Latest news with #AmazonDSP
Malaysian Reserve
5 hours ago
- Business
- Malaysian Reserve
Momentum Commerce Celebrates Fourth Anniversary with the Opening of a New Boston Office
Digital Commerce Technology and Services Company Manages $500M+ in Retail Media Spend, Drives $10B+ in Client Sales, and Opens Larger Boston Office to Fuel Continued Expansion BOSTON, June 5, 2025 /PRNewswire/ — Momentum Commerce celebrated its fourth anniversary and extraordinary growth with the opening of a new Boston office in the heart of Back Bay at 10 Saint James Avenue. Since its launch in 2021, Momentum Commerce has grown exponentially, reflecting surging demand for its technology platform Velocity™ and data-driven commerce and media services. In just four years of operation, Momentum Commerce has: Built a team of 60+ marketplace experts across data science, engineering, and client services Launched Velocity™, an industry-leading digital retail technology platform covering 37M products and 879k brands to guide strategic decisions on assortment, merchandising, pricing, inventory forecasting, and advertising Managed over $500 million in retail media investment for enterprise brand clients Delivered more than $10 billion in digital retail sales to enterprise brand clients Opened world-class offices in New York City and Boston Presented lectures on Amazon and Retail Media at Harvard Business School Published data analysis featured in the Financial Times, Bloomberg, Newsweek, USA Today, and many other publications Earned recognition as a top-3 independent Amazon Advertising Agency partner The new Boston office features premium collaborative and focussed work spaces alongside advanced technical infrastructure. With the upgraded, larger workspace, Momentum Commerce is positioned to accelerate its innovation in AI-powered retail solutions while supporting the company's rapid scaling. Client Success and Strategic Partnerships Momentum Commerce's exponential growth is driven by a roster of renowned clients and strategic industry partnerships. The firm works with well-known consumer brands – including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, Vari, Boll & Branch and more – delivering data-driven solutions that consistently drive market-leading results in online marketplaces. Through strategic partnerships with Amazon, Momentum Commerce is delivering exceptional results across multiple channels. Crocs' HEYDUDE achieved remarkable performance metrics working with Momentum Commerce, including an 11.4x return on ad spend across using Amazon DSP, with 46.8% of conversions representing new customer acquisition. The partnership also drove a +13.3% increase in average order value for Buy with Prime orders, demonstrating Momentum Commerce's ability to drive both growth and profitability across multiple sales channels. Therabody achieved a remarkable 148% year-over-year increase in Amazon sales on Cyber Monday (Therabody scores sales with Amazon Ads strategy | Amazon Ads). IQBAR saw its Amazon sales surge by 194% during Prime Day (Momentum Commerce helps drive Prime Day sales | Amazon Ads), showcasing Momentum Commerce's ability to drive exponential growth during critical retail events. Technology-Driven Differentiation At the core of Momentum Commerce's market leadership is its unique fusion of high-touch strategic consulting with advanced proprietary technology. Underpinned by a structured database tracking over 37 million products and 875,000 brands, the company's Velocity™ marketplace intelligence platform has evolved into a groundbreaking AI-powered strategic advisor for brands. The latest innovation, Velocity™ AI Assistant, delivers CEO-level strategic insights in seconds, analyzing complex market dynamics, competitive shifts, category attractiveness, market share dynamics, pricing trends, and growth opportunities across the digital retail landscape. This sophisticated AI layer, built atop years of structured marketplace data, delivers board room-ready insights that traditionally required weeks of consulting analysis. Approximately one-third of the firm's team members are data scientists or engineers, reflecting an ongoing investment in technical talent to continually enhance these capabilities. This fusion of technology and service enables clients to receive both personalized strategic guidance and the scale and precision of advanced analytics. Momentum Commerce's service offerings have also continually evolved to meet the changing needs of the digital commerce landscape. While the company initially specialized in Amazon marketplace strategy and Amazon Ads management, it has since expanded its expertise to additional retail platforms including and Instacart. By extending support beyond Amazon, Momentum Commerce ensures that clients can capitalize on growth opportunities across a broad range of online channels and emerging retail media networks. Vision and Leadership 'Four years ago, we set out to build a digital commerce consultancy that could marry deep analytics with hands-on expertise to help brands win online,' said John T. Shea, Founder and CEO of Momentum Commerce. 'Now, we're taking the next step. By investing heavily in building the industry's premier structured marketplace database and developing best-in-class AI solutions for retail enablement, we're furthering our goal of being the most respected company in digital commerce enablement. Combined with our deep marketplace expertise, our investments in AI and technology position us uniquely to help brands navigate and win in the increasingly complex e-commerce landscape.' About Momentum Commerce Momentum Commerce is the premier digital retail consultancy transforming how brands win in today's dynamic e-commerce landscape. Founded in 2021 by former Google and Criteo executive John T. Shea, the firm combines advanced AI technology with deep marketplace expertise to deliver unparalleled results across Amazon, Walmart, Target, Instacart, emerging marketplaces and retail media networks. Managing $10 billion in digital commerce sales annually, the firm specializes in retail media management, data insights, and growth strategies for category-leading brands including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, and Vari. Momentum Commerce is setting new standards for e-commerce excellence through its innovative solutions, strategic guidance, and measurable client success. Contact:Ruben
