a day ago
CRC Sports Becomes Exclusive Distributor of HEAD Tennis
Bangkok, 25 June 2025 — CRC Sports, a subsidiary of Central Retail Corporation and Thailand's leading multi-brand sports retailer, has announced that it has secured the exclusive distribution rights for HEAD Tennis, the globally renowned performance tennis brand, within the Thai market.
This strategic partnership marks a major milestone for CRC Sports as it reinforces its leadership in the racquet sports segment and continues its mission to deliver world-class products to Thai athletes and tennis enthusiasts. HEAD is internationally recognised for its cutting-edge innovation, premium quality, and longstanding association with top-ranked athletes.
Today, HEAD Tennis supports many of the world's elite men's and women's players, consistently seen among the top of the ATP and WTA rankings. The brand has become synonymous with high performance and advanced technology making it a trusted choice for professionals and passionate players alike.
'We are honoured to become the sole distributor of HEAD Tennis in Thailand,' said Alexandre Hammel, President of CRC Sports. 'This partnership reinforces our commitment to bringing Thai consumers access to the world's leading sports brands while encouraging an active and healthy lifestyle.'
HEAD Tennis products will be available from January 2026 at selected Supersports locations nationwide including CentralWorld Plaza, Chidlom, Central Ladprao, Rama II, Fashion Island, Pattaya Beach, and Phuket as well as online at and across CRC Sports' expansive retail network.
