Latest news with #Almave
The Irish Sun
a day ago
- Entertainment
- The Irish Sun
F1 hospitality suite where Lewis Hamilton makes appearance, tickets cost £12,000 and fans get access to pit lane
LEWIS HAMILTON and Formula One have teamed up for an initiative to give racegoers a stunning new experience at races. The seven-time F1 world champion has teamed up with F1 Paddock Club and Soho House to launch a special hospitality suite at key races throughout the remainder of the 2025 season. Advertisement 8 Lewis Hamilton has teamed up with F1 Paddock Club and Soho House for a stunning new hospitality deal Credit: Getty 8 The new House 44 suite will feature at six F1 races across the rest of the season Credit: Instagram / sohohouse 8 The deal will see fans given access to a bespoke food and cocktail menu Credit: Instagram / sohohouse 8 The three-day package will have costs starting from £12,000 Credit: Instagram / sohohouse 8 Racegoers will have special VIP guest appearances Credit: Instagram / sohohouse 8 The suites will overlook the start/finish straight and give fans special VIP paddock passes Credit: Instagram / sohohouse 8 The suite will be available to buy across a selection of six races Credit: Instagram / sohohouse Hamilton has been a member of Soho House for more than a decade, but has now added his own creative vision to the special "House 44" pop-ups. The 40-year-old drew inspiration from his own personal aesthetic and branding for the project. Fans staying there will be able to enjoy special cocktails made with the drivers non-alcoholic blue agave spirit Almave alongside exclusive DJ lineups, curated photography and items from the Plus 44 collections and racing memorabilia. However, in fitting with its F1 theme - staying in the suites which will overlook the pit lane and start-finish straights - it will cost a pretty penny. Advertisement READ MORE IN F1 The package deal - featuring a three-night stay, behind-the-scenes tour of the F1 paddock, priority access to the post-race podium celebrations and track tours and photo safari - starts at £12,000. Other items in the deal include a custom drinks menu featuring House cocktails and a fusion of global and local food, crafted from market-fresh ingredients. House 44 Paddock Club suites will be available at six races throughout the rest of the season, starting with the British Grand Prix on July 6. Following the summer shutdown the Dutch Grand Prix on August 31 will be the second event where the package will be available, followed by the Italian Grand Prix a week later. Advertisement Most read in Motorsport BEST ONLINE CASINOS - TOP SITES IN THE UK The Mexican Grand Prix on October 26 will be the fourth race to have House 44 deal available. Las Vegas on November 22 will be the penultimate race with available before it is offered at the final race of the season in Abu Dhabi on December 7. F1 stars' pets including driver with thirteen cats, Leclerc's yacht-loving pooch and Hamilton's dog Roscoe with own car 8 Advertisement
Scottish Sun
a day ago
- Entertainment
- Scottish Sun
F1 hospitality suite where Lewis Hamilton makes appearance, tickets cost £12,000 and fans get access to pit lane
Scroll down to see what races the package deal will be available for purchase at Lew-king good F1 hospitality suite where Lewis Hamilton makes appearance, tickets cost £12,000 and fans get access to pit lane Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) LEWIS HAMILTON and Formula One have teamed up for an initiative to give racegoers a stunning new experience at races. The seven-time F1 world champion has teamed up with F1 Paddock Club and Soho House to launch a special hospitality suite at key races throughout the remainder of the 2025 season. Sign up for Scottish Sun newsletter Sign up 8 Lewis Hamilton has teamed up with F1 Paddock Club and Soho House for a stunning new hospitality deal Credit: Getty 8 The new House 44 suite will feature at six F1 races across the rest of the season Credit: Instagram / sohohouse 8 The deal will see fans given access to a bespoke food and cocktail menu Credit: Instagram / sohohouse 8 The three-day package will have costs starting from £12,000 Credit: Instagram / sohohouse 8 Racegoers will have special VIP guest appearances Credit: Instagram / sohohouse 8 The suites will overlook the start/finish straight and give fans special VIP paddock passes Credit: Instagram / sohohouse 8 The suite will be available to buy across a selection of six races Credit: Instagram / sohohouse Hamilton has been a member of Soho House for more than a decade, but has now added his own creative vision to the special "House 44" pop-ups. The 40-year-old drew inspiration from his own personal aesthetic and branding for the project. Fans staying there will be able to enjoy special cocktails made with the drivers non-alcoholic blue agave spirit Almave alongside exclusive DJ lineups, curated photography and items from the Plus 44 collections and racing memorabilia. However, in fitting with its F1 theme - staying in the suites which will overlook the pit lane and start-finish straights - it will cost a pretty penny. READ MORE IN F1 The pits Abandoned F1 track overgrown and covered in rubbish 13 years after last race The package deal - featuring a three-night stay, behind-the-scenes tour of the F1 paddock, priority access to the post-race podium celebrations and track tours and photo safari - starts at £12,000. Other items in the deal include a custom drinks menu featuring House cocktails and a fusion of global and local food, crafted from market-fresh ingredients. House 44 Paddock Club suites will be available at six races throughout the rest of the season, starting with the British Grand Prix on July 6. Following the summer shutdown the Dutch Grand Prix on August 31 will be the second event where the package will be available, followed by the Italian Grand Prix a week later. BEST ONLINE CASINOS - TOP SITES IN THE UK The Mexican Grand Prix on October 26 will be the fourth race to have House 44 deal available. Las Vegas on November 22 will be the penultimate race with available before it is offered at the final race of the season in Abu Dhabi on December 7. F1 stars' pets including driver with thirteen cats, Leclerc's yacht-loving pooch and Hamilton's dog Roscoe with own car
