Latest news with #AlphaX
San Francisco Chronicle
6 days ago
- Business
- San Francisco Chronicle
This Bay Area city is the first in California to allow sale of ADUs as condos
San Jose approved the state's first backyard accessory dwelling unit to be sold as a condominium on Thursday, creating a new path to affordable homeownership. The property, on Joséfa Street near downtown, can now be sold separately from the main house. The sale was made possible by AB 1033, a state law that took effect in 2024, allowing cities to let homeowners sell ADUs as condos. San Jose was the first large city to adopt the law in July 2024. 'San José is creating housing affordability and ownership by thinking differently,' Mayor Matt Mahan said in a statement. 'ADUs are affordable by design and growing in popularity across the state, and now they can offer the most accessible form of home ownership, too. We are offering a proof of concept for California and hope that other cities follow San José's lead.' AlphaX RE Capital, a Bay Area real estate firm, developed the unit and plans to build dozens more. 'With San José leading the way under AB1033, we can offer homeownership at more attainable price points, giving families the opportunity to build equity and long-term stability,' said AlphaX founder and CEO Stephanie Yi. City officials saaid the change will help both homeowners and buyers. Owners can sell ADUs to generate income, while buyers can enter the housing market at lower prices than traditional single-family homes. Since 2022, San Jose has permitted 1,500 ADUs and issued final building permits for more than 1,100, according to city data. 'We are honored to lead the state in this effort and, most importantly, serve our community with more housing opportunities,' City Manager Jennifer Maguire said in a statement.
Fashion Value Chain
26-05-2025
- Climate
- Fashion Value Chain
Style in Pursuit: Zeel's New Film Breaks the Rainwear Mold
As the rains begin to pour across the country, Zeel Climate Clothing, India's leading rainwear brand, is making a splash this time, in the world of fashion & digital storytelling. Their newest digital campaign gives the typical rain-soaked city chase an unexpected twist. What starts as a tense pursuit ends in an unexpected compliment not for the couple, but for their rainwear. Set in the heart of the city, the film follows a young protagonist in Zeel's latest rainwear, weaving through monsoon chaos with ease. From dodging traffic to gliding past puddles, it delivers a clear message: rainwear can be functional and unapologetically stylish. Zeel's New Film Breaks the Rainwear Mold The campaign is the latest step in Zeel's brand journey, moving from functional messaging like Sadaa Sukhe Raho and Designed for Motion to the emotionally driven and action-oriented Be Rain Ready platform. It signals a shift from purely utility-based communication to style-led storytelling. Be Rain Ready | Zeel Climate Clothings Monsoon 2025 Fashion Film Watch the campaign film here: 'We're not just protecting people from the rain – we're giving them the confidence to stand out in it,' says Rohit Trivedi, Director, Zeel Climate Clothing. 'BE RAIN READY is more than just a seasonal prompt – it's a fresh mindset. It's about helping consumers embrace the monsoon with colour, style, and boldness,' added Bhavika Madhyani, Brand Manager, Zeel Climate Clothing. Conceptualised by AlphaX, a young creative agency based in Mumbai, the campaign is crafted for digital-first viewing featuring high-energy storytelling, bold visuals, and short-format versions optimised for Instagram, YouTube, and other social platforms. Dorothy Rebello, Co-founder, AlphaX added, 'The idea was to merge everyday scenarios with unexpected twists, highlighting Zeel as the hero. The juxtaposition of a tense chase ending in a fashion compliment underscores the brand's message.' About Zeel Climate Clothing Founded in 1995 as NZ Seasonal Wear Pvt. Ltd., Zeel Climate Clothing has steadily grown into India's #1 rainwear brand. Known for technical innovation and mass appeal, the brand now aims to lead the space with a stronger emotional and stylistic connection to its audience – especially young, mobile-first consumers. Campaign Credits Client : Zeel Climate Clothing – Director, Rohit Trivedi | Brand Manager – Bhavika Madhyani Agency : AlphaX – Co-founder – Dorothy Rebello | Planner – Aditya Patil Production House: 95 Films | Director: Saurav Mukherjee
Time of India
22-05-2025
- Climate
- Time of India
Zeel's new film breaks the rainwear mold
HighlightsZeel Climate Clothing's latest digital campaign takes an innovative approach, showcasing rainwear as both functional and stylish amidst the monsoon chaos in urban settings. The campaign marks a significant shift in Zeel's messaging, moving from utility-focused slogans to a more emotionally driven narrative with the 'Be Rain Ready' platform, promoting confidence and boldness in embracing the rain. Conceptualized by AlphaX, the campaign features high-energy storytelling and is tailored for digital platforms, emphasizing the brand's creative vision through unexpected scenarios and vibrant visuals. As the rains begin to pour across the country, Zeel Climate Clothing , India's rainwear brand, is making a splash this time, in the world of fashion and digital storytelling. Their newest digital campaign gives the typical rain-soaked city chase an unexpected twist. What starts as a tense pursuit ends in an unexpected compliment not for the couple, but for their rainwear. Set in the heart of the city, the film follows a young protagonist in Zeel 's latest rainwear, weaving through monsoon chaos with ease. From dodging traffic to gliding past puddles, it delivers a clear message: rainwear can be functional and unapologetically stylish. The campaign is the latest step in Zeel's brand journey, moving from functional messaging like Sadaa Sukhe Raho and Designed for Motion to the emotionally driven and action-oriented Be Rain Ready platform. It signals a shift from purely utility-based communication to style-led storytelling. 'We're not just protecting people from the rain — we're giving them the confidence to stand out in it,' saod Rohit Trivedi, director, Zeel Climate Clothing. 'Be rain ready is more than just a seasonal prompt — it's a fresh mindset. It's about helping consumers embrace the monsoon with colour, style, and boldness,' added Bhavika Madhyani, brand manager, Zeel Climate Clothing. Conceptualised by AlphaX, a young creative agency based in Mumbai, the campaign is crafted for digital-first viewing featuring high-energy storytelling, bold visuals, and short-format versions optimised for Instagram, YouTube, and other social platforms. Dorothy Rebello, co-founder, AlphaX added, 'The idea was to merge everyday scenarios with unexpected twists, highlighting Zeel as the hero. The juxtaposition of a tense chase ending in a fashion compliment underscores the brand's message.' Watch the video here:
