Latest news with #Akeneo
Associated Press
15-04-2025
- Business
- Associated Press
Pivotree Partners With Akeneo To Deliver PIM Solution That Drives Brand Success
Innovators in eCommerce technology will team up to empower retailers worldwide with enhanced capabilities in managing product data and delivering exceptional customer experiences. TORONTO, ON / ACCESS Newswire / April 15, 2025 / As eCommerce businesses seek to enhance data quality, speed time to market, minimize product returns, and increase customer loyalty, Pivotree announces a partnership with Akeneo designed to deliver those results through industry-leading product information management (PIM) to retailers and brands across North America. Pivotree and Akeneo are global leaders in the technology that drives successful eCommerce platforms. Toronto-based Pivotree designs, builds, and manages digital commerce, data management, and supply chain solutions for more than 200 major retailers. Akeneo, based in Nantes, France, is the maker of the Akeneo Product Cloud, internationally recognized as an industry-leading PIM solution that allows businesses to maintain and direct product data across all channels. As an Akeneo Registered Partner, Pivotree provides the data management consulting services that clients need to implement the Akeneo Product Cloud software solution. Pivotree cleans and standardizes customer data, strategizes and creates data models and workflows, and configures and personalizes Akeneo's solution to the individual client's specific needs. Pivotree brings its three decades of experience and expertise in master data management together with Akeneo's AI-powered PIM platform that provides a single source of truth for product data to create a comprehensive product experience management (PXM) solution. The partnership will give customers the solutions that turn product data into a competitive advantage and direct consumers to the products they want, when and how they want them. 'Partnering with Akeneo allows Pivotree to enhance our service offerings and provide our clients with the tools they need to succeed in today's competitive market,' said Kyle Metcalf, Chief Revenue Officer at Pivotree. 'By combining our expertise in Master Data Management (MDM), supply chain optimization, and eCommerce with Akeneo's PXM solutions, we can offer a truly comprehensive approach to product experience management.' 'We are thrilled to partner with Pivotree, a leading digital agency with a strong focus on IT services,' said Tobias Schlotter, VP of Channel at Akeneo. 'This partnership enables us to leverage our expertise in Product Experience Management (PXM) with Pivotree's knowledge of eCommerce solutions, MDM, and supply chain optimization. Together, we are committed to empowering our clients to deliver engaging customer experiences, increase operational efficiencies, and achieve greater business success.' Key Highlights of the Partnership: Together, Pivotree and Akeneo empower businesses to streamline product data management and deliver unparalleled customer experiences. Their collaboration will continue to refine and optimize PIM to meet the evolving needs of users, driving business growth and maintaining a strong focus on product experience. To learn more about how Pivotree provides frictionless commerce experiences for brands and customers, visit About Pivotree Pivotree, a leader in frictionless commerce, strategizes, designs, builds, and manages digital Commerce, Data Management, and Supply Chain solutions for over 200 major retailers, branded manufacturers and distributors globally. With a portfolio of digital products as well as managed and professional services, Pivotree provides businesses of all sizes with true end-to-end solutions. Headquartered in Toronto, Canada, with offices and customers in the Americas, EMEA, and APAC, Pivotree is widely recognized as a high-growth company and industry leader. For more information, visit About Akeneo Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM); creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management. Leading global brands, manufacturers, distributors, and retailers, including Chico's, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo's intelligent Product Cloud, companies can create elevated product experiences with user-friendly and AI-powered product data enrichment, management, syndication, and supplier data onboarding; as well as a comprehensive app marketplace and partner network to meet business and buyer needs. For more information: ### Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. For further information, please contact: Kyle Metcalf, Chief Revenue Officer [email protected] (613) 224-0384 SOURCE: Pivotree press release
Associated Press
10-04-2025
- Business
- Associated Press
Akeneo Celebrates Excellence in Product Experiences at Unlock 2025 Chicago
