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30 Best Items From Black-Owned Skincare & Beauty Brands
The Lip Bar liquid matte lipstick comes in a ton of universal lip shades that are each beautifully pigmented *and* stay in place all day. The red? Stunning! The sultry purple? Gorg! And the bold pink? Oh... it can't be beat. Add on the fact that they're hydrating, too, and I'm 100% sold. Topicals' brightening eye masks have caffeine and kojic acid as the main ingredients to not only eliminate puffiness but *actually* help reduce dark circles, too! Who says you can't take your morning coffee in eye mask form? Bread Beauty Supply's Hair Oil Everyday Gloss helps hydrate and repair hair in a lightweight, nongreasy formula. Thanks to ingredients like Kakadu plum oil and safflower oil, you'll get silky and shinier hair with limited frizz. Black Girl Sunscreen protects skin without leaving a greasy white cast — just in time for travel, beach, and pool season. The water-resistant formula is infused with jojoba and avocado oils, too, so your skin will be nice and moisturized on top of it all. While it works for everyone, BGS is specially designed for melanated skin! Ami Colé lip treatment oil can protect and hydrate your lips like no other. The awesome oil-to-gloss formula kicks dryness to the curb and nourishes your lips, leaving a non-sticky, disco ball kinda glow. One reviewer even called it "the BEST thing they've EVER put on their lips!" Cécred Reconstructing Treatment Hair Mask uses sea bukthorn oil, hydrolyzed rice (buh-bye split ends!), squalane, and bioactive keratin ferment to help *visibly* reduce ⬇️ damage to your hair and increase ⬆️ health and shine one use at a time. This awesome formula is great for all hair types — including wigs and weaves! — to strengthen those gorgeous locks and *keep* them that way. Oh, and reviewers say that it smells amazing, too. Knc Beauty's face mask set comes complete with three sheet masks that work three different magical powers to get your skin lookin' clear and bright: Big Glo with white lily and jasmine extract to (obvi) help your skin glow ✨, Big Chill uses aloe to soothe your skin in the most relaxing way, and Big Drip is the major hydrator of the bunch. TL;DR they're all essentials, so you might as well get 'em in a pack! 54 Throne's multitasking body butter hydrates dry skin, scalps, tattoos, AND (according to reviewers) helps soothe irritated skin, eczema, and psoriasis. It uses two types of all-natural shea butter and other clean ingredients to ~literally~ bring skin back to life. Uoma Beauty 'Stay Woke' concealer makes your under-eye bags look nonexistent and helps you look wide awake and ready to conquer the day. Basically, it's a must for all those Zoom meetings you have lined up. This brightening concealer happens to be lightweight, long-lasting, and buildable too. Oui The People lactic acid body wash is a *must* in your body skincare routine! Not only will it make for smoother, more ~radiant~ skin (just ask the reviewers), but it'll help rid your skin of dark spots too. Truly skincare at its best! On top of it all, reviewers say the light orange blossom scent is — *chef's kiss* perfection. Fenty Beauty's Pro Filt'r Matte Foundation provides long-lasting, buildable coverage — without the heavy, oily feeling that many other foundations leave. And with nearly 50 shade options, you're bound to find one that matches perfectly. Thank you, Riri. 👏🏾 And Fenty Beauty Gloss Bomb Lip Luminizer is one of Fenty Beauty's top sellers and a personal favorite. It's non-sticky and long-lasting, and every color has its own shimmery vibe. There's even a plumping version that's on my must-try list! Beauty Strike Rosewater Toner will be the perfect addition to your skincare routine, as it helps reduce acne, balance pH, and hydrate skin! Use it after cleansing to clear your pores of any dirt you may have missed. A rose-infused body scrub by Fresh Seed Glow helps exfoliate your skin, clear your mind, and soothe your sense of smell — and there's no going back after all that happens! This beautiful scrub is made with raw cane sugar, coconut oil, dried rose buds, and other organic ingredients. Danessa Myricks Beauty blurring balm powder is the two-in-one product everyone needs in their beauty drawer. It's a highly pigmented, skin-smoothing tint that can be used