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Forbes
11 hours ago
- Business
- Forbes
The Symbiotic Future: Where Human And Machine Intelligence Meet
William DeCourcy is the Chief Lead Generation Officer at AmeriLife. Today, there's a huge buzz around AI: Will it replace our jobs? What does the future hold for AI? What will our lives look like in 10+ years? The question I choose to focus on is: What's the strategic imperative of a symbiotic future that orchestrates actions between man and machine? The AI Ascent: From Green Screen Dreams To Business Imperative As a child, I was captivated by the promise of personal computers, mesmerized by the glow of light, full of potential ideas radiating from the screen. That fascination ignited a lifelong passion for technology and its transformative power, sparking my career in marketing and technology. From my days as a consumer researcher, where I saw firsthand the impact of data in shaping customer experiences—like my work at EASPORTS using data and insights to inform cover athlete decisions that were previously squarely in the realm of 'gut calls'—to my current role, I've seen the evolution of marketing from broad strokes to precise, data-driven strategies. Personally, I leverage AI to focus on measurable results and strategic growth, emphasizing AI and human partnerships, unique insights and quantifiable impact to drive success. I utilize narrow AI tools for lead scoring and predictive analytics, optimizing our marketing spend by focusing on high-potential prospects. These systems are incredibly effective within their defined parameters, consistently delivering a 15+% increase in qualified leads quarter over quarter. However, these tools lack the broader contextual understanding and adaptability that characterize human intelligence. This, at least for now, remains irreplaceable. To date, all applications of AI are within the realm of narrow AI, but the pursuit of the general form continues to fuel innovation and is still likely decades away from true realization. Beyond The Hype: Deconstructing AI's True Nature Forget the simplistic narratives; AI isn't a monolithic entity. It's a powerful multiplicity of technologies, each with unique strengths and applications, from the machine learning algorithms optimizing your social media feed to the natural language understanding powering search engines. Its ever-growing, often unseen presence in our daily technological interactions—from travel booking engines to streaming services—demonstrates its pervasive impact. Currently, generative AI shows AI's growing capabilities, from crafting compelling content to automating routine tasks. While we've made incredible strides, predicting the exact trajectory of AI's progress remains challenging due to its inherent complexity and the multifaceted nature of human intelligence required for its continued evolution. Building Synergistic Partnerships With AI: A Strategic Playbook For Businesses Here's how we, as business leaders, can partner with AI to drive growth. It all comes down to a few core principles: Words like "intelligence," "creativity" and "consciousness" are multifaceted. Understand that today's AI only addresses a few meanings of these words. Don't expect a single AI solution to do it all. Instead, identify the specific, measurable problems you want to solve, and then pinpoint the AI technologies that address those specific facets. For lead generation, this might mean leveraging natural language processing for hyper-personalized outreach or machine learning for predictive lead scoring. As I've emphasized, there's no single AI that will be able to do it all. The most successful AI applications involve strategic partnerships: internal teams collaborating with specialized AI tools, and even different AI systems working in tandem. For example, a generative AI tool might create compelling ad copy, while a predictive analytics AI optimizes ad spend—two distinct AI functionalities working together for a common goal. When we evaluate AI solutions, we need to demand explainability and ensure they align with our ethical and compliance standards. Can the system explain why it made a certain recommendation? This is crucial for accountability, compliance and, ultimately, user adoption. We need to build story systems that learn like humans, which inherently includes the ability to explain their reasoning, that will, in turn, establish new industry standards in performance marketing. Don't attempt to implement a full-blown AI transformation overnight. Identify a specific pain point or area where AI can deliver a clear, measurable ROI. Pilot a solution, analyze the results and then scale strategically. This data-driven approach ensures that your AI investments translate into tangible improvements in lead quality, conversion rates and, ultimately, revenue growth. The Power Of Narrative: Why Stories Are AI's Next Frontier I believe that one of the most critical and often overlooked areas of AI research is the development of systems that learn by understanding stories. Think about it: Humans merge operations and inner language to build complex descriptions of events and tell symbolic stories. This ability to tell, understand and recombine narratives is what truly separates our intelligence from other primates. For AI to truly mirror human reasoning, it must progress from mere recipe following to genuine reasoning, with story understanding as the pivotal stepping stone. Just as a financial spreadsheet helps us understand complex numerical parameters, story processing will enable AI to grasp situational nuances and contextual parameters. Future AI systems will not only be able to explain what they do but also do what they say, establishing a level of trust we currently only dream of. AI will move beyond identifying trends in customer behavior to narrating the underlying reasons and potential implications, moving beyond mere data points to strategic understanding. My vision for AI's future of intelligence hinges on the synergistic partnership between humans and machines, forging a new era of collective intelligence. The development of AI systems capable of understanding and processing stories, reasoning hypothetically and exhibiting a degree of self-awareness will be pivotal to unlock the true potential for a collaborative relationship between human and artificial intelligence. The future isn't about AI replacing us; it's about AI empowering us to achieve more than we ever thought possible. Forbes Business Development Council is an invitation-only community for sales and biz dev executives. Do I qualify?