Annual PXM Champions Awards ceremony recognizes customers using Akeneo solutions to strengthen product experiences and accelerate growth CHICAGO, April 10, 2025 /PRNewswire/ -- Akeneo, the Product Experience (PX) Company and leading provider of Product Information Management (PIM) solutions, today announced the winners of the Unlock 2025 PXM Champions Awards. The ceremony took place at the Akeneo Unlock 2025 Chicago event, the most unique and vibrant conference for the global PX community, held on April 8-9. The winners, including Sealed Air Corporation, Steelcase, Tiffany & Co., Giant Tiger Stores Limited, and JC Perreault, discussed their successful PX strategies, sharing best practices and insights into how Akeneo has helped them dramatically improve customer experiences and turn browsers into buyers. 'Each year, we are proud to recognize the PXM Champions who are raising the bar for product experiences and delivering next-generation omnichannel engagement,' said Romain Fouache, Akeneo's Chief Executive Officer. 'Working with Akeneo and our partners, these best-in-class organizations are delivering the rich, contextual and accurate product information customers need to make informed decisions – helping to drive conversions, reduce returns and accelerate bottom-line growth.' This year's five 2025 PXM Champions Awards were presented to: Expansion Award: Sealed Air Corporation (Partner: Perficient) Working with Akeneo and partner Perficient, Sealed Air is able to automate the creation of sell sheets and product data sheets with accurate product data, at scale using branded brochure templates, significantly increasing their efficiency and consistency in marketing collateral production. These improvements have significantly enhanced Sealed Air's market presence and partner satisfaction. Accelerator Award: Steelcase (Partner: ( O2 Commerce) As a global leader in office furniture, Steelcase spent countless hours and resources managing product details across regions and ensuring accuracy. Leveraging Akeneo Product Cloud and partnering with O2 Commerce, Steelcase achieved key milestones in efficiency and productivity, including: 67% increased efficiency rate in managing key product details across multi-regional finish records that need to be managed in multiple regions with SDM. Release hours decreased by 63.61% (from 16.68 to 6.07 per release). Annual time spent loading supplier data reduced from 33.36 hours to 12.14 hours, a savings of over 62%. Global Award: Tiffany & Co. (Partner: Valtech) As Tiffany & Co. sought to launch in new global markets, the focus was on improving product data quality and increasing time to market. Working with Akeneo, Tiffany & Co. created a comprehensive data cleansing process and reduced the amount of product information errors on the website, significantly improving product consistency and accuracy. Tiffany & Co. was also able to scale their business, successfully launching and supporting seven new markets within six months, including the official e-commerce market in South Korea. Tiffany & Co. was able to tailor product information specifically to the Korean market, respecting local cultural and linguistic nuances because of Akeneo's PIM system. Leadership Award: Giant Tiger Stores Limited (Partner: Sitation) In fast-paced consumer retail segments, speed and keeping pace with change are key factors to success. With Akeneo's centralized platform, Giant Tiger Stores' assets are stored with meta tags and organized into searchable families, allowing the team to find images faster and reduce preparation time for new product launches. This enables faster time-to-market and allows teams to focus on creative, strategic efforts rather than tedious searches. The success has been so widespread, cross-departmental interest in Akeneo has grown significantly, as teams from other areas of the business have been inspired by marketing's success, and are exploring how Akeneo can streamline their processes, too. Experience Award: JC Perreault (Partner: Valtech) Maintaining a consistent, accurate product experience across eCommerce channels can be challenging, especially as new products come to market quickly and product teams need to keep up. Partnering with Akeneo and Valtech, JC Perreault went from launching new products in two weeks, to now only 24 hours. By centralizing and structuring product information more effectively, Akeneo significantly improved product data quality, reduced time-to-market, and increased the online product range by 4X. Global Ambassador Award: Andrew Cofield Andrew's commitment to excellence in product experiences extends beyond external storytelling. Internally, he has championed Akeneo's value through the creation of dynamic and engaging sizzle reels, which have effectively demystified the complexities of PIM, enabling his team to grasp its significance and embrace its capabilities. His passion for Akeneo is palpable; he truly breathes the purple fire. His enthusiasm and dedication have inspired others to explore and leverage the full potential of Akeneo Product Cloud. As a member of Akeneo's Customer Advisory Board and beyond this role, Andrew's contributions have enriched our community, fostering a deeper understanding and appreciation for the power of effective product information. This year's Unlock 2025 Chicago event builds on the momentum of the Unlock 2025 Tour, with prior events taking place in Paris, London and Düsseldorf this year. For those unable to attend the Akeneo Unlock in-person events, tune into the Unlock: Digital, taking place the week of May 5th. Attendees of the annual PX