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Why Dubai and Bahrain's luxury Islands are the new playground for India's billionaires
Why Dubai and Bahrain's luxury Islands are the new playground for India's billionaires

Time of India

time17-07-2025

  • Business
  • Time of India

Why Dubai and Bahrain's luxury Islands are the new playground for India's billionaires

Ultra-rich are discreetly buying luxury island properties in Dubai and Bahrain for privacy, tax-free living, and exclusive lifestyles, reshaping the Gulf's elite real estate scene/Image: Archello TL;DR: Ultra-wealthy Indians are discreetly investing in private island properties in Dubai and Bahrain purchasing multi-million-dollar villas and plots in developments like Amali (World Islands), Amwaj, Reef, and Durrat al-Bahrain . These investments offer freehold ownership, lifestyle privacy, and capital growth, often without public disclosure. With geopolitical stability, no taxes, and rising demand, Gulf island assets have become a quiet investment trend among India's elite. Dubai's 'Amali' Islands: The Taste of Luxury Dubai's ambitious World Islands development was impulsively revived in late 2022 by billionaire Ali Sajwani. He paid over USD 130 million for two of the artificial isles, Relaunching them as 'Amali', outfitted with 24 ultra-luxury villas, each priced between USD 14 and 34 million. Units were sold to wealthy buyers consisting Europeans, Russians, and Indians among them. This mirrors a broader trend: in 2023, Dubai sold 431 properties priced over USD 10 million, totalling USD 7.6 billion, more than any other global city. With no personal income tax and heightened security, Dubai's island assets are seen as elite retreats and solid investment plays. Bahrain's Freehold Islands: Amwaj, Reef, Durrat Al Bahrain Amwaj Islands Bahrain introduced Amwaj Islands in 2002 as its first freehold zone for expatriates. The archipelago spans 4.3 km² and hosts luxury apartments and villas along with marinas and retail amenities. Property listings show prices from USD 98,000 to over USD 2.26 million for apartments. Villas typically trade between USD 600,000 and USD 928,000. Indians, among other expats, are buying quietly for both residency and seasonal retreats. Reef Island Next to Bahrain's capital Manama lies Reef Island—a single man-made isle of 0.7 km² featuring high-end residential towers, villas, a yacht club, and retail spaces. Its development cost, largely financed by private and government collaboration, is reported at very high. While floor-rate data are scarce, it competes with Amwaj in standing and exclusivity. Durrat Al Bahrain Durrat Al Bahrain is a luxury artificial archipelago in southern Bahrain, comprising 15 islands shaped like crescents, fish, and atolls. It features beachfront villas, luxury hotels, marinas, and golf courses, designed to attract high-net-worth residents and tourists. Why Indians Are Buying Gulf Islands Freehold → Permanent Residency Gulf ownership rules especially in Bahrain permit expatriates to own freehold property, unlocking long-term or renewable residencies with the purchase of island real estate. For ultra-wealthy buyers seeking lifestyle and stability, this is a major draw. Privacy, Prestige, and Lifestyle Luxury islands are ideal for retreats offering privacy, yacht access, and gated communities with upscale amenities . The lack of public records for buyers keeps investment discreet, appealing to those avoiding glare or public tax scrutiny. Diversified Investment Indians have invested USD 4.3 billion in Dubai property during 2023, second only to Saudis. Islands serve as alternative asset classes with potential for long-term capital appreciation and customisation unmatched by mainland condos. Gulf Stability and No Tax GCC stability, zero personal tax, and economic diversification (post-Oil Vision/2030) further strengthen the appeal of Gulf island assets for high-net-worth individuals. Risks and Considerations High Maintenance & Development Delays Island projects come with upkeep and infrastructure costs. Durrat owners pay a hefty amount annually for maintenance. Legal and Market Risks Developments like Dilmunia lag behind expectations. Unsold units are high, and prices may fluctuate if oversupply occurs. Gulf property cycles could challenge exotic asset liquidity. Environmental Concerns Building artificial islands impacts marine ecosystems, and projects must meet strict environmental standards to gain approval. Expert Insights & Buyer Profiles Real Estate Analysts Investment analysts attribute the resurgence of high-end island development to global instability. Prices exceed US costs, but low tax and open ownership amplify appeal. Developer Strategies Dubai's decision to sell ultra-luxury villas on World Islands indicates confidence in niche markets catering to high-net-worth buyers. In Bahrain, projects like Tala Islands include golf courses, marina clubs, and entertainment facilities totalling USD 110 million in investment. Indian Buyer Trends Buyer privacy is critical; many Indians invest through offshore entities. Narratives in forums note a mix of full-time relocations and vacation investments with smaller, 2-3 bedroom units in gated communities favoured . Luxury islands off Dubai and Bahrain are acting as a discreet, tax-efficient investment and lifestyle pivot for affluent Indians. With high-end villas, marinas, and curated communities, these islands offer prestige and flexibility. Still, buyers must weigh maintenance costs, environmental issues, and market oversupply. For those with substantial wealth and a desire for a private beachfront refuge in a stable, tax-free jurisdiction, these islands are emerging as Gems of the Gulf. FAQs Q: Can Indians freely buy on Gulf islands? Bahrain and select Dubai zones allow freehold ownership for expats; titles and visa benefits apply at certain thresholds. Q: What price ranges? Dubai island villas: USD 14–34 million. Bahrain apartments: USD 100k–2.3M; villas: USD 600k–930k. Q: What ongoing costs can buyers expect? Annual maintenance/HOA, energy, security, marina, taxes may apply. Q: Typical buyers? High-net-worth Indians with global mobility, seeking luxury retreats, or second homes often as tax-efficiency and capital diversification measures.

