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EtihadWE Partners with Emarat's EmCan Loyalty Program to Enhance Customer Experience - Middle East Business News and Information - mid-east.info
EtihadWE Partners with Emarat's EmCan Loyalty Program to Enhance Customer Experience - Middle East Business News and Information - mid-east.info

Mid East Info

time19-05-2025

  • Business
  • Mid East Info

EtihadWE Partners with Emarat's EmCan Loyalty Program to Enhance Customer Experience - Middle East Business News and Information - mid-east.info

Etihad Water and Electricity (EtihadWE) customers will soon be able to earn loyalty points by paying their utility bills on time, thanks to the company's partnership with Emirates Petroleum Company PJSC (Emarat) to integrate the EmCan loyalty program. This collaboration forms part of EtihadWE and Emarat's ongoing efforts to build strategic partnerships that deliver added value and prioritise customer needs. It also marks a pioneering step in the UAE's utility sector, with EtihadWE becoming the first utility provider to integrate with a nationwide rewards platform through a dedicated loyalty program. Through the integration with EmCan, EtihadWE customers will be able to earn loyalty EmCoins — redeemable across a wide network of EmCan partner outlets — transforming everyday transactions into rewarding experiences. EmCan, developed and operated by Emarat, is a comprehensive loyalty program that rewards members for their daily spending. Points can be earned and redeemed at Emarat service stations, convenience stores, and a wide variety of participating retail, dining, and lifestyle outlets across the UAE — making routine purchases more rewarding. 'Consumers have always been at the heart of EtihadWE's strategy — from households and farms to heavy industry,' said Eng. Yousif Al Ali, CEO of EtihadWE. 'With decades of experience delivering reliable services, we are evolving as a truly customer-centric organisation — one that champions exceptional service, competitive tariffs, and innovative solutions that maximise savings and satisfaction. This partnership with Emarat is a clear example of how we embrace innovation to deliver tangible value. By rewarding simple, everyday activities like paying utility bills, we are building deeper connections with our customers and delivering experiences that reflect our promise of service excellence and peace of mind.' Ali Khalifa Al Shamsi, CEO of Emarat, highlighted the importance of the partnership, stating: 'Our collaboration with EtihadWE marks a key milestone in extending the EmCan ecosystem into essential public services, enabling customers to earn meaningful rewards through routine actions like paying utility bills. Through this partnership, we aim to build a more connected, customer-centric future—where convenience and value go hand in hand. At Emarat, we believe that customer loyalty should be recognised across all aspects of everyday life'. The partnership reflects a shared vision between EtihadWE and Emarat to deliver seamless, customer-focused services through smart integration and operational collaboration. Loyalty points will be automatically earned via EtihadWE's secure digital platforms and authorised payment channels, provided payments are made promptly — offering customers a smooth, secure, and effortless experience. Beyond convenience, the initiative rewards timely payments, responsible usage, and engagement with wider sustainability initiatives, strengthening EtihadWE's commitment to customer satisfaction and long-term value creation.

Emarat, Oman Transport partner for fuel-efficient trucks
Emarat, Oman Transport partner for fuel-efficient trucks

Zawya

time12-05-2025

  • Automotive
  • Zawya

Emarat, Oman Transport partner for fuel-efficient trucks

Emirates Petroleum (Emarat) and Oman Transport have signed a contract to strengthen their partnership in the UAE's oil and gas industry. Oman Transport will invest in environmentally friendly, fuel-efficient IVECO trucks supplied by Saeed Mohamed Al Ghandi & Sons. These vehicles will ensure the reliability, safety, and endurance of Emarat's fuel delivery operations, which have covered over two million kilometers in service. To deepen the partnership, Oman Transport will deploy an expanded fleet of next-generation IVECO trucks exclusively for Emarat, enhancing logistics capacity and underscoring their commitment to operational excellence and sustainable growth. 'This MoU represents more than just a fleet expansion—it's a shared pledge to reshape the future of fuel logistics in the region. At Al Ghandi Enterprises, we are proud to strengthen our partnership with Emarat, aligning our investment in environmentally advanced vehicles with the UAE's broader sustainability agenda. Together, we are committed to setting new benchmarks in transport reliability, safety, and innovation,' stated Buti Saeed Mohammed Al Ghandi, Managing Director of, Al Ghandi Enterprises." Ali Khalifa AlShamsi, CEO of Emarat, said: "At Emarat, we view every partnership as a strategic opportunity to raise industry benchmarks and drive meaningful progress. Our collaboration with Oman Transport is built on years of trust and shared values, and this latest agreement reflects our unified commitment to smarter, greener, and more resilient fuel logistics." Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (

Emarat Named Diamond Sponsor for DUBAI GAMES 2025
Emarat Named Diamond Sponsor for DUBAI GAMES 2025

Hi Dubai

time30-01-2025

  • Business
  • Hi Dubai

Emarat Named Diamond Sponsor for DUBAI GAMES 2025

The Organising Committee of DUBAI GAMES, the emirate's premier team sports event, has signed a Memorandum of Understanding with Emirates General Petroleum Corporation (Emarat), naming it as the Diamond Sponsor for the next three years. The event, held under the patronage of His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai, aims to promote teamwork, active lifestyles, and competitive excellence. Ali Khalifa Al Shamsi, CEO of Emarat, expressed pride in supporting DUBAI GAMES for the third consecutive year. 'This partnership reflects our commitment to His Highness Sheikh Hamdan's vision of making Dubai one of the world's most dynamic and active cities. DUBAI GAMES is not just about endurance; it celebrates teamwork, diversity, and community spirit, aligning with Emarat's mission to foster social development and healthier lifestyles.' Marwan bin Essa, Director of DUBAI GAMES, emphasized the significance of this collaboration. 'We are proud to partner with a leading national institution like Emarat. This sponsorship underscores the UAE's dedication to initiatives that promote teamwork and innovation. As DUBAI GAMES continues to grow, we are committed to delivering an exceptional 2025 edition that cements Dubai's reputation as a global sports hub.' DUBAI GAMES 2025: Bigger and Better The sixth edition of DUBAI GAMES will introduce a new identity and welcome over 240 teams competing across four categories: Battle of the Government (Men and Women), Battle of the Community, Battle of the Cities, and Battle of the Juniors. The total prize pool exceeds AED 3.1 million. The tournament begins on 1 February 2025 with the Battle of the Community qualifiers, followed by the Battle of the Juniors on 8 February at DAMAC Hills. The main championship runs from 20 to 23 February at Dubai Festival City. News Source: Dubai Media Office

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