Latest news with #Altify
Daily Maverick
4 days ago
- Business
- Daily Maverick
Ethereum's Comeback Story?
The hype is real. Ethereum, the second largest cryptocurrency after Bitcoin (BTC), whose blockchain powers a large chunk of the crypto world, recently rolled out its latest big update called Pectra. Ethereum's Mainstream Moment So, is all the fuss worth paying attention to? Sean Sanders, CFA Charterholder and CEO of Cape Town based alternative investing platform Altify, answers: 'Yes — this could be Ethereum's mainstream moment, similar to how streaming services like Netflix made movies accessible on demand in every home, moving beyond physical rentals or broadcast schedules. This upgrade lays crucial groundwork for Ethereum's future growth and its role in the wider financial world. Using crypto and decentralised applications has felt far too technical for most. Pectra and the other upgrades to come are all about smoothing out those rough edges, making Ethereum much simpler and more powerful for everyone, not just crypto enthusiasts.' To celebrate this milestone, Altify's offering fee-free Ethereum (ETH) investing for the next week. You can invest any amount with zero fees. Be sure to read the Terms & Conditions at the bottom of this article. So, What Does Pectra Actually Do for You? Blockchains are software, so you can think of this like a big operating system update for your phone that makes everything smoother, quicker, and more secure. That's Pectra for Ethereum. It focuses on several key areas to genuinely improve how you use the network, delivering smarter, more intuitive wallets, lower transaction fees for all popular Ethereum apps, and a more powerful backbone for the entire system. Why is This Important? Financial products, like stocks and bonds, and real-world assets (RWAs), like property title deeds or commodities that exist in the physical world can have their ownership rights represented as a digital token on a blockchain. While Artificial Intelligence (AI) has been a major trend for the past few years, the rise of asset tokenisation isn't far behind. The chart below shows how quickly tokenised real-world assets (not including stablecoins — digital tokens that are backed by regular money, often a so-called fiat currency like the US dollar) have grown. They've seen an explosive 85% year-over-year increase, reaching $15.2 billion by December 2024. If you include stablecoins the total tokenised market jumps to over $217.26 billion. Larry Fink, the CEO of BlackRock, one of the world's largest investment firms, has spoken extensively about the future of finance and the role of tokenisation. He believes that 'the next generation for markets, the next generation for securities, will be tokenisation of securities'. He has also stated that 'every stock or bond will be on one general ledger, and every investor will have their own identification'. This vision, shared by millions of industry professionals, exists because tokens digitise and automate processes, reduce costs tied to middlemen, while offering transparency, programmability, and 24/7 transferability. Ethereum is the foundational infrastructure for tokenisation, and that's no accident. Unlike Bitcoin, Ethereum's blockchain has 'smart contracts.' These are like built-in agreements that let people create, manage, and send all kinds of digital tokens. The more these tokenised assets are created and are transferred on Ethereum, the more useful and valuable the network becomes. This, in turn, boosts the value of Ethereum's own cryptocurrency, called Ether (ETH). Its established infrastructure, widespread developer ecosystem and proven security have made it by far the market leader, commanding $134 billion or 61.75% of the tokenised real-world asset market. It also handles the vast majority of stablecoin volume, making it a significant part of the digital economy. Ethereum is set to play a central role in how traditional finance and real-world assets merge with the digital asset world. The Market is Taking Notice The market has reacted positively since the Pectra upgrade was completed in early May. Over $205 million has been invested into Ethereum's listed investment products. This shows growing confidence in Ethereum's future, particularly from larger institutional investors. They see these upgrades making the network more professional and predictable. However, ether (ETH), Ethereum's native cryptocurrency, hasn't kept pace with Bitcoin in performance. Bitcoin has led the way over the last four years, providing investors a remarkable 170% return, while Ethereum had a 6% drop over the same period. This is all while Bitcoin has experienced minimal technological developments while Ethereum has rolled out numerous upgrades and improvements. Bitcoin vs Ethereum The ratio of Ethereum's price to Bitcoin's price (the ETH/BTC ratio) in the chart below represents the amount of Bitcoin it takes to buy 1 Ether. When the ratio rises, Ether is outperforming Bitcoin – and when it falls, Ether is underperforming. Ethereum's price performance has disappointed with the ETH/BTC ratio reaching near five-year lows before Pectra, but has since seen a notable rebound. Ethereum's Comeback Story? Ethereum's up over 50% over the last month, ahead of Bitcoin and major other cryptocurrencies, suggesting renewed interest in Ethereum's 'catch-up' trade. While Bitcoin has had its moment in the spotlight over the last few years, savvy investors look ahead. Ethereum is well-positioned to keep growing and gain market share in the coming 1, 3, 5, or even 10 years. The stage is set for Ethereum. With foundational upgrades making