Latest news with #AmazonDSP
Business Upturn
09-07-2025
- Business
- Business Upturn
SellerApp Launches Revolutionary Amazon DSP Integration and AI-Powered Automation Suite, Already Driving $15M in Ad Spend Recovery for Enterprise Brands
SPRING, Texas, July 09, 2025 (GLOBE NEWSWIRE) — SellerApp, the eCommerce intelligence platform powering over $50 million in optimized Amazon advertising spend, today announced the immediate availability of its Amazon DSP (Demand-Side Platform) integration and AI-powered Advanced Automation Suite. The launch addresses a critical market need as enterprise brands lose an average of 30% of their advertising budgets to inefficient campaign management across the rapidly expanding $166 billion retail media landscape. The new platform capabilities have already demonstrated significant impact during beta testing with Fortune 500 clients, including Philips and other global brands. Early adopters report recovering up to $15 million in previously wasted ad spend while achieving 40% improvements in ACoS (Advertising Cost of Sale) and 3X increases in click-through rates on high-intent placements. 'Every day, brands are hemorrhaging millions in wasted ad spend because they're trying to manage exponentially complex campaigns with yesterday's tools,' said Dilip Vamanan, Co-founder and CEO of SellerApp. 'Our DSP integration and AI automation don't just optimize campaigns, they fundamentally transform how enterprise brands compete in the new retail media reality where every dollar counts and every second matters.' Breaking: Industry-First Unified Platform Solves $166 Billion Challenge The retail media landscape has exploded to $166 billion globally, growing twice as fast as traditional advertising. Yet most brands still rely on fragmented tools and manual processes that can't keep pace with modern complexity. With nearly one million new sellers joining Amazon in 2024 alone, cost-per-clicks have surged 45% while conversion rates remain flat, creating a profitability crisis for brands without sophisticated automation. SellerApp's breakthrough combines three industry-first capabilities: 1. Unified DSP + Sponsored Ads Management Single dashboard controlling both sponsored ads and programmatic display campaigns Cross-channel attribution reveals true customer journey impact Automated budget allocation optimizing spend across all ad types in real-time 2. AI Engine Processing 1M+ Decisions Daily Proprietary algorithms analyzing patterns across 250,000+ live campaigns Predictive modeling, anticipating competitive moves and seasonal shifts Machine learning that improves performance with every interaction 3. Enterprise-Grade Reporting and Intelligence Real-time profitability analysis across entire product portfolios Competitive intelligence tracking market share movements Custom reporting supporting multi-brand and international operations Proven Results: From Beta to Billions in Managed Spend During the six-month beta period, SellerApp's platform delivered transformative results for enterprise clients: 30% Average Cost Reduction : Across $50M in managed spend, eliminating wasteful targeting : Across $50M in managed spend, eliminating wasteful targeting 40% ACoS Improvement : Driving profitability for mature and emerging brands alike : Driving profitability for mature and emerging brands alike 3X CTR Increase : On high-intent placements through AI-powered creative optimization : On high-intent placements through AI-powered creative optimization $35M Incremental Revenue : Generated through improved targeting and budget efficiency : Generated through improved targeting and budget efficiency 90% Time Savings: On campaign management through complete automation 'We regularly audit brands spending $50,000 monthly on Amazon ads with virtually no visibility into which keywords are actually driving profitable sales,' says Nithin Mentreddy, Director of Customer Success at SellerApp. 'The waste we uncover is consistently shocking, and it's accelerating every quarter as more sellers flood the platform.'