Why is everyone so excited about Ras Al-Khaimah's property market?
Why is everyone so excited about Ras Al-Khaimah's property market?

ME Construction

time03-07-2025

  • Business
  • ME Construction

Why is everyone so excited about Ras Al-Khaimah's property market?

Experts Why is everyone so excited about Ras Al-Khaimah's property market? By Thanks to its winning combination of government initiatives, natural and cultural heritage, and attractive investment opportunities, RAK's real estate sector is moving from strength to strength writes Ali Sajwani, Managing Director at DAMAC Properties Dubai is rightfully lauded as the polestar of real estate success in the United Arab Emirates (UAE), with 2025 promising yet more growth. Fortunately for the UAE, the same factors that have contributed to Dubai's record-breaking streak – strong investment incentives, economic stability, a strategically important location and world-class infrastructure – are also fuelling the meteoric rise of Ras Al-Khaimah's property market. Our nation's northernmost emirate has witnessed impressive growth of late, registering more than US $4.8bn in real estate transactions in 2024. In fact, last year saw Ras Al-Khaimah's villa sales prices grow by as much as 35.6%, villa rental prices increase by up to 28%, and apartment rental prices rise by up to 42.7%, according to data published by Bayut. As many of you know, DAMAC Properties is investing heavily in Ras Al-Khaimah through Shoreline by DAMAC, a collection of branded beachfront residences ideally situated on Al Marjan Island. As expected, this project has already generated immense interest – a trend that I believe is being amplified by the emirate's rapidly increasing popularity. So, why does everyone seem to be getting excited by Ras Al-Khaimah's property market? Here are my thoughts: An ambitious tourism vision Like its neighbours, Ras Al-Khaimah is home to forward-thinking leaders who are committed to driving our nation towards economic prosperity through strategic policies and initiatives. With the aim of promoting growth across three key pillars – economy, society and environment – RAK Vision 2030 astutely recognises tourism as the cornerstone of sustainable economic development. Last year, the emirate welcomed a record-breaking 1.28mn overnight arrivals, representing an extremely healthy 12% increase in tourism revenue. If this pace is maintained, the Ras Al-Khaimah Tourism Development Authority (RAKTDA) should be right on track to meet its Tourism Vision 2030 goals: to attract more than three million tourists annually, raise tourism's contribution to one-third of GDP and create more than 20,000 jobs by 2030. As it stands, the hospitality sector contributes 4% of the emirate's GDP, while real estate accounts for 7% – proportions that are only likely to expand due to a growing project pipeline. The number of hotel rooms in Ras Al-Khaimah, for example, is set to double to 14,000 by 2027, and in a unique move for our region's hospitality industry, seven leading global hotel companies recently pledged to support the government's vision for tourism development. In addition to creating opportunities for hotels and short-term lets, an increase in tourism, coupled with the business and employment opportunities it brings, will drive demand for long-term rentals and off-plan sales, including branded residences. Natural and cultural treasures The natural beauty and 7,000-year history of Ras Al-Khaimah are undoubtedly key selling points for its burgeoning tourism industry, and they also represent a drawcard for homebuyers looking to enjoy a relaxed and enriching lifestyle. Meanwhile, those searching for adventure will find it right on their doorstep. The emirate is home to the trekking trails of the Hajar Mountains, lush mangrove ecosystems that offer world-class paddleboarding and kayaking, and Jais Flight, the world's longest zipline at 2.38km. Nature lovers will enjoy residing among greater flamingos and the countless other endemic species that populate the coastline, mountains and forests, while cultural history enthusiasts will appreciate the emirate's pearl fishing heritage and archaeological gems like Dhayah Fort and Al Jazeera Al Hamra. Besides these attractions, Ras Al-Khaimah is within easy reach of Dubai. The pristine waterfront, breathtaking views and sophisticated leisure developments of Al Marjan Island are only 45-minutes from Dubai, making it ideal as a base for commuters or anyone looking to purchase a holiday home. Impressive investment opportunities From a property investor's point of view, Ras Al-Khaimah's appeal lies in its tax incentives, relatively untapped potential and the prospect of high returns. For example, average rental yields in the emirate currently stand at 6-8%, compared to a UAE average of 4.87%. Property prices have also been increasing over the past year, delivering impressive internal rates of return. Even so, the emirate still offers tremendous value for money for property buyers. And when one considers the diversity of Ras Al-Khaimah's real estate landscape, combined with ongoing infrastructure projects and its thriving leisure and entertainment scene, it's easy to see why interest is growing so quickly. Shoreline by DAMAC, which features units crafted in collaboration with Babolex, and other luxury offerings are providing yet more opportunities for buyers keen to secure a foothold in the emirate. Thanks to its winning combination of strategic government initiatives, unique natural and cultural heritage, and attractive investment opportunities, Ras Al-Khaimah's real estate sector is moving from strength to strength. I and many other UAE property professionals have been aware of the emirate's untapped potential for many years, so I'm not surprised the rest of the world is starting to take notice.