the network more powerful, the rapid rise of real-world asset tokenisation, and its established dominance in tokenisation and stablecoins, Ethereum has the potential to evolve from a promising technology into the technological backbone of financial markets. Ready to Explore Ethereum? Altify is running a limited time, fee-free promotion on all Ethereum (ETH) investments. All you need to do is sign up and invest in Ethereum with as little as R150. To get started and take advantage of Altify's fee-free offer: Sign Up Download the Altify mobile app (Apple or Android) and verify your account. Fund Your Account Deposit at least R150 via bank transfer. Invest Take advantage of the Altify fee-free promotion and sell out whenever you wish. DM Risk Disclosure Altify SA Capital (Pty) Ltd (FSP 52727) and Altify SA DAS (Pty) Ltd (FSP 53289) are both authorised financial services providers (FSPs). This article is provided solely for informational purposes. The opinions expressed herein do not constitute investment advice or recommendations, nor should they be regarded as such. This document does not represent an offer to buy or sell, or a solicitation of an offer to buy or sell, any of the investments mentioned. Altify operates as a brokerage service facilitating the reception and transmission of crypto asset orders, without providing investment advice or personalised recommendations. While Altify advocates for the broader accessibility of cryptocurrencies, they may not be suitable for every investor. It is important to consider your investment goals, experience level, and seek independent financial advice where necessary. Altify strongly recommends conducting comprehensive research before investing in cryptocurrencies. Investors are solely responsible for their own investment decisions. Considering the high volatility associated with cryptocurrencies, please evaluate your financial circumstances carefully before engaging in transactions. Cryptocurrencies carry a high risk, with potential for both significant gains and losses. Investing in cryptocurrencies may lead to a total loss of capital. Past performance is not indicative of future results, and returns cannot be guaranteed as cryptocurrency values fluctuate based on market supply and demand. Do not invest more than you can afford to lose and seek professional guidance if you are unsure about the suitability of a cryptocurrency investment for your specific situation.
Forbes
09-04-2025
- Business
- Forbes
How To Show Up For Your Employees Without Becoming Their Therapist
It's my outlet for every negative thing Remember the days when work was work and personal life was personal and never the two shall meet? Those days are long gone, and in fact, that was never reality anyway. Effective leaders now understand that employees don't park their humanity at the office door when they come to work. True leadership is about empowering your team to perform—and that means understanding what makes each person tick. Patrick Morrissey, CEO of Altify and a former client, shared in a video interview, "You ideally build a diverse team and then figure out what makes them different and unique, so you can put them in situations that allow them to bring their best to the organization, the team and themselves.' While building a personal connection with employees has always been important to loyalty and engagement, conversations at work have become more intense than in the past. Previously off-limit topics, such as mental health, are now talked about more openly, which is a good thing. 'Personal fulfillment has become much more of a topic and something that's open in general conversation,'says Steve Hartman, advisor and former client who has held senior executive and c-suite roles at eBay, Eddie Bauer and Urban Outfitters, in a video interview. 'It's broken down a number of work life boundaries that have existed before.' In his view, this can offer a better way to increase buy-in and engagement, and can be more rewarding as well for leaders who can connect to employees but still maintain boundaries. "The pandemic crystallized the need for strategic HR and the fragility of the human experience,' Gianna Driver, advisor and former chief human resources officer of Lattice and Exabeam, shared in an interview. "We're living in a world where leaders have to honor the humanity that makes employees people and also lead through a time of continued, rapid-scale change.' Various studies show that empathy boosts performance, engagement and innovation, not to mention retention and loyalty. Just one example: A Catalyst study compared results between employees who stated their leaders are highly empathic - defined by this study as 'a leader who demonstrates, care, concern, and understanding for employee's life circumstances' - versus those whose leaders are not. The findings show that those with empathic leaders are more engaged (67% versus 24%), are able to be more innovative (61% versus 13%) at work and can better balance work priorities with personal obligations (86% versus 60%). But what does that empathetic leadership look like in practice? And where do you draw the line? Are leaders now expected to be therapists? Definitely not. Leadership strategist Lianne Davey, New York Times bestselling author of You First: Inspire Your Team to Grow Up, Get Along, and Get Stuff Done and The Good Fight: Use Productive Conflict to Get Your Team and Organization Back on Track, writes: 'It's not your role to try to provide psychological assistance or to be ready to lead your employee through a session of cognitive-behavioral therapy. You're not trained for