Forbes
03-06-2025
- Business
- Forbes
Agility Amid Market Shifts: Leading With Holistic Solutions In 2025
Mike Vietri is Chief Distribution Officer for AmeriLife, a national leader in distributing and marketing insurance and financial solutions. getty Change isn't slowing down. If anything, it's speeding up. And in 2025, we're dealing with more than just new rules or regulations. We're seeing big shifts in what consumers expect, how products perform and where market demand is headed. I've seen firsthand how staying ahead of those shifts can be the difference between barely keeping up and breaking through. When you give your teams the tools to respond early—whether that means adjusting to new product trends or helping clients rethink their financial goals—they start moving with confidence, not hesitation. Here are a few things we've done that might help you do the same. It's one thing to tell your team to adapt; it's another to teach them how. That's why we've emphasized education—not just generic training, but real-time, practical learning that helps people stay sharp when the market starts to move. Take annuities, for example. When the momentum started to shift from Fixed Indexed Annuities (FIAs) to Multi-Year Guaranteed Annuities (MYGAs), we saw it coming. Instead of sitting back and watching, we doubled down on helping our producers understand how to use laddered solutions to meet client needs in the new environment. That shift gave them a strategic edge, not just a reaction. The same goes for cross-selling. We didn't just encourage it; we taught our producers how to identify client needs outside the obvious. Helping clients starts with seeing their full financial picture, not just stacking products on a shelf. If you're trying to build a more responsive team, this is where I'd start. Help them read the market. Help them connect the dots for their clients. The more they understand the "why" behind a shift, the better they'll be at turning it into a win. There's no shortage of tools out there. But if your team isn't using them to spot trends, move faster or improve conversations with clients, you're not getting much return. We've invested in tech that makes life easier—platforms that help producers track what clients care about and tools that give them insight into where the market's headed next. What truly matters isn't the platform itself but how it helps your team pivot, adapt and serve with greater precision. In my view, technology should help you move with purpose. The goal isn't to chase trends or check a digital transformation box. It's to give you the speed and insight to make better decisions faster. When you can act before the competition sees the shift coming, you can gain real ground. There's no shortage of M&A activity in this industry. But the partnerships that work—the ones that drive value—are those that feel like extensions of your mission, not just your balance sheet. We've had the most success when we focus on strategic fit. Does this partnership give us better tools? Reach new clients? Help us serve more holistically? If the answer is yes, we move forward. If you're clear about your long-term goals, you won't get distracted by flashy opportunities that may not help you grow. In a cautious market, thoughtful expansion can still be the smartest play in the book. The last few years have made one thing very clear: You can't rely too heavily on any one channel, product or market. At AmeriLife, we've worked hard to build out both our health and wealth offerings, and it's made a difference. When one side slows, the other usually picks up. That balance helps us keep moving forward even when the market gets shaky. But it's not just about what you offer—it's how fast you can adapt. The teams that are trained to shift gears when needed—not panic, but actually adjust—are the ones that keep winning. If you're trying to build something resilient, I'd say this: Spread out your risk and make sure your team has the confidence and support to change course when the market demands it. When things are uncertain, the worst thing you can do is go quiet. People need clarity. They need direction. And, sometimes, they just need to know someone's paying attention. We've always tried to be upfront with our teams, clients and partners. When regulations start to shift or the market gets turbulent, we hold calls and meetings. We share what we know, what we don't and what we're doing about it. That kind of communication does more than reduce anxiety. It builds trust. It reminds people they're not navigating things alone and keeps everyone focused on what they can control. You don't need all the answers to be a good communicator. You just need to show up, be honest and keep showing up. Things are changing. They always are. But if I've learned anything, it's that the strongest teams aren't the ones waiting for certainty but rather those that act with purpose when things are still unclear. Whether you're focused on educating your team, investing in tech, expanding thoughtfully or communicating with more intention, take the steps now. Don't wait until the dust settles. If you do it right, you won't just make it through the next wave of change. You'll be better positioned, more trusted and more capable on the other side. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Miami Herald
06-05-2025
- Business
