Latest news with #AlkalineWater
India Gazette
3 days ago
- Business
- India Gazette
Booster Water Crosses 1 Million Hydration Cans, Milestone in India with Its Alkaline and Black Water Drinks
SMPL New Delhi [India], June 11: In a remarkable feat for India's wellness beverage industry, Booster Water has successfully sold 1 million hydration cans through its Alkaline Water (pH 8+) and Black Water products. Over the years since its launch in 2022, the brand has evolved from a niche wellness initiative to a nationally recognized hydration solution, gaining significant traction across both urban metros and growing cities. With a strong presence on digital-first platforms such as Blinkit, Amazon, Zepto, TATA 1mg, and Reliance Fresh online, Booster Water has positioned itself at the intersection of science-backed wellness and rapid delivery, capturing the attention of health-conscious Indians. From Vision to Volume: The Growth of a Wellness Brand 'Water without minerals is merely a placeholder--it lacks the essential nutrients our bodies need to perform and thrive,' said Bharath Agarwal Launched with a vision to redefine everyday hydration, Booster Water sought to fill the gap in the Indian market for clean, functional, and sustainable water options. The journey began with its alkaline water, formulated to offer a pH of 8+, aimed at neutralizing acidity, improving hydration, and supporting active lifestyles. Its Black Water, infused with 70+ trace minerals, was introduced as a performance beverage, designed to support cellular repair, electrolyte balance, and immune function. The brand's offering quickly found resonance among urban consumers looking for alternatives to sugar-laden drinks and regular bottled water. What started as an online-only product now serves thousands of pin codes across India, thanks to a sharply executed multi-platform strategy. The Power of Accessibility: Hydration at Your Fingertips Booster Water's multi-channel strategy has been pivotal to its success, ensuring customers can access its products anytime, anywhere: Booster Water's rapid growth can be attributed in large part to its strong digital presence and strategic partnerships with leading commerce platforms. Each platform has played a distinct and impactful role in expanding the brand's reach: - Blinkit and Zepto: These quick-commerce platforms deliver Booster Water in as little as 10 minutes, perfect for urban consumers needing instant hydration during workouts, office breaks, or casual gatherings. This speed and convenience make Booster a daily essential. - Amazon has helped Booster establish nationwide accessibility, particularly in regions where wellness products are still emerging. The platform's trust factor, easy subscriptions, and doorstep delivery have made it convenient for families, professionals, and fitness enthusiasts to incorporate Booster into their daily routine. - Official Booster Website: A hub for curated bundles, seasonal offers, and bulk orders, the website caters to loyalists, corporate buyers, and wellness enthusiasts seeking direct engagement with the brand. In addition, Booster has established strong traction on pharmaceutical platforms, which enables rapid delivery in key metros, e.g. TATA 1mg, where health-focused consumers discover the brand in conjunction with vitamins, supplements, and prescription essentials. Reliance Fresh online has added further strength, especially in the family-buying segment. Who's Drinking Booster Water ?As the brand's reach expanded, so did the diversity of its user base. Booster Water initially gained popularity among fitness enthusiasts, wellness seekers, and working professionals. But over time, a broader spectrum of consumers emerged: -Homemakers: Often prioritizing family needs, housewives face fatigue, bloating, and stiffness due to inadequate hydration, which can lead to long-term health issues. Booster's mineral-rich water provides sustained energy and supports overall well-being, empowering them to care for themselves while managing their households. -Young Adults: Young adults and teens are ditching sugary sodas and juices for Booster's clean, functional hydration. Its refreshing taste and health benefits--like improved energy and hydration--align with their active, trend-conscious lifestyles, making it a go-to choice for study sessions, workouts, or social hangouts. -Office-Goers and Digital Nomads: Long work hours demand focus and stamina. Booster's Alkaline and Black Water offers a healthier alternative to caffeinated drinks, supporting cognitive clarity and physical endurance for professionals navigating demanding schedules. 'To our surprise, there has been a significant spike in demand from Tier 2 and Tier 3 cities, indicating that the wellness movement is no longer confined to metro India,' the Booster team shared. Notable growth has been seen in cities like Indore and Surat, Rajkot, Jaipur, Nasik, Kolhapur, Kanpur, Coimbatore, and many which are witnessing regular, high-frequency orders. 'Reaching consumers in growing cities like Kolhapur and Kanpur has been a game-changer,' shared Bharath Agarwal. 'It's proof that the wellness revolution is spreading across India, and we're proud to lead it with products that resonate with diverse lifestyles.' This shift suggests that the awareness and willingness to invest in functional health products are increasing rapidly across India. Looking Ahead: A Hydrated, Healthier India With its innovative products, robust digital presence, and unwavering customer support, Booster Water is poised to become India's most trusted name in functional hydration. The brand aims to continue expanding its reach, bringing clean, sustainable, and science-backed hydration to homes, campuses, and workplaces across the nation. Thank you to our customers for making this milestone possible. Together, we're building a healthier, hydrated future for India. (ADVERTORIAL DISCLAIMER: The above press release has been provided by SMPL. ANI will not be responsible in any way for the content of the same)
Associated Press
02-05-2025
- Business
- Associated Press
