Latest news with #AmericanRebelBeer
Business Upturn
05-08-2025
- Business
- Business Upturn
American Rebel Holdings, Inc. (NASDAQ: AREB) Reports Triple-Digit Reorders and Accelerated Sell-Through for American Rebel Light Beer at Authorized and Active Total Wine & More Locations
Patriotic Consumer Demand Drives Aggressive Restocking, Validating Brand's Market Fit and Growth as 'America's Fastest Growing Beer' Nashville, TN, Aug. 05, 2025 (GLOBE NEWSWIRE) — American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( is pleased to report continued retail success for American Rebel Light Beer ('Rebel Light'), with strong consumer demand driving aggressive restocking across the authorized and activated Total Wine & More locations spanning seven states including Florida, Tennessee, North Carolina, Kentucky, Connecticut, Indiana, and Kansas. Rebel Light's patriotic identity and crisp, refreshing profile are translating into rapid sell-through and sustained reorder momentum, reinforcing its market fit and growth as America's fastest growing beer. The performance of American Rebel Light Beer at Total Wine & More reflects strong consumer demand and retail execution, with standout results in Indiana, North Carolina, and Tennessee. Notably, stores in Avon, IN and Brentwood, TN led the chain in volume. Of the active authorized accounts, 94.12% placed a restocking order, underscoring the brand's growing resonance with customers. One account, which showed minimal engagement and was likely a one-off or test placement, has since been eliminated from the active rollout group, restoring the reorder rate to 100% across participating stores. American Rebel Light Beer, America's Patriotic Beer, is initially scheduled to be placed into 62 Total Wine & More ( locations and the rollout is still underway. 'The numbers and rebuys at Total Wine & More are fantastic and some of the best we've seen. Great signs for the future.' Said Todd Porter President of American Rebel Beverages 'We're seeing real consumer pull-through and retail enthusiasm, especially in key markets like Indiana, North Carolina, and Tennessee. This kind of velocity not only validates our brand positioning—it sets the stage for broader expansion and long-term growth. Rebel Light is not just focused on taking shelf space—we are focused on taking market share. We earn our place with real velocity, eye-level visibility, and a brand that refuses to blend in. We are exceeding distribution expectations and that confirms what we've believed since day one: American Rebel Light Beer doesn't just resonate—it sells. And trust me, we're just getting started.' Total Wine & More ( is recognized as a premier national retailer, boasting over 250 locations across the United States. The company plays a pivotal role in the alcohol industry, generating billions in annual sales and serving as a top destination for beer, wine, and spirits enthusiasts. With beer accounting for approximately 42% of supplier gross revenues in the U.S. alcohol market, Total Wine remains a critical player in domestic light beer sales. May 2025 Total Wine & More Rollout: Early Success, Accelerated Reorders for American Rebel Light Beer Authorized Total Wine & More stores that received their initial stocking orders in May 2025 demonstrated immediate and sustained traction: Average restocking orders in June were 105% of the initial May 2025 order. of the initial May 2025 order. Top 5 accounts reordered at 245% of their initial May 2025 volume in June 2025. of their initial May 2025 volume in June 2025. By July 2025: All May 2025 accounts averaged a 146% increase over their initial order. Top 5 accounts surged to 299% , nearly tripling their original inventory. Cumulative reorders reached 251% across all May 2025 accounts. across all May 2025 accounts. Top 5 accounts posted a 509% cumulative reorder rate, underscoring the exceptional consumer pull-through. June 2025 Total Wine & More Rollout: Sustained Momentum for American Rebel Light Beer The June 2025 rollout continued the trend, with another wave of Total Wine & More stores delivering strong performance: Average restocking orders in July 2025 were 153% of the initial June order. of the initial June order. Top 3 accounts reordered at 224% of their initial June 2025 volume. of their initial June 2025 volume. Cumulative reorders reached 330% across all June 2025 accounts. across all June 2025 accounts. Top 3 accounts posted a 324% cumulative reorder rate, nearly tripling their original inventory. This is more than retail success—it's a loud signal of accelerating consumer demand. Shoppers are discovering American Rebel Light Beer through in-store samplings, trying it once—and