Yahoo
5 hours ago
- Business
- Yahoo
Momentum Commerce Celebrates Fourth Anniversary with the Opening of a New Boston Office
Digital Commerce Technology and Services Company Manages $500M+ in Retail Media Spend, Drives $10B+ in Client Sales, and Opens Larger Boston Office to Fuel Continued Expansion BOSTON, June 5, 2025 /PRNewswire/ -- Momentum Commerce celebrated its fourth anniversary and extraordinary growth with the opening of a new Boston office in the heart of Back Bay at 10 Saint James Avenue. Since its launch in 2021, Momentum Commerce has grown exponentially, reflecting surging demand for its technology platform Velocity™ and data-driven commerce and media services. In just four years of operation, Momentum Commerce has: Built a team of 60+ marketplace experts across data science, engineering, and client services Launched Velocity™, an industry-leading digital retail technology platform covering 37M products and 879k brands to guide strategic decisions on assortment, merchandising, pricing, inventory forecasting, and advertising Managed over $500 million in retail media investment for enterprise brand clients Delivered more than $10 billion in digital retail sales to enterprise brand clients Opened world-class offices in New York City and Boston Presented lectures on Amazon and Retail Media at Harvard Business School Published data analysis featured in the Financial Times, Bloomberg, Newsweek, USA Today, and many other publications Earned recognition as a top-3 independent Amazon Advertising Agency partner The new Boston office features premium collaborative and focussed work spaces alongside advanced technical infrastructure. With the upgraded, larger workspace, Momentum Commerce is positioned to accelerate its innovation in AI-powered retail solutions while supporting the company's rapid scaling. Client Success and Strategic Partnerships Momentum Commerce's exponential growth is driven by a roster of renowned clients and strategic industry partnerships. The firm works with well-known consumer brands – including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, Vari, Boll & Branch and more – delivering data-driven solutions that consistently drive market-leading results in online marketplaces. Through strategic partnerships with Amazon, Momentum Commerce is delivering exceptional results across multiple channels. Crocs' HEYDUDE achieved remarkable performance metrics working with Momentum Commerce, including an 11.4x return on ad spend across using Amazon DSP, with 46.8% of conversions representing new customer acquisition. The partnership also drove a +13.3% increase in average order value for Buy with Prime orders, demonstrating Momentum Commerce's ability to drive both growth and profitability across multiple sales channels. Therabody achieved a remarkable 148% year-over-year increase in Amazon sales on Cyber Monday (Therabody scores sales with Amazon Ads strategy | Amazon Ads). IQBAR saw its Amazon sales surge by 194% during Prime Day (Momentum Commerce helps drive Prime Day sales | Amazon Ads), showcasing Momentum Commerce's ability to drive exponential growth during critical retail events. Technology-Driven Differentiation At the core of Momentum Commerce's market leadership is its unique fusion of high-touch strategic consulting with advanced proprietary technology. Underpinned by a structured database tracking over 37 million products and 875,000 brands, the company's Velocity™ marketplace intelligence platform has evolved into a groundbreaking AI-powered strategic advisor for brands. The latest innovation, Velocity™ AI Assistant, delivers CEO-level strategic insights in seconds, analyzing complex market dynamics, competitive shifts, category attractiveness, market share dynamics, pricing trends, and growth opportunities across the digital retail landscape. This sophisticated AI layer, built atop years of structured marketplace data, delivers board room-ready insights that traditionally required weeks of consulting analysis. Approximately one-third of the firm's team members are data scientists or engineers, reflecting an ongoing investment in technical talent to continually enhance these capabilities. This fusion of technology and service enables clients to receive both personalized strategic guidance and the scale and precision of advanced analytics. Momentum Commerce's service offerings have also continually evolved to meet the changing needs of the digital commerce landscape. While the company initially specialized in Amazon marketplace strategy and Amazon Ads management, it has since expanded its expertise to additional retail platforms including and Instacart. By extending support beyond Amazon, Momentum Commerce ensures that clients can capitalize on growth opportunities across a broad range of online channels and emerging retail media networks. Vision and Leadership "Four years ago, we set out to build a digital commerce consultancy that could marry deep analytics with hands-on expertise to help brands win online," said John T. Shea, Founder and CEO of Momentum Commerce. "Now, we're taking the next step. By investing heavily in building the industry's premier structured marketplace database and developing best-in-class AI solutions for retail enablement, we're furthering our goal of being the most respected company in digital commerce enablement. Combined with our deep marketplace expertise, our investments in AI and technology position us