The Alkaline Water Company Retains Investment Research Firm, Institutional Analyst
Alkaline Water Co. Announces That Beverage Stock Review Will Resume Coverage SCOTTSDALE, AZ / ACCESS Newswire / May 2, 2025 / The Alkaline Water Company Inc. (OTC Pink:WTER) ('Alkaline' or the 'Company'), a leader in the premium beverage industry known for its flagship Alkaline88® brand, today announced it has retained Institutional Analyst, Inc. to provide research and progress reporting for the Company. The agreement follows the Company's recent addition to Institutional Analyst's prestigious 2025 Beverage Watch List and comes at a time of significant strategic development for The Alkaline Water Company, including the recent equipment acquisition and co-packing agreement with Sang Beverages, LLC. Strategic Investor Relations Partnership 'We are pleased to formalize our relationship with Institutional Analyst as we continue to execute on our growth strategy,' stated Ricky Wright, CEO of The Alkaline Water Company. 'Having worked with Roland and his team in the past, we value their understanding of our business and their ability to effectively communicate our story to the investment community. This agreement represents another step in our commitment to enhance shareholder value and increase market awareness of our recent operational improvements and strategic initiatives.' 'When we first discovered the Company in 2015, they had sales of $3.7 million and a market valuation of just $9 million, trading well below Wall Street's radar. In the following year they doubled sales to over $7 million, and nearly doubled sales again in the year after that. Between 2015 and 2023 they generated gross revenues of $276 million, making it one of the top selling alkaline waters in the world,' stated Roland R. Perry, President of Institutional Analyst and editor of the Beverage Stock Review. 'To sell over $276 million at the wholesale level or nearly $440 million at the store level, with minimal advertising, proves to us that consumers absolutely loved it. That's a lot of water,' he continued. 'More importantly in our opinion, is that if consumers loved it once, odds are they'll love it again once it returns to the shelves,' he stated. 'At its peak, Alkaline Water was selling in an incredible 80,000 stores across the nation, including at nearly every major retailer including CVS, Publix Super Markets and Walmart. While there are no guarantees in the highly competitive beverage market, we think with founder CEO Ricky Wright back at the helm and with a closer eye on profitability, that The Alkaline Water Company has an excellent chance to be viewed as the comeback story of the decade. We're excited to once again provide ongoing coverage and report on their progress, as they seek to re-sign every retailer that carried the water on their shelves once again. In our opinion, it should make for an interesting David vs Goliath story potentially fueling increased interest by the investment community, who may be aware that during the first round, the market capitalization increased from $9 million to over $90 million, or a tenfold increase in just ten years.' Under the terms of the agreement, Institutional Analyst will provide investor relations services to WTER, including ongoing research coverage, update reports, corporate profiles/postcards, coverage announcements for news wires, free access to proprietary beverage investor databases, and consultation on accessing non-proprietary investors and broker databases. Long-Term Relationship The initial term of the engagement is for a period of one to two years from the date of the agreement. Mr. Perry reiterated, 'The Alkaline Water Company has been a compelling story since we first covered them in 2015. With Ricky Wright's return as CEO and the recent strategic developments, we believe WTER is positioned to potentially recapture and exceed its previous success. We're excited to help communicate this comeback story to the investment community.' About The Alkaline Water Company, Inc. The Alkaline Water Company Inc. (OTC: WTER), is a leader in the premium beverage industry, committed to providing superior, clean, and pure hydration solutions to consumers nationwide. The company's flagship Alkaline88® brand has built strong recognition and consumer loyalty due to its simple, clean ingredient profile. Alkaline88® is crafted using a proprietary electrolysis process that infuses purified water with Himalayan rock salt, trace minerals, and electrolytes, achieving a perfectly balanced 8.8 pH, free of chemicals and additives. Under the leadership of returning co-founder Ricky Wright as CEO, the company is implementing disciplined strategies to drive operational improvements, market expansion, and sustainable profitable growth. About Institutional Analyst, Inc. Institutional Analyst, Inc. is an independent research firm with offices in Los Angeles, Chicago, and New York that provides investor relation services, including the publication of watchlists for various industry sectors. Forward-Looking Statements This press release contains 'forward-looking statements.' Statements in this press release that are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations, or intentions regarding the future. Such forward-looking statements include, among other things, the following: that the investor relations agreement represents a significant opportunity for The Alkaline Water Company to increase market awareness; that the Company will further strengthen its position in the premium water category; and that additional strategic initiatives may develop. The Alkaline Water Company Inc. and Institutional Analyst, Inc. are separate entities, and this press release is not an offer to buy or sell securities. Information expressed does not constitute investment advice and should not be relied upon in making investment decisions. Contact Information The Alkaline Water Company Inc. 5524 North 51st Avenue Glendale, Arizona 85301 Telephone: 480-582-3600 Website: Email: [email protected] SOURCE: ALKALINE WATER Co INC. press release
