Latest news with #Allsopp&Allsopp
Campaign ME
7 days ago
- Automotive
- Campaign ME
Property Finder ‘drives success' by offering SuperAgents keys to branded supercars
Property Finder has taken to the streets to celebrate the brand's 'SuperAgents' in a bold and unconventional way by offering them keys to branded supercars, including Ferraris and Lamborghinis, for an exclusive three-day driving experience. Who are these 'SuperAgents'? Property Finder leverages artificial intelligence through its Agent Data Assistant (ADA) to create an AI-driven ranking system that identifies top-performing agents based on stringent criteria. This initiative identifies 'SuperAgents' and incentivises elevated agent performance, allowing consumers to connect with trustworthy, capable agents. Such SuperAgents were rewarded through the supercar activation in the UAE, with supercars bearing the slogan 'Property Finder Drives My Success' captured on social media by these agents and passers-by, extending the brand's reach and impact. The eye-catching cars, featuring Property Finder's distinctive branding, were handed over to 'SuperAgents' from ten leading agencies including: Betterhomes, Allsopp & Allsopp, haus & haus, Driven Properties, fäm Properties, MD Properties, Engel & Völkers, Treo, Provident Estate, and Metropolitan Premium Properties. In conversation with Campaign Middle East, Sevgi Gur, Chief Marketing Officer at Property Finder, said, 'The supercars wrapped in Property Finder branding provided a bold way to reward top-performing agents while reinforcing our brand's premium positioning. Instagram was chosen as the primary channel because it's where both agents and consumers actively engage, making it ideal for sharing and amplifying success stories.' 'By encouraging agents to post and resharing their content, we extended the campaign's reach organically. This approach directly supports our objective of celebrating excellence, increasing agent motivation, and strengthening Property Finder's leadership and visibility in the market,' Gur added. For the three-day activation, red cars were leased from three different rental agencies to ensure that the vehicles matched the brand's distinctive colour. All the designs on the cars were created in-house at Property Finder. The campaign intended to to reinforce Property Finder's brand positioning as an industry leader that celebrates talent and drives innovation Commenting on the success metrics of the activation, Gur explained, 'Our main goal was to celebrate our top-performing agents. With this in mind, success will be measured primarily through agent feedback. Secondary metrics include: Social media reach and engagement of Property Finder content; new followers to Property Finder's Instagram channel; media engagement and interest in the activation; as well as quantity and reach of user generated content.'
Arabian Business
02-05-2025
- Business
- Arabian Business
Dubai real estate: Off-plan property sales surge 47% year-on-year in April
Dubai's off-plan property market recorded significant growth in April, supported by sustained interest from international investors and local buyers seeking new developments, according to Allsopp & Allsopp. According to the Dubai Land Department (DLD), the total real estate transaction value in April reached AED46 billion. This represents a 77 per cent increase compared to April last year and a 23 per cent rise from the previous month. Dubai off-plan surge Off-plan transactions drove much of this growth, with a 47 per cent increase in transaction value and a 29 per cent rise in volume year-on-year. These figures underline continued demand for properties under development. Off-plan sales accounted for 59 per cent of all transactions in April. 'Whether you are an investor or a homeowner looking to diversify your portfolio, the off-plan market is where the real opportunity lies,' Lewis Allsopp, CEO of Allsopp & Allsopp said. Allsopp & Allsopp reported a 99 per cent increase in year-on-year sales transaction volume, outperforming the wider market. Sales transaction value rose by 143 per cent compared to April 2024. The secondary market also showed strong activity. The average property price rose by 23 per cent month-on-month, with total transaction value increasing by 41 per cent. Year-on-year, secondary sales grew by 111 per cent in value and 68 per cent in volume. The segment accounted for 57 per cent of the total transaction value in April, with off-plan contributing 43 per cent. Villas and townhouses led the market in terms of price growth. Average values rose by 34 per cent month-on-month, while transaction volume more than doubled with a 110 per cent increase year-on-year. Apartments also recorded a 32 per cent year-on-year rise in average prices. 'We are witnessing a clear trend towards homeownership in Dubai with more individuals recognising the city as a stable and attractive place to settle and invest long-term, not just in villas but also in apartments,' said Allsopp. 'Where previously buyers may have rented before purchasing, many are now skipping that step and directly purchasing properties, drawn by the high-quality offerings of new developments,' he added. Rental transactions, meanwhile, declined. The DLD reported a 24 per cent decrease in rental volume in April. Allsopp & Allsopp noted a 9 per cent fall. This suggests a shift in preference towards property ownership. As demand continues, developers are expanding offerings to remain competitive. 'Developers are raising the bar and becoming increasingly competitive, offering world-class amenities and community-focused living spaces that are attracting strong buyer interest and fostering long-term loyalty,' Allsopp said.
