03-08-2025
Dhofar's museums, heritage sites drive cultural tourism in khareef
Salalah – As Oman's southern governorate welcomes thousands of visitors during the khareef season, museums and archaeological sites in Dhofar are playing a central role in promoting cultural tourism, offering experiences that highlight the region's historical depth and national identity.
Officials and stakeholders in the heritage and tourism sectors say that cultural tourism has become a key element of Dhofar's appeal, particularly during the monsoon period when interest in Omani history grows among domestic and international travellers.
Ali bin Salem al Kathiri, Director of the Frankincense Land Sites Department at the Directorate General of Heritage and Tourism in Dhofar, said the archaeological cities of Samharam and Al Baleed are prominent heritage destinations. 'These cities represent a unique model of ancient port settlements that flourished along the southeastern coast of the Arabian Peninsula and were vital to the maritime frankincense trade,' he said.
He noted that both sites have been listed on UNESCO's World Heritage List since 2000 and reflect the succession of civilisations that shaped the cultural landscape of southern Oman. During last year's khareef, over 54,000 visitors toured the Land of Frankincense sites and the Museum of the Land of Frankincense. The number is expected to rise this season due to continued promotional efforts by the Ministry of Heritage and Tourism and its partners.
To enhance visitor engagement, authorities are employing interactive educational displays, guided tours, and workshops. 'Visitor experience is evaluated through regular surveys and research, as well as feedback via the national Tajawub platform,' al Kathiri said.
In the wilayat of Taqah, heritage investments are also gaining ground. Mohammed bin Ahmed Sawakhroon, supervisor of Al Askar Tower and Taqah Fort sites, said the sites have been developed into heritage tourism destinations. 'The tower now includes a restaurant, heritage café, and recreational facilities, surrounded by agricultural terraces. There are plans to connect it with Taqah Fort via a tourist route,' he said.
He noted that the project has received support from the Dhofar Governor's Office, Dhofar Municipality, and the Authority for Small and Medium Enterprises Development, which also facilitated the inclusion of a crafts village during Khareef 2023.
The newly opened Dhofar Museum in Salalah's old quarter is also attracting growing attention. Opened in July 2025, the museum houses more than 1,000 artefacts collected since the 1950s and is designed to narrate the story of the Omani people and their environment.
Harith bin Mohammed al Ghassani, a member of the museum's board, said, 'The museum offers a cognitive experience that brings together historical understanding and cultural continuity.'
In Taqah, the Museum of Communication of Generations has become the first private museum licensed in Dhofar. Its founder, Salem bin Ahmed al Amri, said the museum was inspired by his late mother's wish to preserve Omani heritage. Opened in 2023, it showcases local crafts, trade artefacts, and family history across four halls and an outdoor courtyard.
For many visitors, the cultural experiences are a highlight of their khareef trips. Faiza bint Suwailem al Kalbani, a visitor from Muscat, said her professional visits during the monsoon season often include heritage stops. 'This time I toured the Museum of the Land of Frankincense, Al Baleed, Samharam, and coastal heritage sites. It added a cultural dimension to my work trip,' she said.
Nasser bin Saif al Maamari, who visited Taqah Fort and Al Askar Tower, praised the preservation efforts and historical architecture. 'It reflects a strong commitment to protecting heritage,' he said.
Kuwaiti tourist Abdul Hamid Mohammed al Khalidi described the Museum of the Land of Frankincense as an enriching stop. 'The exhibits highlight the region's historical role in the frankincense trade. The cultural and archaeological activity during khareef is clearly increasing, particularly among Gulf visitors,' he said.
