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Chicago Tribune
24-07-2025
- Business
- Chicago Tribune
Zillow says these are the best paint colors for selling your home
If you've bought or sold a home in the past, there's a good chance your real estate agent might have told you that clean white walls bring in a higher price than homes with color. Well, times have changed; according to a recent analysis from Zillow, paint colors in 'bold hues found in nature,' such as dark greens and blues, tend to have the best payoff. Christie Cannon, a real estate agent with The Cannon Team at Keller Williams in Frisco, Texas, said, 'We've seen a clear shift toward nature-inspired tones that add cozy, organic warmth. This trend is ideal for selling, because when a home feels warm and inviting, it's easier for buyers to imagine it as their own.'We're not talking a couple of hundred dollars here. Research shows that using these earthy-toned paint colors can increase the sale price of a house by as much as $ 2,590. According to Zillow, the top paint colors to use when selling your home include olive green for the kitchen, dark grays for the living room, navy blue for bedrooms and lighter browns for bathrooms. Some upgrades, like trading out the hardware on your kitchen cabinets and changing out light fixtures, could end up being fairly pricey, but a few cans of paint? Totally doable. 'Paint is a relatively affordable and easy change, yet it has an outsized impact on a buyer's perception of the home,' said Amanda Pendleton, Zillow's home trends expert. If you're ready to update the vibe and the profits of your home, here are some of the top exterior and interior paints of 2025: The One Interior & Exterior Matte Green Paint & Primer This rich, forest green hue works well on front doors or in living rooms. It's striking, yet soothing all at once, and being a primer and a paint all in one means it takes less time to get the job done. Kilz Tribute Typewriter Interior Matte Paint & Primer Gray paint has been popular for years, and the trend shows no signs of slowing down. Go bold with a dark-hued choice as it pops against white trim and molding and works well everywhere from entryways to living rooms. Plus, with this paint and primer combo, you'll only need one coat. RUST-OLEUM Paint Wall in Smoked Navy Whether you worship at the altar of Coastal Living or you tend to lean toward a transitional home design, a deep navy blue will bring out the finer points of your house. It works especially well in bedrooms or dining rooms. Glidden Total Vining Ivy Flat Interior Paint With Primer Vining Ivy was Glidden's color of the year for 2023, and it's just as popular today. A bold choice without being too loud, it invites a calm mood. Glidden Total Interior Wall Paint & Primer All-in-One in All About Olive/Green, Semi-Gloss, 1 Gallon This olive green paint is exactly as Zillow suggests. It offers a rich, earthy feel without being too dramatic, and since it's all-in-one, it won't take too long to paint an entire room. BestReviews spends thousands of hours researching, analyzing and testing products to recommend the best picks for most consumers. BestReviews and its newspaper partners may earn a commission if you purchase a product through one of our links. Distributed by Tribune Content Agency, LLC.


Forbes
01-07-2025
- Business
- Forbes
These Paint Colors Can Help Sell Your Home For More Money, Zillow Says
Add some color to your kitchen cabinets. When your home is on the market, you want it to attract buyers, and sell quickly– for as much money as possible. You can avoid having to delist your home by making sure that it's in tip-top shape. This includes ensuring the home's interior is aesthetically pleasing – and if you have a great outdoor entertaining space, it doesn't hurt to highlight this feature as well. And now, according to new research by Zillow, the paint colors you choose for the various rroms of the home. Zillow surveyed thousands of homebuyers to identify the paint colors in the kitchen, bedroom, living room, and bathroom that can increase the selling prie by up to $2,500. Kitchen: Olive Green According to Zillow research, a home with an olive green kitchen will attract more interest from buyers than any other color. But don't rush out and paint your kitchen walls this color. Amanda Pendleton, Zillow's home trends expert, tells me that a kitchen with olive green cabinets could increase a home's sale price by about $1,600. However, Zillow's research found that there's another color that buyers also like in the kitchen: 'Homes with a dark gray kitchen can sell for roughly $2,400 more,' Pendleton says. But be advised that the research found not as many buyers prefer a dark gray kitchen, so it's a catch 22 situation. Pendleton says you may receive higher offers, but you may not get as many of them. Bedroom: Navy Blue If you're thinking of painting your bedroom, Pendleton says blue – specifically navy blue – is a winning color. 'Our research reveals that blue is the bedroom color that buyers prefer the most,' she explains. Specifically, Pendleton says navy blue is the color that can command the most money, increasing the price, on average, by $1,815. A rich reddish-brown color in your bathroom could yield a higher offer. According to Pendleton, a mid-tone brown bathroom could help you sell your home for $680 more. Buyers tend to like the balance between coziness and elegance that this color produces. Living Room: Dark Gray In the living room, buyers seem to like neutrals, but they're willing to be more daring. Pendleton says dark neutrals can increase the selling price by $2,600. According to Brett Ringelheim, licensed real estate salesperson at Compass in New York, paint colors can indeed significantly influence a home's appeal. 'As an agent, I consistently advise my buyers to look past dated or unconventional paint choices, as this is a minor, easily rectifiable update, often completed within a day of ownership and at minimal cost.' He explains that his goal is to ensure that a buyer's initial impression focuses on the property's layout and overall condition, rather than being sidetracked by paint colors that can be quickly changed. However, the fact that he has to remind buyers not to focus on a easily-changeable feature underscores how buying a home tends to be an emotional experience. Savvy sellers know this, and are willing to make adjustments to ensure the home is appealing to buyers. Admittedly, some of the color choices in Zillow's research are rather bold. Does this mean that the average buyer is ready to embrace bolder colors? Luxury property specialist Libby McKinney Tritschler, explains that color can significantly impact mood and spatial perception. 'Lighter tones, such as warm whites, soft greys, or pale beiges, make rooms feel more open and airier, while still offering a clean canvas that allows buyers to envision their furnishings,' she says. That's because potential buyers need to see themselves living in the space. Tritschler notes that neutral colors are a good choice because they ap–peal to the broadest audience. 'This means fewer objections and faster offers.' She recommends soft blues and greens in smaller spaces, such as bedrooms, as they have a calming effect. What about white – is it out of style? Tritschler believes you can't go wrong with a white hue. 'If white appears to be boring, remember you are painting the home to sell, not to live in.' And she says you can always add a subtle contrast by painting the trim with a high-gloss finish to elevate the look and define the space elegantly.