Latest news with #AmeerAliMydin
The Star
28-07-2025
- Business
- The Star
Big rewards await retailer's ‘election campaign' winners
Ameer Ali (back row, fourth from left) with some of the brand representatives at the launch of 'Kempen Pilihan Raya Mydin 2025'. IT IS not yet election time but shoppers can get a taste of voting through 'Kempen Pilihan Raya Mydin 2025'. In the campaign, Mydin customers can pick their favourite brands and earn incentives. Mydin managing director Datuk Ameer Ali Mydin, who launched the campaign at Mydin Subang Jaya, said RM6.8mil worth of discounts, vouchers, and rewards await shoppers. 'The campaign is themed 'People's Choice, People's Price'. 'We have 57 brand partners participating in this 'election' campaign. 'The objective is for all these brands to compete to provide customers the best offer.' Ameer Ali said the competition would benefit buyers especially in light of the rising prices of goods. The brand 'election' campaign runs until Aug 31, while the voting process for favourite brands is from Sept 1 to 16. 'You get one vote for each item you buy at Mydin. Be a smart consumer and shop with us,' he said. The campaign features two categories of competing brands – those vying for a 'parliament' seat and 'state seat' (DUN). The campaign themed 'People's Choice, People's Price'includes a voting process for the best brands. — Photos: MUHAMAD SHAHRIL ROSLI/The Star There are 26 'parliamentary seats' and 85 'state seats'. Examples of 'parliament' seats are Parliament Biskut, Parliament Minyak Sejahtera and Parliament Tepung Malaysia, while 'state seats' include DUN Lampin, DUN Mentega and DUN Sardin. Three key initiatives are being introduced as part of the campaign – Ganjaran Rakyat, Cashback Rakyat and Rezeki Rakyat. Ganjaran Rakyat invites customer to vote via the Mydin Rewards App. In this initiative, customers have a chance to receive over RM400,000 in vouchers and cashback from Sept 1 to 16. The Cashback Rakyat initiative is for customers using e-wallets like Atome, Boost, MCash, SPayLater, Shopback, and Setel. They can enjoy discounts and cashback up to RM300,000 at Mydin stores until Oct 5. The Rezeki Rakyat initiative gives customers who vote for their preferred brands the chance to enjoy exclusive promotions and discounts worth up to RM1.68mil. This includes brand contests and cash-out games through Mydin Pay. For details, visit or Mydin Malaysia's social media channels.
Rakyat Post
23-07-2025
- Business
- Rakyat Post
BREAKING: 'This Isn't Politics, It's For The Rakyat' — Datuk MYDIN Declares ‘Election' Season Open
Subscribe to our FREE In what some are calling the most delicious democratic exercise in the country, the rakyat is once again heading to the polls. But this time, it's not to elect MPs — it's to choose their favourite brands. Retail giant MYDIN has launched the MYDIN Election Campaign 2025 (Kempen Pilihan Raya MYDIN 2025), inviting Malaysians to vote with their wallets and unlock unbeatable savings. With the rallying cry 'Pilihan Rakyat, Harga Rakyat' (People's Choice, People's Price), the campaign promises RM6.8 million in 'development funds' in the form of vouchers, discounts, and cashback to 'voters' who fulfil their civic duty (by shopping, of course). 'This isn't politics — this is for the rakyat,' declared MYDIN Managing Director and appointed election chairman, Datuk Ameer Ali Mydin, to cheers from shoppers supporters at the campaign's launch in MYDIN Subang Jaya, on Tuesday. He added that this out-of-the-box campaign is meant to help ease the rakyat's financial burden by providing extra value to consumers at a time when the cost of living continues to rise. Welcome to the Aisle-lection MYDIN's version of a 'constituency' spans 26 Parliamentary seats and 85 DUNs (Daily Use Needs), involving 123 participating brands, each representing categories like snacks, sauces, soaps, and more. The brand that racks up the most votes will be crowned a 'YB' or Yang Berharga (aka, the MVP of the supermarket shelf). Bargain hunters Political analysts are predicting tight races in swing zones like Parlimen Snek Rakyat and Parlimen Kopi & Teh, and expect intense battlegrounds in Parlimen Kucing and DUN Tisu Dapur. Campaign Trail Begins Although the campaign officially kicks off this Thursday, participating 'candidates' are already deep in the heat of the race. Snack coalitions, toiletry blocs, and even the Chicken Nugget Lobby are stepping up their campaigns with 'manifestos' promising discounts, bundle deals, and giveaways if they win the elections. In Parlimen Senyuman, oral care brand Pepsodent is making its case with the slogan '1 Home, 1 Healthy Smile,' promising to keep voters with baby teeth to dentures to give their best grin confidently. Meanwhile, popular dairy alternative Oatside, contesting in Parlimen Susu, is appealing to all walks of life with: ' The choice of baristas, vegan warriors, and kopi kampung lovers. We promise a more oat-amistic future for all.' What's In It For The Rakyat? To reward every 'voter' who joins the supermarket showdown, MYDIN is rolling out a lineup of guaranteed benefits, including: Ganjaran Rakyat — Over RM400,000 in vouchers and cashback for voters on the MYDIN app (Sept 1–16) Cashback Rakyat — Up to RM300,000 in e-wallet cashback and discounts (July 25–Oct 5) Rezeki Rakyat — A whopping RM1.68 million in exclusive promotions, contests, and 'Cash Out' games for voters using MYDIN Pay How To Vote (And Win) The MYDIN