coming back for it again and again. Repeat purchase behavior is fueling multiple reorders across the key Total Wine & More markets, validating product-market fit and patriotic brand loyalty in real time. American Rebel Light Beer isn't playing by the usual rules—it's rewriting them. We are not a legacy brand that needs to retrofit it's product offering for the modern consumer, American Rebel Light Beer is already there. Our beer delivers what others can't: bold patriotic branding fused with an authentic 'better-for-you' premium light lager experience. Made with all-natural ingredients, no corn, no rice, no artificial sweeteners, it hits the clean-label standard the moment it hits the shelf. As other CPG giants rush to release new SKUs chasing health-conscious drinkers, we're already answering that call—loud, proud, and ready to scale. 'We didn't hope American Rebel Light Beer would win—we launched it to dominate,' said Andy Ross, CEO of American Rebel Holdings. 'We're not riding trends. We're leading a red-blooded revolution in American Beer Industry. Our mission is clear: become the #1 Domestic Light Beer in America—period. And patriotic consumers aren't just behind us—they're demanding us. This is America's Patriotic Beer: God-fearing, Constitution-loving, National Anthem-singing, Stand-Your-Ground boldness in every single can. We didn't launch a product—we ignited a cultural firestorm. Our momentum is being fueled by real Americans who believe in real values—and that's exactly why we're surging straight out of the gate.' We believe American Rebel's value proposition extends well beyond shelf space: Patriotic Branding with National Resonance: Connecting emotionally with a large base of proud, God-fearing, Constitution-loving, Patriotic beer drinkers who want their values reflected in what they consume. We proudly say it on every can. Connecting emotionally with a large base of proud, God-fearing, Constitution-loving, Patriotic beer drinkers who want their values reflected in what they consume. We proudly say it on every can. Clean Ingredients: Our domestic premium American Rebel Light lager offers a crisp and natural profile at roughly 100 calories and 3.2 carbs per 12 oz pour—appealing to active lifestyle consumers looking for a cleaner alternative. Our domestic premium American Rebel Light lager offers a crisp and natural profile at roughly 100 calories and 3.2 carbs per 12 oz pour—appealing to active lifestyle consumers looking for a cleaner alternative. Accelerating Distribution Network: Our growth with respected independent retailers and premium chain partners gives us increasing visibility and momentum across diverse markets. Our growth with respected independent retailers and premium chain partners gives us increasing visibility and momentum across diverse markets. Cultural Relevance in High-Impact Channels: From motorsports and music festivals to televised ad campaigns and grassroots events, we meet our target demographic where they gather—and invite them to 'Rebel Up.' American Rebel Light Beer won't be all things to all people, and that's by design. But in an industry saturated with sameness, we're offering something bold, clear, and timely—and we believe that's the kind of differentiated message that will win in today's market. Rebel Up America! American Rebel Light Beer – Making Beer Healthy Again – and Better for You With approximately 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving, American Rebel Light Beer – America's Patriotic, God Fearing, Constitution Loving, National Anthem Signing, Stand Your Ground Beer – delivers a clean, all-natural domestic lager brewed without corn, rice, or added sweeteners. It's a better-for-you option that doesn't compromise on taste or identity. About American Rebel Holdings, Inc. (NASDAQ: AREB) American Rebel Holdings, Inc. is a patriotic lifestyle brand rooted in American values. Through its beverage division, the Company delivers bold, refreshing products that resonate with freedom-loving consumers nationwide. American Rebel began as a designer and marketer of branded safes and personal security products and has since grown into a diversified patriotic lifestyle company with offerings in beer, branded safes, apparel, and accessories. With the introduction of American Rebel Light Beer, the company is now making waves in the beverage space. Learn more at Watch the American Rebel Story as told by our CEO Andy Ross: The American Rebel Story About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana, Virginia and now Mississippi. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on social media platforms (@AmericanRebelBeer). American Rebel Light is a Premium Domestic Light Lager Beer – all-natural, crisp, clean and bold with a lighter feel. At approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, it delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's brewed without added supplements and doesn't contain corn, rice, or other sweeteners typically found in mass-produced beers. Media Inquiries Matt Sheldon [email protected] 917-280-7329 Distribution Opportunities Todd PorterPresident, American Rebel Beverage [email protected]