The Sun
a day ago
- Entertainment
- The Sun
F1 hospitality suite where Lewis Hamilton makes appearance, tickets cost £12,000 and fans get access to pit lane
LEWIS HAMILTON and Formula One have teamed up for an initiative to give racegoers a stunning new experience at races. The seven-time F1 world champion has teamed up with F1 Paddock Club and Soho House to launch a special hospitality suite at key races throughout the remainder of the 2025 season. 8 8 8 8 8 8 8 Hamilton has been a member of Soho House for more than a decade, but has now added his own creative vision to the special "House 44" pop-ups. The 40-year-old drew inspiration from his own personal aesthetic and branding for the project. Fans staying there will be able to enjoy special cocktails made with the drivers non-alcoholic blue agave spirit Almave alongside exclusive DJ lineups, curated photography and items from the Plus 44 collections and racing memorabilia. However, in fitting with its F1 theme - staying in the suites which will overlook the pit lane and start-finish straights - it will cost a pretty penny. The package deal - featuring a three-night stay, behind-the-scenes tour of the F1 paddock, priority access to the post-race podium celebrations and track tours and photo safari - starts at £12,000. Other items in the deal include a custom drinks menu featuring House cocktails and a fusion of global and local food, crafted from market-fresh ingredients. House 44 Paddock Club suites will be available at six races throughout the rest of the season, starting with the British Grand Prix on July 6. Following the summer shutdown the Dutch Grand Prix on August 31 will be the second event where the package will be available, followed by the Italian Grand Prix a week later. The Mexican Grand Prix on October 26 will be the fourth race to have House 44 deal available. Las Vegas on November 22 will be the penultimate race with available before it is offered at the final race of the season in Abu Dhabi on December 7. F1 stars' pets including driver with thirteen cats, Leclerc's yacht-loving pooch and Hamilton's dog Roscoe with own car 8
Yahoo
14-03-2025
- Business
- Yahoo
Pernod Ricard launches non-alcoholic aperitif
French spirits major Pernod Ricard is venturing into the non-alcoholic aperitif space with the launch of Ramazzotti Aperitivo Arancia 0.0%. The product will be launched in retail and restaurants in Germany and Austria from April. Priced at €13.99 ($15.20) for a 70 cl bottle, the drink is a non-alcoholic extension of the group's amaro brand Ramazzotti. In a statement, the Glenlivet brand owner described the non-alcoholic segment as 'one of the fastest-growing spirit categories', adding that the launch "complements our extensive portfolio of premium spirits with a remarkable taste". Head of brand management for Pernod Ricard's German business Clémence Kurtz said in a separate statement: 'With Ramazzotti, we are launching an alcohol-free aperitif for the first time! 'Following Aperitivo Rosato, Aperitivo Fresco, and Limoncello, Aperitivo Arancia 0.0% is the perfect addition to our Italian Ramazzotti portfolio to meet the growing demand for non-alcoholic spirits.' The group's foray into alcohol-free dates back to 1982 with the launch of Pacific non-alcoholic anis. More recent non-alcoholic additions to its portfolio include Swedish Ceder's botanical-based spirit, which it acquired in 2021, Jacob's Creek Unvined wine, and the Suze Tonic 0% beverage, available exclusively in France. Last year, the group introduced a 0.0% variant of Beefeater gin, currently available only in Spain, complementing the 0.0% version of Seagram's, which has been sold there since January 2023. Pernod has also made strategic investments in the non-alcoholic sector, particularly in agave-based and ready-to-drink (RTD) spirit alternatives. In August, the group acquired a minority stake in Almave, an agave-based spirit backed by Lewis Hamilton. Developed in collaboration with Mexican spirits producer and incubator Casa Lumbre, alongside investment firm Cooper, Almave launched in 2023 and is currently available in the US, Canada, and select European markets, including the UK, Ireland, and Germany. The Chivas Regal distiller also made an undisclosed investment, facilitated through its investment arm Convivialité Ventures in New Zealand-based non-alcoholic RTD producer AF Drinks in 2023. AF Drinks' range of canned non-alcoholic versions of premixed cocktails are sold in New Zealand and the US, where it operates under the name Free AF. In 2022, it set up a specialist business unit for the category at its Paris headquarters. In its 2023 annual report, Pernod said that this unit focuses on leveraging 'expertise in marketing, insights, operations and business development'. The group also made investments 'in new technical facilities dedicated to accelerating our expertise' in non-alcoholic spirits, but did not disclose the investment size. "Pernod Ricard launches non-alcoholic aperitif" was originally created and published by Just Drinks, a GlobalData owned brand. The information on this site has been included in good faith for general informational purposes only. It is not intended to amount to advice on which you should rely, and we give no representation, warranty or guarantee, whether express or implied as to its accuracy or completeness. You must obtain professional or specialist advice before taking, or refraining from, any action on the basis of the content on our site. Sign in to access your portfolio