Hi Dubai
18-04-2025
- Business
- Hi Dubai
Dubai Rents Show Signs of Decline in Select Communities After Double-Digit Increases
Dubai's rental market is showing signs of stabilisation after years of sharp increases, driven by population growth and strong post-pandemic demand. While rents remain high in prime areas, the overall pace of increase has slowed, with some communities even seeing modest declines. Industry experts agree that the era of double-digit rent hikes is over. Lewis Allsopp, chairman of Allsopp & Allsopp, noted an 8% month-on-month decrease in average rental prices across apartments and villas. 'Apartment rentals alone dropped 9% year-on-year, signaling a shift toward a more balanced market,' he said. The launch of Dubai's Smart Rental Index, which promotes fair pricing, along with a steady stream of new residential handovers, is pushing landlords to rethink their strategies. Rupert Simmonds, director of leasing at Betterhomes, said villa communities like Nad Al Sheba and The Villa have seen rents fall 7–9% over the past year. 'Areas with high new supply, like Dubai Creek Harbour and MBR City, are likely to see further declines,' he added. Mid-tier communities such as Jumeirah Village Circle and Dubai Sports City are stabilising, while luxury areas like Palm Jumeirah and Downtown Dubai remain resilient due to limited availability and high demand from wealthy expats. Landlords are facing growing pressure as more tenants shift toward homeownership. The Dubai Land Department reported a 30% drop in rental renewals month-on-month. 'This competition is prompting landlords to be more flexible to avoid vacancies,' said Simmonds. Joshua Nairn from Huspy Real Estate summed it up: 'The market has matured. While we may see fluctuations in areas with new supply, a city-wide decline in rents is unlikely given Dubai's strong fundamentals.' News Source: Khaleej Times
Khaleej Times
18-04-2025
- Business
- Khaleej Times
Dubai: Are rents dropping in some communities after double-digit hikes?
Rents in some Dubai communities have declined. Overall, however, rents are increasing at a slower pace. Real estate industry executives say that the era of double-digit rent increases is behind us as the market has matured. It is now seeing much more stable and gradual growth in rentals. Rents and property prices have been rising after the pandemic due to strong demand from a growing population, which is rising at an almost double-digit rate. Lately, rents have been plateauing after the four-year rally and industry insiders say that they are dropping in some areas. These include locations where new supply has hit the market, and older buildings following the launch of the new Smart Rental Index. Lewis Allsopp, chairman at Allsopp & Allsopp, said there are signs that the emirate's rental market might be entering a period of adjustment. He said Allsopp & Allsopp's data showed an 8 per cent decrease in average rental prices across both apartments and villas/townhouses month-on-month. 'Specifically, apartment rentals have seen a 9 per cent year-on-year drop. These figures suggest a shift in the market's previous upward trend which could create a more balanced environment for both landlords and tenants.' Rents in Dubai are likely to adjust because of a few things. The new smart rental index is a major factor, pushing landlords to keep prices fair. More new buildings mean more rental options too. Plus, with more tenants considering buying homes, landlords need to be competitive. All of this is working to balance the rental market. 'Rents have already decreased from their peak in certain areas, with some achieving lower rents in 2025 compared to 2024. Villa communities like Nad Al Sheba and The Villa have seen a 7-9 per cent drop over the past 12 months,' said Rupert Simmonds, director of leasing at Betterhomes. He added that communities with a high level of new supply are likely to experience declines starting in 2025 into 2026. 'While some rents have plateaued or even declined, others are still increasing. Prime areas such as Palm Jumeirah, Downtown Dubai, and Dubai Hills Estate have remained stable or risen due to high demand and limited luxury properties. Meanwhile, mid-tier and affordable communities like Jumeirah Village Circle (JVC), Dubai Sports City, and Discovery Gardens show signs of stabilisation,' he said. According to Simmonds, luxury properties in prime areas such as Palm Jumeirah and Dubai Marina will likely be less affected due to limited availability and the influx of high-net-worth individuals (HNWI) and ultra-high-net-worth individuals (UHNWI) moving to Dubai. Growing competition among landlords Allsopp added that the trend of rising rents has pushed many tenants towards homeownership, with the Dubai Land Department reporting a 30 per cent month-on-month decrease in rental renewals. 