Yahoo
16-06-2025
- Business
- Yahoo
American Rebel Light Beer Expands into Virginia with Valley Distributing - Distribution Momentum Accelerates Nationwide
American Rebel Holdings Inc With a New Agreement for Southwestern Virginia and Active Distribution across 11 States Since Launching in September 2024, American Rebel Light Beer – America's Patriotic Beer Continues its Rapid Rise as America's Fastest Growing Beer NASHVILLE, TN,, June 16, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel, proudly reports that American Rebel Beer has signed a distribution agreement with Valley Distributing Corporation ( Through this agreement, American Rebel Light Beer will now be available in Alleghany, Botetourt, Craig, Roanoke, Montgomery, Giles, Pulaski, Floyd, Franklin, and Bedford counties, proudly reaching more patriotic Americans who believe in great taste and greater values. Founded by David Hutchinson Sr. in 1974 after years as a brewery rep with Stroh Brewery, Valley Distributing began operations in Salem, VA in January 1975. What started with distribution rights to Salem, Roanoke, and ten nearby counties quickly grew into one of the region's most successful wholesalers. After securing the Coors Brewing Company portfolio in 1983, Valley hit its stride, expanding further with brands like Schlitz, Old Milwaukee, Guinness, Dos Equis, Yuengling, and craft favorites such as Flying Dog and Highland Brewing. Today, under the leadership of Jeff and Patrick Hutchinson, Valley remains a powerhouse rooted in service, expertise, and an unwavering commitment to quality. 'This partnership with Valley Distributing is a perfect match,' said Todd Porter, President of American Rebel Beverage. 'They understand what we stand for: quality, community, and country. Together, we are raising a toast to the American spirit – one cold can at a time.' 'Valley Distributing is excited to partner with American Rebel Beverages and add another quality brand to our expanding portfolio in Southwestern Virginia,' said John Swanson, Sales Manager at Valley Distributing. 'We're confident that American Rebel Light Beer will resonate with consumers who value both a great-tasting beer and the values behind it.' 'American Rebel Light Beer is brewed with pride and purpose – to celebrate this country and the people who make it great,' said Andy Ross, CEO of American Rebel. 'Partnering with Valley Distributing gives us a strong, respected ally in getting our patriotic message and our beer into more hands across Virginia. We have spent some time with the Valley Distributing team and they understand what America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer is all about. Four-time NHRA World Champion and American Rebel Beer sponsored driver Matt Hagan and his family are based out of Virginia and adding Virginia to our list of states that we are available in was very important to us. This is more than business, it's a movement.' American Rebel Light Beer is gearing up for a summer packed with bold flavor, proud moments, and all-American refreshment.– with a bold national ad campaign, key event sponsorships, and rapidly growing demand – Valley's heritage and hometown strength ensure that the crisp refreshment of American Rebel Light Beer will make a powerful mark in the Commonwealth of Virginia. Let Freedom Pour – Celebrate the 4th of July with Free Shipping! Now through the end of June, American Rebel Light Beer is offering Free Shipping so our Patriotic Consumers can taste freedom this Fourth of July! Whether you're grilling with family, watching fireworks, or raising a toast to our great nation, enjoy the crisp, clean, bold taste of America's Patriotic Beer – delivered right to your door at no extra cost. Stock up today and let freedom ring with every sip!Purchase now at: About American Rebel Light Beer American Rebel Light is more than just a beer – it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida, Indiana and now Virginia and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms (@americanrebelbeer). American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer. For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story. Media Inquiries: Matt SheldonMatt@ American Rebel Holdings, Inc. info@ ir@ American Rebel Beverages, LLC Todd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
