Latest news with #AlishaLehmann
Yahoo
4 days ago
- Sport
- Yahoo
Spirited Switzerland fall against Spain
Friday evening marked the end of the journey for Viola Calligaris and Alisha Lehmann at UEFA Women's EURO 2025, with hosts Switzerland falling to world champions Spain despite a spirited showing. Spain came into the game as strong favourites, but the hosts proved to be a more-than-stubborn test in Bern. Despite winning an early penalty, which they missed, Spain struggled to break down a solid Swiss backline, which included Calligaris from the first minute. While Viola played the entire 90 minutes and put in a good performance despite the 2-0 loss, Alisha Lehmann came off the bench late on. BIANCONERE NEXT IN ACTION AT WEURO 2025 Next up is the fourth and final Round-of-16 game as Pauline Peyraud-Magnin and France take on Germany on Saturday evening, with kick-off set for 21:00 CEST. The winners of that game will take on Spain in the second semi-final on Wednesday, 23 July.
Daily Mail
5 days ago
- Entertainment
- Daily Mail
Meet Gen Z's female David Beckham: How Swiss footballer Alisha Lehmann became the world's sexiest footballer - with lucrative brand deals, underwear campaigns and high-profile romances
The 90s era of football celebrity had Posh and Becks, sultry Calvin Klein ads and trendy tracksuits - and now, the newest face of the sport has brought with her 17 million Instagram, a sultry Tezenis campaign and a history-making 'couple transfer' never before seen in the game. At just 26, Juventus FC forward Alisha Lehmann has become a global sensation thanks to her knockout looks, high-profile love life, and impressive endorsement empire that rivals that of the Inter-Miami president. The Swiss star, who is set to face Spain tonight in a pivotal Women's Euros quarter-final, is known for embracing full glam on and off the pitch - demonstrating that athletic excellence and femininity can go hand in hand. Born in the small town of Tägertschi, Lehmann, who has accumulated 60 international caps so far enjoyed a rise to stardom which has been nothing short of meteoric. With her tattoos, signature platinum blonde hair, and off-pitch persona, it's no wonder fans have dubbed her the female David Beckham. Like Becks in his prime, she's blurred the lines between athlete and celebrity - and brands can't get enough. After her early years at FC Konolfingen, Lehmann signed her first professional contract with BCS YB Frauen in 2016. She spent two years with the Swiss team before transferring to West Ham United Women. The 26-year-old also had a half-season loan stint with Everton in 2021, before making a permanent move to Villa in the summer. After spells at the prestigious football clubs, the forward found fame not just for her skills on the pitch, but her striking appearance and confident social media presence. She's since turned her image into a global brand, racking up partnerships with Adidas, EA Sports, and even launching her own fitness and fashion lines. Meanwhile, she has also been snapped up by underwear brand bikini brand Tezenis for an international campaign. Lehmann revealed news of the partnership with an Instagram post - featuring herself wearing a red bikini. In a video upload, the sports star could be seen sunbathing before she took a ball from a bag and started doing kick-ups. 'Same energy. Different uniform @tezenisofficial,' she penned. While with Villa it is said that Lehmann was earning around £160,000 per year, sponsorships with Adidas and EA Sports likely helped bolster her earnings further. With more than 17 million followers on Instagram, the Swiss professional footballer is the most-followed female footballer in the world, and she's not shy about flaunting her glam lifestyle In addition, reports suggest the sports star secured a lucrative endorsement deal with sports drink brand Prime, reportedly valued at more than £928,000, according to The Sun. While the specifics of her contract with Juventus remain undisclosed, estimates from early last year placed her net worth at approximately £1.9million. And footie isn't the only skill the athlete possesses for future career prospects. 'I wouldn't say that working as a model was on my bucket list, but it is certainly cool and it is definitely a change,' she told a recent interview with 20 minutes. 'I always feel confident in front of the camera. That's why I really enjoy modelling. And when you work with different people, you can always learn something. I wouldn't say that I'm a model, I'm a footballer.' Brand expert Hayley Knight revealed she could also rake in 'anywhere from £20,000 to £60,000 per sponsored post' on social media thanks to her mega following. S'While Beckham built his empire through a mix of footballing success, fashion, and celebrity culture, Lehmann represents the next evolution: a footballer whose digital presence drives immense brand value,' she told FEMAIL. 