as a blush *and* lip balm! They're made with upsalite and hyaluronic acid to help absorb sweat while maintaining skin hydration, too. Adwoa Beauty Melon Berry Leave-In Conditioner uses kalahari melon (to promote regeneration), strawberry (for protection), AND raspberry (for hydration) seed oils to revive and enhance curls. The deliciously fruity ingredient combo is lightweight, so it's a great choice for anyone who despises weighing and overly greasy hair products. Reviewers say it's an awesome detangler, too! Glow by Daye satin scarves can be worn to bed or as stylish accessories. The double-layered silky smooth material is great for retaining moisture and preserving shine. AND a bonnet hair dryer attachment (also by Glow by Daye)! This gadget is kind of genius. Not only does it make drying your hair at home *way* faster*, but it's adjustable and can attach to the blow dryer you already own! When not in use, it folds up to be super compact. Splurge-worthy Eadem Milk Marvel Dark Spot Serum has vegan ingredients like papaya enzymes, amber algae, and glycerin that work together to fade hyperpigmentation and minimize pores for smooth, even skin. Cay Skin's sea moss-infused face moisturizer with SPF 45! Not only will you have ~glowing~ moisturized skin, but you'll also have some great sun protection, too. This award-winner is great for all skin types, features a beautiful shimmer, and ...drum roll please... has ZERO white cast! 👏🏾 Mented Cosmetics' Everyday eyeshadow palette provides nine *very* pigmented nude and neutral shades (shimmer and matte), so you're stocked with the forever-complimentary basics. They also happen to be vegan, paraben-free, nontoxic, and cruelty free! Bask and Lather strong hold edge control *doesn't* flake or have a white cast — a true rarity in the edge control department! According to reviewers, this baby has a truly strong hold and will keep edges of all hair types in place. Beauty Bakerie's metallic lip whip makes you feel like a BOSS every time you put it on — and what better way to leave the house? Reviewers say it's absolutely gorgeous in person, is long-lasting, and smudge-proof. Pattern Beauty shampoo and conditioner work gently to remove build-up and dirt while moisturizing and hydrating curly, coily, and wavy hair types. This set will rid the nitty gritty and promote healthy growth *without* damaging hair by infusing aloe leaf juice, biotin, and jojoba oil. This is definitely an iconic duo you need to try asap! Your hair will thank you later. Topicals Faded serum with an *updated* formula that provides the same magical results, but without the strong smell. This serum helps diminish the look of scars, dark spots, and even sun damage. Reviewers who've had the same scars for YEARS say this is the only thing that helps it ~fade~ away! The Buttah. facial cleansing device is a silicone brush that helps deep clean and exfoliate skin, while stimulating blood flow at two different speeds. Just apply your preferred cleanser and prepare to never look back. Camille Rose moisture milk has been a long-time favorite leave-in conditioner for years and is made specifically for those with curly hair! It uses ingredients like rice milk, macadamia oil, *and* vitamins A, D, and B12 to detangle, revive, and enhance curls. Bonus points for smelling amazing, too. Hyper Skin's Hyper Even Brightening Dark Spot Vitamin C Serum is a clean, vegan serum that hydrates skin and tackles those pesky dark spots that are difficult to treat. Ingredients like turmeric root, hyaluronic acid, aloe, and (of course) vitamin C leave skin bright and even with once-a-day use. Best-selling PiperWai activated charcoal natural deodorant (featured on Shark Tank!) works as an aluminum-free, gender-neutral deodorant. The unique creamy formula blends ~velvety~ activated charcoal, coconut oil, shea butter, and other natural ingredients that literally melt into your armpits and absorb moisture — not only leaving them smooth but also providing long-lasting odor control. The Doux Mousse Def texture foam nourishes and holds hair, whether you've got loose curls that are flowing free or beautifully tight coils that are slicked back into a bun. This provides shine and a soft texture without the white flakes, and we love to see it! The brand brings a new meaning to hair care as it was founded by a licensed cosmetologist.