05-06-2025
- Business
- Yahoo
American Rebel Light Beer Completes Production Run to Meet Surging National Customer and Consumer Demand
American Rebel Holdings, IncNASHVILLE, TN, June 05, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( proudly reports that American Rebel Premium Light Lager Beer ('Rebel Light') American Rebel Light Beer, America's Patriotic Beer, continues to see surging consumer and customer demand driven by its strategic presence at major events and iconic establishments in Nashville, motorsports partnerships, and music sponsorships. This rising demand has led to the completion of another production run, with additional runs planned throughout the year to support expanding retail placements, distributor partnerships, and new market entries. 'American Rebel Holdings and American Rebel Light Beer remain committed to supporting military events, motorsports, and music festivals—bringing Americans together under one shared belief: Good beer, great moments, and unwavering patriotism.' Andy Ross, CEO – American Rebel Holdings. 'We are experiencing unstoppable momentum. Motorsports, music, and Nashville's patriotic culture are fueling our expansion. With more production runs planned, retail growth accelerating, and new distributors coming on board, American Rebel Light Beer is quickly becoming a dominant force in the market. Our continued partnership with AlcSource and City Brewing ensures we can scale at speed and meet the growing demand nationwide." Strategic Positioned for Continued Growth & Market Expansion Production Scaling Success – American Rebel Light Beer recently completed another production run to meet increasing consumer and retail demand. The company is well-positioned to scale rapidly thanks to its key partnerships with AlcSource and City Brewing, with the ability for production capacity of up to 2M+ annual cases. American Rebel Light Beer is brewed in LaCrosse, Wisconsin, using 100% natural ingredients for a refreshing, better-for-you domestic light lager with 100 calories, 3.2 carbs, and 4.3% ABV per 12oz serving. Recent Retail Expansion Announcement - American Rebel Light Beer to expand into 62 Total Wine & More locations across seven states, further cementing its presence in the U.S. market. This strategic retail placement reinforces the brand's rapid growth, fueled by increasing consumer demand, patriotic branding, and key distributor partnerships. As America's Patriotic Beer, American Rebel Light Beer continues its mission to bring high-quality domestic light lager to new audiences through music, motorsports, and retail expansion. For the full press release, visit: American Rebel Light Beer Expands into Total Wine & More. Todd Porter, President of American Rebel Beverages, emphasized the beer's meteoric rise. "I believe that American Rebel Beer will be the fastest-growing beer in U.S. history. I've been in the beverage industry for much of my professional life, and I've never seen consumers so aligned with a beverage brand. American Rebel Light Beer delivers a refreshing, all-natural taste that stands out in the domestic light beer market. With no corn, rice, or added sweeteners, it's a clean, crisp lager that resonates with consumers looking for a high-quality, better-for-you beer option." Nashville Momentum – American Rebel Light Beer continues to thrive in high-profile venues, offering millions of visitors and locals a true American beer Andy Ross often refers to Nashville as the heartbeat of America, embodying the nation's spirit of resilience and tradition. The American Rebel Light Beer's epic launch at Kid Rock's Big Ass Honky Tonk ( on Broadway packed the American Rebel Light Beer Suite, as fans enjoyed music by legendary Broadway icon John Stone ( with a special appearance by Ross its launch, American Rebel Light Beer has secured premier Nashville accounts and is now an official sponsor of the summer-long Loser's (Midtown) Parking Lot Concert Series, further solidifying its presence in Music City's vibrant scene and ensuring that visitors experience the beer as part of their Nashville experience. For information on Loser's Parking Lot Concert Series visit Loser's Original Motorsports Impact – Key partnerships with TSR Nitro Racing and the NHRA have connected the brand with influential distributors and retail accounts at the track, proving that beer and motorsports are a proven winning Andy Ross, presented by American Rebel Beer will be performing this weekend on Saturday June 6th at the Super Grip NHRA Thunder Valley Nationals in Bristol, Ross is scheduled to perform at