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25 Target Makeup Products You Won't Go Anywhere Without
25 Target Makeup Products You Won't Go Anywhere Without

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time05-05-2025

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25 Target Makeup Products You Won't Go Anywhere Without

We hope you love our recommendations! Some may have been sent as samples, but all were independently selected by our editors. Just FYI, BuzzFeed and its publishing partners may collect a share of sales and/or other compensation from the links on this page. Your bag will want to ~hold space~ for these. 1. A slender brow pencil from E.l.f. Cosmetics that can up your brow game in seconds. It also comes with a spoolie that can help brush up your brows in a pinch. 2. A lip tint from Maybelline that will give lips a bold wash of color in a so-called "blurred matte" finish that is supposed to last for up to 12 hours — perfect for days when you're on the go, go, go. 3. A 2-in-1 blush and highlighter stick from Physicians Formula to brighten your complexion in a few swipes. This multitasking workhorse also helps to hydrate the skin thanks to ingredients such as murumuru butter, cupuaçu butter, and tucuma butter. Target Promising review:"Absolutely love how easy it glides on and blends so smoothly. It's very airy, so no heavy feel to it, and it looks so natural. The smell is also amazing!! I bought one yesterday (beachy pink), and I went back today to buy another one to have on hand for when I run out. Thank goodness I did, because it was the last one. I HIGHLY recommend this duo!!" — Amanda N. 4. A mini eyeshadow palette from Essence that can fit right in your purse, work bag, or carry-on luggage. Its selection of matte and shimmer shades can lend themselves to a variety of occasions, whether you're getting ready for work on the subway or getting ready to go out to dinner for date night in the office bathroom. Target Promising review:"I wasn't sure at first, but this was highly recommended by a YouTuber. It has beautiful pigmentation and staying power. It has a mild sweet scent, but it doesn't bother my sensitive eyes. Try it!" — Mamashop 5. A pore-blurring primer from Benefit Cosmetics that not only minimizes the look of pores but also makes your skin look smooth as marble. This primer comes in a mini size that is sure to fit right into any bag in case of a makeup emergency while you're out and about. Target Promising review:"I love the Porefessional by Benefit. I use it every day on my eyes and cheeks. It makes my eyes look not so tired in the morning and smoothes out the texture and pores of my skin on my face." — Sadie Price: $15+ (available in three sizes) 6. A coin-size color corrector from Pixi that can make dark circles, fine lines, and blemish marks disappear in a flash. There's no need for a concealer when this skin brightener is in your purse! Promising review:"Goes on nicely, covers my dark circles, and the thicker texture smooths out my bags. I apply it with my finger to warm it and smooth it out with my finger or a brush. Goes under concealer perfectly. Love it! I'll keep buying it." — KitKat 7. A tinted lip oil from Vitamasques that will keep your lips moisturized while adding a little somethin' somethin' courtesy of its pink tint and lip plumping abilities. This lippie is made with a blend of lip oils and peptides that hydrate and volumize the pout, respectively. Target Promising review:"I'm really enjoying the Vitamasques Glow Lip Oil in Strawberry Glaze! The strawberry scent is sweet but not overpowering, and it leaves my lips feeling hydrated and soft. The gloss is shiny without being sticky, and the pink tint gives a subtle, natural pop of color. It's become my go-to for everyday wear when I want something moisturizing and a little extra shine." — Chloe 8. A clear brow gel from Anastasia Beverly Hills that promises to keep brow hairs in place all day without leaving any sticky residue behind. It's the perfect little travel companion — just toss it in a clutch to keep your brows sleek during wild wedding receptions or long nights out with the gals. Promising review:"I have been unable to locate my usual Mac brow setter, so I purchased this brand to try out. It actually works better. Brows stay set through a 10-hour workday and beyond." — Badmonkey1 9. A compact, translucent pressed finishing powder from It Cosmetics that aims to diminish the look of blemishes and leaves the skin looking airbrushed. Its accompanying mirror will surely come in handy when you're looking to reapply throughout the day. Target Promising review:"I use this only if I'm wearing makeup all day. Especially when my face starts to shine from my oily skin. This pressed powder clears it up within seconds. I'm 35 years young, so this really does help with my oily skin and pores." — Bree 10. A gel eyeliner from Almay that won't make a mess all over the inside of your purse, unlike counterparts. And as an added bonus, it claims to be waterproof and can stay put for up to 24 hours. Target Promising review:"Goes on so smoothly! I don't feel like it eventually bleeds below my eyes like others, and you can sharpen it with a regular eyeliner pencil sharpener." — 3BoysMom 11. A 2-in-1 lip gloss and lip stain from Nyx that gives your pout a mirror-like sheen while keeping it moisturized for up to 12 hours. These lightweight, hydrating lippies are a Euro summer vacation essential when the last thing you want to worry about is reapplying your lip color as you explore a new city in the grueling heat. 12. A glitter liquid eyeshadow from Stila for those who like the hydration and easy application of a liquid eyeshadow over a powder-based option. It dries down in seconds while making you shine bright like a diamond — not to mention it's so compact, you can bring it on all your summer adventures without worrying about it shattering like powder eyeshadows are wont to do. Target Promising review:"It goes on great over a base color. Goes on with ease and doesn't crease or bunch. It stays right where you place it. I wore it for a performance (I'm a singer/violinist in a rock band) and it didn't budge all night." — Liz 13. A lip liner from Revlon that's designed to stay on the lips for up to eight hours and keep lipstick in place. Plus, its built-in sharpener ensures that the liner can stay sharp so it's ready