Latest news with #AlGhurairMotors
Zawya
03-03-2025
- Automotive
- Zawya
EXEED by Al Ghurair expands to Ras Al Khaimah with fourth UAE showroom
The state-of-the-art showroom integrates innovations and services designed to enhance automotive customer experiences in the Northern Emirates. UAE: EXEED, the premium automotive brand exclusively represented by Al Ghurair Motors, proudly announces the opening of its first showroom in Ras Al Khaimah (RAK). This milestone reinforces EXEED's commitment to delivering premium driving experiences across the UAE. The RAK showroom marks brand's fourth showroom in the UAE, complementing its successful operations in Dubai and Abu Dhabi. Strategically located in Ras Al Khaimah's automotive district on Sheikh Rashid Bin Saeed Street in Saqr Bin Mohammed City, the latest showroom opening is driven by the growing demand for premium SUVs in the Northern Emirates. EXEED continues to redefine premium mobility with its sophisticated and technologically advanced vehicles, further strengthening its market presence since its UAE launch in 2023. The grand opening was commemorated by EXEED stakeholders and representatives, including Ricky Mullins, Head of Business Development at Al Ghurair Motors, along with esteemed guests from the automotive industry on 25th February 2025. The EXEED showroom integrates contemporary designs and cutting-edge technology to provide a seamless customer journey. Visitors can explore EXEED's prestigious model lineup, including the stylish TXL, the sophisticated VX, the fashion-forward LX, and the sleek RX, each engineered to meet the expectations of the UAE's discerning drivers. Commenting on the launch, Oscar Rivoli, CEO of Al Ghurair Motors, stated: 'Our Ras Al Khaimah showroom marks a major milestone for EXEED as we expand our reach and bring premium driving experiences to customers from across the country. Ras Al Khaimah represents a key market, and this expansion is a testament to the increasing demand for premium vehicles in the UAE. At EXEED, we are committed to offering a seamless blend of quality, performance, technology, and innovation that elevates driver journeys in the UAE.' EXEED by Al Ghurair's presence in Ras Al Khaimah aligns with its vision of growth, combining premium vehicles with exceptional service to become a dominant force in the UAE's automotive sector. Drivers in RAK and the Northern Emirates are invited to visit the new Ras Al Khaimah showroom on Sheikh Rashid Bin Saeed Street in Saqr Bin Mohammed City, to explore, test drive, and experience the next level of automotive excellence. Customers across the UAE can also visit EXEED showrooms in Dubai at Gold & Diamond Park and Al Ittihad Road – Al Khabaisi, as well as Corniche Street – Al Khalidiyah in Abu Dhabi. For more information, contact the EXEED team at 600 540045 or via the website: About EXEED: EXEED is a new premium brand that combines the centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies that China is known for today. Designers and engineers from established premium European automobile manufacturers, take part in the development of EXEED cars, and the production itself is carried out at the facilities of an enterprise created by the Chinese company. With a wealth of experience and technical expertise, the European partners ensure identical manufacturing processes and the highest level of quality control across all of its manufacturing sites, including the EXEED vehicle plant in China. EXEED also cooperates with world-famous automotive component suppliers in the field of component manufacturing, including Fortune 500 companies such as Intel, Bosch, Magna, etc. For more information, please visit: or contact at 600 540045.