- Miami Herald
AmeriLife Honors Veterans and Families During Military Appreciation Month
Press Releases AmeriLife Honors Veterans and Families During Military Appreciation Month Celebration serves as a continuation of the company's ongoing support of U.S. military veterans as it prepares for its second Honor Flight later this year AmeriLife Group, LLC ("AmeriLife"), a national organization that develops, markets, and distributes life and health insurance, annuities, and retirement planning solutions, is proud to recognize and honor the veterans and military families within its and its partners' ranks during Military Appreciation Month throughout May. The Heart of Service: Stories of Courage and Commitment At AmeriLife, we understand the profound impact of military service on individuals and their families. This May, AmeriLife is highlighting the stories of some of its veteran employees and its partnership with the Honor Flight Network to support and celebrate senior veterans. Henderson Barrow, marketing agency database manager for AmeriLife's Product Development Group, reflects on his 23 years of military service, emphasizing the deep sense of duty and the invaluable lessons learned. "At 18, I signed a four-year contract, committing to serve where and when directed, facing potential danger before I could legally drink. I re-enlisted, served in Desert Storm, and other hazardous locations. I did so willingly and without reservation, knowing the risks. I have received so much more from serving than I ever dreamed possible. But here's the deal: you need us on that wall, plane, and ship. There are threats around the world that you can't even fathom. Someone must volunteer to stand between you and them. And I was one of those people." Michael Coombs, managing director of AmeriLife of the Northeast, emphasizes veterans' personal and collective sacrifices. "In my home state of Massachusetts, six of my closest friends and I joined the military. Despite our recruiter's promise, we were scattered across the country, separated for two years. We volunteered out of genuine belief in our country and were proud to serve. Unfortunately, one of our friends will battle his wounds for the rest of his life after serving for over 30 years in the Army. It's easy to assume others will volunteer, but the reality is that many veterans pay a heavy price." Making Dreams Fly: AmeriLife and The Honor Flight Network AmeriLife is committed to honoring and supporting our nation's veterans. In 2023, the AmeriLife Gives Back Foundation entered its inaugural national partnership with the Honor Flight Network , a national non-profit that honors America's military veterans, especially those who served during World War II, the Korean War, and the Vietnam War, by facilitating free trips to Washington, D.C., to visit the memorials that commemorate their sacrifice and service. "By recognizing and honoring veterans, we allow generations of families and friends to understand, appreciate, and glimpse the sacrifices these fine men and women have given to the United States," said Barrow, highlighting the importance of such initiatives. Honoring our veterans is not confined to a single month; it is a continuous commitment to recognizing their lasting impact on all of us. Danny Woolman, an AmeriLife Career agent and trainer in Lakeland, FL, underscores this sentiment. "Serving my country was an honor, a family tradition, and a legacy. As my mother, father, and brothers all served, I almost felt an obligation, a duty to do so. My military experiences, from parachuting to serving at President Reagan's inauguration, fueled my patriotism. For young people seeking purpose, I urge them to consider military service." For AmeriLife associates, the National Guard has offered a way to serve while maintaining their careers. Military service isn't just giving; it's receiving invaluable discipline and training that employers value. But serving in the military isn't just a job; it has a purpose: protecting the freedoms we cherish. Rhonda Y. Thomas, executive administrative assistant at American Federal Benefits Consultants, adds: "Within its diverse ranks, the military creates a strong family dynamic, where collaboration drives shared success across all branches. We selflessly served with honor, bravery, dedication, and unity - performing a range of duties, many of which were outside the scope of our primary responsibilities. During my 20 years of service, the military was essential in transforming me into a better person! All military personnel have sacrificed and will sacrifice their lives so that others, both domestically and internationally, can live better ones." AmeriLife encourages everyone to find ways to express deep appreciation and support for our veterans, whether through volunteering, donating, or simply offering a heartfelt thank you. For more on the AmeriLife Gives Back Foundation, visit . About AmeriLife AmeriLife's strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. AmeriLife develops, markets, and distributes life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For over 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers through a national distribution network of over 300,000 agents, financial professionals, and more than 160 marketing organizations and insurance agencies. For more information, visit and follow AmeriLife on Facebook and LinkedIn . Contact Information Jeff Maldonado Media Contact media@ Alex Hyer Corporate Development corporatedevelopment@