Election Campaign 2025 launches on July 24 and runs through October 6, with two key voting phases: Physical Voting: Shoppers who purchase participating items in-store from July 24 to August 31 will automatically cast a vote for that brand. Digital Voting: From September 1 to 16, voters can cast their ballots via the MYDIN Rewards app. Each purchased item counts as one vote. So, the more items you buy, the greater your influence. Results will be announced on September 18, with MYDIN promising full transparency (and maybe a manual recount if needed, just in case there's a blackout 😋). In his role as election chairman, Datuk Ameer stressed that while he will remain impartial in the process, he encourages Malaysians to support local brands and MSMEs that are contesting. As he wrapped up the launch, he ended with lines that felt a little too familiar, and pledged to help Malaysians in whatever way the retailer could. Janji ditepati! — Apa lagi rakyat mau? Datuk MYDIN. Surprisingly, when asked if he'd actually consider a real political career, the MYDIN boss simply laughed, 'Have to laugh like a politician,' before pointing at his wife, ' Maybe not — we have to ask the datin. Not for the time being.' For more details on the MYDIN Election Campaign 2025, check out MYDIN's official website or social media channels. You can also download the MYDIN Rewards app for the full scoop, exclusive offers, and voter-worthy perks. Let the buy-election begin! Share your thoughts with us via TRP's . Get more stories like this to your inbox by signing up for our newsletter.
Sinar Daily
22-07-2025
- Business
- Sinar Daily
Mydin launches nation's first retail ‘election' with RM6.8 million in rewards
SUBANG JAYA – With the rising cost of living on everyone's mind, Mydin Mohamed Holdings Berhad (Mydin) Malaysia's biggest local halal retailer and wholesaler has rolled out its Mydin General Election Campaign 2025, themed 'The People's Choice, The People's Price.' This fun and creative campaign is all about giving back, with loads of great deals and exciting rewards. Shoppers can look forward to promos like 'PWP Promises Kept' and the 'Meriah Member Manifesto,' offering total savings worth RM6.8 million across the country. Datuk Ameer Ali Mydin. Photo / MOHD HALIM ABDUL WAHID Its managing director Datuk Ameer Ali Mydin was clear in stating that this is not a political campaign. 'We want the people to vote for our brands. That's what this campaign is about, a collaboration with our supplier partners who are rolling out exciting deals and rewards totalling RM6.8 million. 'Think of it as a campaign where brands are the candidates, campaigning to become the elected representative for their constituencies. But they have to stand out. 'It's not about just any promotion, it's about being distinct and creative. There's healthy competition, and that's the fun of it,' he shared this during a special press conference with media partners at Mydin Hypermarket Subang Jaya on Tuesday. Mydin managing director, Datuk Ameer Ali Mydi officially launched the MYDIN 2025 Election Campaign, themed 'People's Choice, People's Prices,' today. Photo / MOHD HALIM ABDUL WAHID He emphasised that, just like politicians make promises during elections, brands in this campaign will be judged on what they deliver. The ultimate goal remains simple, to support Malaysians by offering meaningful savings and value. Adding a unique twist, Mydin customers will get the chance to 'vote' for their favourite brands in a mock-election setting. A total of 26 Parliamentary seats and 85 State Assembly seats will be contested. Voting begins on July 24 and runs until Aug 31 2025, with every in-store purchase of a participating brand's product counting as one physical vote. This fun and creative campaign is all about giving back, with loads of great deals and exciting rewards. From Sept 1 to 16, 2025, customers can cast their votes digitally via the Mydin Rewards app. The brand with the highest votes in each category will be honoured as the YB, Yang Berhormat (The Honourable Brand). To make the campaign even more rewarding, Mydin is launching three major initiatives: People's rewards From Sept 1 to 16 2025, those voting through the Mydin Rewards app stand a chance to win vouchers and cashback exceeding RM400,000. People's cashback From July 25 to Oct 5 2025, shoppers using selected e-wallets including Atome, Boost, MCash, SPayLater, Shopback, and Setel will enjoy discounts and cashback totalling RM300,000 across all Mydin outlets. People's fortune Customers who vote for their chosen products will unlock exclusive promotions and discounts worth up to RM1.68 million, along with competitions, special brand collaborations, and access to the Cash Out game via Mydin Pay. A total of 26 parliamentary seats and 85 state assembly (DUN) seats are up for grabs. The Mydin General Election Campaign 2025 runs from July 24 to Oct 6 2025 at all Mydin stores nationwide and on the Mydin online platform. The final election results will be announced on Sept 18 2025. Ameer also called on brands to run ethical and transparent campaigns. 'Don't backstab. Campaign honestly. Keep your promises. If you make a manifesto, stick to it and use social media wisely. 'Most importantly, to our loyal customers, this is your chance to vote with your purchases and support the brands you believe in,' he added. This isn't just a sale, it's a movement. One where the people choose the brands that truly deliver.