that, and even if you were, there are some lines that are worth keeping in the workplace.' In fact, empathetic leadership and professional therapy are two very different things. Learning who someone is, what motivates them and how to be a good listener does not even come close to therapy. According to a phone interview with psychotherapist Dr. Adam Dorsay, author of Superpsyched and host of the Superpsyched podcast, 'Professional therapy goals are patient-defined rather than performance-defined, and it's a very singular relationship. I am someone's therapist, and we are nothing else to each other to avoid a conflict of interest.' We should not confuse making an emotional connection and caring about how personal issues impact performance with licensed therapy. So, how can a leader discern the line between empathetic support that motivates individuals and creates a healthy environment, and getting sucked into uncomfortable situations they are not equipped for? Leaders are there to deliver results and work toward a particular organizational mission. They are there to mentor future leaders, foster innovation, and creatively problem-solve to meet objectives. Within that scope, there is room for personal connection and empathy. Tracy Eiler, chief marketing officer of OpenSesame and co-founder of Women in Revenue, leans on empathy to create high-performing teams; it's how she grew up as the oldest of seven children, learning to take care of a diverse group with different needs and personalities. While she makes intentional efforts to get to know her team and provide whatever support they need, she is crystal clear on the job she is there to do. And it is not to be their therapist. It is to drive growth and performance. 'As leaders, we can hold our teams accountable and still be encouraging. I find my own performance responds so much better to encouragement than the fear that so many executives seem to lean on,' she wrote in an email interview. 'But being encouraging doesn't mean you can't and shouldn't tell someone, 'your skills aren't strong enough' or 'I need you to learn to be more succinct when speaking with leadership.'' It's important for leaders to be patient, listen, and show empathy but to be very clear on what employees are accountable for. Beyond connecting and engaging at a personal level, leaders owe it to their teams and organizations to help their teams understand that, with mutual accountability, everyone can play their part to get things done. 'The litmus test for me is when empathy for one team member causes me to be unempathetic to the rest of the team, and distracts from the overall job at hand,' offers Hartman. He shared a situation where a team member's mother was in hospice, and despite support, the work was slipping and negatively impacting everyone else. "That's where you need to get HR involved and figure out how to move forward rather than solve this by simply being an empathetic manager.' Speaking of which… Your HR team is not there just to push benefits paperwork. They should be equipped and trained to help you handle tough people scenarios. 'I've found that throughout my career, it's been very helpful to have a strong relationship with our head of HR,' says Hartman, 'and not just calling them only when there's an issue, but talking openly about how the organization is doing, getting their feedback from what they're hearing.' Creating that relationship makes it easier to get them involved when the stakes are high. You need to know when it's time to bring in more experienced support after encouraging and listening to your employee. Hartman suggests saying something like, "Hey, I really appreciate you sharing this with me. But I think this might be bigger than just you and me working on it. We might be able to get more support and help from HR or our employee assistance program.' Experienced HR leaders can coach you through delicate situations outside of your expertise. For example, Driver shared she has been in situations with employees going through a gender transition, and the leader had no idea how to support their direct report. "The leader came to HR, and we coached her in how to engage with her direct report, provide the employee support during the transition and also connect the employee with external resources and a support group for people with gender dysphoria going through a transition,' Driver said. Remember, you are also human. Driver encourages, "When balancing performance with support, we may not have all the answers or be right all the time. It's okay. Be clear about what you're hearing the person say, and if you feel this is an area beyond your level of comfort or experience, it's okay to let the person know you're listening and, as much as you'd like to help, that's not your area of expertise and you'd like to engage with HR to help them further.' Understand the line where empathetic leadership crosses into something outside of your expertise. When that line is blurry, many leaders get overwhelmed and flustered. Prepare yourself by understanding exactly what your company offers—employee assistance programs, resource groups, mental health benefits, paid leave—and how to access them. This puts you in a better position to first listen and then guide employees to resources better equipped to help them. Eiler shares that one of the downsides of her "big sister' style is that she will often hear about very personal things—everything from spousal conflicts to infertility to terminal illness with a family member, even domestic violence. In those situations, she advises leaders to always listen, check in on their support network, make sure they know of all the benefits available to them through the company and encourage time off. 