Ali Sajwani on building legacies: A bold vision for global growth, innovation, and luxury living
Ali Sajwani on building legacies: A bold vision for global growth, innovation, and luxury living

Economy ME

time16-06-2025

  • Business
  • Economy ME

Ali Sajwani on building legacies: A bold vision for global growth, innovation, and luxury living

As managing director of DAMAC Properties and co-founder of ultra-luxury brand Amali Properties, Ali Sajwani is orchestrating an ambitious transformation of his family's real estate empire beyond the sector. From record-breaking Dubai developments to groundbreaking international ventures, he shares how innovation, AI integration, and bold partnerships are driving unprecedented growth across multiple sectors. DAMAC has achieved several milestones this year — from the partnership with Chelsea FC to the successful handovers at DAMAC Lagoons, as well as the launches of Safa Gate and Riverside Views. Could you walk us through these key achievements and performance highlights, particularly in terms of project delivery and overall expansion? DAMAC entered 2025 with strength and momentum, as expected, and we have no plans to slow down. One of our most important milestones this year is the commencement of handovers for the Santorini cluster at DAMAC Lagoons, which marks the delivery of our third master community out of six in total. I personally visit the site every 10 days to ensure that what we're building is not just another residential project, but a world-class, family-oriented community. Every detail, from construction quality to landscaping to the thoughtfully curated amenities, is being developed to meet the highest standards and to cater to every member of the family, offering spaces for wellness, recreation, play, and relaxation. Equally groundbreaking is our landmark partnership with Chelsea FC. DAMAC is proud to be the first UAE real estate developer to appear on the front of jersey for a top-tier English football club, an achievement that proves our global ambitions. This partnership came to life through the launch of the world's first-ever football-branded residence: Chelsea Residences by DAMAC in Dubai Maritime City. Comprising over 1,400 units across six towers and featuring amenities such as a rooftop football pitch, this project represents a bold new lifestyle concept. The market's response was overwhelming: The first phase, four towers, sold out in just 1.5 hours, proving the exceptional demand for iconic, differentiated real estate. Amali Island, located in the Dubai World Islands, comprises 24 ultra-luxury beachfront villas Read: Ali Sajwani on DAMAC Hospitality standing out in a crowded marketplace On the international front, we are equally excited about The Delmore in Miami, our first U.S. project, designed by the world-renowned Zaha Hadid Architects. Located in Surfside's exclusive 'Billionaire's Triangle,' this 12-storey ultra-luxury development features only 37 residences, each over 7,000 square feet, and world-class amenities including a rooftop deck, a 75-foot acrylic pool suspended 125 feet in the air, and a Michelin-starred dining experience. With The Delmore, we're setting new benchmarks in luxury living, not just in Dubai, but globally. From local community handovers to global brand-defining partnerships, we continue to lead the industry with innovation, bold moves, and a relentless commitment to excellence. EDGNEX has been making notable strides in the global digital infrastructure space, particularly with your expansion into the U.S. and the recent Trump-linked data center announcement. What's the strategic vision behind these moves, and how does EDGNEX position itself? The idea and vision for EDGNEX were born during the COVID lockdown, a period when our family actively sought new opportunities for strategic investment. Many questioned our decision to enter the data center industry, asking, 'You're real estate experts, what will you do in data centers?' While it's true that we come from a legacy rooted in real estate, this industry fundamentally requires deep expertise in real estate to successfully design and build data center infrastructure. Since EDGNEX was established in 2021, we've responded boldly, not only by investing in the Middle East, but by expanding across 11 countries worldwide, including the UAE, U.S., Saudi Arabia, Türkiye, Thailand, Malaysia, Indonesia, Greece, Spain, Finland, and Italy. By the end of this year, we expect to deliver 55 MW of capacity in the Middle East and more than 300 MW of operational capacity across Southeast Asia by 2026. Globally, our target is a projected capacity exceeding 4,000 MW. Earlier this year, the world took notice of our landmark $20 billion investment in the United States, announced