Latest news with #AlSaeed
Campaign ME
16-05-2025
- Business
- Campaign ME
Community-inspired Campaign Joy shows memorable moments at Miral
Miral, a leading creator of immersive destinations and experiences in Abu Dhabi, has launched a human-centric campaign titled Campaign Joy, which aims to foster deeper connections with visitors, members of the community and Miral's key partners through the powerful emotion of joy. Campaign Joy is being rolled out through an integrated marketing and communications approach, starting with social and digital, followed by out of home (OOH) advertising, radio, publications and community-focused activities and events primarily in the UAE. The campaign was executed in partnership with creative agency Truant, social media agency Digital Farm, media agency Initiative, production house Filmworks with production support from P3, and PR support from Burson. In conversation with Campaign Middle East, Taghrid AlSaeed, Executive Director of Marketing, Communications and Events at Miral, said, 'At Miral, joy is the driving force behind everything we create, For us, delivering joyful experiences is about nurturing deeper connections with our colleagues, partners, communities and guests, just as much as it involves providing entertainment. This notion is only possible because of the passionate people within Miral, who bring that spirit of joy to life every day.' AlSaeed added, 'Joy is deeply rooted in our DNA, and we truly believe that when people feel joy, they thrive. It's what makes our partnerships meaningful and our efforts impactful. We are truly excited to continue building on this powerful foundation with our teams, partners, visitors and the wider community.' The campaign, led by a hero video, sheds light on Miral's aspirations to create an enduring positive impact, showcasing the contagious nature of joy and its ability to foster unity. Inspired by the people within the organisation, the campaign demonstrates the lasting impact of delivering Miral's promise to create memorable moments and build immersive experiences that stand the test of time. 1/5 Miral Campaign Joy Campaign Joy aims to position Miral as a collective of passionate people who craft unforgettable memories for guests across its destinations. 'Ultimately, the campaign reinforces Miral's commitment to putting the community at the heart of its endeavors, creating a meaningful and enduring positive impact,' AlSaeed said. The campaign involves a four- to six-week media plan, with future activations planned to be rolled out over the next year. The success of this campaign will be measured through social media engagement, PR and website traffic, as well as brand awareness and reputation using YouGov metrics. CREDITS: Campaign title: Campaign Joy Client: Miral Creative agency: Truant Social media agency: Digital Farm Media agency: Initiative Production house: Filmworks Production support: P3 PR: Burson
Al Etihad
16-04-2025
- Business
- Al Etihad
Abu Dhabi Modest Fashion Week signals city's rise as a global style capital
17 Apr 2025 01:24 SARA ALZAABI (ABU DHABI)Abu Dhabi Modest Fashion Week 2025 spotlighted the UAE's growing influence in the global modest fashion scene, blending culture, innovation and by Think Fashion and Red Events in partnership with Miral Destinations, the 10th edition of the global event, which concluded at The St. Regis Saadiyat Island Resort on Wednesday, attracted over 30 designers from more than 15 countries and welcomed 1,500 attendees. Speaking to Aletihad , Taghrid Al Saeed, Executive Director of Marketing, Communications, and Events at Miral, said: "This globally significant event reinforces our commitment to cultivating experiences that inspire, celebrate identity and bring diverse voices together. It positions Saadiyat Island as the ideal platform for meaningful cultural exchange through fashion, design and innovation." On Abu Dhabi's evolving role in world fashion, she said: "Hosting the 10th edition of Modest Fashion Week on Saadiyat Island signals Abu Dhabi's rising influence as a global fashion capital. It reflects the emirate's ambition to lead with purpose and showcase fashion as a form of cultural storytelling."Modest fashion reflects the values of elegance, heritage and self-expression that are deeply rooted in the UAE's identity."Highlighting the support shown to local creatives, Al Saeed noted: "It is an unparalleled opportunity to gain visibility, collaborate and network with key industry leaders. Saadiyat Island offers the perfect backdrop to elevate homegrown talent to global prominence."On the collaboration with Think Fashion, she said: "Both entities believe in the power of fashion as a cultural force, a sanctuary where tradition and innovation walk side by side."Al Saeed also noted the importance of the role of sustainability and technological trends in the industry."The event