'I think the key is my job is to 'action' the situation, not just listen. Do I still worry about them? Yes. Am I super tuned in to non-verbals and team vibe? Yes. But do I feel overwhelmed? No. It's real life,' she says. You can action situations without getting pulled in beyond your own abilities by checking in with employees and not taking on all the burdens yourself, but directing them to available resources. If your company has a gap in what it is able to offer employees, Driver suggests crowdsourcing a list of external resources, whether they are online, free or paid, and posting them on an intranet or internal wiki. AI can he helpful here, to sit on top of your systems and pull in the latest offerings in your community or industry. We are all humans, even at work. And that means sometimes having big feelings that just come out. Leaders can prepare in advance for those moments to better handle them with grace and respect. If you're faced with something unexpected, it's perfectly acceptable to take a pause and reset. Perhaps you asked someone for a simple status update and suddenly, they are breaking down, sharing that a client acted inappropriately with them. Take a breath, listen and if you need to, take a time-out. Patrick Morrissey, CEO of Altify, advises, 'Acknowledge their concern and say, 'Hang on. There's obviously something here that's a bigger thing. Let's go back and start from the beginning.' You can address the concern to allow the employee to feel heard and then perhaps book immediate time to follow up, particularly if you think you might need to remediate a dispute, create an action plan or bring in additional HR support. Morrissey continued, 'I think trying to get into action mode, saying immediately we're going to do this, and it's going to be fine, potentially makes the situation a lot worse. Particularly if you don't understand what you're dealing with.' Create a ritual in advance to deal with difficult conversations. 'I've had employees completely melt down emotionally with me, crying so hard they can't catch their breath,' says Eiler. 'When we were in office, I intentionally kept tissues on my desk. I would shut the door or move to a quiet location, ensure they were safe, give them time to compose themselves, and encourage them to go home early. Usually, that's all the person needs to get themselves together enough to go on with their day. But not always. I rely on my HR business partners heavily. As leaders, the more we can involve our people teams in the emotional health of our teams, the better.' Being an empathetic, people-focused leader requires care, intention and preparation to handle difficult situations. No one is asking you to become a licensed therapist. Your mandate as a leader is to drive growth by supporting your employees, or find them the appropriate support so they can thrive. As Hartman, a huge sports fan, shared, 'This is the recipe behind creating championship-winning teams. So if you don't have the time to do it, you need to look at where you're spending your time.' The most important asset you have in your business is your people. As Morrissey points out, Ïn many organizations, the single biggest expense you have when you look at your profit and loss is your people.' In fact, labor costs can account for as much as 70% of total business costs according to the U.S. Bureau of Labor Statistics. Morrissey continues, 'So you have both a cost and risk analysis to the business, but that is really secondary to having an obligation to everybody you work with to try to help them be successful—particularly in certain examples when they are feeling unsafe at work or at home and they share this with you—that is non-optional. You have to do something. Regardless of whether it's your job.' When your people feel seen, heard, and valued, they will go the extra mile. When everyone is connected, they're pulling the oars in the same direction, each owning their role and working at an extremely high level. That's an investment every leader should want to make.
Martechvibe
21-03-2025
- Business
- Martechvibe
Gallant Capital Acquires Altify
Altify's account planning AI cloud drives predictable and sustainable revenue growth. Gallant Capital Partners announced that it has closed on its acquisition of Altify. Altify is a sales enablement software platform that provides mission critical sales transformation to enterprise companies. Altify's account planning AI cloud drives predictable and sustainable revenue growth. As part of the transaction, Gallant is partnering with Patrick Morrissey and Anthony Reynolds, who are returning to lead the Company as CEO and Executive Board Member, respectively. 'Altify is a market leader in the sales enablement and revenue optimisation sector, with a long history of delivering tangible ROI to its customers. We are excited to partner with Patrick and Anthony to drive growth as a standalone business,' said Jon Gimbel, Partner at Gallant. 'Altify's account planning AI platform is clearly differentiated and essential to its blue-chip customer base,' added Chris Suen, Managing Director at Gallant. 'We see significant opportunity to invest back into the business to further expand the platform's capabilities to even better serve its customers.' 'This acquisition represents Gallant's third corporate carveout in the past year, and highlights Gallant's steadfast commitment to being a trusted partner to corporate sellers and management teams. We are confident that Altify will thrive as a standalone business under our ownership,' added Anthony Guagliano, Partner at Gallant. 