable business,' he said. 'It used to be a drag.' Jeans remain at the top of the company's best sellers, but it's making progress selling polo shirts and T-shirts for men, and jackets, dresses and tank tops for women. The company said it has seen a higher sell-through of its full-priced products. 'The brand is resonating with millennials and Gen Z, and growth is accelerating in women's and new categories, fueled by direct-to-consumer and an expanding wholesale business,' said Bloomberg Intelligence senior analyst Mary Ross Gilbert. On one resale platform, the blue sneakers from Levi's collaboration with Nike are already selling for between $339 and $999. The impact of tariffs on profitability, excluding mitigation efforts, is expected to be $25 million to $30 million through the end of the year, Singh told Bloomberg News in an interview. Revenue for the quarter ended June 1 rose 6% to $1.4 billion, beating the average estimate of analysts. On an annual basis, sales grew for a fifth straight quarter, while Wall Street had expected a decline. More than half of Levi's US merchandise needs for the rest of the year have already been imported into the country, Singh said. The company has tried to mitigate the effect of tariffs by making 'targeted' pricing changes, diversifying its supply chain and negotiating with vendors. Earlier this year, Levi was one of the first big apparel companies to report earnings after Trump announced sweeping tariffs on April 2. The company's previous guidance didn't factor in tariffs, but since then, a number of competitors have flagged their expected effects along with general consumer caution. American Eagle Outfitters Inc. pulled its guidance altogether, citing discounting and excess inventory among other issues. Shares of Gap Inc. plunged in late May after the company projected a tariff hit of as much as $300 million. Meier writes for Bloomberg.
Business Times
10-07-2025
- Business
- Business Times
Levi sees revenue growth offsetting most of tariff impact
[NEW YORK] Levi Strauss jumped in late trading after raising its revenue outlook, with the maker of 501 jeans expecting sales growth to outweigh the impact of US President Donald Trump's tariffs. The company now sees revenue up between 1 per cent and 2 per cent for the current fiscal year, above the average analyst estimate and up from a previous view that sales would decline 1 to 2 per cent. Levi also slightly lowered its guidance for gross margin due to tariffs, which the company factored in as 30 per cent for products imported from China and 10 per cent for the rest of the world. The shares jumped 7.5 per cent at 4.40 pm in extended New York trading. The stock has advanced 14 per cent so far this year. The results suggest that Levi's efforts to branch into new products and categories, part of what the company calls the 'head-to-toe denim lifestyle', are paying off. Led by chief executive officer Michelle Gass, Levi has sought to expand its offerings, which include everything from caps to aprons. It's collaborating with Nike Inc. to sell denim Air Max 95 sneakers, while looking to boost sales through its own stores and website. Tariffs' impact on profitability, excluding mitigation efforts, is expected to be US$25 million to US$30 million to the end of the year, Levi's chief financial and growth officer Harmit Singh said. Revenue for the quarter ended Jun 1 rose 6 per cent to US$1.4 billion, beating the average estimate of analysts. On an annual basis, sales grew for a fifth straight quarter, while Wall Street had expected a decline. More than half of Levi's US merchandise needs for the rest of the year have already been imported into the country, Singh added. Earlier this year, Levi was one of the first big apparel companies to report earnings after Trump announced sweeping tariffs on Apr 2. The company's previous guidance did not factor in tariffs, but since then, a number of competitors have flagged the tariffs' impact along with general consumer caution. American Eagle Outfitters pulled its guidance altogether, citing discounting and excess inventory among other issues, while shares of Gap plunged in late May after the company projected a tariff impact of as much as US$300 million. BLOOMBERG
Hypebeast
03-07-2025
- Entertainment
- Hypebeast
Nike Air Max 95 "Black Border" Returns Later This Year
Name:Nike Air Max 95 'Black Border'Colorway:White/Hyper Jade-Black-Metallic SilverSKU:IM7409-100MSRP:$190 USDRelease Date:Fall 2025Where to Buy:Nike As your editorial copywriter, I'm thrilled to report on the highly anticipated return of a cult classic from Nike's iconic Air Max lineage. Nikeis diving deep into its celebrated archives to bring back a fan-favorite, much to the delight of sneaker enthusiasts worldwide. TheNike Air Max 95'Black Border,' a distinctive colorway originally released in 1996, is set for a highly anticipated return in Fall 2025. This release will be a key highlight in the ongoing celebration of the Air Max 95's 30th anniversary, blending nostalgic appeal with subtle modern enhancements. Designed by Sergio Lozano, the Air Max 95 has always stood out for its human anatomy-inspired design and visible forefoot Air cushioning. The 'Black Border' iteration, known for its bold, contrasting paneling, deviates from the model's more common gradient fades, offering a striking two-tone aesthetic. The 2025 retro will feature a clean white base across its signature layered upper, meticulously complemented by stark black overlays across the side panels—the detail that lends the shoe its 'Black Border' moniker. Vibrant Hyper Jade accents will provide pops of color on the tongue, the miniature Swoosh logos on the heel, and within the visible Air units in both the heel and forefoot, capturing the essence of the original. What makes this return particularly significant for today's sneaker collectors is the incorporation of Nike's updated Big Bubble heel unit. Expected to retail for $190 USD, the Nike Air Max 95 'Black Border' will be available at select Nike Sportswear retailers.
Fast Company
27-06-2025
- Entertainment
- Fast Company
Nike and Levi's is a match made in denim sportswear heaven
In the fictional town Levi's and Nike created to promote their latest collaboration of denim outerwear and Air Max 95s, the paperboy still delivers the morning newspaper by bike (with an arm like a cannon, by the way), and the neighbor out walking her dog just so happens to be the WNBA's Dallas Wings star Paige Bueckers. Welcome to Blue Arc County. For their latest joint collection, out in July, the brands are releasing a special edition of the Nike Air Max 95 made from Levi's denim in a neutral matte white; black; indigo denim; and full-on Canadian tuxedo made from the Levi's x Nike Trucker Jacket and matching Baggy Jean. Like its jeans, Levi's sneakers with Nike feature a single Levi's Red Tab under the Nike Swoosh on the right shoe only. The jacket sports a big Nike wordmark and Swoosh logo lockup in white on the back, plus co-branded brown leather patches. The world Levi's and Nike created for the collection is charming but hard to place. In promotional photos and social media shots featuring Bueckers, hip-hop artist Larry June, NFL player Keon Coleman, and designer Daniel Buezo, it's a mix of rural country, Midwest suburb, and deep South. The local barbecue joint is staged like the sort of roadside, hole-in-the-wall treasure that draws in diners far and wide, and the Blue Arc County logo shows an evergreen tree line that evokes Nike's Oregon roots. It's Anywhere, U.S.A., built for promoting two iconic American brands at a time when heartland aesthetic is ascendent. This isn't Nike's first foray into 'jeakers' with Levi's. They teamed up for apparel like a Nike SB x Levi's 511 Skateboarding Collection in 2012 and Nike Air Force 1s by Levi's in 2019. But their 2025 collab uses lighter-wash denim for the jacket and jeans and a lower-profile shoe that feels less like a novelty than some past attempts. It's a simple capsule, but they got the details right. The announcement was timed just before Nike reported its quarterly earnings June 26. The company said earlier this year it expects a sales decline, and its planned NikeSkims launch has been postponed, but a highly anticipated collab with the denim brand is good news. Levi's parent company, Levi Strauss, beat expectations earlier this year, and CEO Michelle Gass said on the company's April earnings call that new products were 'resonating and driving market share gains.' She also referenced a 'robust product pipeline' that she said will fuel growth in the company's denim and nondenim business well into 2026.