Miami Herald
18-03-2025
- Business
- Miami Herald
AmeriLife's 'Empowering Voices' Campaign Celebrates National Women's History Month
Campaign honors women leaders, their achievements, and forward-thinking attributes for the next generation of insurance and financial services industry leaders CLEARWATER, FLORIDA / ACCESS Newswire / March 18, 2025 / AmeriLife Group, LLC ("AmeriLife"), a national organization that develops, markets, and distributes life and health insurance, annuities, and retirement planning solutions, is celebrating National Women's History Month through the theme of "Empowering Voices" as it recognizes the remarkable women leaders driving innovation and excellence within its industry. This month-long celebration underscores AmeriLife's unwavering commitment to fostering a unified workforce that values diverse perspectives, contributions, and leadership. One of the key initiatives supporting this mission is the Distribution Women's Leadership Council (DWLC). Now in its third year, the Council is committed to recruiting, retaining, empowering, and advancing women within AmeriLife's Distribution business. The DWLC maintains a forum for sharing best practices, fostering mentorship, and providing networking opportunities. These efforts are crucial in leveraging market opportunities and achieving its business objectives. "We are thrilled to celebrate the incredible women making a significant impact at AmeriLife," said Mike Vietri, Chief Distribution Officer for Wealth at AmeriLife and executive champion of the DWLC. "Their leadership and dedication are instrumental in shaping our company's future. The Distribution Women's Leadership Council plays a vital role in ensuring that we continue to support and empower women at every level of our organization." The DWLC has been instrumental in developing programs that provide Distribution with the skills and resources they need to succeed. From leadership training to networking events such as its monthly "Sips & Strategies" gatherings and annual conference, the Council is dedicated to creating an environment where individuals can thrive and reach their full attendance at community events such as the Valspar Executive Women's Day, the ANNIKA Women's Leadership Summit, and the SharpHeels Career & Leadership Summit is a key extension of its mission, providing invaluable networking opportunities and connections with other professionals beyond the office. "We are committed to building a workforce that reflects the diverse communities we serve," said Kelly Atkinson, AmeriLife's Senior Vice President, Distribution Operations & Chief of Staff, Wealth Distribution, and founding member of the DWLC. "By empowering women and recognizing their contributions, we are strengthening our company and positively impacting the industry." The Power of Mentorship Mentorship is not just a pillar but a driving force at the DWLC, essential for fostering growth, development, and success. Each member is committed to embracing this vital role within their respective positions. "As women in finance, we can use our experiences and influence to inspire the next generation and ensure they have access to clear, easy-to-understand education," said Rayna Reyes, Principal of American Federal. "Women leaders today can make a significant impact by mentoring young women and, more importantly, shaping policies to create inclusive work environments," said Angela Palo, Chief Operating Officer of Pinnacle Financial Services, Inc. Ana Hernandez, Managing Director of Grupo Latinamericano de Seguras, agrees, saying, "Women leaders can leverage their influence and experiences to inspire the next generation and ensure equitable and empowering education for young women by actively mentoring and sponsoring young females, ultimately creating a visible pathway for future female leaders." Stephanie Kirk, Chief Executive Officer of Secure Benefits, Inc., added, "Young women need mentors. Someone willing to teach them by inclusion, not just instruction. My philosophy is the best education is to learn by doing. Being a woman of influence gives me an excellent opportunity to roll up my sleeves and work hard alongside someone trying to get to where I am. The next generation of women coming behind me will reach even greater heights because I'm giving them a shoulder to stand on!" Learn more about the Distribution Women's Leadership Council and its lead-by-example philosophy. About AmeriLife AmeriLife's strength is its mission: to provide insurance and retirement solutions to help people live longer, healthier lives. AmeriLife develops, markets, and distributes life and health insurance, annuities, and retirement planning solutions to enhance the lives of pre-retirees and retirees across the United States. For over 50 years, AmeriLife has partnered with top insurance carriers to provide value and quality to customers through a national distribution network of over 300,000 agents, financial professionals, and more than 160 marketing organizations and insurance agencies. For more information, visit and follow AmeriLife on Facebook and LinkedIn. Contact Information Jeff Maldonado Media Contactmedia@ Alex Hyer Corporate Developmentcorporatedevelopment@
