29-07-2025
Ambit AMC expands AIF portfolio with launch of Ambit Pricing Prowess Fund; details here
Ambit Asset Management
has launched the
Ambit Pricing Prowess Fund
, an open-ended, long-only Category III Flexi-cap
Alternative Investment Fund
(
AIF
). The fund is tailored for niche, long-term investors aiming for superior absolute returns by investing in high-quality businesses with strong pricing power and sustainable compounding potential.
The Ambit Pricing Prowess Fund (APPF) targets growth companies with lasting Quality and 'Forever' attributes, leveraging a proprietary Pricing Power Framework to identify businesses with robust margins and steady earnings growth. The strategy seeks a prudent mix of offence and defence, while always being prepared for 'Black Swan Events'.
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'The Ambit Pricing Prowess Fund is built on the conviction that companies with true pricing powers are best positioned for sustainable and long-term compounding, making a compelling case for allocations as part of an investor's core portfolio, especially in today's dynamic markets,' said Sushant Bhansali, CEO of Ambit Asset Management.
'Our rigorous investment framework that combines quantitative and qualitative analysis, focuses on identifying these 'nuggets of gold' – businesses that can raise prices without losing market share, thereby preserving real earnings and shielding investors from inflationary pressures,' said
Siddharth Bothra
, Fund Manager – Equity, Ambit Asset Management.
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Keeping with their core philosophy, "At Ambit Asset Management, it is acumen that helps you invest successfully, with products that stay true to character across market cycles", the new fund is designed to capture resilient, high-quality opportunities that have historically delivered consistent returns with lower risk profiles across various global markets and economic cycles.
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Ambit Asset Management, the asset management arm of the Ambit Group, offers financial solutions to HNW individuals, families, and institutions. With Assets under Management (AuM) of Rs 4,280 crore as of June 30, 2025, it offers 5 long-only Portfolio Management Services (PMS) and two Alternative Investment Funds (AIFs), including one through the GIFT City route.
