25-05-2025
Pilates girls 'fuming' as Aldi's viral £150 reformers sell out within minutes of launch - as supermarket issues restock update
Aldi 's latest Specialbuy has sent fitness fans into a frenzy - but limited stock meant not everyone was lucky enough to get their hands on the supermarket's new viral Reformer machine.
The supermarket chain launched a £150 Reformer Pilates machine today, offering a cut-price alternative to the luxury studio equipment that usually retails for anywhere between £2,000 to £6,000.
Pilates fans rushed to snap up the budget-friendly reformer, but frustration quickly grew as shoppers claimed some outlets had as few as six units - with stock vanishing within minutes - while others said their local Aldi didn't receive any at all.
Writing on X, formerly Twitter, one woman explained how she missed out despite arriving an hour before the store opened - as the supermarket responded to her query about restocking the budget buy.
'I was 7th in the queue at 9am and they only had six in store. Will you be bringing them back?' her message to Aldi read.
'Sorry to hear this!' they replied. 'We have been known to repeat Specialbuys, but we can't make any promises.'
The update comes after lifestyle and fitness influencers took to TikTok to document their hunt for the popular machine, with Yaz Moore arriving one hour before the store opened to make sure she secured the machine.
In a clip shared on her TikTok, she explained Aldi gave people tickets as they arrived to make sure the first six people got their pilates machines.
She said: 'It was carnage in there, when they brought them out to the front, there was loads of people running up to the workers, I actually feel for the people working there.
'I'm so glad I went at the time I did and managed to get in there quick, it's in the boot, mission success.'
Meanwhile, Tiktoker Seren Smalley took to her social media to showcase how the machine was easily assembled after she bagged one.
In response, some of her followers rushed to the comments section to confirm they had also successfully purchased the reformer while sharing their in-store experiences.
One person said: 'Got to mine at 9.35...I'd already missed people going in so I didn't know it was open. Bagged my ticket though!!
'Number I did run to the front of the store to get a ticket (no shame here) the two guys sent by their wives were not getting the last ticket (sorry guys) currently putting it up now. I don't care I'm that excited to get it set up!'
Someone else wrote: 'I arrived at 7am to ours. Six at our store. All tickets gone by 8:45.'
Another said: 'I arrived at 9:25 and I was 5th in the queue!! I got a ticket and was successful.'
However, multiple fitness fans were disappointed and left empty-handed after trying their luck at numerous stores.
One frustrated woman was fuming after missing out, despite arriving an hour before the store opened, as the supermarket addressed whether the items will be restocked
Many rushed to the comments to say they were also successful and managed to bag a reformer by arriving at the store early
One person said: 'My Aldi didn't even stock any! I went to the other one 10 mins away from me and she said by 10.05 today they were all gone.'
Another said: 'So lucky. I tried 4 and failed'
Someone else added: 'Mine all sold out only had 4 in stock x'
A third added: 'We had six at our store. I and one other got there at 7am. Madness. Got a ticket at eight. Went for a drive and headed back there at 8:45. There were another four stood outside with trolley's. All gone before store opened.'
Another influencer couldn't hide her frustration as she took to her TikTok @lifeofjazz__ to say she wasn't able to secure the item.
The travel blogger said: 'I didn't really think that my area would really care about it, only to hear that it's all sold out.'
Meanwhile, TikToker Priya revealed she was 'fuming' because she drove to three stores and was unable to get her hands on the fitness equipment.
Taking to her TikTok @ she said: 'I got here at ten to 10 am and I'm absolutely fuming because they are all gone, everyone is already here with their beds.
'There is like six beds for the whole store... now I am absolutely gutted. I'm off to another Aldi to go look for them.'
Priya arrived at another Aldi store only to find out they were all sold out as well.
An Aldi employee told her: 'We only had three in store and people queued up from about 8am.'
The Influencer went to a third store in search of the item but an employee told her they only had one in stock and it was sold.
Expressing her frustration, Priya said: 'I am actually annoyed and not because I was late or didn't queue early enough, but what was the point in queueing hours before when they only had one, three beds and six beds, I was never going to get one.
'That was really unfair Aldi, if you are going to create such a big hype around a product launch then stock more, you know everyone is going to want one, what was the point in that.
'They are saying they are not going to restock them either, so yeah I'm not really happy.'
Priya wasn't the only one left disappointed with the lack of stock, as one person claimed she queued only to discover her local store didn't have any to sell.
Commenting under her video, one person wrote: 'My store didn't have any! We found out at 10:45 after queuing for 40 minutes, despite staff reassuring us that they had them in stock.'
When the discount supermarket first launched the at-home reformer Pilates machine in Australia last year, it became a social media sensation for its low, low price.
The exercise, which has surged in popularity in the last 10 years, is widely touted as one of the best movements for your body and has a cult following with celebrities including Jennifer Aniston, Margot Robbie and Hailey Bieber.
But those wanting to indulge in the practice will often pay up to £35 a class - making it an extremely expensive hobby.
Instructors also recommend a person practices three time a week - meaning people can spend hundreds of pounds a month on the practice.
Aldi's machine features five adaptable resistance levels, using resistance bands, as well as adjustable height settings.
It can also be folded for storage and has transport wheels that make it easier to move around to the right spots.
