Latest news with #Amaris
New Indian Express
15-05-2025
- Business
- New Indian Express
Where Craft Meets Confidence: Amaris Debuts in Hyderabad
As one steps into the 2,750 sqft flagship boutique, they are greeted by the iconic 'Amaris Blue Wall'. Amaris — the contemporary fine jewellery brand known for redefining modern Indian luxury — celebrates a significant milestone this year: a decade since its founding in New Delhi. Marking this occasion, the brand unveils its first flagship boutique outside the capital, located in the heart of Hyderabad's Banjara Hills. Founded by Prerna Rajpal, Amaris has cultivated a distinct identity over the past 10 years, fusing bold aesthetics with heritage craftsmanship and storytelling. The result is jewellery that resonates with today's confident, expressive woman. The Hyderabad boutique is more than just a retail space; it's a fully immersive experience, designed to embody the spirit of the Amaris woman — modern, unapologetic, and uniquely herself. To commemorate the launch, Amaris introduces 'Hyphen' — a capsule collection available exclusively at the Hyderabad boutique. Drawing inspiration from the convergence of worlds — North and South, tradition and innovation — the collection showcases Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds. Each piece strikes a balance between drama and finesse. In an exclusive conversation with CE, Prerna Rajpal shares insights on all things bling, Hyderabad's enduring love for luxury jewellery, and more. Excerpts What inspired you to bring Amaris to Hyderabad? We've been coming to Hyderabad for almost three years for exhibitions and pop-ups. The love we've received from the city has been tremendous. I also noticed a gap in the market — while there are traditional jewellers, their pieces are usually for lockers and big celebrations. I felt there was space for jewellery that moves with you — designed for the modern woman, whether she's going to work, brunch, or dinner. After three years of building a presence, we decided to set up a permanent establishment here. How did you choose this specific location on Road Number 10, Banjara Hills? We've always aligned ourselves with big designers because designer clothing and designer jewellery go hand in hand. Road Number 10 in Banjara Hills is a hub for luxury fashion, making it a perfect fit for Amaris. After several trips and exploring options, this location just felt right.
Fashion Network
14-05-2025
- Business
- Fashion Network
Amaris launches first flagship jewellery store in Hyderabad
Contemporary fine jewellery brand Amaris has opened its first flagship store outside New Delhi on the occasion of its tenth anniversary. Located in Hyderabad's Banjara Hills, the new boutique signals the beginning of the brand's national retail expansion. 'Launching our flagship in Hyderabad is both a strategic and deeply personal milestone,' said Amaris Jewels' founder and creative director Prerna Rajpal in a press release. 'This city's design legacy, discerning clientele, and celebration of individuality in luxury make it the perfect place to begin our next chapter.' To mark the launch, Amaris introduced 'Hyphen', a capsule collection exclusive to the Hyderabad store. Featuring Zambian emeralds, kunzites, tourmalines, and F-G colour diamonds, the line is designed to celebrate the convergence of heritage and modernity. The opening event was attended by guests including Sudha Reddy, Bobby Kandhari, and Kamala Anagani, among others. The new Hyderabad store measures 2,750 square feet and is divided into three curated segments: 'On The Go' for everyday essentials, 'Glitterati' for cocktail jewellery, and 'Heritage' for bridal and heirloom pieces. An invitation-only VIP Lounge adds a private styling zone with early access to limited collections and bespoke services. Interactive digital touchpoints and the signature Amaris Blue Wall are included to reflect the brand's design-led, digital-first approach.