at a press conference led by U.S. president Donald Trump and our father, Hussain Sajwani . Our goal is to develop data centers with a total capacity of 2,000 MW over the next four years across key states including Texas, Arizona, Oklahoma, Louisiana, Ohio, Illinois, Michigan, and Indiana, with the potential to double that investment based on future demand. Amali Properties is quickly establishing itself in the ultra-luxury segment. What was the founding vision behind Amali, and how does it differentiate itself from DAMAC's portfolio or other high-end players in the region? My sister Amira and I founded Amali Properties to create and leave behind our own legacy. Amali is entirely distinct from DAMAC, our focus is ultra-luxury, catering to a very niche segment and target audience. In fact, it's not just different from DAMAC; we believe Amali is unlike any other developer in the region. We are building an ultra-luxury product that sets a new benchmark, with no direct comparison. Our first launch, Amali Island, located in the Dubai World Islands, comprises 24 ultra-luxury beachfront villas. Valued at $544.5 million and spanning 1.2 million square feet, the project sold out within just one month of its launch. The island connects two of The World Islands, Uruguay and São Paolo, and each villa features up to 50 meters of exclusive beachfront, with handover scheduled for early 2027. Designed by award-winning architecture Elastic, the villas come in two distinct architectural styles: Minima and Grande. Interiors are conceptualized by HBA Residential in two distinct themes, Ultra and Terra. Amali Island residents will also enjoy exclusive access to a private 10,000-square-foot clubhouse, a world-class spa and gym, a gourmet restaurant, a swim-up bar, a cigar lounge, saltwater and horizon pools, and yoga decks. Each of the seven villa typologies draws inspiration from the Ombu tree of Uruguay, a symbol of resilience, adaptability, and shelter. These villas are architectural masterpieces featuring private beaches, berths with direct villa access, sweeping views of the Dubai skyline, Palm Jumeirah, and Atlantis The Royal. They are enhanced with rooftop terraces, outdoor firepits, teppanyaki bars, jacuzzis, and multiple pools. Villa Avatea, the crown jewel of the island, exemplifies the seamless integration of luxury and nature. Positioned on a private islet connected to the island by a designed water channel and surrounded by lush landscaping, Avatea offers residents an unrivalled sanctuary of tranquility and elegance. We can proudly say that Amali Properties is unlike any other developer in the region, and we're just getting started. Villa Avatea at Amali Island offers residents an unrivalled sanctuary of tranquility and elegance Dubai's real estate sector continues to break records in 2025. What are the key trends you are seeing on the ground, and how do you see investor sentiment, supply dynamics, and regulatory developments shaping the market in the next 2–3 years? Dubai's real estate sector remains robust in 2025, marked by record-breaking sales activity and strong buyer sentiment. I am confident this momentum will continue, as the statistics clearly indicate. Transaction volumes in Q1 2025 surged nearly 50 percent year-on-year, amounting to around 42,000 deals worth AED114 billion, with off-plan sales now representing approximately 70 percent of all transactions. Developers are rapidly launching new projects, introducing over 30,000 units in Q1 2025 alone to meet the demand, while the average sale price has climbed to AED2.7 million, demonstrating that Dubai's market shows no signs of slowing, with demand continuing to strengthen. What sets Dubai apart is the collaborative approach of all entities, driven by the visionary leadership of His Highness Sheikh Mohammed bin Rashid Al Maktoum, working collectively to enhance the emirate's global standing across all dimensions. When examining the market closely, several innovative initiatives stand out: Developers like DAMAC have partnered with ADIB to offer financing for off-plan properties once construction reaches 35 percent completion, facilitating easier home financing. Additionally, DAMAC introduced the first-ever football-branded residences in collaboration with Chelsea Football Club. At the regulatory level, the Dubai Land Department implemented AI-powered monitoring of property listings to boost market transparency, alongside the pioneering introduction of the region's first tokenized real estate investment pilot through the 'PRYPCO Mint' platform, in partnership with PRYPCO . Furthermore, the government has announced relaxed Golden Visa requirements, removing the 50 percent down payment previously required for property investors. Each of these efforts