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UAE Moments
6 days ago
- Business
- UAE Moments
Kim Kardashian's Skims to Open First Store in the UAE
Reality star and business mogul Kim Kardashian is expanding her billion-dollar brand into the Middle East, as her renowned shapewear and loungewear label Skims prepares to open its first physical store in the UAE. The flagship location is set to launch at Mall of the Emirates in Dubai, marking a significant milestone in the brand's global retail footprint. Founded in 2019, Skims quickly rose to fame for revolutionizing shapewear with its inclusive sizing and skin-tone diversity, offering a refreshing alternative to the often-limited options in the market. Over the years, Skims has grown beyond shapewear to include loungewear, activewear, and swimwear, appealing to consumers seeking both comfort and confidence in their everyday wardrobe. Skims has become a cultural phenomenon thanks to a wave of celebrity endorsements from global stars like Kendall Jenner, Hailey Bieber, SZA, and Sabrina Carpenter. Kim Kardashian herself frequently headlines the brand's campaigns, reinforcing its strong connection to her personal image and influence. The brand's success has also been fueled by buzz-worthy collaborations, including limited-edition collections with Fendi, Dolce & Gabbana, and even a Barbie-inspired line. While Skims has been available in the Middle East since December 2020 via the UAE-based luxury e-commerce platform Ounass, this marks the first time the brand will have a standalone brick-and-mortar presence in the region. Ounass, part of the prestigious Al Tayer Group, is known for introducing high-end labels like Prada, Harvey Nichols, and Bloomingdale's to the Gulf market. Now, with a dedicated store at one of Dubai's most iconic malls, Skims is poised to strengthen its regional presence and customer engagement. The brand recently sparked viral conversation with the launch of its Seamless Sculpt Face Wrap, a $48 beauty product marketed as a non-invasive way to sculpt the jawline. Infused with collagen yarns, the face wrap sold out within 24 hours, driven by curiosity and fans hoping for a more contoured appearance. Reactions online have been mixed—while some see it as an innovative beauty solution, others have raised concerns over unrealistic beauty standards. As Skims continues to blend fashion, innovation, and controversy, its UAE expansion reflects the growing demand for global lifestyle brands in the Gulf. With a loyal following and Kardashian's influence at the helm, Skims' new Dubai store is expected to attract both local fans and international shoppers eager to experience the brand firsthand.
Arab News
6 days ago
- Entertainment
- Arab News
Kim Kardashian's Skims to launch first store in the UAE
DUBAI: Reality star-turned-entrepreneur Kim Kardashian's shapewear and loungewear brand Skims is set to make its brick-and-mortar debut in the UAE, with its first physical store opening at Mall of the Emirates in Dubai. For the latest updates, follow us on Instagram @ The launch date has not yet been announced. A post shared by SKIMS (@skims) Founded in 2019, Skims quickly rose to prominence for its inclusive approach to shapewear, offering a wide range of skin tones and sizes. The brand has since expanded into loungewear, activewear and swimwear. A post shared by SKIMS (@skims) The brand's success has been bolstered by a roster of celebrity supporters, including Kendall Jenner, Hailey Bieber, SZA, Sabrina Carpenter and even the brand's co-founder Kardashian herself, who regularly appears in the campaigns. Skims has also released high-profile collaborations, including a Barbie-themed collection and limited-edition capsule lines with fashion houses Fendi and Dolce & Gabbana. A post shared by SKIMS (@skims) The brand was available in the region exclusively through Ounass, the UAE-based luxury e-commerce platform operated by the Al Tayer Group. Known for bringing high-end international labels like Harvey Nichols, Bloomingdale's, Prada, and more to the Gulf, Al Tayer was also responsible for introducing Skims to the Middle East in December 2020. Kardashian recently unveiled a new product under Skims — the Seamless Sculpt Face Wrap — a shapewear-style mask for the face that has stirred debate online. A post shared by SKIMS (@skims) Retailing for $48 and 'infused with collagen yarns,' the product sold out within 24 hours, driven by customers hoping to achieve a more sculpted jawline, as advertised. While some have praised the product as a non-invasive and innovative approach to contouring, others have criticized Skims for promoting unrealistic beauty standards and contributing to body image insecurities. One user on X wrote: 'Can't believe people are actually buying this Skims face snatching wrap,' while another commented: 'Not sure how this would change your jaw or face shape at all … Recessive chin or jaw is real and can be fixed, but not with a wrap.' Still, some users expressed enthusiasm about the release. 'I don't particularly like Kim K and I've never bought anything from Skims but low-key kind of want the face looks like it would cure my tmj (Temporomandibular disorder),' one comment read.
What's On
6 days ago
- Business
- What's On
SKIMS is opening a physical store in Dubai
This is exciting, first a Primark, then an Ulta Beauty and now there's a new development in international stores arriving to Dubai. SKIMS is opening a physical store in Dubai, specifically in the Mall of the Emirates. The American clothing and swimwear brand is making its first physical store debut in the country. Until now, the brand was primarily available through shopping website Ounass, under the Al Tayer Group. Al Tayer Group are the powerhouse behind huge brands in the UAE such as Harvey Nichols, Prada, Bloomingdales and more. SKIMS is famously co-owned by Kim Kardashian and promotes a body positive outlook. The brand was originally founded in 2019 and many products have gone viral on social media since. You can now try them before you buy them in store in the Mall of the Emirates. From iconic sculpting bodysuits to comfy loungewear, we're expecting the store to have a full range of products. While there's been no formal announcement, our What's On sources have spotted boards up in the mall with the unmistakeable SKIMS logo and even though we're not sure exactly when it will open, we're thinking it's soon. Now Al Tayer is helping to bring the brick-and-mortar version of SKIMS to the UAE. Images: Instagram > Sign up for FREE to get exclusive updates that you are interested in