the American Rebel Light Virginia NHRA Nationals at North Dinwiddle, VA on June 20 – 22. In addition to being the title sponsor American Rebel Light Beer will also be the primary sponsor for the Tony Stewart Top Fuel Dragster and the Matt Hagan Funny Car. Event & Music Partnerships – Sponsorship of Loser's Midtown Parking Lot Concert Series, CMA Fest, and other major events further solidifies American Rebel's presence in entertainment-driven consumer Announcement: American Rebel Light Beer Joins Week of the Eagles Celebration Honoring the 250th Birthday of the U.S. Army at Fort Campbell, KYAmerican Rebel Light Beer, America's Patriotic Beer, is proud to be a key sponsor of the Week of the Eagles celebration at Fort Campbell, honoring the 250th Birthday of the U.S. Army. This special event brings together the soldiers of the 101st Airborne Division, veterans, and patriotic Americans to pay tribute to the legacy, sacrifice, and strength of our nation's Saturday June 14th, 2025, American Rebel CEO Andy Ross, a passionate advocate for American values and patriotism, will headline the Week of the Eagles Concert, delivering a performance that embodies the spirit of freedom and patriotic rock and roll. His presence reinforces American Rebel's deep commitment to honoring the men and women who serve and celebrating the traditions that make our country event is free and open to the public, welcoming soldiers, veterans, and civilians to honor the legacy of the 101st Airborne Division and the 250th Birthday of the U.S. Army. About American Rebel Light Beer American Rebel Light is more than just a beer—it's a celebration of freedom, passion, and quality. Brewed with care and precision, our light beer delivers a refreshing taste that's perfect for every occasion. Since its launch in September 2024, American Rebel Light Beer has rolled out in Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Florida and Indiana and is adding new distributors and territories regularly. For more information about the launch events and the availability of American Rebel Beer, please visit or follow us on our social media platforms. Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information about American Rebel Light Beer follow us on social media @AmericanRebelBeer For more information, visit About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer.. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit Watch the American Rebel Story as told by our CEO Andy Ross visit The American Rebel Story Media Inquiries:Matt SheldonMatt@ American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our continued sponsorship of high profile events, continued scheduled placements in Total Wine & More locations, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024 and our Quarterly Report on Form 10-Q for the three months ended March 31, 2025. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings, IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Yahoo
22-05-2025
- Automotive
- Yahoo
American Rebel Congratulates Tony Stewart on Top Fuel Victory at Gerber Collision & Glass NHRA Route 66 Nationals
American Rebel Holdings Inc Stewart's Fourth Consecutive Final and Second Victory of his Top Fuel Career American Rebel Light Beer Sponsorship of Tony Stewart Racing Drivers Tony Stewart and Matt Hagan Celebrate Stewart Win and Stewart Heads to 109th Indianapolis 500 to Join the INDYCAR on FOX team for Pre-Race Show Nashville, TN, May 22, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ("American Rebel" or the "Company"), creator of American Rebel Beer ( and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( is proud to congratulate Tony Stewart on his victory at the Gerber Collision & Glass NHRA Route 66 Nationals in the Top Fuel Dragster ( this past weekend at the Route 66 Raceway ( in Chicago. This past weekend's race marked the fourth consecutive final for Stewart and the second victory of his Top Fuel Career. 'I said at Vegas that I was extremely impressed and pleased with the progress our team has been making,' said Stewart. 