Malay Mail
19-06-2025
- Business
- Malay Mail
Zahid says Cabinet to rethink SST on imported fruits like apples, oranges, to avoid weighing down low wage earners
BANGI, June 19 — The government will review the implementation of the revised and expanded Sales and Services Tax (SST) on several selected imported goods, including fruits such as apples and mandarin oranges, Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi said today. He noted that the fruits are not produced locally but are fully imported, and therefore the tax should be reconsidered before imposing a rate of between five and 10 per cent. 'I believe it is reasonable for (the new SST rate on certain goods) to be reviewed and I think there will be an adjustment for certain materials to be categorised for tax at five to 10 per cent. '(But) don't take that conclusively,' he told reporters after officiating the Community Development Department (Kemas) Teachers' Day Celebration here. Earlier, Mydin Holdings Bhd managing director Datuk Ameer Ali Mydin Mohamed described the move to impose SST on imported fruit as unreasonable, saying it would also affect low-income consumers. Responding to this, Ahmad Zahid said the views raised by Ameer Ali should be brought to the Cabinet meeting, as the issue concerns public access to imported fruits. 'The revenue from fruit tax to the country is not that high. So if SST is imposed, the price will increase. 'I know the purpose (of imposing SST on imported fruits) is to protect local fruits but we do not produce apples and mandarin oranges. I am sure the Ministry of Finance and the Ministry of Economy are also looking into the matter,' he said. On June 9, the government announced a targeted SST review set to take effect from July 1, 2025. The sales tax rate will remain unchanged for essential goods, while a five or 10 per cent rate will be applied to non-essential or discretionary goods. The scope of service tax has also been expanded to cover six new categories: rental or leasing, construction, finance, private healthcare, education, and beauty. — Bernama
Malay Mail
19-06-2025
- Business
- Malay Mail
DPM Zahid: Govt to review SST on some imports including non-local fruits like apples, mandarin oranges
BANGI, June 19 — The government will review the implementation of the revised and expanded Sales and Services Tax (SST) on several selected imported goods, including fruits such as apples and mandarin oranges, Deputy Prime Minister Datuk Seri Ahmad Zahid Hamidi said today. He noted that the fruits are not produced locally but are fully imported, and therefore the tax should be reconsidered before imposing a rate of between five and 10 per cent. 'I believe it is reasonable for (the new SST rate on certain goods) to be reviewed and I think there will be an adjustment for certain materials to be categorised for tax at five to 10 per cent. '(But) don't take that conclusively,' he told reporters after officiating the Community Development Department (Kemas) Teachers' Day Celebration here. Earlier, Mydin Holdings Bhd managing director Datuk Ameer Ali Mydin Mohamed described the move to impose SST on imported fruit as unreasonable, saying it would also affect low-income consumers. Responding to this, Ahmad Zahid said the views raised by Ameer Ali should be brought to the Cabinet meeting, as the issue concerns public access to imported fruits. 'The revenue from fruit tax to the country is not that high. So if SST is imposed, the price will increase. 'I know the purpose (of imposing SST on imported fruits) is to protect local fruits but we do not produce apples and mandarin oranges. I am sure the Ministry of Finance and the Ministry of Economy are also looking into the matter,' he said. On June 9, the government announced a targeted SST review set to take effect from July 1, 2025. The sales tax rate will remain unchanged for essential goods, while a five or 10 per cent rate will be applied to non-essential or discretionary goods. The scope of service tax has also been expanded to cover six new categories: rental or leasing, construction, finance, private healthcare, education, and beauty. — Bernama