'With that kind of following, brands will be paying her anywhere from £20,000 to £60,000 per sponsored post — and a great deal more for global advertising campaigns. 'Recent deals with Adidas, EA Sports, and Guess showcase her intense pulling power. Add in her beauty, fashion and lifestyle endorsements, and her off-pitch earnings are likely well into six figures annually - and increasing quickly, exceeding £1 million if she continues this trajectory. 'For comparison, Beckham's brand was valued in the hundreds of millions at its peak, and in today's influencer economy, athletes can fast-track to similar fame.' However the expert did acknowledge the gender pay gap in football, meaning she might be paid less on the field - but could rack up her earnings off the pitch with brand deals. She added: 'What's different from Beckham, is the speed and scale. Lehmann has been able to use social media to attract a global audience beyond football fans, and build an online empire away from the pitch. 'She's smart, and if brands are too, they'll recognise she's not just a face of women's football, but an icon in the making.' But it's not just her football or photoshoots making headlines - her love life has also kept fans glued. The beauty previously dated Swiss teammate Ramona Bachmann, making them one of football's most talked-about power couples. After spells at the prestigious football clubs, the forward found fame not just for her skills on the ball, but her striking appearance and confident social media presence Their relationship was documented in BBC Three show Britain's Youngest Football Boss. They first met in 2018 when Lehmann played for West Ham and Bachmann was at Chelsea. Three years later, they began dating. Lehmann told Marca: 'It's 2025. I think everyone can date whoever they want and be with whoever they want. 'It's important to open your mind and stop seeing this as a problem and instead see it as progress. 'Be who you are and who you want to be. Love is love. It's simple.' The relationship only ended up lasting a year but Lehmann was then linked to Brazilian ace Douglas Luiz shortly after the split. The Swiss star first began seeing him back in 2021 before a break-up - however, the romance looks to have been rekindled at the start of 2024. Since then, the couple had enjoyed a close relationship and both sealed a move to Italian giants Juventus during the summer window last year. Luiz joined from Aston Villa for £42.4 million having emerged as one of the best midfielders in the Premier League. Lehmann followed suit just seven days later, also moving from Villa. Juventus reportedly paid £60 million for the pair and Lehmann revealed it was a joint decision. It was the first 'couples transfer' of its kind. According to Gazzetta dello Sport, Lehmann and Luiz split some time ago and the pair are seen having different futures with Juventus. Despite her lack of game time, Lehmann is expected to remain at the club, with the Swiss international contracted to the club until 2027. Much like Beckham redefined what it meant to be a footballer in the early 2000s, Lehmann is also expanding the scope of her role far beyond the field. She has received widespread praise online and is often a target for autograph or selfie-hunting fans at games who are keen to meet the players. As a result, home nation Switzerland have revealed that Lehmann has been given added protection as the tournament reaches the knockout stages and interest is ramped up even higher. 'We always ensure that the safety of the players is our top priority in all stadiums,' Sven Micosse, press spokesperson for the Swiss women's national team, told Swedish newspaper Aftonbladet. 'This is organized by UEFA during the tournament, and our head of security is always on site. 'After the matches, he is always there when the players approach the fans, and due to Alisha Lehmann's fame, he sometimes accompanies them a little further.' Lehmann has been giving her followers a behind-the-scenes look into life at the Euros away from the pitch, as she embarks on sight-seeing trips and days off with her team-mates. This week, she shared a snap alongside two fellow Switzerland players, donning a crop top, cap, sunglasses and three-quarter length trousers, giving her followers an insight of what the players are up to when not on the pitch. Bild have reported that a 'man in a suit' often appears near Lehmann, focusing on her safety as the head of security at the Swiss national team. He is said to make sure she is safe as fans shout and hunt for photos and autographs after training and at games.