'There were tricky track conditions on Friday, so I was excited about getting number one qualifier in Q1. There are a lot of heavy hitters that can really perform when the track is great and we just hadn't been there yet. When the track cooled off and we ran a 3.67 (ET) yesterday, we got really excited. We had talked amongst our group about how tough it is to race for a championship at the end of the season when we haven't raced in cooler conditions like we will have in the Fall. We had that this weekend, so to run that well was very encouraging. Now we have data that we can go back and look at and won't be starting from scratch. We had a mixture of warm and cool conditions today for eliminations. I talked with Leah (Pruett, Stewart's wife and driver of the Tony Stewart Racing ( Top Fuel Dragster until she stepped away to start a family) before the Final about what I had to do to beat Justin (Ashley). We concluded I had to just keep doing what I've been doing and get up on the wheel. You know when you race Justin, you have to bring your 'A game' and rise to the occasion. His reaction times are the best out here and he does that both in qualifying and eliminations. That makes today's win for our Rinnai crew that much more special. They have a great team and program. When you can beat them, it is a feather in your cap because you're beating one of the best teams in the business.' 'I couldn't be more proud for Tony, Leah, Matt and the entire Tony Stewart Racing team,' said American Rebel CEO Andy Ross. 'Tony making four consecutive finals with two of them being wins is amazing; and Matt is also running really well. Our distributors, retailers and customers love our association with Tony Stewart Racing and Tony's support team have gone above and beyond the call of duty to help American Rebel Beer every way they can. It's been a fantastic experience!' Stewart's previous three consecutive final-round appearances came at the 65th NHRA Winternationals, NHRA 4-Wide Nationals in Las Vegas, and American Rebel Light NHRA 4-Wide Nationals in Charlotte in addition to the fourth consecutive final-round appearance at the Gerber Collision & Glass NHRA Route 66 Nationals in Chicago. The fact that Tony Stewart may be the most versatile driver in the history of auto racing was highlighted again this weekend as Stewart earned a trifecta in Chicago with Stewart's previous win on the oval track in Chicago, his win as a team owner with driver Donny Schatz's 2005 and 2017 wins on the dirt track, and now Stewart's win in Top Fuel on the dragstrip. Stewart's versatility will again be highlighted this coming weekend as Stewart will join Danica Patrick and Chris Myers and the INDYCAR on FOX team and participate in the pre-race show for the 109th Indianapolis 500. Pre-race coverage begins at 10 am Eastern. American Rebel is an associate sponsor on the Tony Stewart driven Top Fuel Dragster and the Matt Hagan driven Funny Car for all 20 races of the NHRA Mission Foods 2025 season as well as the primary sponsor of the Matt Hagan Funny Car for five races, including the American Rebel Light NHRA 4-Wide Nationals at Charlotte Motor Speedway, and the primary sponsor of the Tony Stewart Top Fuel Dragster for one race during the 2025 season. Being a sponsor provides opportunities for vast exposure during the race broadcasts on Fox Sports, Fox Sports 1 (FS1) and Fox Sports 2 (FS2). Ratings for NHRA telecasts are very strong and visibility continues to expand through additional streaming options through In addition to the strong television viewership of NHRA racing, NHRA has unveiled exciting opportunities for digital media and content creators for the 2025 NHRA Mission Foods Drag Racing Series season. Aiming to change the way influencers, content creators and digital media members experience drag racing, NHRA is working to expand its reach across social media platforms with its Cornwell Tools Burnout Box Content Creator Zone. This expansion and emphasis in the digital media space will significantly benefit American Rebel. American Rebel has also benefitted from the relationship with Tony Stewart Racing through the social media reach of Tony Stewart, Matt Hagan and Leah Pruett. Tony Stewart has nearly 750,000 followers on X (@TonyStewart) and over 250,000 followers on Instagram (@tsrsmoke). Matt Hagan has nearly 150,000 followers on Instagram (@matthagan_fc) and Leah Pruett has nearly 400,000 followers on Instagram (@ Primary sponsorship dates for American Rebel Beer on the Matt Hagan Funny Car are April 25 – 27 at the American Rebel Light NHRA 4-Wide Nationals in Concord, NC; June 20 – 22 at the Virginia NHRA Nationals at North Dinwiddle, VA; August 14 – 17 at the Lucas Oil NHRA Nationals in Brainerd, MN; September 26 – 28 at the NHRA Midwest Nationals near St. Louis, MO; and October 30 – November 2 at the NHRA Nevada Nationals in Las Vegas, NV. American Rebel Beer will also be a primary sponsor for the Tony Stewart Top Fuel Dragster on September 26 – 28 at the NHRA Midwest Nationals near St. Louis, MO. About American Rebel Light Beer Produced in partnership with AlcSource, American Rebel Light Beer ( is a domestic premium light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God-Fearing, Constitution-Loving, National Anthem-Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. About