. Technical Innovation: How SellerApp Cracked the Code The platform's breakthrough performance stems from seven years of R&D investment and proprietary technology development: Advanced Machine Learning Architecture Neural networks trained on billions of advertising interactions Pattern recognition identifying inefficiencies invisible to human analysis Continuous learning algorithms that improve with every campaign Real-Time Data Processing Sub-second bid adjustments based on competitive movements Dynamic budget reallocation responding to conversion patterns Inventory-aware optimizations preventing stockouts and overexposure Enterprise Integration Ecosystem Direct API connections to Amazon DSP and Sponsored Ads Seamless data flow with major ERP and inventory systems Custom integrations supporting complex organizational requirements 'The marketplace moves too fast now,' explains Brij Purohit, Co-founder of SellerApp. 'There are too many variables, too much data, and too much money at risk to rely on manual processes. Brands that haven't automated their campaign management are literally burning cash while competitors gain market share.' Immediate Availability with White-Glove Implementation The platform is available immediately for qualifying enterprise brands, with three implementation options: Rapid Deployment (2 Weeks) For brands with straightforward campaign structures Includes AI audit revealing immediate optimization opportunities Full automation activated within 14 days Standard Implementation (4 Weeks) Comprehensive campaign restructuring and optimization Custom reporting dashboards and KPI alignment Team training and best practices workshops Enterprise Transformation (6-8 Weeks) Complete retail media strategy overhaul Multi-marketplace integration (Amazon, Walmart, Target) Dedicated success team and quarterly business reviews All new clients receive a complimentary Waste Audit analyzing their current ad spend to identify immediate savings opportunities, typically uncovering 20-40% efficiency gains within the first analysis. Partner Recognition and Platform Expansion SellerApp's innovation has earned recognition from industry leaders: Amazon Advanced Ads Partner status, providing enhanced API access status, providing enhanced API access Google AI First Accelerator participant, collaborating on next-gen advertising AI participant, collaborating on next-gen advertising AI 2022 Amazon Partner Awards Finalist for Scaled Technology The company plans aggressive expansion throughout 2025, including: Walmart Connect and Target Roundel integrations (Q3 2025) European marketplace support for .fr, .it, .es (Q4 2025) AI-powered creative generation and testing capabilities Predictive inventory planning aligned with advertising strategy 'We don't just see what's happening in your campaigns,' says Sayantan Chatterjee, Product Manager at SellerApp. 'We see what's happening across entire categories, how seasonality affects different product types, and where competitors are increasing their spend. That context makes our optimization decisions fundamentally different from tools that only look at individual account performance.' About SellerApp Founded in 2017, SellerApp has grown from a bootstrapped startup to the trusted eCommerce intelligence partner for over 10,000 brands across 50 countries. The company's AI-powered platform manages more than $50 million in annual ad spend, optimizing over 250,000 campaigns daily across Amazon, Walmart, and emerging marketplaces. Headquartered in Singapore with operations in Austin and Bangalore, SellerApp combines Silicon Valley innovation with deep marketplace expertise to help brands maximize profitability in the age of retail media. The company's vision is to democratize advanced advertising technology, making enterprise-grade capabilities accessible to brands of all sizes. For a personalized demo and waste audit: Enterprise Sales: [email protected] Phone: +1 (512) 555-0100 Website:
Business Insider
24-06-2025
- Business
- Business Insider
Roth MKM Internet/TMT analyst holds an analyst/industry conference call
Internet/TMT Analyst Kulkarni, along with Sam Lee, VP Amazon DSP and Sales, discuss the state of Amazon ads and Prime Day Preview on an Analyst/Industry conference call to be held on July 1 at 1 pm. Webcast Link Confident Investing Starts Here: Easily unpack a company's performance with TipRanks' new KPI Data for smart investment decisions Receive undervalued, market resilient stocks right to your inbox with TipRanks' Smart Value Newsletter Published first on TheFly – the ultimate source for real-time, market-moving breaking financial news. Try Now>>
Yahoo
20-06-2025
- Business
- Yahoo
Disney Just Struck a Deal with Amazon. Should You Buy DIS Stock Here?