'This is prompting landlords to reconsider rental pricing to attract new tenants. Additionally, the Smart Rental Index will likely put pressure on landlords of older buildings to lower rents if they don't meet current amenity and finishing standards,' he said. Rupert Simmonds noted that areas that are seeing a high volume of new unit handovers such as Dubai Creek Harbour, Mohammed Bin Rashid City, and Dubailand, could experience rent decreases. 'This is because increased competition among landlords will likely put downward pressure on rental prices. Landlords who are inflexible may face more vacancies, increasing downward pressure on prices. Landlords should be flexible on price to ensure maximum occupancy and minimum void periods because that is where a landlord makes the biggest loss,' added the director of leasing at Betterhomes. No more double-digit rental increase Joshua Nairn, leasing manager at Huspy Real Estate, believes the era of double-digit increases is behind us. He expects some fluctuations in communities experiencing mass handovers of new properties, as the increased supply could temporarily impact rents in those specific areas. However, overall, he doesn't foresee a decline across the city. 'The market has matured, and we are now seeing much more stable and gradual growth in rental prices,' he said, adding that he doesn't foresee rents decreasing in Dubai's major communities. 'With that being said, we may see fluctuations in specific areas or certain market segments, but I do not anticipate a widespread decline across the city. Given Dubai's strong market fundamentals — including population growth and economic stability — I don't expect significant declines in rent over the next couple of years, certainly not by 2025 or 2026,' he added. Nairn added that new residential units are being introduced to the market, helping to balance supply and demand, potentially slowing down the rate at which rental prices increase.
Gulf Insider
08-04-2025
- Business
- Gulf Insider
Dubai Property Market Grows in Q1 2025, Eyes Ownership
Dubai's real estate market recorded substantial growth in the first quarter of 2025, with data from the Dubai Land Department (DLD) showing a 29 per cent year-on-year increase in total sales value to AED114 billion. Sales volume rose by 23 per cent compared to the same period in 2024. Property firm Allsopp & Allsopp reported even stronger figures, with a 58 per cent year-on-year increase in total sales transaction value for Q1 2025 and a 7 per cent rise in sales volume compared to Q4 2024. 'The 65 per cent year-on-year increase in villa and townhouse sales is a clear indication of strong investor confidence and a desire for long-term residential opportunities. Whether you're looking for a family home or a strategic investment, this is the moment to take advantage of Dubai's market,' Lewis Allsopp, Chairman of Allsopp & Allsopp said. The rental market is showing signs of transformation amid the sales boom. The DLD reported an average sales price of AED2.7 million in Q1 2025, making homeownership increasingly accessible. This shift is reflected in a 9 per cent decline in rental contract renewals and a 19 per cent drop in new rental contracts. 'While we don't anticipate a sharp decline in Dubai rental prices in the immediate future, the increasing move towards homeownership is a notable trend' Allsopp said, adding 'the 13 per cent decrease in rental transaction volume suggests a potential recalibration of the rental market and this could lead to more stability as supply adjusts to demand and landlords adapt.' Key data from Q1 2025 includes: 58 per cent increase in sales transaction value year-on-year (Allsopp & Allsopp) The average price increased by 31 per cent in Q1 2025 (Allsopp & Allsopp) 43 per cent increase in Q1 for villa/townhouse sales transaction volume (Allsopp & Allsopp) 29 per cent increase in total sales transaction value year-on-year (Dubai Land Department) 19 per cent decline in new rental renewal contracts in Q1 (Dubai Land Department) Also read: Dubai World Cup Sets New Guinness World Record With 5,983 Drones
