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Aawas Yojana: Revolutionizing Property Ownership in India with a Transparent Online Process
Aawas Yojana: Revolutionizing Property Ownership in India with a Transparent Online Process

Business Standard

time6 days ago

  • Business
  • Business Standard

Aawas Yojana: Revolutionizing Property Ownership in India with a Transparent Online Process

VMPL Dehradun (Uttarakhand) [India], August 5: In an era of digital convenience and growing trust in e-commerce, Aawas Yojana is pioneering a first-of-its-kind online real estate platform that simplifies and secures the property buying process for everyday Indians. With complete government authorization and full legal compliance--RERA-registered, bank-approved projects, and authority-sanctioned maps--Aawas Yojana brings credibility and ease to real estate like never before. Founded by a visionary team led by Advocate Akash Sharma (Founder & CEO), along with IIM graduate Prerna Sharma (Co-Founder) and IITian Shivam Badoni (Technical Co-Founder), Aawas Yojana is on a mission to make property ownership accessible, affordable, and 100% transparent. How Aawas Yojana Works: A Step-by-Step Guide Browse Verified Properties Visit or download the Aawas Yojana mobile app to explore a range of RERA-approved properties across India -- plots, flats, builder floors, commercial offices, and more. Choose Your Property & Apply Online Select the property you're interested in and complete a simple online application. The entire process is digital -- no agents, no hidden charges. Secure Your Spot with a Small Payment Pay a nominal application fee online to confirm your participation for that particular property. Wait for the Live Draw All applications go into a fair and transparent online draw system. On the announced date, the draw is conducted live on the official YouTube channel: Winner Gets Full Ownership The draw selects the winning applicant, who is then offered full legal ownership of the property. All results are publicly available, and ownership is transferred with complete documentation. What Makes Aawas Yojana Unique? Legal & Government-Backed: RERA-certified and bank-approved projects. Fully Digital: Apply and pay online--anytime, anywhere. No Brokers, No Black Money: 100% clean and transparent process. Fair Allocation: Property allotment through a live, unbiased digital draw. All Over India: Properties available in multiple states, cities, and towns. "We built Aawas Yojana to empower Indians from all backgrounds to become property owners--legally, easily, and affordably," said Advocate Akash Sharma, CEO. "This is not just a platform, it's a movement to digitize and democratize real estate."

Makhana Tops India's Healthy Snacking Choices: Report
Makhana Tops India's Healthy Snacking Choices: Report

Entrepreneur

time21-07-2025

  • Business
  • Entrepreneur

Makhana Tops India's Healthy Snacking Choices: Report

You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Makhana, that unassuming fox nut once saved for special celebrations, has now become a star in the Indian snacking scene. Nearly 65% of Indian consumers identified makhana as their top choice for a healthy snack, marking a strong shift toward indigenous superfoods, according to the Farmley Healthy Snacking Report 2025. The report gathered insights from a wide array of respondents spanning different generations, cities, and professions. It highlights how urban lifestyles, health concerns, and a focus on sustainability are transforming snacking habits across India. Health is now a decisive factor in snack selection. Over 55% of those surveyed said they actively seek preservative-free products. Additionally, 52% preferred snacks that come in resealable and eco-conscious packaging, highlighting the growing consumer awareness around sustainability and waste reduction. Akash Sharma, Co-founder of Farmley, said, "This year's report reflects a clear evolution from snacking out of habit to snacking with purpose. Consumers today are seeking flavour and functionality in every bite, and are no longer willing to compromise between taste and trust." The data points to a rising demand for on-the-go snack formats, with 45% of consumers leaning toward options like energy bars and dry fruit-based desserts. Within savoury choices, makhana and flavoured dry fruits emerged as frontrunners, chosen by 36% and 19% of respondents respectively. The growing fondness for makhana also finds resonance with recent policy developments, such as the Indian government's plan to set up a Makhana Board in Bihar, as announced in the Union Budget 2025–26. While traditional snacks such as chips, wafers and namkeen still find takers, with 14% and 10% choosing them, the tide is clearly turning toward healthier, functional options. In the sweet category, although chocolate remains popular, nut-based flavours like peanut butter and pistachio are gaining preference for offering both taste and nutritional value. The report also highlights an emerging divide in consumer behaviour. Younger generations are increasingly driven by quick commerce and influencer content, with 43% of Gen Z and millennials ordering snacks weekly, compared to 28% of older respondents. Tier II and tier III cities are embracing regional brands, valuing authenticity and quality over mass marketing. This shift signals a broader cultural change where transparency, reliability, and local connection matter as much as flavour and marketing reach.

