Latest news with #AlCamileon
CairoScene
03-08-2025
- Entertainment
- CairoScene
Egypt's Al Camileon & Kangaroo Make Fashion Personal This Summer
Al Camileon asks you to make their newest collection completely your own. Aug 03, 2025 To celebrate the launch of their new denim collection, Egyptian label Al Camileon is collaborating with Egyptian design studio Kangaroo to host (no, not a zoo) a customisation workshop on the former's very collection. 'At Al Camileon, we put emphasis on the exclusivity of our garments,' founder Zeyad El Ghorab tells Scene Styled, 'This workshop with Kangaroo enables the creation of Al Camileon clothing that is 100% exclusive, because it's hand-stitched with each person's personal stamp.' At the workshop, people are invited to stamp, mark, and alter their new Al Camileon denim pieces, making them truly their own. 'The whole point of Kangaroo as a creative studio and experimental lab is to give people who aren't usually creative the chance to get their hands dirty,' tells us Naila Marei, the founder of Kangaroo, 'We believe that every single person benefits from tapping into their creativity. It's like an art class for people who aren't kids anymore.' In that sense, the collaboration between Al Camileon and Kangaroo gives customers a chance to truly meditate on their Al Camileon pieces, rather than just clicking 'Add to cart' and really forgetting about them. This workshop invites slow consumption, thoughtfulness and the chance to really truly spend enough time with a garment to fall in love with it. 'Kangaroo has their own original imprint on things,' continues El Ghorab, they have authentic taste. I just felt like both design houses - which are by nature very different - coming together could create something entirely novel.'
CairoScene
10-03-2025
- Entertainment
- CairoScene
Fashion Disruptors ‘The Risky Boys' Take ‘Fashion Month' Into the City
The first runway show at El Obour's fish market featured a lineup of Egyptian brands, including Sekhmet, Al Camileon, Horra, Cocobelle, and Eleven Eleven. Mar 10, 2025 Risky Boys, a collective of models, stylists, art directors, and designers, and their sister project Born in Cairo have introduced Cairo Fashion Month, a new runway series that takes fashion outside conventional venues - in typical Risky Boys fashion - and into the city's public spaces. This year's edition moves through El Obour's fish market (March 6th), El Matareya (March 15th), a football court (March 20th), and a circus (March 30th), with each location selected to reflect a different aspect of Cairo's cultural landscape. The first runway show at El Obour's fish market featured a lineup of Egyptian brands, including Sekhmet, Al Camileon, Horra, Cocobelle, and Eleven Eleven. They brought together designers, creatives, and over 40 influencers and media platforms, integrating fashion into spaces that shape everyday life in Cairo. With each show, Born in Cairo and Risky Boys aim to explore new ways of presenting fashion in the city, moving away from the standard fashion week format and placing designers and their collections within environments that reflect Cairo's energy.