The Irish Sun
6 days ago
- Sport
- The Irish Sun
‘World's sexiest footballer' Alisha Lehmann given personal BODYGUARD at Women's Euros after being trolled by vile fans
SWITZERLAND star Alisha Lehmann has been given a personal bodyguard during the Women's Euros following vile online trolling. 12 Alisha Lehmann has been given a bodyguard during Euro 2025 Credit: Shutterstock Editorial 12 Lehmann is part of Switzerland's squad for the Women's Euros in her home nation Credit: Getty 12 Lehmann's popularity has made extra security necessary Credit: Getty 12 The 26-year-old's online presence means she has a huge following of fans Credit: Instagram @alishalehmann7 12 She is regularly asked for photos and autographs Credit: Getty The Despite having little impact on the pitch so far, Lehmann is causing a stir off it as her 16.8million Instagram followers try and catch a glimpse of her. Sven Micosse, a press spokesperson for the Swiss women's national team, has revealed that private security has been hired as a result. Speaking to Swedish newspaper Aftonbladet, Micosse said: "We always ensure that the safety of the players is our top priority in all stadiums. READ MORE IN FOOTBALL "This is organized by UEFA during the tournament, and our head of security is always on site. "After the matches, he is always there when the players approach the fans, and due to Alisha Lehmann's fame, he sometimes accompanies them a little further." Bild have reported that Lehmann is often seen near a "man in a suit" that focuses on her safety. Lehmann, who has been Most read in Football The former Lehmann played just 37 minuted for Juve since the turn of the year. Other abuse towards the social media star and pro footballer has come following her lack of involvement with the Swiss national team during the Euros. Lehmann, who was 12 Lehmann was criticized for her celebrations as Juventus won the league Credit: Getty 12 The forward used to play for Aston Villa Credit: Rex 12 She previously dated Juventus and ex-Aston Villa midfielder Douglas Luiz Credit: instagram @alishalehmann7 12 Lehmann has almost 17million Instagram followers Credit: 12 Her online presence has made her one of women's football's most well-known players Credit: Instagram @alishalehmann7 12 Lehmann has come in for criticism recently Credit: 12 The Swiss international has been criticized for a lack of game time Credit: instagram
Scottish Sun
6 days ago
- Sport
- Scottish Sun
‘World's sexiest footballer' Alisha Lehmann given personal BODYGUARD at Women's Euros after being trolled by vile fans
Lehmann has been criticised for her lack of game time in recent seasons 'OUR TOP PRIORITY' 'World's sexiest footballer' Alisha Lehmann given personal BODYGUARD at Women's Euros after being trolled by vile fans Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) SWITZERLAND star Alisha Lehmann has been given a personal bodyguard during the Women's Euros following vile online trolling. Lehmann, 26, is one of women's football's most high-profile players off the pitch and has gained unprecedented popularity in recent times. Sign up for Scottish Sun newsletter Sign up 12 Alisha Lehmann has been given a bodyguard during Euro 2025 Credit: Shutterstock Editorial 12 Lehmann is part of Switzerland's squad for the Women's Euros in her home nation Credit: Getty 12 Lehmann's popularity has made extra security necessary Credit: Getty 12 The 26-year-old's online presence means she has a huge following of fans Credit: Instagram @alishalehmann7 12 She is regularly asked for photos and autographs Credit: Getty The Juventus forward is part of Switzerland's squad at the tournament, which is being played in their home country, but has played just nine minutes of action so far as the Swiss booked their spot in the quarter-finals. Despite having little impact on the pitch so far, Lehmann is causing a stir off it as her 16.8million Instagram followers try and catch a glimpse of her. Sven Micosse, a press spokesperson for the Swiss women's national team, has revealed that private security has been hired as a result. Speaking to Swedish newspaper Aftonbladet, Micosse said: "We always ensure that the safety of the players is our top priority in all stadiums. "This is organized by UEFA during the tournament, and our head of security is always on site. "After the matches, he is always there when the players approach the fans, and due to Alisha Lehmann's fame, he sometimes accompanies them a little further." Bild have reported that Lehmann is often seen near a "man in a suit" that focuses on her safety. Lehmann, who has been dubbed 'the world's sexiest footballer', has unfortunately been subject to abuse as a result of her rising profile. The former Aston Villa star has been criticised for "over-the-top" celebrations during Juventus' title-winning jubilation this season - with fans pointing to her limited involvement in the success. Lehmann played just 37 minuted for Juve since the turn of the year. Other abuse towards the social media star and pro footballer has come following her lack of involvement with the Swiss national team during the Euros. Lehmann, who was called up to the squad on late notice following an injury to FC Koln midfielder Alena Bienz, has been unfairly targeted for her lack of involvement in the tournament. 12 Lehmann was criticized for her celebrations as Juventus won the league Credit: Getty 12 The forward used to play for Aston Villa Credit: Rex 12 She previously dated Juventus and ex-Aston Villa midfielder Douglas Luiz Credit: instagram @alishalehmann7 12 Lehmann has almost 17million Instagram followers Credit: 12 Her online presence has made her one of women's football's most well-known players Credit: Instagram @alishalehmann7 12 Lehmann has come in for criticism recently Credit:
Daily Mail
6 days ago
- Entertainment
- Daily Mail
Why 'World's sexiest footballer' Alisha Lehmann's now has a bodyguard at Women's Euros, as she faces online hate over glam looks on the bench
'World's sexiest footballer' Alisha Lehmann has been given her own bodyguard at the Women's Euros due to her significant popularity with fans at the tournament. Lehmann is involved with the Switzerland squad, who will take on Spain on Friday night for a spot in the semi-finals of the tournament. They will, however, go into the match as huge underdogs. The Juventus forward had been backed to be a key player for her side, having accumulated 60 international caps at 26, but has played just nine minutes so far, with that action coming against Finland. Therefore, she is not expected to start the match against Spain, but is still by far and away the most famous player in the Switzerland squad, accumulating over 17million Instagram followers. She has received widespread praise for her apparent good looks, and is often a target for autograph or selfie-hunting fans at games who are keen to meet the players. As a result, home nation Switzerland have revealed that Lehmann has been given added protection as the tournament reaches the knockout stages and interest is ramped up even higher. 'We always ensure that the safety of the players is our top priority in all stadiums,' Sven Micosse, press spokesperson for the Swiss women's national team, told Swedish newspaper Aftonbladet. 'This is organized by UEFA during the tournament, and our head of security is always on site. 'After the matches, he is always there when the players approach the fans, and due to Alisha Lehmann's fame, he sometimes accompanies them a little further.' Lehmann has been giving her followers a behind-the-scenes look into life at the Euros away from the pitch, as she embarks on sight-seeing trips and days off with her team-mates. This week, she shared a snap alongside two fellow Switzerland players, donning a crop top, cap, sunglasses and three-quarter length trousers, giving her followers an insight of what the players are up to when not on the pitch. Bild have reported that a 'man in a suit' often appears near Lehmann, focusing on her safety as the head of security at the Swiss national team. He is said to make sure she is safe as fans shout and hunt for photos and autographs after training and at games. Lehmann has often been dubbed the queen of the Switzerland national team due to her social media following, but a recent UEFA post was hit with backlash as they shared news of Switerland's quarter-final qualification. One fan commented: 'Is there really no better one?' with it suggested that her team-mates are now growing in popularity ahead of her. At club level, Lehmann joined Juventus from Aston Villa last summer, but has found it hard to come by in terms of form with her future up in the air. She appeared to follow her then-boyfriend Douglas Luiz to Turin, but the duo have now reportedly split. The Swiss star first began dating Luiz back in 2021, before they broke up a year later and rekindled at the start of 2024. Since then, the couple had enjoyed a close relationship and both sealed a move to Italian giants Juventus during the summer window last year. Luiz joined from Aston Villa for £42.4 million having emerged as one of the best midfielders in the Premier League. Lehmann followed suit just seven days later, also moving from Villa. According to Gazzetta dello Sport, Lehmann and Luiz split some time ago and the pair are seen having different futures with Juventus. Despite her lack of game time, Lehmann is expected to remain at the club, with the Swiss international contracted to Juventus Women's team until 2027. The 26-year-old, whose move alongside Luiz was the first 'couples transfer' of its kind, has seen her campaign also disrupted by fitness issues. Lehmann was then criticised earlier this year for her alleged over-the-top celebrations after Juventus beat AC Milan to win the Serie A title, given she has played just 37 minutes this year. Following their triumph, the jubilant Juventus players were quick to revel in their achievement, dancing on the field in formation. The Switzerland international has struggled to break into the first team since joining Juventus But Lehmann appeared to be leading the dance at the front on her own, with her team-mates lined up behind her, and this appeared to touch a nerve with some supporters, who argued she had a minimal role in the actual campaign. The Swiss international only played eight minutes of the title-clinching win, her first league outing since a nine-minute cameo again against AC Milan on February 9. In fact, Lehmann only played 37 minutes since the turn of the year, and has not featured for 90 minutes since a clash with Sassuolo back in November.