conference will be better positioned to embrace modern omnichannel strategies, learn how to leverage new tools and harness AI strategies, and unlock the roadmap to delivering dynamic, engaging shopping experiences for every customer, everywhere they shop. Learn more about Akeneo's solutions: Akeneo Product Cloud. About Akeneo Akeneo is the product experience (PX) company and global leader in Product Information Management (PIM); creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. Akeneo empowers business leaders with software, education, and an engaged community all focused on the practice of product experience management. Leading global brands, manufacturers, distributors, and retailers, including Chico's, TaylorMade Golf, Rail Europe, Kering, and more trust Akeneo to scale and customize their omnichannel commerce initiatives. Using Akeneo's intelligent Product Cloud, companies can create elevated product experiences with user-friendly and AI-powered product data enrichment, management, syndication, and supplier data onboarding; as well as a comprehensive app marketplace and partner network to meet business and buyer needs. For more information:
Yahoo
17-03-2025
- Business
- Yahoo
ESG Outlook: Sphera's Scott Lehmann on Integrating Sustainability Into Business Strategies
ESG Outlook is Sourcing Journal's discussion series with industry executives to get their take on their company's latest environmental, social and governance initiatives and their own personal efforts toward sustainability. Here, Scott Lehmann, VP, product management at integrated sustainability and operational risk management software, data and consulting services Sphera, discusses why proactive risk management is no longer optional. Name: Scott LehmannTitle: VP, product managementCompany: Sphera More from Sourcing Journal Chain Reaction: Virginie Blot of Akeneo on Reducing Returns and Enhancing Customer Experience Up Close: In Conversation with SPS Commerce's Brandon Pierre Proposed Class Action Alleges Amazon Allows Third Parties to 'Covertly Siphon' Consumer Location Data What do you consider your company's best ESG-related achievement over the last 5 years? Whether it's supply chain risk management, reducing environmental impact, ensuring worker and broader operational safety or navigating complex regulations, our goal is to help businesses meet requirements and operate more efficiently and responsibly while also managing risk. One of our biggest wins has been developing our integrated sustainability solutions. Managing sustainability data can be overwhelming, especially with different teams working across various areas like operations, supply chain, and product development. Our solution brings all that data together in one place, making it easier for companies to align their efforts and get a clear picture of their sustainability performance. This has been a game-changer for Scope 3 reporting, helping businesses build stronger data foundations and provide more accurate, comprehensive sustainability risk and emissions disclosures. We're making sustainability management more streamlined and actionable for our clients. What is your company's most recent ESG product or initiative? The SpheraCloud Integrated Sustainability solution is designed to help businesses navigate the growing complexities of sustainability reporting and compliance. As stakeholder expectations rise, companies need accurate, transparent and actionable data to drive their sustainability strategies. This solution streamlines data collection, emissions tracking, regulatory reporting, and sustainability performance management, all in one AI-powered platform and available with our expert consultants. By automating key processes and integrating real-time insights, SpheraCloud helps organizations reduce manual efforts, improve data accuracy, and make more informed sustainability decisions. It's all about making sustainability management seamless to help businesses meet compliance requirements, but also drive measurable impact long term. What is the biggest misconception businesses have about ESG compliance and corporate sustainability? Many companies see sustainability as simply a compliance box to check. In reality, sustainability is a strategic opportunity that can drive business value and drive innovation, efficiency and resilience. When applied in a balanced way, sustainability creates long-term business success. The organizations that embed sustainability in their operations, products and supply chains eventually emerge as clear leaders. But even before they establish themselves as leaders, they find that sustainability helps them differentiate themselves in the marketplace, innovate, attract investment, achieve cost savings, enhance customer loyalty and strengthen their ability to manage climate-related risks. Sphera helps shift this perspective with integrated solutions that go beyond compliance. Our tools ensure regulatory alignment and enhance operational performance, risk management and brand reputation. We empower organizations to see sustainability as a pathway to sustainable growth and a competitive advantage. The COVID-19 crisis forced many companies to rethink sustainability and risk management. What are the biggest