Nearly 3 in 5 Indians Choose Makhanas As Their Go-To Healthy Snack, Reveals Report
Nearly 3 in 5 Indians Choose Makhanas As Their Go-To Healthy Snack, Reveals Report

News18

time19-07-2025

  • Health
  • News18

Nearly 3 in 5 Indians Choose Makhanas As Their Go-To Healthy Snack, Reveals Report

Over 55% of those surveyed said they actively seek snacks that are clean and preservative-free, says report India's leading wholesome snacking brand, Farmley, unveiled the second edition of its flagship Healthy Snacking Report at the Indian Healthy Snacking Summit (IHSS) 2025 held in New Delhi. Drawing insights from respondents across generations, professions and cities, the 2025 report presents a vivid picture of how India snacks today, blending tradition with modernity, taste with functionality, and indulgence with health consciousness. The report reveals that Indian consumers are no longer willing to settle for bland 'healthy" snacks or feel guilt over indulgent treats. Over 55% of those surveyed said they actively seek snacks that are clean and preservative-free. These trends indicate a major shift toward functional snacking, where every bite aligns with wellness goals. Packaging has also become a major purchase driver. 52% of respondents said they prefer resealable, eco-conscious packaging. Makhanas and flavoured dry fruits are leading this revolution in format. Roasted and flavoured dry fruits have emerged as the most preferred savoury snack, with 36% favouring them, while 19% of respondents specifically chose makhana, showing its successful transition into a modern-day super-snack. This growing popularity aligns with the Government of India's recent announcement of establishing a Makhana Board in Bihar under Union Budget 2025-26. Interestingly, while newer formats are gaining traction, legacy choices such as chips and wafers still hold ground with 14% choosing them, followed by namkeen and multigrain snacks like khakhras at 10% and 9% respectively. Sweet snacks too are evolving. While chocolate continues to reign as India's all-time favourite, nutty flavours like peanut butter, hazelnut, and pistachio are now preferred for their blend of taste and health. Speaking on the findings, Akash Sharma, co-founder, Farmley, said 'This year's report reflects a clear evolution. From snacking out of habit to snacking with purpose. Consumers today are seeking flavour and functionality in every bite, and are no longer willing to compromise between taste and trust. That's where Farmley leads, creating guilt-free indulgences that people feel good about choosing." Snacking habits are also being reshaped by lifestyle changes. Nearly 45% of consumers now prefer on-the-go snack formats like dry fruit-based desserts and energy bars that are portable, clean-label, and functional. This is particularly reflective of India's growing urban workforce, where desk-side indulgence is expected to deliver on both convenience and conscious consumption. Brand loyalty, once concentrated around legacy players, is now diversifying through multiple channels. While traditional offline aisles dominate for discovery and planned purchases, quick commerce and influencer-led content has driven a surge in impulse snacking, especially among Gen Z and millennials who order packaged snacks weekly at double the rate of older consumers (43% vs 28%). Meanwhile, Tier 2 and Tier 3 cities are increasingly embracing regional players who, despite lacking national advertising muscle, build deep trust through consistent quality and community presence. This shift signals a broader cultural change where transparency, reliability, and local connection matter as much as flavour and marketing reach. While taste remains king, the wave of health consciousness we saw in last year's report seems to have held, with more consumers shunning mindless munching for wholesome, nutritious options. view comments First Published: July 19, 2025, 13:32 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