champions responsible fashion practices, aligning with Saadiyat Island's commitment to preserving its natural beauty and promoting environmentally conscious development."This year's edition integrates technology, allowing us to engage with global audiences while ensuring the event stays dynamic, inclusive and future facing."The event also promotes the empowerment of women in the sector, as well as Abu Dhabi as a cultural centre."Modest Fashion Week is, at its core, a celebration of women – designers, creatives, entrepreneurs and leaders."Events like Modest Fashion Week reinforce Abu Dhabi's position as a global cultural capital, where art, fashion, heritage and innovation converge."Abu Dhabi's fashion journey is just beginning, the city is poised to become a year-round destination for fashion that is elegant, ethical and deeply rooted in cultural dialogue," Al Saeed concluded. Aletihad spoke to several Emirati creatives supported by the Khalifa Fund at Abu Dhabi Modest Fashion Week, who shared how culture, creativity, and community shape their work. Fidda Al Marzouqi, fashion designer, said: "It is a global platform that honours modesty, creativity and identity - values at the heart of our brand."Their initiatives have empowered emerging designers like myself to grow with confidence."She said her designs reflect Emirati heritage, but with a modern flair: "We honour traditional elements such as the abaya, bisht and embroidery motifs, but reinterpret them with a modern eye. Emirati elegance is subtle, graceful and powerful.""Modesty is not a limitation, it is a creative language. Our message is: wear your story with pride."Mariam Alqubaisi, another designer, expressed pride at participating in the show, and contributing to modest fashion trends."The modest look doesn't require a specific fabric, it is all about how you style it," she the Khalifa Fund, she said: "They gave us a chance to represent the UAE and Abu Dhabi in this field."Dr. Shammah Al Memari, who creates natural products inspired by Emirati traditions, showcased sustainable items like soap made from palm fibre and child-safe mosquito repellents."We revived the old Emirati soap using cleaned palm fibre," she said, crediting the Khalifa Fund for helping to connect her with featured was The Knot, Sawada Al Khaili, an expert of Al Talli and Al Sadu, who helps preserve traditional Emirati embroidery techniques."It is all handmade, no machines," she said. "Our grandmothers taught our mothers, and they taught us. Now we want to pass it on. "Lately, we see young girls proudly wearing it. That really makes us happy."
BBC News
13-02-2025
- Sport
- BBC News
AlSaeed 'confident' in Rovers' development plans
Bristol Rovers owner Hussain AlSaeed said he understands fans have been disappointed by broken promises in the past but that he is "confident" in the club's work so far to redevelop the Memorial Kuwaiti businessman purchased a majority 55% stake in the club's holding company in 2023 before acquiring the full shares last November from Wael and Samer Al Qadi."I always said you guys are the fans, you've been promised so many times but then nothing was delivered," AlSaeed told BBC Radio Bristol."We're not going to promise, but even until now, we have not shown the plans for the Memorial because of that. "We're not sure what the council will approve and will not approve, so we don't want to get their [fans] hopes up and then have them disappointed again."We are confident that we are doing the work as we should be, and we're going with the right people, and once that is approved, we are going to show it to the fans."The proposed work at the Mem, which Rovers has called home since 1996, includes upgrades to stands to increase capacity from 12,500 to 16,500 and also change the capacity from majority standing to club are preparing to submit a second pre-application to Bristol City Council in March for approval, AlSaeed confirmed, after making amendments recommended following their first application. "We are hopeful that soon after that we will get the approval for it," he added. AlSaeed said he expected the work, when it does begin, to take "at least a season or two".The plans also include changes to the training ground, known as The Quarters, which will see the men's team, women's team and academy all based "in one place" rather than separately.A covered pitch is being built with the aim of moving the academy up a level from category three to two."Now we have only two pitches there, and we will make them six; that will allow the academy, and it will allow the first team and the women's team to train at the same time," AlSaeed said."We really feel the academy is very important, and we really feel this is the best thing for the club to have a good academy and to advance in that side, and the best way to do it is to do it in-house and to have them all in one place."