Zawya
27-01-2025
- Automotive
- Zawya
EXEED appoints Al Ghurair as exclusive distributors in KSA
Al Ghurair will integrate its innovative customer-centric approach, reinforcing EXEED's market position in the Kingdom GCC: Al Ghurair, one of the largest diversified family business groups in the Middle East, is proud to announce its partnership with EXEED Automobile Company as the automotive brand's exclusive distributor in the Kingdom of Saudi Arabia (KSA). The partnership expands Al Ghurair's footprint in the GCC automotive sector, following its selection as EXEED's exclusive distributor in the UAE in 2023. The exclusive partnership was commemorated with a signing ceremony between Al Ghurair and the premium automotive brand at EXEED headquarters in Wuhu, China on 23rd January 2025. In attendance were senior leadership teams from both entities, including Saif Al Ghurair, Non-Executive Board Director, John Iossifidis, Group CEO of Al Ghurair, Oscar Rivoli, CEO of Al Ghurair Motors, Mr. Qin, Vice President of EXEED International, and Mr. Kyle Chen, Country Director at EXEED KSA. Commenting on the partnership, John Iossifidis, Group CEO of Al Ghurair, said: 'This partnership with EXEED marks a pivotal step in our strategic growth across the Middle East. At Al Ghurair, we are dedicated to delivering exceptional quality and innovative solutions that align with the dynamic needs of our customers. EXEED's vision and dedication to redefining mobility resonate deeply with our values. Together, we aim to bring cutting-edge vehicles and unparalleled service experiences to KSA, setting a new benchmark for the automotive market in the region.' The partnership underscores Al Ghurair and EXEED's commitment to delivering superior driving experiences in the Kingdom. Al Ghurair's extensive experience in the regional automotive sector will play a pivotal role in enhancing EXEED's market presence, seamlessly combining high-performance, innovative technologies and sophisticated designs to offer discerning KSA drivers premium vehicles. Furthermore, Al Ghurair and EXEED will also enter the region's sustainable mobility segment with the launch of electric vehicles (EV) and hybrid models in 2025, including the highly anticipated EXLANTIX ET SUV and ES EV sedan models, along with the sleek RX PHEV hybrid SUV. The partnership aligns with Saudi Arabia's Vision 2030 and Net Zero agenda, supporting government efforts to shift towards eco-friendly automotive solutions and reinforcing EXEED's position as a leader in future-ready mobility brand. On this occasion, Oscar Rivoli, Chief Executive Officer of Al Ghurair Motors, commented: 'The collaboration with EXEED reflects our commitment to elevating the automotive experience for our customers. By combining Al Ghurair expertise in the region with EXEED's innovation and design, we are excited to introduce a premium line-up of vehicles that cater to the modern driver's needs. This partnership not only strengthens our position in KSA market, but also reinforces our shared vision for sustainable and customer-focused automotive solutions.' In KSA, Al Ghurair will manage EXEED through its latest venture - Arabian Heritage Motors - combining its local expertise with EXEED's forward-thinking vision to elevate driving experiences in the Kingdom. Looking ahead, EXEED and Al Ghurair plan to expand their footprint across Saudi Arabia and the UAE, with a number of new showrooms set to open in 2025. These state-of-the-art facilities will offer a seamless customer experience, showcasing EXEED's innovative designs and technology, while reaffirming the brand's presence as a leading premium automotive provider in the region. -Ends- About EXEED: EXEED is a new premium brand that combines the centuries-old traditions of European automotive culture with the latest intelligent manufacturing technologies that China is known for today. Designers and engineers from established premium European automobile manufacturers, take part in the development of EXEED cars, and the production itself is carried out at the facilities of an enterprise created by the Chinese company. With a wealth of experience and technical expertise, the European partner ensures identical manufacturing processes and the highest level of quality control across all of its manufacturing sites, including the EXEED vehicle plant in China. EXEED also cooperates with world-famous automotive component suppliers in the field of component manufacturing, including Fortune 500 companies such as Intel, Bosch, Magna, etc. About Al Ghurair Al Ghurair is one of the largest diversified family business groups in the Middle East, with operations in six distinct industry sectors: Foods and Resources, Properties, Construction and Services, Energy, Mobility and Ventures. Established in 1960 as a trading business, Al Ghurair was one of the first pillars of industry and commerce in the emerging United Arab Emirates. From modest beginnings, and with a proud history of innovation and entrepreneurship, the Al Ghurair family name has become synonymous with the heritage, evolution, and vision of the prestigious country itself. Headquartered in Dubai, the business' diversified operations span more than 50 countries across the globe, employing approximately 28,000 people. Today, Al Ghurair continues to build on its enduring 60+ year legacy, guided by its purpose: 'Enhancing Life', as it strives to facilitate meaningful and sustainable change across the communities within which it operates. For more information, please visit: Media Contact Safiyya Fareed Safiyya.f@