Healthy snacking brand Farmley aims to double revenue to Rs 600-700 cr in FY26
Healthy snacking brand Farmley aims to double revenue to Rs 600-700 cr in FY26

Time of India

time19-07-2025

  • Business
  • Time of India

Healthy snacking brand Farmley aims to double revenue to Rs 600-700 cr in FY26

Healthy snacking brand Farmley expects revenue to nearly double to Rs 600-700 crore in the current financial year, driven by growing demand for nutritious snacks , the company said on Friday. The Noida-headquartered startup, founded in 2017 by two Indian Institute of Technology alumni, reported a revenue of Rs 370 crore during FY 2024-25. "We aim for Rs 600-700 crore revenue in the current fiscal with expansion of our presence in both offline and online channels," the company's CEO and co-founder Akash Sharma told PTI at a healthy snacking summit . Farmley plans to invest Rs 40-50 crore in a new factory near Noida to boost production capacity, with the facility expected to be operational next year, Sharma said. The company hopes to achieve profitability in the current financial year. The firm's product portfolio includes dry fruits, seeds, healthy snacks, savouries and ready-to-eat mixes, focusing on quality, nutrition and affordability. A company report released on Friday showed roasted and flavoured dry fruits were the most preferred savoury snack among 36 per cent of respondents, while 19 per cent specifically chose makhana, a type of puffed lotus seed. Over 55 per cent of survey participants said they actively seek clean, preservative-free snacks , while 52 per cent prefer resealable, eco-conscious packaging . Nearly 45 per cent of consumers favour portable snack formats like dry fruit-based desserts and energy bars.

Healthy snacking brand Farmley aims to double revenue to Rs 600-700 cr in FY26
Healthy snacking brand Farmley aims to double revenue to Rs 600-700 cr in FY26

News18

time18-07-2025

  • Business
  • News18

Healthy snacking brand Farmley aims to double revenue to Rs 600-700 cr in FY26

Last Updated: New Delhi, Jul 18 (PTI) Healthy snacking brand Farmley expects revenue to nearly double to Rs 600-700 crore in the current financial year, driven by growing demand for nutritious snacks, the company said on Friday. The Noida-headquartered startup, founded in 2017 by two Indian Institute of Technology alumni, reported a revenue of Rs 370 crore during FY 2024-25. 'We aim for Rs 600-700 crore revenue in the current fiscal with expansion of our presence in both offline and online channels," the company's CEO and co-founder Akash Sharma told PTI at a healthy snacking summit. Farmley plans to invest Rs 40-50 crore in a new factory near Noida to boost production capacity, with the facility expected to be operational next year, Sharma said. The company hopes to achieve profitability in the current financial year. The firm's product portfolio includes dry fruits, seeds, healthy snacks, savouries and ready-to-eat mixes, focusing on quality, nutrition and affordability. A company report released on Friday showed roasted and flavoured dry fruits were the most preferred savoury snack among 36 per cent of respondents, while 19 per cent specifically chose makhana, a type of puffed lotus seed. Over 55 per cent of survey participants said they actively seek clean, preservative-free snacks, while 52 per cent prefer resealable, eco-conscious packaging. Nearly 45 per cent of consumers favour portable snack formats like dry fruit-based desserts and energy bars. PTI LUX LUX SHW (This story has not been edited by News18 staff and is published from a syndicated news agency feed - PTI) view comments First Published: July 18, 2025, 18:15 IST Disclaimer: Comments reflect users' views, not News18's. Please keep discussions respectful and constructive. Abusive, defamatory, or illegal comments will be removed. News18 may disable any comment at its discretion. By posting, you agree to our Terms of Use and Privacy Policy.

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