Disney (DIS) has reportedly formed a partnership with e-commerce giant and cloud services titan Amazon (AMZN) to enhance ad targeting for streaming television. Under this partnership, Amazon's Demand Side Platform (DSP) will have access to Disney's content library. Commenting on the partnership, which is expected to launch in the third quarter of this year, Matt Barnes, vice president of programmatic sales at Disney Advertising, sounded optimistic, 'By building a direct path connecting Amazon's commerce insights to the full scale of Disney's streaming ecosystem, we're enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP.' Dear Tesla Stock Fans, Mark Your Calendars for June 30 3 ETFs with Dividend Yields of 12% or Higher for Your Income Portfolio This Options Tool Can Show You How to Trade Tesla Stock Ahead of Robotaxi Day Markets move fast. Keep up by reading our FREE midday Barchart Brief newsletter for exclusive charts, analysis, and headlines. Now, although this is a positive development and makes the case for owning Disney stock even stronger, there are many more compelling reasons to own the 'House of the Mouse.' One of the most recognized global entertainment conglomerates, Disney's operations span across media, TV & cable networks, streaming platforms, and experiences. Disney owns vastly popular intellectual property such as the Marvel Cinematic Universe, Mickey Mouse, and Star Wars, among others. Commanding a market cap of $211.9 billion, DIS stock is up about 5.6% on a YTD basis and 15.5% over the past year. While the stock currently offers a dividend yield of 0.85%, Disney's payout ratio of just 15.8% leaves enough room for growth. Disney continues to demonstrate meaningful operational momentum under CEO Bob Iger, with recent results pointing to a sustained recovery. Since Iger resumed his role, the entertainment giant has posted compound annual growth rates of 7.07% in revenue and 43.76% in earnings, an indication that the restructuring efforts are beginning to deliver. Notably, in the second quarter of its fiscal 2025, Disney reported a top-line beat with revenue reaching $23.6 billion, up 6.8% from the year-ago period. The company also returned to profitability, swinging from a loss of $0.01 per share last year to earnings of $1.81 per share this quarter, comfortably surpassing analyst expectations. Cash flow metrics came in strong. Operating cash flow surged to $6.8 billion, up from $3.7 billion in the same quarter last year, while free cash flow rose to $4.9 billion from $2.4 billion. Overall, Disney's liquidity position remained solid as the company closed the quarter with a cash balance of $5.95 billion. Looking ahead, analyst consensus points to forward revenue growth of 4.1% and earnings growth of 16%, both of which outpace the sector median estimates of 3.24% and 11.33%. With operational metrics trending higher and renewed investor confidence, Disney appears to be regaining its footing in the post-pandemic media landscape. In this recent piece, I analyzed how Disney has opted for a two-pronged strategy to be on a sustainable growth path in the coming years. Headlined by its expansion in the physical realm, Disney is also making strategic moves in the digital space to streamline its offerings, along with undertaking new initiatives to develop new content. Meanwhile, Disney has also agreed to take full control of the streaming platform Hulu by paying Comcast (CMCSA) an additional $439 million. In Q2, total paid subscribers at Hulu were at 54.7 million, an increase of 9% from the previous year. Average monthly revenue per paid subscriber also increased slightly in the same period to $112.30, with popular shows like The Bear, Only Murders in the Building, and The Handmaid's Tale grabbing eyeballs and driving growth. Further strengthening Disney's overall performance, the theatrical distribution segment recently received a significant boost from the unexpected box office success of Lilo & Stitch. Encouragingly, even prior to this release, the business had already shown signs of momentum. In addition, Disney is setting the stage for another potential revenue catalyst with the planned rollout of a dedicated ESPN streaming platform. This new service would consolidate content from the traditional ESPN television channel, its existing subscription-based ESPN+ offering, and possibly include user-generated videos, creating a hybrid model somewhat akin to YouTube. Given ESPN+ already boasts more than 25 million subscribers, this expanded platform could generate substantial new revenue streams. Beyond subscriptions, additional upside could come from advertising, collaborations with sports betting operators, and other ancillary monetization channels. Altogether, Disney's approach, marked by thoughtful investments, adaptive pricing, and forward-looking leadership, places the company in a strong position to continue driving long-term shareholder value. Overall, analysts have attributed a rating of 'Strong Buy' for Disney stock with a mean target price of $126.69, which denotes upside potential of about 7.7% from current levels. Out of 29 analysts covering the stock, 21 have a 'Strong Buy' rating, two have a 'Moderate Buy' rating, and six have a 'Hold' rating. On the date of publication, Pathikrit Bose did not have (either directly or indirectly) positions in any of the securities mentioned in this article. All information and data in this article is solely for informational purposes. This article was originally published on Sign in to access your portfolio