Fashion Value Chain
13-05-2025
- Business
- Fashion Value Chain
Amaris Opens Flagship Hyderabad Boutique, Marks 10-Year Milestone
Celebrating a decade of redefining modern Indian luxury, Amaris by Prerna Rajpal launched its first flagship boutique outside Delhi, setting foot in Hyderabad's upscale Banjara Hills. This new space marks the beginning of Amaris' pan-India expansion strategy. Spanning 2,750 sq. ft., the store offers a fully immersive retail experience—mirroring the expressive and design-conscious Amaris woman. The boutique features three core jewellery categories: On The Go – elevated essentials for daily wear Glitterati – bold cocktail pieces Heritage – bridal and heirloom collections An invitation-only VIP lounge, interactive displays, and the brand's signature Amaris Blue Wall add to the experiential design ethos. To commemorate the launch, Amaris introduced 'Hyphen', an exclusive Hyderabad capsule collection. Designed as a tribute to convergence—north meets south, tradition meets modernity—the line features dramatic pieces with Zambian emeralds, kunzites, tourmalines, and F-G color diamonds. Founder Prerna Rajpal shared, 'Hyderabad's rich design heritage and sophisticated audience make it the ideal city for our flagship debut. With 'Hyphen' and our immersive new space, we're celebrating jewellery as self-expression—bold, timeless, and deeply personal.' The launch event saw the presence of Sudha Reddy, Bobby Kandhari, Archie Paranji, Dr. Manjula & Dr. Kamala Anagani, Dr. Kavitha Kovi, and Sumana Paruchuri, adding a glamorous touch to the brand's landmark celebration.
Yahoo
15-04-2025
- Automotive
- Yahoo
Automaker unveils next-gen EV designed to eliminate major driving concern: 'We're building a range of vehicles'
Karma Automotive has officially unveiled the Amaris, a powerful extended-range electric vehicle (EREV) that's set to redefine expectations for sustainable luxury vehicles. According to Motor1, the vehicle's hybrid powertrain comes with a gas generator and a four-cylinder range extender to recharge its battery. These features help address concerns about battery-related limitations and make the EV reach an estimated top speed of 165 miles per hour. By integrating a range-extending engine, Karma Automotive aims to offer a balance between performance and practicality. Unlike traditional battery electric vehicles, the Amaris's range extender allows it to travel longer distances without solely relying on charging stations. This design helps address one of the most common concerns among consumers hesitant about EV adoption: range anxiety. It also offers a cleaner alternative to conventional gas-powered cars. The Amaris is expected to enter production in the fourth quarter of 2026. "With our gorgeous Amaris 2-door coupe and soon-to-be-revealed Gyesera 4-door, we're building a range of vehicles that will deliver exceptional EV torque and performance paired with worry-free cruising range, a combination that only EREV can deliver," shared Marques McCammon, president of Karma Automotive, in a press release. Beyond performance, EVs offer several advantages over gas-powered vehicles, including lower maintenance costs and reduced pollution. A study from MIT found that gasoline-powered cars release an average of 350 grams of carbon pollution per mile driven over their lifetimes. Meanwhile, EVs, which operate on batteries charged through the average U.S. power grid, reduce that figure to around 200 grams per mile. Moreover, a Reuters report found that with a Tesla Model 3, you only need to drive 13,500 miles to make up for the environmental costs associated with manufacturing gas-powered vehicles. Note that figures will vary depending on the EV's power source, if it's being recharged using power generated from coal or eco-friendly resources. As more automakers explore electrification, concerns about battery production's environmental impact still persist. Mining minerals like lithium and cobalt for EV batteries does have a significant environmental impact. However, according to the U.S. Environmental Protection Agency, studies show that the overall carbon pollution from EVs remains significantly lower than that of gasoline-powered cars. The transition to greener energy sources aligns with growing consumer interest in eco-friendly practices. If you were going to purchase an EV, which of these factors would be most important to you? Cost Battery range Power and speed The way it looks Click your choice to see results and speak your mind. If you're thinking of getting an electric vehicle, the benefits — like cost savings and lower environmental impact — can make it worth exploring. Join our free newsletter for good news and useful tips, and don't miss this cool list of easy ways to help yourself while helping the planet.