Forbes
09-04-2025
- Entertainment
- Forbes
Sephora Savings Event: Top Black-Owned Beauty Brands To Shop Now
Range Beauty True Intentions Hydrating Foundation Range Beauty True Intentions Hydrating Foundation Sephora's annual Savings Event is not only an excellent opportunity to refresh your beauty collection but also a chance to support Black-owned beauty brands. Influential figures like Jackie Aina and Brooke DeVard have been instrumental in highlighting the importance of inclusivity and representation in the beauty industry. Aina, a prominent beauty influencer, has consistently advocated for diversity and has even launched her own brand, FORVR Mood, available at Sephora. Similarly, DeVard, host of the "Naked Beauty" podcast, has fostered unfiltered conversations about beauty trends and self-care, emphasizing the significance of supporting Black-owned businesses. Advocacy like theirs, along with the work of organizations like The Black Beauty Club, has sparked a powerful shift—encouraging beauty lovers to support and prioritize Black-owned brands. By continuing to amplify this movement, it pushes the beauty industry toward greater inclusivity and lasting change. From April 4 to April 14, 2025, Beauty Insider members can enjoy significant discounts: Rouge members receive 20% off, VIB members get 15% off, and Insiders enjoy 10% off sitewide with the code SAVEMORE. Additionally, Sephora Collection products are 30% off. Here's a curated roundup of fan-favorite products from Black-owned brands that have been trending across social media, organized by category. Range Beauty True Intentions Hydrating Foundation This foundation is formulated to suit sensitive and acne-prone skin, offering buildable coverage with a natural finish. It features a lightweight texture and includes ingredients often chosen for their skin-supportive properties, making it a popular option for those looking for both comfort and performance. Pat McGrath Labs Mothership X Eyeshadow Palette: Moonlit Seduction This palette contains ten highly pigmented shades in a range of finishes, designed to create a variety of eye looks. It is frequently highlighted for its smooth texture, ease of blending, and strong color payoff. Fenty Beauty by Rihanna Match Stix Matte Contour Skinstick This long-wearing contour stick is designed to offer buildable coverage and smooth application, making it easier to blend without caking. Its stick format allows for precise placement, and it features undertones that are often noted for enhancing natural-looking definition. Ami Colé Skin-Enhancing Tint Sephora Ami Colé Skin-Enhancing Tint This clean, lightweight tint is formulated to suit melanin-rich skin tones, aiming to even out complexion and add a radiant glow. It provides light-to-medium coverage with a dewy finish, and is often recommended for balanced to dry skin types due to its breathable texture and hydrating formula. Danessa Myricks Beauty Yummy Skin Blurring Balm Powder This innovative balm-to-powder formula blurs imperfections and controls oil, providing a natural, skin-like finish. Highly rated for its versatility and effectiveness, it has been praised for giving the skin a blurred, airbrushed effect without feeling heavy. LYS Beauty Triple Fix Serum Foundation Sephora LYS Beauty Triple Fix Serum Foundation This serum-based foundation provides buildable, medium coverage with a natural finish. It includes ingredients such as Ashwagandha, Hyaluronic Acid, Turmeric, and Avocado Oil, which are commonly used for their skin-nourishing benefits. It is often noted for its effectiveness in minimizing the appearance of redness, blemishes, and dark spots across a range of skin types and tones. Eadem Milk Marvel Dark Spot Serum with Niacinamide and Vitamin C Formulated to target dark spots and post-acne marks commonly experienced in skin of color, this serum combines niacinamide and vitamin C to help improve brightness and promote a more even tone. It is frequently recognized for its gentle yet effective performance. Topicals Faded Serum for Dark Spots & Discoloration This serum is designed to help diminish discoloration, post-blemish marks, scars, and dark spots, supporting a more even skin tone over time. It is commonly noted for its effectiveness across different skin types, with many users reporting improvements in acne-related marks and enhanced overall brightness. Shani Darden Skin Care Retinol Reform® Sephora Shani Darden Skin Care Retinol Reform® This