Yahoo
20-06-2025
- Business
- Yahoo
Disney & Amazon Advertising Units Team Up: 'We're Breaking Down Traditional Barriers Between Content And Commerce'
The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers. Under the partnership, Disney's Real-Time Ad Exchange and Amazon's demand-side platform (DSP) are being integrated. The team-up will give advertisers direct access to Disney premium inventory on Disney+, ESPN, Hulu and other platforms. Buyers will also be able to gain data from both companies that will make targeting more precise and incomes more efficient, the companies said. More from Deadline Netflix Adds Yahoo To Its Roster Of Programmatic Advertising Partners Amazon Ads & Roku Set Landmark Pact Giving Brands Access To 80% Of Connected-TV Households Byron Allen Reaches Settlement With McDonald's In Lawsuit Claiming Racial Bias In Advertising The initiative was announced at Cannes Lions, a day after Amazon's DSP also forged a major pact with Roku, giving advertisers access to more than 80% of U.S. connected-TV households. The Amazon-Disney pact will deliver curated deal packages through products like Disney's Magic Words contextual targeting and the upcoming connection to Disney Select, Disney's proprietary data offering. Advertisers on Amazon DSP will also soon be able to create specialized campaigns matching Disney's audience data with browsing, streaming and purchase insights from Amazon Ads. Enabling that specialization will be a direct collaboration between Amazon Publisher Cloud and Disney Compass, a data collaboration platform providing seamless access to all its planning, activation, and measurement capabilities. In an example provided by Amazon and Disney, a pet food brand could reach viewers who both watch Disney programming and have an interest in pet products sold on Kelly MacLean, VP of Amazon DSP at Amazon Ads, called the collaboration 'a significant leap forward in advertising effectiveness.' She added, 'We're breaking down traditional barriers between content and commerce signals, allowing advertisers to deliver more meaningful experiences to viewers. By connecting Disney's premium content with Amazon's deep consumer understanding, we're creating advertising that works better for everyone – brands reach the right audiences, publishers maximize their inventory value, and viewers see more relevant ads.' By hooking up with Amazon, 'we're enabling greater accessibility to inventory and audience signals that translate into meaningful results for advertisers leveraging Amazon DSP,' said Matt Barnes, VP of Programmatic Sales, Disney Advertising. 'Disney has been on a decades-long journey to unlock data and insights that reflect how our audiences watch and engage with our content. That knowledge has helped us move the needle for our clients and deliver better results–and this integration raises the bar for the wider industry.' Amazon and Disney will begin implementing the integrations with a select group of advertisers in the coming months. Disney+ inventory is also now available through Amazon DSP in France, Germany, Italy, Portugal, Spain, Switzerland, Turkiye, and the UK – allowing Amazon DSP customers to access it in those territories. Best of Deadline 2025-26 Awards Season Calendar: Dates For Tonys, Emmys, Oscars & More 'Bachelor in Paradise' Cast Announcement: See Who Is Headed To The Beach For Season 10 2025 TV Series Renewals: Photo Gallery
Miami Herald
18-06-2025
- Business
- Miami Herald
Analysts rework Roku stock price targets, rating after Amazon deal