takeaways from that period that remain relevant today for businesses? The pandemic was a wake-up call for businesses. It exposed how fragile supply chains can be, how quickly regulations can shift, and the importance of real-time data for making informed decisions. Companies that had integrated risk management systems in place were able to adapt quickly, while the others scrambled to catch up. The biggest lesson learned during this period was that proactive risk management is no longer optional. Businesses need full visibility across their operations and supply chains to anticipate disruptions and respond effectively. With AI-driven technology, companies can analyze risks in real time, helping them make smarter, faster decisions and stay resilient in an ever-changing landscape. As consumer pressure around sustainability reporting increases, what challenges do companies face in navigating and meeting these expectations? Consumers expect transparency when it comes to sustainability. They want to know where products come from, how they're made, and what impact they have on the environment and society. This growing demand puts companies under pressure to provide clear, credible and consistent sustainability reporting. Investing in ESM [enterprise service management] solutions allows companies to improve data accuracy, align reporting with evolving standards, and communicate their progress in a way that resonates with consumers. What do you see as the biggest missed opportunity in corporate sustainability, where companies could be making a greater impact but aren't? Too many companies focus on meeting the bare minimum requirements rather than fully integrating sustainability into business strategies. When sustainability efforts are siloed, organizations miss out on opportunities to drive innovation, improve efficiency, and build stronger relationships with stakeholders. Sustainability should be woven into decision-making to drive growth and resilience. Companies taking this approach gain a competitive edge by making business decisions that benefit their bottom line and the world around them. How does Sphera support companies in integrating sustainability into their supply chains, ensuring compliance while also driving business value? Sustainability efforts are only as strong as the supply chains behind them. Our Supply Chain Sustainability solution helps businesses gain full visibility into their suppliers by collecting direct data on Scope 3 emissions, sustainability metrics, and risk factors through expert-built assessments. With this tool, companies can proactively manage costs, reduce risks, and ensure compliance, rather than reacting to issues after they come up. It also allows them to adopt more sustainable procurement practices to create a measurable impact and drive long-term business value. Are there emerging trends or technologies in ESG that you believe will reshape corporate sustainability strategies in the next five years? AI's energy-intensive nature means it is not at present a sustainability friendly technology, with 21 percent of all energy consumption expected to be needed to power AI by 2030. However, the evolution of AI will likely see developments that reduce its current exponential energy usage trajectory by becoming more efficient. And while clean wind and solar power are not natural fits for data centers, given the limited amounts and lack of sustained, reliable energy they produce, nuclear energy is better matched to the demand of data centers, with nuclear plants able to generate power reliably, without interruption. (MIT). As sustainability expectations grow more complex, automation and AI-driven analytics are transforming how companies manage sustainability initiatives. These technologies are helping businesses cut through data overload, enhance reporting accuracy, and drive real impact by automating key processes. AI has also transformed risk management with real-time monitoring, predictive insights, and proactive decision-making. Companies can now run 'what if' analyses more efficiently, using AI to compare various scenarios and address sustainability gaps, as well as identifying areas for improvement such as detecting vulnerabilities in supply chains and assessing environmental impacts. This will prove instrumental in enhancing efficiency and spur leaner businesses. Is there anything else you'd like to add about the future of business sustainability and Sphera's role in shaping it? Sustainability is becoming an integral part of companies' operating model, rather than a series of regulatory compliance initiatives driven by groups outside the normal corporate structures. At Sphera, we have seen examples in our customer base of procurement departments adopting new requirements as part of supplier qualification and onboarding, as well as risk management and engagement. Companies that will thrive in the future will be those that can build and manage resilient and sustainable supply chains. As regulations shift with the recent administration changes, the demand for what sustainability has been before 2025 will naturally morph into what it has become today: a long-term business imperative that plays a large role in driving operational efficiency and building resilience in any economic or regulatory environment, setting up companies for sustainable success. Instead of scaling back sustainability initiatives, businesses should have a long-term focus by strengthening their data, technology and strategy to stay resilient and prepared for regulatory and business environment shifts. Sign in to access your portfolio