'I'm excited to return to Altify and lead the team as CEO. Partnering with Gallant will fuel our growth and help us deliver impact to our customers. Gallant's collaborative approach, deep operational experience, and capital to fuel investment in our software platform will allow us to better serve our customers' evolving needs. The entire team at Altify is very excited about the future and the incredible opportunities that lie ahead for the Company,' continued Patrick Morrissey. ALSO READ: Upland Launches Altify Insights The Martechvibe team works with a staff of in-house writers and industry experts. View More acquisitionsAltifyGallant Capitalsales enablement Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. VISIT WEBSITE Pega is a combined business process management and robotic process automation (RPA) platform that comes with workforce analytics features. It offers a wide variety of tools such as Pega Email Bot to automate repetitive tasks with personalised customer replies at scale. 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It offers 23+ one-click, native integrations, enabling advertisers and marketers to create follow-up campaigns based on real-time customer feedback. VISIT WEBSITE SAP Sales Cloud comes with end-to-end solutions and offers AI-fueled insights for understanding customers' preferences. It helps build customer profiles at scale. It also empowers users to automatically manage contact information, which streamlines clients' journeys. VISIT WEBSITE Freshsales by Freshworks is an AI-powered software that streamlines the sales cycle by automating mundane tasks and personalising customer engagement. It generates quality leads and nurtures relationships by understanding visitor intent in real-time. VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. VISIT WEBSITE Blueshift is a scalable CDP platform that offers AI-driven capabilities for clubbing real-time events with related data from various sources. It streamlines these insights into unified customer profiles, enabling marketers to automatically personalise their targeting goals. VISIT WEBSITE Wotnot is a genAI-powered , no-code chatbot platform, helping the sales and marketing team to engage with visitors on their website via personalised conversations, catering to their lead-generation goals. It offers platform-based solutions, such as AI Studio, a GPT chatbot builder, and an analytics dashboard. VISIT WEBSITE Aisera is a generative AI platform provider that offers AI Copilot, AiseraGPT, and AiseraLLM for various domains. With Aisera, enterprises can accelerate the development of their LLMs or purchase ready-to-use generative AI solutions with pre-trained LLMs using customer data to reduce hallucinations. VISIT WEBSITE Deliotte offers Ncyte, an all-in-one analytics solution. Utilising patented algorithms, proprietary data models and predictive analytics, Ncyte delivers actionable insights for various marketing functions. With Nycte, data and marketing teams can pre-define events such as attributed campaign performance to evaluate their efforts with live notifications. VISIT WEBSITE CleverTap is a customer engagement and retention platform that offers the functionality to integrate app analytics and marketing. Powered by TesseractDB, a purpose-built database for engagement & retention, it combines the features of audience analytics, omnichannel engagement, and product A/B testing for marketing functions. VISIT WEBSITE Oracle Advertising and Customer Experience (CX), lets advertisers personalise their campaigns. Its flagship product, Oracle Moat, a comprehensive analytics and measurement platform, provides a suite of solutions across marketing and ad intelligence. Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. VISIT WEBSITE Hubspot is a cloud-based, scalable customer platform that offers various marketing automation solutions with omnichannel support capabilities. It enables marketers to create omnichannel campaigns to connect and interact with customers across multiple channels in real-time. VISIT WEBSITE Bloomreach is an all-inclusive marketing automation platform that comes with omnichannel orchestration supports for various use cases, such as marketing campaign personalisation, and headless CMS commerce platform experience. VISIT WEBSITE Agillic specialises in offering global brands a comprehensive Omnichannel Marketing Automation Platform that enables them to create personalised marketing campaigns. Its multichannel marketing capabilities support multiple integrations, such as Playable and Sleeknote for lead generation, Zapier for automating routine processes, among others. VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. Leveraging the capabilities of its multi-touch revenue attribution model, marketers can monitor real-time website traffic via unique tracking codes. VISIT WEBSITE Google Analytics is an open-source analytics tool by Google, enabling marketing teams within organisations to better understand their customers via valuable insights. Consequently, businesses can use those insights to take action, such as website improvement and tailored audience list creation. VISIT WEBSITE Adverity is an integrated data analytics platform, enabling marketers to automate their customer's data integration and visualisation functions. It offers 600+ pre-built data connectors to popular marketing platforms, social media networks, SEO tools, and marketing automation solutions. The platform also provides pre-build dashboards to generate tailored reports. VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. They