Latest news with #AlAhlyFC
Campaign ME
12 hours ago
- Entertainment
- Campaign ME
Adidas, Egypt's Al Ahly FC rally for FIFA Club World Club glory with new campaign
Adidas has marked another defining moment in its long-standing partnership with Egypt's Al Ahly FC football club by launching a new chapter of its 'You Got This' campaign. The new campaign — anchored in a cinematic short film — captures the emotional pulse of the club's journey to the FIFA Club World Cup 2025. From the El Tetsh Stadium to the final send-off in Cairo, the film highlights moments of support from coaches, teammates, and supporters — showing how belief from the sidelines can carry players across continents. It ends with a powerful moment of belief from club captain Mohamed El Shenawy, echoing the campaign's rallying cry: 'You Got This.' In conversation with Campaign Middle East, Eugene Karasev, Senior Brand Director, adidas EMC, revealed how the You Got This campaign is being advertised in Egypt. He revealed that Havas Middle East was the agency behind the You Got This campaign. Karasev said, 'We've got 46 faces across Cairo, covering the city from East to West. across the ring road, 6 October bridge, Suez road, and the Alex desert road. We're covering prime locations that lead to the natural traffic route of people coming and going from Zayed to New Cairo and back, and will have strong presence for people headed to the North Coast for eid and summer. He added, 'When it comes to digital, we've got a strong amplification plan across all paid social channels, and will reach more than 15 million people in Cairo, Alex, North Coast and Matrouh. We will also be doing a takeover of Score365 during all Al Ahly games, with push notifications and game countdowns, in addition to a CTV takeover ahead of Al Ahly's first game on all LG and Hisense screens.' Rooted in adidas' belief that positivity and belief can change the game, the You Got This campaign celebrates the relentless spirit of Al Ahly FC — a team built on unity, heritage and the voice of its supporters. The campaign also aligns with adidas' global efforts to foster positive influence in sport, as recently revealed in its 'Sideline Effect' study — a global initiative aimed at empowering coaches, parents, supporters and teammates to help make athletes believe 'You Got This'. In tandem with the campaign, adidas has also unveiled the 2025/26 Al Ahly home kit, which will be worn on-pitch during the FIFA Club World Cup 2025. The latest football jersey was launched across Egypt, Saudi Arabia and the UAE with the work and the social media platform push on adidas arabia and Al Ahly FC brought to life by Crème de la Cairo. A nod to the club's iconic 2006 tournament appearance, the jersey features heritage-inspired graphics, modern performance technology, and a proud tribute to its title as 'Club of the Century' on the back collar — a reminder of the legacy that powers every step forward. Commenting on the campaign, Mohamed El Shenawy, Al Ahly FC Captain, said, 'Wearing this badge means carrying the hopes of millions. What fuels us isn't just training or tactics — it's the belief of our people. That belief… it's everything.' Wessam Abou Ali, adidas ambassador and Al Ahly FC Forward player, added, 'This campaign is about showing how support — from the supporters, from the community, from each other — can push athletes to greatness. Al Ahly's story represents more than a club; it's a movement powered by belief. That's the essence of 'You Got This'.' Mo Hany, adidas ambassador and Al Ahly FC Right-back player, said, 'When you hear your name from the stands or feel that support during the tough moments — that's what lifts you. This campaign reminds us all that belief isn't just personal — it's shared. And it makes all the difference.' The new kit will be available today on and at select adidas stores across Egypt, Miami, Saudi Arabia, and the UAE. CREDITS: Client: adidas / Al Ahly FC Agencies: Havas Middle East and Crème de la Cairo
New Straits Times
4 days ago
- Business
- New Straits Times
PIF partners with Fifa for 2025 Club World Cup
A week before the inaugural Fifa Club World Cup begins, Saudi Arbia's Public Investment Fund (PIF) has signed on as an official partner of the month-long tournament that takes place at stadiums across the United States. PIF, the kingdom's sovereign wealth fund, makes this move partially in preparation for Saudi Arabia's role as host of the 2034 World Cup. "PIF is creating a legacy of transformative impact in sports including through its partnerships, delivering positive and lasting results at every level, from players and fans to host communities," PIF head of corporate brand Mohammed Al-Sayyad said in a statement. "PIF is at the forefront of growing football around the world following our CONCACAF partnership announced last year and our continued investment in football. We are unlocking opportunities to drive the growth of the sport around the world." The Fifa Club World Cup features some of the most prominent clubs from leagues all over the world. The competition begins Saturday, June 14, with Lionel Messi and Inter Miami (MLS) hosting Egyptian club Al Ahly FC, which has won three recent CAF Champions League titles. According to the Opta Power Rankings, the top five clubs in the tournament are Paris Saint-Germain (France), Manchester City (England), Bayern Munich (Germany), Inter Milan (Italy) and Real Madrid (Spain). Group play begins Saturday and carries through June 26. The knockout rounds begin June 28 with the championship match slated for July 13 at MetLife Stadium in East Rutherford, N.J. The groups are as follows: Group A: Palmeiras, FC Porto, Al Ahly FC, Inter Miami. Group B: Paris Saint-Germain, Atletico Madrid, Botafogo, Seattle Sounders. Group C: Bayern Munich, Auckland City, Boca Juniors, Benfica. Group D: Flamengo, ES Tunis, Chelsea, Los Angeles FC. Group E: River Plate, Urawa Red Diamonds, CF Monterrey, Internazionale. Group F: Fluminense FC, Borussia Dortmund, Ulsan HD, Mamelodi Sundowns. Group G: Manchester City, Wydad AC, Al Ain FC, Juventus.