retinol serum is widely recognized for its role in improving skin texture and reducing the appearance of fine lines and wrinkles. Often described as a cult favorite, it is formulated to deliver noticeable results while minimizing the risk of irritation. Users frequently report smoother, clearer, and more radiant skin with consistent use. Rose Ingleton MD FutureBright Brightening Dark Spot Vitamin C Serum Developed by dermatologist Dr. Rose Ingleton, this serum is designed to address dark spots and uneven skin tone. It aims to support a brighter, more radiant complexion and is often noted for its gentle, yet effective formulation suitable for a range of skin types. Cay Skin Isle Lip Balm SPF 30 with Sea Moss and Aloe Stem Cells This lip balm, created by supermodel Winnie Harlow, is formulated to offer sun protection while delivering hydration and nourishment to the lips. It is often recognized for its lightweight, non-sticky texture and soft, glossy finish. PATTERN by Tracee Ellis Ross Hydration Shampoo Sephora PATTERN by Tracee Ellis Ross Hydration Shampoo This shampoo is designed to gently cleanse while delivering hydration, particularly for curly and coily hair types. Formulated with ingredients like aloe vera and honey, it is frequently highlighted for its moisturizing benefits. Many users have shared that their hair feels noticeably smooth, similar to the effects of using a conditioner. BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss Sephora BREAD BEAUTY SUPPLY Hair Oil Everyday Gloss This lightweight hair oil is formulated to enhance shine and nourish strands without leaving a heavy or greasy feel. Suitable for a range of hair types, it's often praised for its pleasant scent and overall effectiveness. Users frequently note its ability to tame frizz and smooth flyaways, making it a staple in many haircare routines. Sienna Naturals Hydrating H.A.P.I. Shampoo Sephora Sienna Naturals Co-founded by Issa Rae Hydrating H.A.P.I. Shampoo This shampoo is formulated to cleanse and hydrate textured hair while supporting overall scalp health. It is often highlighted for its gentle cleansing properties and ability to enhance moisture retention and curl definition. Users frequently mention improved slip and manageability after use. Briogeo's Scalp Revival™ Rosemary Pre-Wash Scalp and Hair Oil is a moisturizing treatment designed to soothe and balance a dry, itchy scalp while nourishing the hair. Formulated with a blend of natural oils and vitamins, this pre-wash treatment aims to promote a healthier scalp environment and strengthen hair strands. Melanin Hair Care Multi-Use Pure Oil Blend Sephora Melanin Hair Care Multi-Use Pure Oil Blend This lightweight, non-greasy oil blend is formulated to soften and hydrate both hair and skin. Its multi-use nature makes it a versatile addition to any routine—commonly used as a sealant, a nourishing scalp treatment, or mixed into deep conditioners for added moisture. Adowoa Beauty Baomint Moisturizing Curl Defining Gel This gel is formulated to offer a soft, flexible hold while boosting curl definition and delivering moisture. Free from harsh chemicals, it is suitable for a wide range of curl patterns and is often chosen for its ability to style without stiffness or buildup. FORVR Mood, I Am Her Eau de Parfum Sephora FORVR Mood, founded by beauty influencer Jackie Aina, includes a line of fine fragrances developed to appeal to a range of scent preferences. One of the standout offerings, I Am Her Eau de Parfum, features a blend of raspberry, pear, and red velvet cake accord, creating a sweet and feminine profile. The fragrance is positioned as bold and attention-grabbing, designed to leave a lasting impression. BROWN GIRL Jane Eau de Parfum Sephora BROWN GIRL Jane Eau de Parfum These fine fragrances are designed to inspire, blending distinctive notes for unforgettable scents. The Discovery Set offers a chance to sample a range, with standouts like 'Casablanca' praised for its warm, spicy, and comforting profile. World of Chris Collins Harlem Nights Eau de Parfum Sephora World of Chris Collins Harlem Nights Eau de Parfum This luxurious fragrance channels the spirit of Harlem's vibrant nightlife with rich notes of rum, saffron, and vanilla. Known for its bold and captivating scent, it stands out as a refined and distinctive choice. Support goes beyond skin tone—join the movement and shop Black-owned beauty to champion inclusivity, innovation and excellence in every product.