Yahoo
31-03-2025
- Automotive
- Yahoo
Karma Automotive solidifies lineup with focus on energy range-extended powertrains
IRVINE, Calif. — In November 2023, Karma Automotive introduced the Kaveya coupe, a sleek electric vehicle pitched as the brand's halo model, launching an ambitious quest to go upmarket as an ultraluxury brand along with plans for a reimagined product portfolio. In the 16 months since, the Southern California company, which dates to 2014 when Chinese auto parts maker Wanxiang Group acquired some of the assets of bankrupt Fisker Automotive, has built out its future product lineup with three new nameplates, while shifting its focus from EVs to energy range-extended powertrains. And while the electric Kaveya remains in Karma's plans — the automaker said it'll launch in 2027 instead of 2026 — the brand is ready to execute, said Marques McCammon, the company's president. Want to keep up with the latest product planning news? Go to Automotive News' regularly updated database of product plans for brands that sell in the United States. Future Product Pipeline >5-year product timelines by brand > 'Everything right now is about what we do and what we deliver,' McCammon told a crowd inside the company's headquarters here on March 20. Karma, which McCammon likened to a grown-up startup during the presentation, took a pivotal step in late 2024 when it resumed output of the updated Revero sedan, an extended-range vehicle, at the automaker's Moreno Valley, Calif. Karma is now shipping about four Reveros a week out of the plant, McCammon told journalists, and should sell around 250 new vehicles in 2025. Pricing for the Revero sedan starts at $125,600 including shipping. Production of the Invictus, based on the Revero, is set to begin in the second quarter. The performance variant features carbon-fiber body panels, chassis upgrades and aluminum wheels. Pricing starts at $187,500 including shipping. The Gyesera sedan, first pitched as an EV, will now arrive as an extended-range vehicle, in the fourth quarter. It will be the Revero's successor. Karma said the change was in response to near-term market demand for EVs, which has softened. The Amaris coupe, which debuted March 20, will arrive in 2026. The Karma lineup will be rounded out by the Ivara crossover in 2028. Both the Amaris and the Ivara will have energy range-extended powertrains. The Ivara, which would be the automaker's first entry in the high-volume crossover segment, is critical to Karma's financial outlook. 'Our profitability is tied to Ivara, so 2028, 2029 is when we expect the business to be profitable,' McCammon said He said Karma's ownership remains committed to the brand and noted he meets with the board quarterly. McCammon said he's made it clear to the board that Karma will attract new capital and financial support from U.S. investors but declined to specify beyond equity markets. Sign up for the Automotive News Cars & Concepts newsletter, a weekly roundup of new and future product, design and auto show news. The Revero, with roots dating to the 2011 Fisker Karma, features a 28-kilowatt-hour battery pack along with a 1.5-liter turbocharged engine mated to an onboard generator for a total of 536 hp and 550 pound-feet of torque. It has an electric-only range of 80 miles and a total range of 360 miles. While details about the Amaris' powertrain and range have not been released, Karma said the coupe will use a turbocharged, four-cylinder engine as a generator. Ed Kim, chief analyst at automotive research firm AutoPacific, said Karma has an opportunity to use its energy range-extended powertrain knowledge to gain an advantage. The powertrain was ignored for a long time, Kim said, but that's changing with high-profile use cases such as the Ram 1500 Ramcharger and Scout Motors' Harvester extended-range EV energy system. 'All of a sudden, it's super relevant and they [Karma] happen to have it,' Kim said of the energy range-extended setup. 'That is their powertrain.' But how well-heeled consumers will respond to Karma remains to be seen. And Karma's product rollout is taking place just as a trade war unfolds and threatens to drive new-vehicle prices higher. Karma could see some impact despite its vehicles being built in the U.S. Analysts believe some exotic brands will be able to absorb the impact of U.S. auto tariffs because their customers often aren't deterred by higher prices. McCammon said if Karma were to raise prices to mitigate the impact of any tariffs, customers would generally be less sensitive to such changes but acknowledged the brand doesn't enjoy the legacy or history of some competitors, which means Karma models need to be a relative value proposition. McCammon is positioning Karma to be an ultraluxury U.S. brand and said it's an opportunity to return to a time 'where American ingenuity reigned atop the most prominent brands in the world,' pointing to Packard, Duesenberg, Cord and Auburn. Karma customers, who McCammon said are typically entrepreneurs or business owners, are familiar with established ultraluxury and luxury brands. A Karma might be a third, fourth or fifth vehicle in someone's fleet, he noted, with many of those customers also owning a Mercedes-Benz, Bentley or Aston Martin. Karma has 36 dealerships globally, including in the U.S., Canada, Europe and the Middle East. The company's sales goal for 2025 — about 250 — is modest, but McCammon told Automotive News that the brand still intends to eventually reach annual deliveries of around 5,000. 'At that point, we're solid and profitable and we're able to innovate the way that we want,' McCammon said. 'For us to get to that stability is about half of that. We don't need to do a lot. We just need to do what we do well.' Have an opinion about this story? Tell us about it and we may publish it in print. Click here to submit a letter to the editor.