uniquely to help brands navigate and win in the increasingly complex e-commerce landscape." About Momentum Commerce Momentum Commerce is the premier digital retail consultancy transforming how brands win in today's dynamic e-commerce landscape. Founded in 2021 by former Google and Criteo executive John T. Shea, the firm combines advanced AI technology with deep marketplace expertise to deliver unparalleled results across Amazon, Walmart, Target, Instacart, emerging marketplaces and retail media networks. Managing $10 billion in digital commerce sales annually, the firm specializes in retail media management, data insights, and growth strategies for category-leading brands including Beats by Dre, Crocs, Generac, HEYDUDE, Peloton, Sitka Gear, Stella & Chewy's, Solo Stove, Therabody, and Vari. Momentum Commerce is setting new standards for e-commerce excellence through its innovative solutions, strategic guidance, and measurable client success. Contact:Ruben View original content to download multimedia: SOURCE Momentum Commerce Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Scoop
21-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Press Release – InfoSum New suite of integrations enables advertisers to easily activate their first-party insights for enhanced audience reach, measurement, and media optimisation Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). 'Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment,' said Valerie Mercurio, VP, Business Development, at InfoSum. 'In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights.' About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Scoop
20-05-2025
- Business
- Scoop
InfoSum Integrates With Amazon Ads To Maximise Advertiser Performance Using First-Party Insights
Sydney, AUSTRALIA, May 21, 2025: InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralised architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalised targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalise and optimise omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimised Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimising spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimising both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritises privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralised technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world.
Business Wire
20-05-2025
- Business
- Business Wire
InfoSum Integrates With Amazon Ads to Maximize Advertiser Performance Using First-Party Insights
LONDON & NEW YORK--(BUSINESS WIRE)--InfoSum, the world's leading data collaboration platform, today announced a new set of integrations with Amazon Ads to enable seamless and secure activation of first-party signals across Amazon DSP (ADSP) and Amazon Marketing Cloud (AMC). As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Share As advertisers and media agencies look to enhance audience reach, media suppression, and enrichment, this comprehensive integration empowers advertisers to drive better business outcomes while maintaining strict privacy standards. Leveraging InfoSum's decentralized architecture with the new Push-to-Amazon functionality, advertisers can securely push signals directly to Amazon DSP (ADSP) or Amazon Marketing Cloud (AMC). This allows advertisers to unlock advanced capabilities like look-alike modeling, retargeting, and audience suppression, driving results across Amazon's advertising inventory. The InfoSum and Amazon Ads integration delivers four key features: Effortless First-Party Activation Advertisers can seamlessly push their first-party signals directly to Amazon Ads using InfoSum's secure and intuitive UI, without sharing raw information. This streamlined process reduces complexity and accelerates campaign activation. Enhanced Audience Segmentation and Targeting By combining first-party insights with Amazon signals, advertisers can create custom audiences for personalized targeting in Amazon Demand-Side Platform (ADSP), enabling them to personalize and optimize omni-channel media strategies across Amazon's premium supply, including Prime Video, Twitch, Fire TV, and third-party inventory. Comprehensive Measurement and Reporting The integration allows advertisers to leverage enriched insights within AMC for advanced analysis. This includes insights on in-store impact, path to conversion, lifetime value (LTV), customer acquisition cost (CAC), and sophisticated attribution techniques like Multi-Touch Attribution (MTA) and Media Mix Modeling (MMM), providing a complete view of campaign performance across both digital and offline channels. Optimized Media Spend With real-time access to audience insights, advertisers can dynamically adjust their media strategies, optimizing spend and improving return on investment (ROI). "Advertisers today need a secure and effective way to leverage their first-party insights across media platforms, optimizing both performance and return on investment," said Valerie Mercurio, VP, Business Development, at InfoSum."In 2025, it's imperative that the media industry prioritizes privacy, and our new integration with Amazon Ads makes this even simpler, allowing advertisers to activate their customer insights in a privacy-first manner while benefiting from Amazon's rich audience insights." About InfoSum InfoSum is WPP's privacy-first data collaboration technology, trusted by global businesses to unlock the full potential of their first-party data without risk. Its patented, cross-cloud, decentralized technology leverages advanced Privacy-Enhancing Technologies (PETs) to radically transform how companies generate audience intelligence and drive better customer experiences. By making it possible to connect data sources across the marketing ecosystem without moving or exposing data, InfoSum delivers the most protected, most connected, and most accessible data collaboration network in the world. Discover more at