can also chat with 28 different AIs and get unique perspectives on topics like travel, games and food. VISIT WEBSITE is a UI-based platform that allows marketers to create a chatbot quickly and deploy it easily on multiple channels. Leveraging the capabilities of its conversational builder, enterprises can build the Dialogflow using dialogue messages. Some of its popular offerings include XO: Experience Optimisation and GALE(Beta). VISIT WEBSITE IBM watsonx Assistant is an interactive virtual agent that utilises natural language and AI, enabling users to set it up on their app and website. It offers fast and accurate responses to customers, enhancing their overall experience and satisfaction with its adaptive learning capabilities. VISIT WEBSITE Haptik helps enterprises manage their customer lifecycle with generative AI-powered conversational solutions to boost marketing and sales. It offers Contakt and Interakt to enhance overall CX, where Interakt enables marketers to send hyper-targeted and personalised campaigns to drive customers to take action on WhatsApp. VISIT WEBSITE Dialogflow is an all-in-one platform for developing chatbots, voice bots, and virtual agents using natural language understanding and Google AI. It helps marketing teams create conversational agents that can handle common customer requests and issues, such as FAQs, and order status at scale. VISIT WEBSITE Dialpad is a fully integrated unified conversation intelligence platform that utilises ongoing ML(Machine Learning) algorithms and does not require coding to configure a chatbot. It offers real-time insights and tips, helping marketing teams customise their approach for every customer. VISIT WEBSITE is a low code-no code, enterprise-grade generative AI platform offering readily available LLMs for CX transformations. Its omnichannel reporting and analytics suite for marketing enables organisations to streamline their customer journeys. VISIT WEBSITE is a global conversational AI technology provider optimised for operational efficiency at scale. It offers self-learning AI capabilities that emphasise Natural Language Understanding (NLU) along with intent suggestions. VISIT WEBSITE Avaamo is an all-in-one conversational AI platform for enterprises offering a suite of industry-specific skills developed to automate and resolve common use cases. It offers Outreach, which enables marketers to educate and engage with customers across existing touchpoints through proactive and personalised communication. VISIT WEBSITE Amazon Lex offers fully managed conversational AI interfaces with advanced natural language models to design, build, test, and deploy conversational interfaces in applications. It enables sales and marketing teams to automate user tasks in their applications like the CRM and across any digital channel. VISIT WEBSITE Zendesk is an AI-powered customer feedback software provider, offering customer satisfaction (CSAT) software to businesses across multiple industries. Its marketplace offers 1600+ apps and integrations, enabling marketers to create a complete customer feedback system. VISIT WEBSITE UserVoice provides product feedback management software for SaaS businesses. Its UserVoice Validation tool delivers actionable user insights to inform roadmap strategy. From testing ideas to ensuring satisfaction with released features, it helps research and marketing teams gather quick user feedback throughout the entire product lifecycle. VISIT WEBSITE Twilio provides integrated Mindful Feedback functionality within its Flex offering, enabling marketers to automatically take action based on real-time customer feedback. It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. Some of its popular feedback management software capabilities include Sense360 for analysing consumer spending, Medallia Video to automatically extract meaningful insights from customer's feedbacks and Agile Research for creating branded surveys in real-time. VISIT WEBSITE Zeotap lets brands integrate, unify, segment and orchestrate customer data, fostering a cookieless future. It offers a 'Non-Customer Entity Data' feature that helps marketers to integrate both customer and non-customer entity data. VISIT WEBSITE Twilio provides, Twilio Segment, an AI-powered CDP, enabling marketers to streamline their personalised customer engagement journeys. It brings together clean, consented customer data for real-time insights with 450+ pre-built connectors. VISIT WEBSITE Syntasa provides data-ready CDP capabilities, equipping marketers with essential tools to prepare their customer data. It offers real-time sentiment analytics capabilities, helping enterprises derive behavioural insights from unified user profiles to foster hyper-personalised experiences. VISIT WEBSITE SAP is a company-wide customer data management platform, helping marketers improve engagement, conversion, and retention. It offers a genAI-powered data model, enabling enterprises to unify their B2B and B2C customers' profiles to reach their personalisation goals. VISIT WEBSITE Oracle is a global database management company, providing CDP solutions, under its flagship product: Oracle Unity. Its AI-powered models enable marketers to create hyper-personsalised campaigns with predictive insights by streamlining real-time customer data from heterogeneous sources. VISIT WEBSITE Growthloop is a composable CDP platform, allowing marketing and sales team to action their data at scale. It offers GrowthLoop Audience Builder, enabling marketers to initiate their lead generation functions. VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