collectively contributes to strengthening the emirate's market. Looking ahead, I anticipate no significant downturn; instead, I believe Dubai's real estate sector is evolving into a mature, stable phase of long-term growth, underpinned by strong economic fundamentals, an exceptional quality of life, and visionary leadership. DAMAC's entry into the Maldives with a Mandarin Oriental-managed resort is a major move. Can you share what this project represents for your hospitality strategy, and what guests and investors can expect in terms of experience and value? In my role as managing director at DAMAC Properties, hospitality is one of the key departments I oversee. As an avid traveler, I have personally experienced some of the world's finest resorts in the Maldives, Fiji, Bora Bora, and Mauritius. These travels have allowed me to curate exceptional experiences from top-tier resorts globally, combining their best elements in our upcoming resort in the Maldives, operated by the Mandarin Oriental Hotel Group and set to open by Q2 2026. This five-star, 34-hectare luxury resort comprises 130 standalone villas, among the largest available in the market, and features rooms of unmatched quality. We are setting a new benchmark in terms of finishing standards, offering our guests an extraordinary level of luxury. The resort's amenities and experiences will be truly world-class, including outstanding dining outlets and specialty restaurants, extensive wellness facilities, a dedicated water sports and dive center, and multiple private beaches thoughtfully designed for adults, children, and families to ensure privacy and relaxation. Additionally, we are creating what will be the best kids' club in the world, further enhancing the overall guest experience. I assure you, DAMAC's first resort will be one of the best in the world, and we're launching it to make a statement. DAMAC introduced the first-ever football-branded residences in collaboration with Chelsea Football Club AI is reshaping real estate globally. How is DAMAC leveraging AI across its operations, from design and construction to customer engagement and sales? And what kind of impact are you seeing or anticipating in both efficiency and innovation? At DAMAC, we are strategically integrating artificial intelligence across all areas, including operations, telesales, land acquisitions, digital marketing, and beyond. Historically, DAMAC was built on the strategic vision and entrepreneurial intuition of our founder, Hussain Sajwani, particularly regarding land acquisitions. Today, AI significantly enhances our land acquisition decision-making processes, supporting our exceptionally agile development cycle, which moves dynamically from land acquisition to project launch in just 6 to 8 weeks. We leverage comprehensive datasets from public records, covering transaction volumes, average sales prices, unit sizes, and regional trends in Dubai, and incorporate them into sophisticated AI models. These models accurately pinpoint emerging demand hotspots, enabling proactive investment decisions and allowing us to capitalize strategically on future growth opportunities. A notable internal AI use-case is in our collections department. Given that DAMAC generated approximately $10 billion in sales last year, we recognize collections management as critical in our off-plan sales model. To enhance this process, we implemented AI-driven automated calling systems trained on historical customer interactions. These AI solutions engage clients in personalized, productive conversations, increasing our collections conversion rate from 42 percent to 50 percent, resulting in an additional AED200 million collected monthly, translating to AED2.4 billion annually. Another impactful use-case emerged when we identified demand among Chinese buyers which we were not aware of internally. By adjusting our marketing strategies accordingly, we significantly improved sales conversions within this untapped key market segment. Additionally, we are deploying AI within our legal department. Legal teams play a vital role in real estate development, especially when reviewing complex land acquisition contracts. Today, by integrating Large Language Models (LLMs) into our legal workflows, we input contracts with redlines, and AI delivers accurate insights within a single day, a task previously taking lawyers up to 10 days. AI is undeniably reshaping industries and transforming global operations. If businesses fail to adapt, they risk falling behind. However, AI requires a crucial human element. It does not replace our teams but rather strengthens their capabilities. Ultimately, it takes human insight and management to effectively leverage AI and unlock its full potential. For more interviews, click here

DAMAC Properties announces experiential e-commerce real estate website
DAMAC Properties announces experiential e-commerce real estate website

Zawya

time20-05-2025

  • Business
  • Zawya

DAMAC Properties announces experiential e-commerce real estate website

Dubai, UAE: DAMAC Properties has unveiled the Middle East's first fully experiential e-commerce property website, redefining the future of real estate transactions with a seamless blend of technology, transparency, and immersive engagement. This world-class digital platform allows users to explore DAMAC's luxury properties through interactive 3D virtual tours, check live inventory, and reserve units in real time all in seconds. Ali Sajwani, Managing Director of Operations, Finance and Hospitality at DAMAC, commented: 'The launch of our new e-commerce platform represents a bold step forward in redefining how real estate is experienced and transacted for our buyers in the UAE and globally. Combining immersive technology with seamless functionality empowers buyers and brokers with more access, convenience, and confidence.' Integrated with metaverse capabilities, multilingual and geo-targeted features, and end-to-end CRM and telesales support, the platform brings unprecedented convenience to investors, home buyers, and brokers. It offers agents personalised links with lead attribution, 15-day tracking, full EOI (expression of interest), and invoicing capabilities. Key projects in DAMAC's portfolio, including the latest launch, Chelsea Residences by DAMAC, are now available on the portal for users to submit their EOI. The new website also integrates with DAMAC Properties' internal inventory management pipeline, ensuring the near real-time availability of units across its portfolio. As DAMAC Properties continues to expand its reach and enrich its customer offer, the launch of this new platform represents our commitment to innovation and delivering exceptional experiences for buyers and brokers. Visit the website: About DAMAC Properties DAMAC Properties has been at the forefront of the Middle East's luxury real estate market since 2002, delivering award-winning residential, commercial and leisure properties across the region and internationally, including in the UAE, Saudi Arabia, Qatar, Jordan, Lebanon, Iraq, the Maldives, Canada, the United States, as well as the United Kingdom. Since then, the company has delivered more than 48,000 homes with over 50,000 more in diverse planning and development phases. Joining forces with some of the world's most eminent fashion and lifestyle brands to create tremendous living experiences, such as with Versace, Roberto Cavalli, or de GRISOGONO. With a consistent vision and momentum, DAMAC is building the next generation of luxury living across the globe. Live the Luxury. Visit us at Follow DAMAC Properties on Facebook, X, Instagram, LinkedIn, and YouTube(@DAMACofficial). For more information, please contact: Corporate Communications, DAMAC Properties Email: corporatecommunications@

DAMAC Properties reveals experiential e-commerce real estate website
DAMAC Properties reveals experiential e-commerce real estate website

Campaign ME

time20-05-2025

  • Business
  • Campaign ME

DAMAC Properties reveals experiential e-commerce real estate website

DAMAC Properties has unveiled a fully experiential e-commerce property website, in an effort to redefine the future of real estate transactions with a seamless blend of technology, transparency, and immersive engagement. The digital platform allows users to explore DAMAC's luxury properties through interactive 3D virtual tours, check live inventory, and reserve units in real time all in seconds. Integrated with metaverse capabilities, multilingual, geo-targeted features, end-to-end CRM and telesales support, the platform aims to bring unprecedented convenience to investors, home buyers, and brokers. It also offers agents personalised links with lead attribution, 15-day tracking, full EOI (expression of interest), and invoicing capabilities. 'The launch of our new e-commerce platform represents a bold step forward in redefining how real estate is experienced and transacted for our buyers in the UAE and globally,' said Ali Sajwani, Managing Director of Operations, Finance and Hospitality at DAMAC. 'Combining immersive technology with seamless functionality empowers buyers and brokers with more access, convenience, and confidence.' Key projects in DAMAC's portfolio, including the latest launch, Chelsea Residences by DAMAC, are now available on the portal for users to submit their EOI. The new website also integrates with DAMAC Properties' internal inventory management pipeline, ensuring the near real-time availability of units across its portfolio. As DAMAC Properties aims to continue the expansion its reach and enrich its customer offerings, the company claims the launch of its new platform represents its commitment to innovation and delivering exceptional experiences for buyers and brokers.

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