Hey, what's on TV tonight? The question sounds just so 20th Century, reeking of rabbit ears and Ricky Ricardo in this age of streaming entertainment, where you can watch just about anything you want any time you want. Including "I Love Lucy." Don't miss the move: Subscribe to TheStreet's free daily newsletter The U.S. has more than 200 million connected-TV users, and 88% of American households have a connected-TV device. According to Nielsen, in 2024 streaming surpassed cable and broadcast viewing time for the first time, with more than 40% of all TV-viewing time spent on streaming. With a new era comes new lingo, so this is probably a good time to mention that streaming refers to the delivery of video content over the internet, while CTV describes streaming video content on a television set connected to the internet. And now two very big names in CTV circles - Amazon (AMZN) and Roku (ROKU) - are getting together like Ozzie and Harriet. Amazon's demand-side platform will place ads on top-viewed platforms like the Roku Channel and Amazon Prime Video along with other services available via Roku and Amazon Fire TV operating alliance aims to "enable seamless access to logged-in users across major streaming apps," Kelly MacLean, a vice president at Amazon's ad unit who oversees sales tied to its Amazon DSP, told Variety. The companies said early tests of the technology showed advertisers reaching 40% more unique viewers while they cut back the frequency of a specific ad running in front of the same users by nearly 30%. More Streaming: Walt Disney offers new perks for Disney+ membersBank of America sends strong message on NetflixNetflix has a genius plan to find its next hit show Roku and Amazon estimate their partnership will make available a pool of 80 million connected-TV households in the U.S. The partnership will give rise to "a better experience for marketers, consumers and programmers that are on our platforms," says Jay Askinasi, Roku's senior vice president of global media revenue and growth. "It means more relevant ads, better frequency management from a consumer perspective, more addressability and measurement on our programmer partners," he said. The new service will be available in the U.S. to all advertisers that use Amazon DSP by the fourth quarter of 2025. "Roku has maintained its favorable positioning as it is an agnostic platform allowing it to partner with Amazon, Walmart (WMT) , and many others," Wedbush analysts said in a research note. "This allows Roku to create partnerships that leverage others' data, and the exclusivity between Amazon and Roku in their newly announced partnership does not preclude the latter from continuing its partnerships with Walmart, Shopify, (SHOP) Instacart, and others." As Roku enters the early stages of shoppable ads, Wedbush said, the San Jose, Calif., provider of a streaming-tech platform is establishing itself as a partner to all, "creating a moat as a CTV platform that will further insulate it from competition in the coming years." Wedbush has an outperform rating and $100 price target on Roku. Roku shares are up nearly 50% from a year ago and up 7.8% in 2025. It finished regular trading on June 17 at $80.63, off 1.9%. Several other investment firms issued reports for Roku shares after the deal was announced. Bank of America Global Research raised the firm's price target on Roku to $100 from $85 and affirmed a buy rating after the partnership was unveiled, The Fly reported. Advertisers will have access to the largest authenticated CTV footprint in the U.S. exclusively through Amazon's demand-side platform, B of A said, adding that the expanded partnership is intended to improve performance, planning and measurement for all advertisers. Related: Social media influencers are about to make a lot more money The firm said a key tenet of its bullish thesis is predicated on Roku monetizing its existing inventory through their integrations with demand-side platforms. BofA views this announcement as "another proof point that Roku intends to be more flexible and drive further interoperability within their platform." Citizens JMP analyst Matthew Condon said that the Roku-Amazon deal gives the advertisers within the Seattle tech and e-retail giant's demand-side platform significant reach across Roku and Fire-TV audiences, which can ultimately strengthen Roku's ability to monetize its inventory. The analyst, who reiterated an outperform rating and $95 price target on Roku shares, said he was increasingly confident that the company could sustain mid-teens-percent growth in its platform revenue. Loop Capital analyst Alan Gould upgraded Roku to buy from hold with a price target of $100, up from $80. The analyst cited expectations that the Amazon advertising partnership should begin boosting Roku's financial results starting next year. This development will further strengthen Roku's position as the leading TV operating system in the U.S., Gould said. The analyst noted that the partnership would integrate Roku and Amazon's logged-in connected-TV user bases, representing an estimated 80 million households, through the Amazon demand-side platform. Roku contributes what Gould called its industry-leading user base while Amazon "brings its unmatched shopping feedback loop." Related: Fund-management veteran skips emotion in investment strategy The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.