Tony Stewart Racing Headquartered in Brownsburg, Indiana, Tony Stewart Racing (TSR) Nitro fields two entries in the NHRA Mission Foods Drag Racing Series. After more than four decades of racing around in circles, Tony Stewart embarked on a straight and narrow path, albeit more than 300 mph. The championship-winning racecar driver who has successfully transitioned to being a championship-winner team owner, formed the TSR nitro team in 2021, with 2022 marking the team's first season in competition. Matt Hagan pilots the Funny Car and Tony Stewart took over driving duties in 2024 for wife Leah Pruett in the Top Fuel dragster as they started a family. Hagan is a four-time Funny Car champion (2011, 2014, 2020 and 2023) from Christiansburg, Virginia. Stewart hails from Columbus, Indiana and earned his first Top Fuel victory at the 2025 NHRA Four-Wide Nationals in Las Vegas. He also won the 2024 NHRA Rookie of the Year title. Stewart finished second in the 2023 Top Alcohol Dragster championship standings. About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit or For investor information, visit American Rebel Holdings, American Rebel Beverages, LLCTodd Porter, Presidenttporter@ Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' "American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words "forecasts" "believe," "may," "estimate," "continue," "anticipate," "intend," "should," "plan," "could," "target," "potential," "is likely," "expect" and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of a launch party, actual launch timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Company Contact:tporter@ info@ Attachment American Rebel Holdings IncError in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Associated Press
06-05-2025
- Business
- Associated Press
American Rebel Light Beer Expands into Florida with North Florida Sales Distribution Agreement
Nashville, TN, May 06, 2025 (GLOBE NEWSWIRE) -- American Rebel Holdings, Inc. (NASDAQ: AREB) ('American Rebel' or the 'Company'), creator of American Rebel Light Beer ( ) and a designer, manufacturer, and marketer of branded safes, personal security and self-defense products and apparel ( ), is proud to announce its newest distribution agreement with North Florida Sales ( ), a premier beverage distributor serving the Northeast Florida market. This collaboration and expansion into Florida is another bold step in American Rebel's mission to bring high-quality, American-made beer to hardworking, freedom-loving patriots across the Sunshine State. 'We believe in the American dream – hard work, perseverance, and celebrating the freedoms that make this country great,' said Todd Porter, President of American Rebel Beverage. 'Partnering with North Florida Sales allows us to share that spirit with more people in Florida. Their commitment to excellence, combined with their deep-rooted relationships in the market, makes them the perfect ally in our mission to expand American Rebel's presence nationwide.' Gentry Pelham, President and Owner of North Florida Sales, echoed that enthusiasm, stating: 'North Florida Sales is extremely excited for the opportunity to partner up with American Rebel. We can't wait to introduce this amazing product to the Jacksonville, St. Augustine, and Lake City markets.' North Florida Sales has long been recognized for its dedication to delivering quality beverages while building lasting partnerships with retailers and consumers. With an extensive network and a passion for serving their communities, they will help bring American Rebel Light Beer to even more bars, restaurants, and stores across Florida. 'We're very excited to be expanding into Florda,' said American Rebel CEO Andy Ross. 'American Rebel Beer sponsored the Scag Pro Superstar Shootout this past February at the Bradenton Motorsports Park and I've done television interviews in Tampa, West Palm Beach and Miami and performed in Florida several times. Look out Florida, America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer is coming. Florida is going to be a strong state for us and I couldn't be more proud to get to work with the great team at North Florida Sales.' As American Rebel Beverage continues its rapid growth, the brand remains steadfast in its commitment to supporting patriotic values and celebrating the American spirit. Since its launch in September 2024, American Rebel Light Beer has earned loyal consumers across Tennessee, Connecticut, Kansas, Kentucky, Ohio, Iowa, Missouri, North Carolina, Indiana, Mississippi and now Florida – proving that there's nothing more American than great beer and a good time. American Rebel Light is a proudly American-made premium domestic light