wherever you bring it and whenever you need a touch-up. Promising review:"It's impossible to know how many of these liners in nude that I have purchased since the late '90s. It's classic, versatile, long-lasting, smooth, and pigmented. The best deal." — Seekinggoodvalue 14. A concealer from Too Faced that reviewers say also doubles as a foundation. So if you want a complexion product that can kill two birds with one stone, this is it! And you don't have to worry about lugging a full-size bottle of the product with you everywhere, either. It now comes in a convenient travel-size that you can just pop into your bag. Promising review: "My favorite concealer! I blend it out with a sponge so it's not as full coverage as it could be, and it stays all day! If you used your finger or a brush, it would be a more full coverage option. But I like a little less. It's the best!" — Mindyb373 15. A lip balm stick from Clinique for folks who want a fully defined pout without having to use several lip products. And the fact that moisturizing mango and shea butters help the lips stay hydrated during wear doesn't hurt either. Target Promising review:"While my favorite Clinique lip color is Black Honey, I really love the look and feel of this stick, and the color is beautiful. It's buildable, so even my daughter wears it with gloss. Highly recommend!" — Fullerhouse 16. An eyeshadow from ColourPop that can take your look from 0 to 100, with each shade sure to make your eyes shimmer. These cute lil' compacts are ideal for days-long musical festivals (looking at you, Glastonbury!) when your bag space is limited and you need something that stays put. Target 17. A clear lip balm from Burt's Bees that's a classic for a reason, and is poised to kick chapped lips to the curb year-round. Moisturizing agents like beeswax and vitamin E, which keep the lips soft and hydrated, are to thank for that. 18. A dewy setting spray from Makeup Revolution, small enough to toss in your work bag or glove compartment, that also does the heavy-lifting of keeping your makeup in place from morning meetings to happy hour with coworkers. Target Promising review:"I'M OBSESSED!!! My under-eyes have always creased super badly, and I've been looking for a setting spray to fix that problem, and this is the ONE. Even after my eight-hour shifts, my makeup does not budge and looks like I just put it on. This is def my new go-to." — em 19. A travel-size juicy lip plumper from Tarte that can help make your lips look fuller — minus the lip filler injection. This lippie deposits a subtle wash of color that also gives your pout a glass-like finish. Target Promising review:"Love this product. Goes on so smoothly, subtle color. Def my go-to!" — Laney 20. An eyeshadow primer from Milani that is just as small as a lip balm and can keep your eyeshadow crease-free all day long. Whether you're doing your eye makeup on a plane or in the backseat of a car, this product should glide onto your lids without a hitch. Target Promising review:"I have oily eyelids, and this is the only product that actually works for me. I used to use Smashbox's primer, but it's discontinued, and I've been struggling to find a replacement. Lucky for me since Milani is a fraction of the price :)." — Ellisbee 21. A satin lipstick from L'Oréal Paris that's perfect for folks who prefer a glossy-looking lip over matte. Maybe it's finally time to replace that ride-or-die lipstick that never leaves your side and lives at the bottom of your purse (you know the one). Target Promising review:"I bought two lipsticks as I needed them in a pinch, and I am very pleased with the color and the quality of these lipsticks. Great value and they are pretty moisturizing as well." — Erica7 22. A dual-ended contour stick from Wet n Wild that also comes with a highlighter to make your complexion look snatched. The stick's rounded tips ensure that the product will hit every curve of your face, and because it's basically two products in one, you have no excuse not to bring it with you on your next big trip. Target Promising review:"This highlighter is priced nicely, blends easily, is tolerated well by my extremely sensitive skin, and looks great. I don't have hours to spend on my face, and this very efficient, double-duty product is a game changer for me. I keep a spare one in my cabinet so I never run out. Sometimes I need to reapply in the evening if I'm going out. Great product!" — Steviegene 23. A volumizing, waterproof mascara from Neutrogena that makes lashes look longer and bigger sans any messy glue and false eyelashes. An outdoor wedding in the middle of summer is no match for a heavy-duty mascara like this one! Target Promising review:"This is my favorite mascara! I have had allergic reactions to other mascaras and keep coming back to this one. Always perfect coverage and great product!" — Mer Price: $10.79 (available in three shades) 24. A mini red-tinted lip balm from Vaseline that will not only keep irritation at bay but also give your lips a natural-looking flush. Vaseline's classic formula works to lock in moisture and mend cracked lips, which is especially helpful in extremely hot and dry climates. Target Promising review:"Very nice, slight tint and pleasant aroma. I love how a little goes a long way and moisturizes my lips long term. Not sticky or overly anything. I've even worn this to bed because I love it so much. My dental hygienist even asked me what I had on because my lips held up through my cleaning." — Laura808 Price: $3.49 25. A lip primer from MAC Cosmetics that prepares the pout for lipstick or gloss application without the need for a full-on lip exfoliating routine. (Step aside, lip scrubs!) It polishes and hydrates the lips in one swipe, and is so small, you might as well throw it in your ditty bag so you can give your lips a quick lil' spa day no matter where you are. Target Promising review:"Started using this last year. I used to be loyal to another brand for about eight years and switched to Mac after the other product degraded in quality and would fall apart. The price for Mac is higher, but I only have to apply once, and I'm good. I'm so happy it's available at Target now. I wear matte lipstick and sometimes gloss, and the product does not move around." — Mercy Skye Price: $25 The reviews for this post have been edited for length and clarity.

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