Martechvibe
06-03-2025
- Business
- Martechvibe
Akeneo Brings the Voice of the Customer to Product Records
The ability to leverage AI to bring the voice of the customer to the product record paves the way for contextual product discovery and purchase. Akeneo, the Product Experience (PX) company and provider of Product Information Management (PIM) solutions, announced new capabilities in its latest release. As AI disrupts the buying experience, businesses that have not yet invested in a central source of truth for product information to seamlessly manage the end-to-end supply chain of product information will not be ready to respond. Notably new in the Akeneo Product Cloud solution is the ability to leverage AI to bring the voice of the customer to the product record, paving the way for contextual product discovery and purchase. Akeneo helps businesses to centralise, enrich, activate, and optimise each product's unique story. In its Spring Release 2025, Akeneo has delivered powerful new functionality to help at each phase of this product storytelling process. Key innovations added to Akeneo Product Cloud include: Centralise Regulatory Information & Enhance Data Governance Dynamic Attribute Dependencies: Akeneo introduces dynamic attribute dependencies that leverage conditional logic to ensure the most relevant attributes and values are included in the product record. This is immensely important to any business that needs to decrease risks associated with expensive regulatory fines by ensuring that product data meets strict legal standards and industry requirements, such as ETIM and Digital Product Passports. Enrich Product Records with Specific Gen-AI Prompting High-granularity Gen AI prompts: Akeneo continues expanding its native AI capabilities with support for more granular custom prompts that increase translation accuracy and content specificity by enabling users to provide specific instructions for how each product attribute should be handled – allowing the AI agent to focus on certain terms, ignore select words, or handle HTML tags more effectively. ALSO READ: How Digital Transformation Fails Activate Everywhere Along the Customer Journey Akeneo App for SAP Commerce: This flexible app allows integrators to configure and transform the data quickly and easily to meet complex commerce needs, ultimately reducing the total cost of ownership of SAP Commerce by leveraging the SAP Integration Suite. AI Image Transformation & Akeneo Content Delivery Network (CDN): Automatically format assets to meet the needs of any channel and then leverage Akeneo's new CDN to deliver those tailored product assets to market directly from Akeneo Product Cloud, reducing image load times and improving website reliability and security. New Syndication Channels: Increase corporate data governance by ensuring a single source of truth for product records by syndicating directly from Akeneo Product Cloud to over 500 destinations, including new additions of Google Shopping, eBay, Walmart, Home Depot, and Best Buy. Optimise Product Performance by Leveraging Customer Insights PX Insights: PX Insights turns customer intent, behavior, and sentiment into actionable insights by identifying opportunities to curate product information that more closely aligns with the way buyers think about and use products, providing the ability to execute smarter merchandising strategies that grow sales and reduce returns. Akeneo now natively stores, manages, analyses, and shares customer insights such as search and discovery behaviors, sentiment analysis, and product reviews. ALSO READ: Level AI Launches Agent Screen Recording For Contact Centres 'Surfacing review data inside Akeneo is game-changing for Leatherman Tool Group,' said Carl Ogden, Software Development Manager, Leatherman Tool Group. 'Now, every time a product manager logs into the PIM they can see real-time review data, alongside product information, along with AI-generated recommendations on how to improve the product description or metadata or categorisation of the product. PX Insights eliminates the data and team silos, allowing us to focus on refining product content based on market insights, instead of just 'inside out' product positioning. We now have a dynamic, customer-informed product record that is future-proof for tomorrow's AI-powered searches.' These capabilities reinforce Akeneo's commitment to creating a world where every product interaction is an experience that guides consumers and professionals to the best purchase, anytime, anywhere. ALSO READ: How Digital Transformation Fails The Martechvibe team works with a staff of in-house writers and industry experts. View More AkeneoProduct RecordsVoice of the Customer Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. 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VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