lager, delivering a crisp, clean, and bold taste with a lighter feel. Crafted with all-natural ingredients and NO added sweeteners like corn or rice, it offers a refreshing balance of flavor with 100 calories, 3.2 carbohydrates, and 4.3% ABV per 12 oz serving. Whether it's a backyard barbecue, a tailgate, or a weekend at the racetrack, American Rebel Light is brewed for the bold, the free, and the proud. For more information about American Rebel Light and its new distribution agremeent with North Florida Sales, follow us on social media @AmericanRebelBeer or on the web at . About American Rebel Light American Rebel Light isn't just a beer – it's a statement. A toast to freedom, a salute to hard-working Americans, and a bold declaration of our patriotic values. As America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer, Produced in partnership with AlcSource, American Rebel Light Beer ( ) is a premium domestic light lager celebrated for its exceptional quality and patriotic values. It stands out as America's Patriotic, God Fearing, Constitution Loving, National Anthem Singing, Stand Your Ground Beer. American Rebel Light is a Premium Domestic Light Lager Beer – All Natural, Crisp, Clean and Bold Taste with a Lighter Feel. With approximately 100 calories, 3.2 carbohydrates, and 4.3% alcoholic content per 12 oz serving, American Rebel Light Beer delivers a lighter option for those who love great beer but prefer a more balanced lifestyle. It's all natural with no added supplements and importantly does not use corn, rice, or other sweeteners typically found in mass produced beers. For more information follow American Rebel Beer on all social media platforms (@americanrebelbeer). About North Florida Sales North Florida Sales (NFS) is a locally owned and operated company and covers all or part of 11 counties in Florida. These counties include Duval, Nassau, St. John's, Putnam, Clay, Bradford, Union, Baker, Columbia, Hamilton and Suwannee. Started in 1995, NFS strives to be a leader in sales and service in the beverage industry in Jacksonville and Lake City, FL. NFS's mission is to provide the highest quality customer service on a consistent basis, while ensuring the availability of the freshest and cleanest product possible. For more information on North Florida Sales, go to . About American Rebel Holdings, Inc. American Rebel Holdings, Inc. (NASDAQ: AREB) has operated primarily as a designer, manufacturer and marketer of branded safes and personal security and self-defense products and has recently transitioned into the beverage industry through the introduction of American Rebel Light Beer. The Company also designs and produces branded apparel and accessories. To learn more, visit and For investor information, visit American Rebel Holdings, Inc. [email protected] Media Contact: Matt Sheldon [email protected] Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. American Rebel Holdings, Inc., (NASDAQ: AREB; AREBW) (the 'Company,' 'American Rebel,' 'we,' 'our' or 'us') desires to take advantage of the safe harbor provisions of the Private Securities Litigation Reform Act of 1995 and is including this cautionary statement in connection with this safe harbor legislation. The words 'forecasts' 'believe,' 'may,' 'estimate,' 'continue,' 'anticipate,' 'intend,' 'should,' 'plan,' 'could,' 'target,' 'potential,' 'is likely,' 'expect' and similar expressions, as they relate to us, are intended to identify forward-looking statements. We have based these forward-looking statements primarily on our current expectations and projections about future events and financial trends that we believe may affect our financial condition, results of operations, business strategy, and financial needs. Important factors that could cause actual results to differ from those in the forward-looking statements include benefits of our strategic planning, marketing outreach efforts, actual placement timing and availability of American Rebel Beer, success and availability of the promotional activities, our ability to effectively execute our business plan, and the Risk Factors contained within our filings with the SEC, including our Annual Report on Form 10-K for the year ended December 31, 2024. Any forward-looking statement made by us herein speaks only as of the date on which it is made. Factors or events that could cause our actual results to differ may emerge from time to time, and it is not possible for us to predict all of them. We undertake no obligation to publicly update any forward-looking statements, whether as a result of new information, future developments or otherwise, except as may be required by law. Attachment American Rebel Holdings Inc