News.com.au
19-05-2025
- Sport
- News.com.au
Kayo Sports to broadcast FIFA Club World Cup, twist in race for Ballon d'Or
Kayo Sports has secured the live streaming rights for the FIFA Club World Cup 2025, a significant event in the international football calendar. The tournament, featuring an expanded format of 32 teams, will be broadcast live and in high definition to Kayo Sports subscribers, starting on June 15. Watch The UEFA Women's Champions League Final LIVE on Kayo Sports | Arsenal vs Barcelona Sunday 25 May 2am AEST | New to Kayo? Get your first month for just $1. Limited time offer. The FIFA Club World Cup 2025, hosted across 12 venues in the United States, represents a substantial evolution of the competition. The expanded format aims to showcase a broader range of global football talent and provide a more comprehensive representation of the sport's international landscape. Confirmed participants include prominent European clubs such as Chelsea FC, Manchester City, Real Madrid CF, Paris Saint-Germain, and FC Bayern Munich, alongside South American representatives like CR Flamengo. The tournament is expected to draw significant attention from football enthusiasts worldwide. Kayo Sports will provide comprehensive coverage of the event, including the launch of a dedicated 24/7 channel from June 15 to July 13. This channel will feature highlights packages, condensed matches, and supplementary programming designed to offer viewers detailed analysis and insights into the tournament. The opening match is scheduled to feature Al Ahly FC of Egypt against Inter Miami FC of the United States at Hard Rock Stadium in Miami. The addition of the FIFA Club World Cup 2025 to Kayo Sports' existing portfolio of live sports content reinforces its position in the Australian sports streaming market. The tournament will also be accessible to Foxtel and BINGE subscribers. FIFA CWC to shake-up Ballon d'Or race Barcelona won't be in the Club World Cup due to relatively poor European results from the 2021-22 to 2023-24 seasons. It means teenage whiz kid Lamine Yamal won't get the chance to further enhance his hopes of becoming the youngest ever winner of the Ballon d'Or. PSG striker Ousamane Dembele is the favourite to take out the gong after taking his French side to the Ligue 1 title and the Champions League final. Yamal, 17, helped take Barcelona to the Champions League semi-final and La Liga title, and is a genuine candidate for world football's highest individual honour. Brazilian icon Ronaldo remains the youngest Ballon d'Or winner at 21 years and three months. Which teams are playing in the FIFA Club World Cup? AFC: Al Hilal, Urawa Red Diamonds, Al Ain, Ulsan HD CAF: Al Ahly, Wydad Casablanca, Esperance de Tunis, Mamelodi Sundowns CONMEBOL: Palmeiras, Fluminense, Flamengo, Botafogo, River Plate, Boca Juniors
Egypt Independent
31-03-2025
- Sport
- Egypt Independent
Al Ahly eyes Pyramids match after deciding to continue in League
Al Ahly FC announced in an official statement on Sunday that it will continue participating in the league championship. This decision comes after the Egyptian Professional Football Clubs Association amended the penalty previously imposed on Al Ahly. Al Ahly's next match in the league is scheduled for Saturday, February 12, 2025, against their rival Pyramids FC. The latter had requested foreign referees for this encounter. The Al Ahly vs. Pyramids match is set to take place at 7:00 PM Cairo time. Al Ahly currently sits in second place in the Egyptian Premier League table with 39 points, while Pyramids FC leads with 43 points. Zamalek's board of directors, under the leadership of Hussein Labib, has strongly rejected what they are calling 'any transparent effort to bypass the sanctions previously issued by the Egyptian Professional League Association concerning the events surrounding the 130th derby on March 11th,' the statement said.
CairoScene
19-02-2025
- Sport
- CairoScene
MBC to Broadcast Al Ahly FC's FIFA Club World Cup 2025 Games
Al Ahly FC's first game will be against Inter Miami – captained by Lionel Messi – on June 14th. Feb 19, 2025 MBC Masr will exclusively broadcast all Al Ahly FC games in this year's FIFA Club World Cup tournament. TV host Ibrahim Fayek announced that these broadcasting rights are a gift from Riyadh Season. The FIFA World Cup tournament will take place in the United States from June 14th to July 13th. Al Ahly has been drawn into Group A, which include rivals such as Portugal's FC Porto, Palmeiras from Brazil, and the United States' Inter Miami. Their first game will be against Inter Miami – captained by Lionel Messi – on June 14th. Other clubs outside of Group A include teams such as FC Bayern, Juventus and Real Madrid. Previously, ON Sport had announced exclusive rights for streaming the Al Ahly games.
